Why Retaining Your Masters Beats A 360 Deal | MFB Interview | Bankedoutt Radio Show | Music and Business Talk

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I'm in the A with it. I'm about to turn it up.

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Turn it upside down, A. It's the boy, Straight

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Alona. Got that clothing line on the way. That

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yeah! My name is Shadow Prince. Nice to meet

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you guys, finally. That's okay though, G, man.

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You can find me on IG. This is your boy, Third

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FD, rocking with the gang, MFB. You know what

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I'm saying? You can go find us on Instagram,

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941MFB. So, My Fuller Bosses operates as a creative,

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collective, and a formal business entity, MFB

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LLC. How do you distribute internal responsibilities

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when you look at logistics and funding studio

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time, managing, distribution, or booking views?

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How do you handle those business operations as

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a team? Well, we sit down and talk. have a discussion,

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roll up that medication, and find out which works

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for all of us, because we all got different schedules,

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different lives. So we sit down, congregate in

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our round circle, because it's a group. We all

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bosses, so we all get together and put it together.

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It's like a million piece puzzle, but somehow

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we always wind up getting it together. It's like

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the A -Team. I swear, it's like a throwback of

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the 18. We got somebody for this, somebody for

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that, somebody for this, but we come together

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and make a plan, you know what I'm saying? So,

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that's how it is. Does anybody have any set responsibility

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as far as like, you know, I'm gonna do booking

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or, you know, I'm gonna handle like, you know,

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promo for the page? Is there any responsibility

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to divvy up like that? Um, yeah. Sometimes, we

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got tons. Straight Relentless grind Respect my

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grind Like a clock with no hands I don't have

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time Let's go need for explanations. Just respect

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my grind with the pocket full of change. I can't

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drop a dime I go hard off old quarters. No need

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for halftime always been a starter. I never rolled

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the pine I want the whole loaf and the crumbs.

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I gotta have my out your own a daily still catching

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plays still running for the money like a relay

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any type of for any singles or albums. Yeah,

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so shout out to Thomas Nudie, aka The White RZA,

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aka Jeepers. Y 'all go check him out. As a matter

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of fact, he dropped the single Nelly, which is

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doing numbers right now. So holler at him, man.

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Yeah, so shout out to Thomas. So Salah, congratulations

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on your Universal Music Group artist distribution

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deal. For our business audience listening, many

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independent artists do not know the difference

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between a standard 360 contract in an artist

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distribution deal, why was retaining your masters

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and independency through a distribution deal

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the right business move for you now? Well, I

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chose the distribution deal instead of the 360

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because like I have more freedom with the distribution

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deal. I have my, I can still own my everything.

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They only take like 20 percent. It's cool, but

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everything else, I collect on my own. Distribution

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dealer, they clock you, they take this, they

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take that. And then you gotta make sure you make

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all that money back to pay whatever they gave

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you. But the distribution dealer, you get all

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your money on your own, your clothes, your clothes

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online, all that stuff. Anything you wanna do,

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all your royalties come straight to you. So that's

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why I rather, and I'm next, I'm working on the

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publishing. That's next, so. Keeping fingers

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crossed, working on that, still grinding. So

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it's levels, because you still can get Disco

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Kid as a distribution. But as a Universal, you

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get certain discounts on certain things, and

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it also gives you a certain look too. Because

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you can, oh, what's your distribution? Oh, Universal

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Music Group. So instead of saying Disco Kid,

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you know what I'm saying? But it's levels, so

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you got to get to that level to get to there.

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Your Universal Music Group distribution deal

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means that you gain access to global marketing

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pipelines and data analytics. How do you plan

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to use their global footprint to scale your personal

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brand through your push, your single Europe into

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international markets? See, that's a good question.

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That's a very good question. By being with Universal,

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it solidifies me as a hard -working artist. It

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puts me on a lot of plateaus that a lot of, you

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know... being in the mainstream and collab with

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a lot of big artists. So, that's why we here.

