From College Dropout to 7-Figure CEO: Tanny Diep | Music & Business Talk | Bankedoutt Radio Show

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This episode, Bankedoutt Radio Show Music and

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Business Talk, I got to sit down with Tanny Diep

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who is based out in LA. She is a permanent makeup

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artist, but she came from the fashion world,

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learned corporate marketing and sales and strategy.

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She bootstrapped the business herself. didn't

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know what she was doing but she learned as she

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forged her path she was able to get her business

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up into the seven figures yes you heard it right

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seven figures she learned a lot of lessons along

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the way so if you're an artist or if you're in

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the beauty industry or if you just want to learn

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how to scale your business this interview is

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for you tune in all right y 'all we're tuning

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for another episode uh back that radio show this

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is music in business talking today you know i'm

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saying we're going to pivot it a little bit So

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your story, from what I've done with my research,

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born in Vietnam and then came up to the States

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with your parents, in California, went into,

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and I'm putting everything in a nutshell, I guess,

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went to a fashion school or at least got a formal

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education in it, did that through the corporate

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process. felt a little burnt out or where your

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creativity was being stifled and then you shifted

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your focus into the beauty. Is that fair to say?

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Yeah, in a nutshell, I've probably reinvented

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myself many times and took a few side quests

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along the way. I went from, you know, college

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dropout to corporate sales to becoming a fashion

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designer and then ending up doing sales and marketing

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for fashion. I became a certified yoga instructor

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halfway through the fashion career because I

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was feeling really burnt out and I didn't have

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anything to help me with my anxiety because fashion

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can be pretty brutal and demanding. And me never

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taking a yoga class before decided I was gonna

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go learn how to become a yoga teacher. And that

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was a really interesting... side quest because

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it actually gave me a lot of the soft skills,

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the mental strength and the spiritual strength

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to become an entrepreneur, become a permanent

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makeup artist, and have the patience and discipline

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to tattoo people's faces and build the business

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around it. So even though I didn't become a yoga

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teacher, that was probably the last transition

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before I went into permanent makeup, but it was

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a pretty transformative experience. know where

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life takes you and what your endeavors, where

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your endeavors will lead you. So why was it permanent

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makeup that appealed to you as opposed to anything

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else that could at the time? You know at the

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time when I was thinking about leaving the fashion

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industry, I was leaving because I felt, like

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you said, my creativity was stifled. I wasn't

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creatively expressing myself in the way that

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I wanted to for work. And I wanted to do something

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that really made an impact or helped people directly.

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And I didn't know what that was at the time.

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And I wanted to leave corporate in general. I

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just wanted to do something different. And I

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didn't know it was going to be permanent makeup,

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but somebody told me about it and I Became really

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interested in it also because I love fashion

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I love beauty and Eyebrows was one thing that

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I had been obsessed with since I was young because

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I had really bad brows and tweezed them all to

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hell in 2000s when we were wearing really thin

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I had my brows tattooed I got them tattooed in

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Vietnam like 15 years ago. Let's be completely

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honest. If you're a black owned business owner

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right now and you grind on social media, fighting

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the algorithm that suppresses your content because

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you don't buy ads, you are entirely relying on

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word of mouth. It moves too slow for the speed

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of business. You don't need a massive corporate

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ad budget. You need a trusted media engine. That's

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exactly why we built our partnership model to

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get you in front of a buying audience. DMing

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the word bridge right now or click the link below

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to get your exclusive one -on -one Strategy consultations

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this month. Let's be keeping them up here but

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it didn't dawn on me at the time when I got them

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done that it could be a career and When I started

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learning about microblading which was a different

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type of permanent makeup, you know, there's the

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shading There's the old -school tattoos, but

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this was etching individual hairs into the skin

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to create a very natural looking eyebrow. So

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that was brand new to me when I learned about

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it and it was really intriguing. So I just started

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doing research, went down the rabbit hole for

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two to three months and felt like it was something

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that I could do. So I gave it a shot, took a

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training and started working on models. I was

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Terrible. Um, it's so funny because I was just

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coaching my apprentice last night and she was

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crying to me because she worked on somebody and

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she messed up and I told her I said, you know

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She's like I see you working on clients. They're

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so happy they cry and you know You're changing

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their life and I said listen my I had to cry

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10 times before I made someone else cry. My first

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10 clients were horrible. I was like so down

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and out, wanted to quit every single time. And

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it wasn't until the 11th client that I worked

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on that I actually made a life -changing impact

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on someone who had no eyebrow hair and had a

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condition called trichotillomania where she pulls

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out all her hair so there was nothing. And I

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had been practicing all week. And up until that

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point, I wasn't sure if this was the career for

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me. I was still second -guessing myself. I was

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still doubting that I could be any good at this.

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But, you know, after working on 10 clients, I

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finally built a certain level of confidence.

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I wasn't that great at it yet, but I knew that

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if I kept working at it, I could, you know, keep

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going. And I was really motivated to just start

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fresh and start a new career. So by that 11th

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client, after I worked on her brows, she cried

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when I showed her the mirror. And she told me,

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wow, Tani, can you like... Are you serious? I

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get to wake up with these eyebrows tomorrow.

