Exposing the Elitist Dog Industry & Building a Community-First Business with David Haven (K9 Coaches LLC)

WEBVTT

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industry being elitist yes it is it's a it's

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a i don't know man like as soon as someone becomes

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a dog trainer it's their way or the highway 99

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percent of the time it's kind of like this um

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like this cultish mentality where like dog training

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started out as some guy in his backyard all right

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y 'all welcome back to bank that radio show the

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ultimate blueprint to the bag we have locked

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away today with a special in -depth session.

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So if you are a pet parent anywhere in Pawton

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or the surrounding counties, I think I counted

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about 10 counties total. Yeah. You want to put

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your phone on speaker right now. We have Dave

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who's in the building. He's the founder of K9

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Coaches LLC, the premier team for real world

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at home obedience and behavioral modification.

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Dave, welcome to the show, man. Happy to be here

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So very interesting when I was like doing my

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research And we'll get into the origins and all

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that stuff I think I saw where You did a lot

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of research and you started off Pretty much i'm

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paraphrasing this but training Under the guise

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of like the canines for police and stuff Yes,

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sir. So I actually got into training dogs kind

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of accidentally I used to love watching police

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canine working dogs videos and I just kind of

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wanted to know how to do it because I was like

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wanted my dog to be able to do that sort of deal

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and then I guess the algorithms and crap like

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Spied on me and recommended me like an actual

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dog training school to physically go to Where

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I? Got to learn how to do that. I was in a bite

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suit like all the freaking time. That's what

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I mean off Yeah, yeah teaching teaching dogs

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how to find bombs and drugs and do high -level

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obedience Just work with like I basically got

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to work with like any Type of working dog you

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can imagine cadaver dog search and rescue Not

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too much hunting yet. I've actually done more

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hunting after I've gotten out of school. But

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yeah, really just like everything it was way

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more Elaborate and big than I thought it was

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going to be when I showed up there So then what

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inspired you to actually, you know Open up your

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own business with this service because you could

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have just you know, yeah Doing it in the form

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of you know, just one of the guys of someone

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else you know, starting a business is a lot of

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responsibility. It sucks. I just love the candor.

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I just love it. It sucks. Yeah. That was never

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the plan. The plan was to actually work for someone,

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at least for like a couple of years. I guess

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I was just in a location where that wasn't either

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maybe I wasn't looking hard enough or I didn't

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know how to look, but Yeah, I just eventually

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started, you know, like I didn't work under canine

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coaches LLC like I worked under my own name just

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like is an ad hoc soul proprietor ships for a

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little bit, but we Through like, you know moving

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I was also in the military Reserves, you know

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retired now And you know, we settled down and

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created canine coaches LLC about a year ago now

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I've been training for just under 10 years, but

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to answer your question, I kind of had to if

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I wanted to train dogs. I just formalized it

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recently. I love the fact that you took that

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dive because a lot of people don't take that

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dive into entrepreneurship and building their

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own business because of fear that you're doing

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it because out of necessity, which it does push

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a lot of people in necessity, but then still

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some people are just fearful. Yeah, I want to

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get into some you know some core questions and

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stuff See here I've been watching your content

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online because you aren't just training dogs

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in a quiet backyard you take those dogs straight

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to Heavy distraction zones like a Home Depot

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or a crowded park for a parent of pet parents

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Who is currently terrified to walk their dog

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on a leash? off of East Pauling Drive Because

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of no dogs flip out because the cars and other

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animals What is the immediate psychological shift

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required to transition that dog to calm confidence?

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All right, so we're talking about like a dog

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that's reactive and what is required Really like

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the on leash behavior some I see so many people

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talking about like their dog being reactive in

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one way shape or form but Specifically on leash

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the the prescription is kind of the same You

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want them you want to teach a key? Basically,

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I know that there are people who don't teach

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heels but You need to teach your dog what they're

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supposed to be doing instead basically And when

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it comes to getting them out public specifically

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Or even if you're passing by a dog on the street

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you warm up to it like you would with the workout

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You're not gonna go into your first. I don't

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know like New Year's resolution gym day then

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put 500 pounds on the bar. You're gonna Yeah

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You want to Start at a manageable level like

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I always refer to it as distance management if

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you have a dog that's a hundred yards away You

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know is your dog still gonna react to them there

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all right 90 80 70s You know what I mean work

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in the work in the ranges where they are still

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seeing them But they aren't completely unmanageable

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and then slowly close that distance Also when

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it comes to getting your dog out in public for

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the first time warm up is really like the biggest

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thing is You know do a lap around your car do

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you know like get them a little bit tired first