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Like, for example, we'll be doing Nino Breeze.

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Yeah, yeah. So, look out on the way next year,

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2027. We're gonna be collabing with Nino Breeze.

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So, shout out to Big Mike. Shout out to Destiny

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Music Group. So, that's who got me in there.

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So, we in there. Your single, you're... As a

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highly strategic, high octane music video shot

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in Atlanta, you heavily promoted the rollout

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with specific visual themes like the ice cream

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truck. What was the budget strategy behind shooting

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that video out of state, and what was the return

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on investment look like for you in streaming

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numbers? So far, it's been, I just dropped it

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on Universal and all that good stuff, so we're

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just waiting on the process. The whole budget...

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Um... I just wanted to have fun, be colorful,

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be commercial. So like, it wasn't too much. It

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was pretty reasonable for the budget and everything,

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but it was fun. Like, I don't know. I don't know

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the numbers. I just like, hey, I like what it

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was and just took care of it. How was it working

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with grandma Maseley on set? Oh man, she funny.

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She was snappin'. She had the Bible with her,

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she had the Bible with her and everything. She

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was trying to get me on the right path, but I

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thank God every day, so it was just, it was fun.

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Yerr. Yerr. Like, the energy of the song is mainly

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like, if somebody owe you some money, you be

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like, Yerr, you know what I mean? Let me get

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that, you know what I'm saying? So, that's what

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the yerr was all about. Somebody that owe you

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some money, you about to get that money, and

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you know, you got them yerps in your pocket.

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So you cataloged from self -paid business to

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official motion and married to the mob as literally

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blueprint for independent business. To you, what

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does it mean to build, to truly be self -paid

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in infrastructure right now? What are the biggest

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hidden costs of being a completely independent

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rap entrepreneur? My blueprint, you know what

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I'm saying? Something that means a lot to me.

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You know what I'm saying? From the catalog that

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you have right now, what's your favorite song

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out of your geography? Right now, it's Find Yourself.

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What is it about Find Yourself? We can release

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that in the mob for the bosses. It's a song about

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losing yourself. You guys have successfully navigated

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the underground, built a distinct brand from

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the ground up, and now you're seeing major distribution

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pipelines open up. In your opinion, what do you

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think most indie artists get completely wrong

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when pursuing a career in the music industry?

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Is it a lack of business knowledge, misallocation

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of their budget, or expecting a handout? I think

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my perspective, I think that just the budgeting,

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regular spending, not having financial literacy.

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The first thing, you get a bag and you go buy

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a chain. You go to Gucci or Louis when you should

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invest in yourself, invest in your brand, your

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business. All this here that we're doing and

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everything that group doing as a whole and individually,

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this is our IP, which is our intellectual property.

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So you want to take care of that. This is your

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baby. This is you. This is the representation

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of you. You're putting yourself out there. You're

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giving the world your story, your struggles,

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your pain. So that's my advice personally. You

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know, just invest in yourself, invest in your

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brand, invest in your business. And always remember,

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you know, everybody's watching, so you're going

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to gain momentum one way or another, whether

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it's love or hate. So just continue to do you

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and be you. Take care of the people who get you

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there in the first place, family especially,

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because no one ever really understood nor believed

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your dreams and aspirations until they've seen

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results in your convictions on how serious you

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want to make it. So all the more important is

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to remember those who stood by you when you started

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taking yourself serious and You know like Stray

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said investing in yourself investing in your

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brand and everything else. I want a little history

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of how you became a bilingual singer and What

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challenges do you face because you know you sing

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in Japanese doesn't necessarily means it a translate

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to the marketplace? That was never an afterthought.

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I just knew I always wanted to because I've always

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been into the Japanese culture. Always, especially

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as a kid, I was one of those kids. I was one

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of those shelter kids who grew up on cartoon

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shows and stuff like that, video games, had an

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actual childhood. Basically, ever since I've

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learned about anime, basically, and what they

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speak the language in, and I heard the music

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from it, I wanted to start learning from that.