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Like I don't have to draw them in. I don't have

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to hide out from my family and, you know, stencil

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pencil, the whole thing. And she started crying

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and she's like, can I give you a hug? And she

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hugged me and she started crying. She's like,

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you have no idea. You changed my life. And then

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I started crying or just standing there crying.

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I didn't know what to do with these emotions

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because I was like this crazy. I like the fact

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that you said that because it leads into my next

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question. I tell solopreneurs all the time that,

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you know, at some point you can't serve two masters,

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right? Meaning that you're building your business

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on a weekend, you're getting your clients, you're

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getting your experience, and then you're still

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working your traditional job Monday through Friday.

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And I heard you say on another interview where,

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you know, he was like falling asleep and stuff,

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which I thought was hilarious. Just knowing that

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you're putting that work and you're burning the

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candle on both ends. Absolutely. But as doing

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that, When did you like finally realize, okay,

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I have to jump into this full time or like, what

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was it that was that mind shift for you? Because

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to do that, it takes a lot of confidence. And

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there's this thing where I tell people like,

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until you're full time into entrepreneurship,

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you're only, you know, you're only going to have

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like half the time, whatever, because you have

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something else to fall back on. And when you

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surrender that, there's a lot of uncertainty

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that comes with it. But I tell people, I've never

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seen a stat where if you put like 30 years, 40

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years into yourself, I haven't seen where anyone

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doesn't have anything in the end. I have seen

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it where you can work corporate America or work

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for a company for a long time and then when it's

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time to retire, don't have an retirement account.

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So what was it that like, you know, really flipped

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the switch in your mind? You know, I was, even

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though I went through so many transitions in

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my life, every time I started over, I didn't

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feel like I was starting over from scratch. I

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was equipped with the new skills that I was learning

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and the experience that I gained from the different

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jobs that I was holding. But, you know, I was

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straddling two identities at this point. I was

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starting to get really deep into the browse.

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I was getting consistent clientele. And then

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I was still holding onto my full -time job because

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it was my safety net. I had invested so much

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in school. I was doing it for 10 years. I was

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pretty up there, you know? And I'm like, can

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I start over again? Will I succeed? You know,

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can I, am I going to enjoy doing this? Because

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that's been one thing that has anchored me in

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everything that I've been. Successful with or

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have held on to for a long time is that I had

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to enjoy it And it didn't it took me 30 clients

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Before I started to really feel like okay. I

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think I can make a business out of this. I think

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I'm getting more consistent I'm growing I'm learning

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I'm getting the hang of it I feel confident because

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I've been managing the business with fashion

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for so long and I know how to build a business

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I just needed to get really good at the skill.

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So after 30 clients and I'm still with my old

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job I was starting to check out like mentally

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physically burnt out like you said absolutely

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burning the candle at both ends and some pushed

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me out of my old job And it's funny because at

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the time I wasn't ready to quit my job yet, but

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I had to hire replacements For me and one of

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the replacements and I were just butting heads

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like constantly. And I'm here at work, I'm thinking

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about eyebrows, I'm fighting with this new hire.

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And I'm like, what am I doing with my life? What

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am I doing here? And I had to talk to my boss

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about it and be transparent with her. And she

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kind of and I told her, you know, I don't like

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and I was willing to hold on to that, that full

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time or that job and make it even part time.

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I was like, I'm willing to help you for as long

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as you need. I'll help you hire whoever because

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I cared about them. Like I loved my people that

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I worked with. It was just the work that I was

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feeling less aligned with. But She told me, she

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said, look, you already have one foot out the

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door, so maybe it's best for you to pursue the

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next thing. And I said, you know what? You're

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right. I'm just going to go for it. So I quit

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two months before I had planned on. But then

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when I quit, the place that I was working, I

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was sharing a room in the back of a hair salon

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with someone and with my sister -in -law. And

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I could only use that room on like, one or two

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days on the weekends in the afternoon. And then

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that became unavailable to me because she was

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moving and then I didn't have a space to work

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anymore. So here I was, I quit my job, had no

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space to work, I barely had any savings, and

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I'm trying to start a new career and I'm just

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like, you know what, I've excelled. I'm like,

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what do I do? So I started calling around to

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other places to see if they would hire me as

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an artist, like other spas or beauty salons and

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whatnot. Nobody called me back. And my family

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was like, you know what, why don't you try one

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of those like solo suites, those small salon

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suites you can rent and, you know, we'll help

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you, you know, get it set up. And so my family

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was really supportive. And the work I was doing

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was getting pretty good. So my, I remember it

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was November, it was my birthday month. My brother

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and sister were like, what do you want for your

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birthday? They ended up buying me my tattoo bed.

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My brother bought me my light. My mom came and

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helped me to studio. And that was when it became

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real that I was like, whoa, I'm really doing

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this. I did my job. But the thing was, I was

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such a hard worker. I'm not afraid. and I would

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work 10, 12, 14 hours a day for somebody else.