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But they had no teachers, so I'm basically up

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to this point self -taught. And it also helped

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the fact that I actually went there in 2017,

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which was a total eye -opener. And that's what

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made me love the language, the culture, and everything

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more. So I made it a point. to gather a few artists

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that I used to listen to when I was in high school

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and learn Japanese through them and in turn incorporate

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it into my style because let's be completely

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honest what black man do you know actually speaks

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sings Japanese and English not that many I'm

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one of a kind but I'm also humble enough to know

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that I have masters and friends and people who

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look who helped me to get where I am now because

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I was not into knowing what cameras and stuff

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were and music equipment and so it took me a

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long time to get here so now I'm here with them

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and I'm here to show the world what I can do

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because ultimately I want to become the next

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king of R &B. I imagine you put out projects

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already in songs. Yes sir. How has your fan base

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reacted to the diversity of your tone? Well,

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right now it's pretty much of a mixed pattern

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because I'm new, but right now it's mostly been

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positive because, well, positive, I want to say

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positive, but most of it was mostly establishment

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because no one, like I said before. Japanese

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and R &B with English is kind of a It's kind

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of a niche but new thing Because we used to hear

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it from from on the east side of the equator,

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but not directly from here So it's been an eye

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-opener it's been positive But it's also been

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a humbling experience to know that I got a lot

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more to go far more More plateaus to reach and

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everything else to be better because it's a struggle

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to differentiate and transition between the two

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but once I get there you'll see something truly

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amazing and I promise you that. So Braddington

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Florida and the wider Florida underground music

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scene are producing massive cultural footprint

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right now, yet a lot of major industry infrastructure

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bypasses the region. What do outside executives

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and investors get wrong about spending power

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and loyalty in the Florida hip -hop consumer

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base? That's a good question. It is a good question.

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It's almost like the NBA looking at a Midwest

00:15:39.220 --> 00:15:45.039
team as a smaller market. Bradenton has a lot

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of talent, but it's overlooked, like I said,

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small town. I know for a few athletes coming

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out of there, but the rap scene is big, but it's

00:15:56.409 --> 00:16:02.190
not really getting any notice. But it's a lot

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of talent. I think that a lot of labels and execs,

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they should just pop in and peep some of the

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talent, come to some of the shows and some of

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the venues that we have. We'll tell people where

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we're from, be like wow, Brayton, what is that,

00:16:20.440 --> 00:16:22.639
where is that? They never heard of it, never

00:16:22.639 --> 00:16:25.059
been there like that, but you know what I'm saying,

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a lot of people flow through that city. So we're

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kind of just trying to get people a better asset,

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as far as like, he'll bring a consumer base to

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it. We got talent out there. A whole lot of talent.

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Trying to create a market, you know what I'm

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saying, pretty much where it's not. The music

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business highly values authentic street storytelling.

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but translating real life into commercial versus

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an art form. How do you approach the writing

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process to ensure your lived experiences in Florida

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are packaged into a song that performed well

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commercially? I mean, it's kind of tricky, you

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know what I'm saying, today's society. Like,

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you can give them a little bit, but you can't

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give them too much. But most of the time, we

00:17:38.650 --> 00:17:41.789
try to keep it realistic, authentic. You know

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what I'm saying? As far as like the fantasy,

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I think that's more commercial. You know what

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I'm saying? When you're trying to give them a

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little fantasy, a little thing that they can

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kind of expire to. You know what I'm saying?

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Or we can kind of expire to. We have songs like

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that also. Like, well, we ain't necessarily cracked

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the mold yet of what we're talking about in the

00:17:59.569 --> 00:18:02.769
song. But as we go up in this game or this industry,

00:18:02.809 --> 00:18:04.829
you can tell that it's going to be legit. You

00:18:04.829 --> 00:18:06.150
know what I'm saying? Or we're kind of like...

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telling the foreseeing the future through songs

00:18:08.359 --> 00:18:10.059
and stuff like that. Like we do a lot of music

00:18:10.059 --> 00:18:12.819
like that where we foresee the future or where,

00:18:13.000 --> 00:18:14.500
you know what I'm saying, manifesting things,

00:18:14.500 --> 00:18:18.380
I might call it. So as far as like that manifesting,

00:18:18.759 --> 00:18:21.940
that goes into our writing process. We don't

00:18:21.940 --> 00:18:23.799
try to make it too difficult, we try to have

00:18:23.799 --> 00:18:26.480
organic vibes, we sit around, we kick it, we

00:18:26.480 --> 00:18:29.180
talk about real life situations. And then we

00:18:29.180 --> 00:18:31.240
try to adapt that to our writing skills, you

00:18:31.240 --> 00:18:32.759
know what I'm saying, as far as like trying to

00:18:32.759 --> 00:18:34.819
keep it authentic as possible. If an investor

00:18:34.819 --> 00:18:37.720
or a new fan wants to look at 3rd FD portfolio

00:18:37.720 --> 00:18:41.220
to understand your specific sonic brand and market

00:18:41.220 --> 00:18:44.420
potential, which track from your catalog should

00:18:44.420 --> 00:18:55.700
they look at first and why? I like to welcome

00:18:55.700 --> 00:19:00.339
you to this bedtime story if anything goes So

00:19:00.339 --> 00:19:03.680
take off your clothes I'm feeling you, you feeling

00:19:03.680 --> 00:19:07.759
me And we gon' make sure the mood is right when

00:19:07.759 --> 00:19:11.380
we climax tonight I'ma make it rain girl, you

00:19:11.380 --> 00:19:14.740
gon' climax tonight I'ma make it rain girl, you

00:19:14.740 --> 00:19:18.160
gon' climax tonight I'ma make it rain girl, you

00:19:18.160 --> 00:19:21.579
gon' climax tonight I'ma make it rain girl, you

00:19:21.579 --> 00:19:24.430
gon' climax tonight Yeah, ladies, man. Shout

00:19:24.430 --> 00:19:26.869
out. I told y 'all. It's not a joke. I'm legitimate

00:19:26.869 --> 00:19:29.289
with it. I pin them. I write them down, man.

00:19:29.369 --> 00:19:32.210
Come check me out. Go follow me on all socials.

00:19:32.349 --> 00:19:36.509
Third ID, MLB. Let's ride. I have a track out

00:19:36.509 --> 00:19:39.470
there called Climax. It's old to some, new to

00:19:39.470 --> 00:19:43.470
some, too. That's probably, like, at this moment,

00:19:44.349 --> 00:19:47.490
even though it's a classic, it's to me, you know

00:19:47.490 --> 00:19:48.990
what I'm saying, one of my most popular songs

00:19:48.990 --> 00:19:52.069
as far as an R &B artist. That's kind of showing.

00:19:52.460 --> 00:19:53.980
You know what I'm saying? A piece of where I

00:19:53.980 --> 00:19:56.519
can take it. You know what I'm saying? So pretty

00:19:56.519 --> 00:19:58.859
much like I say Climax. Like anybody out there,

00:19:58.980 --> 00:20:00.940
y 'all make sure y 'all go stream Climax. It's

00:20:00.940 --> 00:20:03.380
on YouTube. It's been out there. You know what

00:20:03.380 --> 00:20:05.900
I'm saying? Go run me up right now. Climax. Climax.

00:20:05.980 --> 00:20:09.859
Five minute song, but it's really, I wrote that

00:20:09.859 --> 00:20:13.559
at a time where it was, I felt like they was

00:20:13.559 --> 00:20:15.759
saying R &B was dead. So you know what I'm saying?