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And I'm like, if you can do that for somebody

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else, you can do that for yourself. And so I

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had all this time now because I didn't, I was

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only taking clients on the weekends. I had to

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fill a full week and I'm like, you know what?

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I'm gonna go hard. I'm gonna create an action

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plan. I have goals. I had set my goals. you know

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broke it down like what do i need to do every

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day do i need to post every day i need to put

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pictures together i need to get an email list

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together i need to start marketing and i had

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20 years of marketing experience under my belt

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and sales so i'm like i can sell and market i

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just need to get really good at this skill so

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i felt confident in myself when i was i was scared

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had imposter syndrome you know still doubted

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myself every day but i just if i took action

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the universe will Help guide me and protect me

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and and you know, I'd give it my I gave it my

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all As you're doing it. So now you're getting

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consistent revenue You're uh, you know making

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this goal that you wanted but then you also have

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all this work At one point did you start scaling

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because you can't do everything except as over

00:12:34.490 --> 00:12:38.269
24 hours in a day exactly Sometimes, you know,

00:12:38.269 --> 00:12:40.090
I always I wish there were 48, but I don't know.

00:12:40.090 --> 00:12:45.490
I'd probably work all 48 hours About six months

00:12:45.490 --> 00:12:48.769
into me running the business on my own, getting

00:12:48.769 --> 00:12:52.830
really busy, booked out, my mentor actually,

00:12:52.889 --> 00:12:55.710
she put out an announcement on Facebook, like,

00:12:55.730 --> 00:12:57.289
hey, anyone doing really well in your business?

00:12:57.450 --> 00:12:59.730
We want to feature you on our podcast, our webinar.

00:13:00.129 --> 00:13:02.009
And I volunteered and I said, hey, I want to

00:13:02.009 --> 00:13:04.110
get on the podcast. And so she interviewed me,

00:13:04.330 --> 00:13:09.120
her partner interviewed me. We talked about business

00:13:09.120 --> 00:13:10.559
and he was like, well, what's next Tani? You're

00:13:10.559 --> 00:13:12.740
doing really well. And I said, you know, I really

00:13:12.740 --> 00:13:15.059
want to be a master. Like I want to be a trainer.

00:13:15.179 --> 00:13:17.320
I want to teach other people how to do this because

00:13:17.320 --> 00:13:19.799
I've found success with it. I've built a system

00:13:19.799 --> 00:13:22.179
behind it. I'm not just like teaching the skills.

00:13:22.259 --> 00:13:25.000
I want to teach everything because it's working

00:13:25.000 --> 00:13:29.600
and I know what I'm doing. And so that was the

00:13:29.600 --> 00:13:34.559
next step. At the time, I asked my mentor if

00:13:34.559 --> 00:13:36.500
there was a training opportunity or a master

00:13:36.500 --> 00:13:38.620
opportunity for me, and she told me no, because

00:13:38.620 --> 00:13:40.700
the academy that she was working with, that I

00:13:40.700 --> 00:13:43.220
studied with, they had reached their maximum

00:13:43.220 --> 00:13:45.639
capacity. I guess they had territories and, you

00:13:45.639 --> 00:13:48.240
know, so I was really bummed out. So I thought,

00:13:48.259 --> 00:13:50.840
you know what, maybe I'll just keep working and

00:13:50.840 --> 00:13:52.960
eventually I'll do my own thing when I'm ready.

00:13:54.190 --> 00:13:56.429
she's her partner who interviewed me said oh

00:13:56.429 --> 00:13:58.649
you really want to teach okay i'll talk to claire

00:13:58.649 --> 00:14:00.990
who is my mentor and said we'll figure something

00:14:00.990 --> 00:14:03.509
out we'll see if we can help you later that night

00:14:03.509 --> 00:14:06.730
they called me on a voice like a video call both

00:14:06.730 --> 00:14:09.409
of them and they said Really great to have you

00:14:09.409 --> 00:14:11.570
on the show today and we want to share a project

00:14:11.570 --> 00:14:13.649
that we're working on with you. So they told

00:14:13.649 --> 00:14:15.370
me that they're building a whole new academy

00:14:15.370 --> 00:14:18.250
and you know, it's top secret at the moment.

00:14:18.269 --> 00:14:20.049
They haven't launched yet but they've been working

00:14:20.049 --> 00:14:21.950
on it and they're looking for trainers for their

00:14:21.950 --> 00:14:24.129
new academy and they invited me to become one

00:14:24.129 --> 00:14:27.629
of their trainers. This is a preview for Tanny

00:14:27.629 --> 00:14:30.029
Deep. Thank you for supporting the platform.

00:14:30.149 --> 00:14:33.429
If you would like the unedited version, the full

00:14:33.429 --> 00:14:36.169
unedited version, you can download it. Go to

00:14:36.169 --> 00:14:38.330
the pay link in the description box or that's

00:14:38.330 --> 00:14:40.769
in the show notes. And as always, thank you for

00:14:40.769 --> 00:14:43.529
supporting Bake That Radio Show music and business

00:14:43.529 --> 00:14:43.809
talk.