00:20:15.759 --> 00:20:17.700
I tried to go back in there and see what I could

00:20:17.700 --> 00:20:19.240
cook up. You know what I'm saying? But that's

00:20:19.240 --> 00:20:22.680
really the foundation of it. Who I am. Everything

00:20:22.680 --> 00:20:24.640
else that y 'all are here going for. You know

00:20:24.640 --> 00:20:25.980
what I'm saying? It's extra that I had. It's

00:20:25.980 --> 00:20:28.819
in my catalog. Whether it's rapping on tracks

00:20:28.819 --> 00:20:30.740
or singing. You know what I'm saying? That type

00:20:30.740 --> 00:20:33.539
of thing. But the classic R &B, Dion, Bird Eye

00:20:33.539 --> 00:20:35.779
Beat, that's climax. You know what I'm saying?

00:20:36.420 --> 00:20:38.059
Make sure y 'all go sign. Make sure y 'all go

00:20:38.059 --> 00:20:41.619
check that out, man. Real R &B music right there

00:20:41.619 --> 00:20:43.880
for you. You know what I'm saying? Ladies, check

00:20:43.880 --> 00:20:46.099
me out. Check me out. What is the next major

00:20:46.099 --> 00:20:49.339
business objective for MFB Roadmap? Are we looking

00:20:49.339 --> 00:20:52.500
at a joint venture mixtape, a multi -city tour

00:20:52.500 --> 00:20:57.059
rollout, a new UMG pipeline, a heavy focus on

00:20:57.059 --> 00:20:59.839
individual or solo projects? Who are we looking

00:20:59.839 --> 00:21:03.019
at fellas? All of the above. We're gonna do it

00:21:03.019 --> 00:21:06.920
all. True enough, true enough. We're trying to

00:21:06.920 --> 00:21:09.640
do it all. Everybody got different projects going

00:21:09.640 --> 00:21:13.220
on, solo projects. We got group projects as well.

00:21:14.579 --> 00:21:15.819
Just multitasking, you know what I'm saying?

00:21:16.940 --> 00:21:19.200
Really, man, we trying to crack the mold, we

00:21:19.200 --> 00:21:20.880
trying to crack the door, you know what I'm saying?

00:21:20.960 --> 00:21:22.880
Whoever cracks it first, you know what I'm saying?

00:21:23.180 --> 00:21:25.599
That'll pretty much create a leak into the industry,

00:21:25.740 --> 00:21:27.000
you know what I'm saying? Where we can get in,

00:21:27.079 --> 00:21:30.319
everybody can get in, do their thing. We work

00:21:30.319 --> 00:21:33.359
well together, collectively, and we also work

00:21:33.359 --> 00:21:35.259
well solos, you know what I'm saying? As far

00:21:35.259 --> 00:21:37.799
as the vision of what we want. Personally, I

00:21:37.799 --> 00:21:39.640
think everybody should know the vision that they

00:21:39.640 --> 00:21:41.259
want their career to go in, you know what I'm

00:21:41.259 --> 00:21:44.079
saying? As far as like making music, business

00:21:44.079 --> 00:21:46.480
side, being business savvy. You know what I'm

00:21:46.480 --> 00:21:48.420
saying? We already took our losses as a group,

00:21:49.039 --> 00:21:50.559
as solo artists, you know what I'm saying? We

00:21:50.559 --> 00:21:52.819
done took hits, we done took losses. In this

00:21:52.819 --> 00:21:54.660
game too, if you do it long enough, ain't no

00:21:54.660 --> 00:21:56.200
way that you don't get, you know what I'm saying?

00:21:56.220 --> 00:21:58.380
Get hit with some significant loss, you know

00:21:58.380 --> 00:22:00.559
what I'm saying? And then that make you better,

00:22:00.700 --> 00:22:02.720
you know what I'm saying? Hence the fact, losses,

00:22:02.900 --> 00:22:04.539
you know what I'm saying? If you're gonna be

00:22:04.539 --> 00:22:06.240
a boss, you gotta take some losses. You gotta

00:22:06.240 --> 00:22:08.720
jump in and you gotta go up and you gotta aspire

00:22:08.720 --> 00:22:10.099
too on the way up, you know what I'm saying?

00:22:10.099 --> 00:22:12.119
If you're not inspiring people to go out here

00:22:12.119 --> 00:22:14.420
and show them something different, especially

00:22:14.420 --> 00:22:17.049
where we coming from, then. It's pointless. And

00:22:17.049 --> 00:22:19.210
the legacy, too. You know what I'm saying? I

00:22:19.210 --> 00:22:21.170
think, for being on, I ain't speaking for everybody,

00:22:21.250 --> 00:22:22.890
but the legacy of what it is. You know what I'm

00:22:22.890 --> 00:22:24.569
saying? The money gonna come and everything like

00:22:24.569 --> 00:22:27.230
that with it, but it's the legacy, the foundation

00:22:27.230 --> 00:22:30.170
that you got, that you gonna leave once you done

00:22:30.170 --> 00:22:32.410
with it. That's what you saying. You know what

00:22:32.410 --> 00:22:34.450
I'm saying? Pretty much. Like I say, shout out

00:22:34.450 --> 00:22:36.430
to my boy Nick one more time, man. What you doing

00:22:36.430 --> 00:22:38.670
while you here? Are you inspiring people or are

00:22:38.670 --> 00:22:40.269
you just wasting time? You know what I'm saying?

00:22:40.289 --> 00:22:43.109
What you doing? It's SMFB, Mod Full of Bosses.

00:22:43.109 --> 00:22:46.079
You rocking with self -paid OG, man. Yeah, it's

00:22:46.079 --> 00:22:50.519
straight along the MFB mouth full of bosses Bank

00:22:50.519 --> 00:22:54.259
dot radio boss lady 365 one motion podcast man.

00:22:54.259 --> 00:22:57.259
Let's go a time. We here Hey, it's a boy. It's

00:22:57.259 --> 00:22:59.180
how young in the building mouth full of bosses.

00:22:59.180 --> 00:23:02.259
You already know what time it is. Yeah Yes, sir.

00:23:02.259 --> 00:23:04.680
It's third ID self -made. Shout out to the ladies

00:23:04.680 --> 00:23:07.299
man. Shout out to one motion podcast boss lady

00:23:07.299 --> 00:23:10.400
365 entertainment Everybody man, we in the building

00:23:10.400 --> 00:23:13.349
man. Shout out. Let's rock Ohio goes like my

00:23:13.349 --> 00:23:15.569
son. Hey, it's your boy shadow Prince here rocking

00:23:15.569 --> 00:23:18.829
here in a town right now It's you with the mob

00:23:18.829 --> 00:23:21.089
for the boss right here. Shout out to boss lady

00:23:21.089 --> 00:23:24.670
365 the one motion podcast We finally hear we

00:23:24.670 --> 00:24:04.740
hear the terrorize And that's rap. Huge shout

00:24:04.740 --> 00:24:07.099
out to all the guys who came through. We got

00:24:07.099 --> 00:24:09.460
to get their own individual perspective. We got

00:24:09.460 --> 00:24:11.880
them breaking down what they do as a group and

00:24:11.880 --> 00:24:14.420
what they have as an individual. Remember...

00:24:14.460 --> 00:24:18.799
Talent is only 10 % of the game. The rest of

00:24:18.799 --> 00:24:21.599
it is business Make sure you go ahead and stream

00:24:21.599 --> 00:24:25.619
Europe and check out the MFB catalog on all platforms

00:24:25.619 --> 00:24:28.619
Hit that subscribe button leave a review and

00:24:28.619 --> 00:24:31.119
we'll see you next time on music and business

00:24:31.119 --> 00:24:32.599
talk. Keep hustling