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like you you know what i mean and that's just

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like the short yeah short story game plan of

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what we do but there's of course a bunch of work

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on the front end of that you have to actually

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like know how to do a leash correction you know

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how to how and when to use streets and stuff

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like that but it's that's legit So you run k9

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coaches as a mobile in -home service what made

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you decide to skip the traditional? Book brick

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-and -mortar kennel it to bring the training

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directly to the owners living room. I Don't have

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a million dollars, and I don't like it That's

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a great strategy But so I I have done board and

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training for both at the school and in Like I've

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tried doing it out of the house a couple of times

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and I did it for a couple of years. I want to

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say really The grass is greener on this side

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most dog trainers they The the Borden train is

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there for But it's an extremely inefficient business

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model. It's it's very expensive to not only take

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care of the dogs but to maintain the facilities

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and It's you have to charge very very high prices

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to have any sort of profit with a board and train

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but it's really one of those things where like

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You have to have been in the game for a really

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long time and you kind of have already have to

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have the property and stuff like that, but honestly

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what I've found is While I've transitioned to

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private lesson formats out of personal preference

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and out of my personal capabilities, I actually

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find better results with it. Because the number

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one issue that I would run into in a board train

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is I would have a dog that would work for me

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just fine. But then you would have the owners

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have no idea what to do and how you got there

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because sometimes The they can't just see the

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end product They kind of need to see how it was

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made because you never know when you'll need

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to almost convert a step in training If there

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if there's a new stimulus added like there's

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a brand new environment. They've never been or

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whatever so The private lesson format really

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if you're good at it. It's it's I just see honestly

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I just see better results now than I ever did

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before because if you Even if you did board and

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training and private lessons You're not developing

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that relationship with the owner of the dog So

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they're less likely to actually use those private

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lessons if they come with the board training

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Yeah, because you're not developing the relationship

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with them personally. I Like how you have it

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in even inside the logo. I believe you said,

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you know I'm training the dog, but you're also

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training the owner as well training dogs and

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their people. Yep, because that's really what

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I mean like this If you watch a single freaking

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episode of Caesar Milan or whatever, you're going

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to see a million comments on YouTube. That's

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how I watch them. People talking about, oh, the

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owners really screwed this one up. The owners,

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blah, blah, blah, blah, blah. Blame the owner,

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not the dog for this, that, the other. And it

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is very true. It's just that, you know, not everyone

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has the resources to be a good owner. So that's

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why in my service area, you do have business.

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I love that. And I imagine because you have that

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business model, you're able to pass on price

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savings to your particular clients or customers.

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Yeah. So long as the gas prices, you know, don't,

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yeah, then we're good. But yeah, it's that's

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pretty much it. It's a service based business,

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not really a product based business. So. Well,

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of course we have merchandise and stuff like

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that. But yeah, the biggest limiting factor is

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time. The biggest expense is gas and I guess

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vehicle maintenance. But I usually fix all my

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own stuff if I have the tools to do it. So, I

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do things like that. You're self -sufficient.

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Yeah. I love it. You made an interesting comment

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when I was reading your Voyage, I believe it

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was Voyage ATL article. Oh yeah. You said that

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the industry, and let me pull it up real quick.

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I don't remember what I said and God knows what

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I said. That was about over a year ago. So you

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basically, you didn't hold back. You said straight

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up, let's see here about the industry being elitist.

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Yes, it is. It's a, it's a. Don't know man. Like

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as soon as someone becomes a dog trainer, it's

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near where the highway 99 % of the time it's

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kind of like this like this cultish mentality

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where Like dog training started out as some guy

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in his backyard who like had particularly well

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-behaved dogs He didn't know how he got there.

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It really didn't become formalized as an actual

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trade until recently and you still have all these

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remnants of like people who only do one training

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method and that it's that one training method

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and nothing else and no one can say anything

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about it and it's you know there's there's i

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never understood why the saying went like this

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but you know there's multiple ways to skin a

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cat and also like how about we just do a little

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bit of all of the training techniques and then

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you know we get you know different dogs different

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people do different things So why don't we just

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kind of mash all of the training techniques up

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and balance them? It's the name balance training

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Yeah, i've been uh from the limited research

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I was able to do it seems like the consistency

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with some of the online posts is that And i'm

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sure you would be able to vouch for how accurate

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this is About they say well 40 to 60 percent

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of dog trainers Are just like mediocre at best

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Probably Then you got like the top 20 % which

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is fantastic You know, you don't everybody's

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like just left with the whatever else there is

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and they say that um, I guess there's like as

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far as an industry is not like Regulated like

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other industries are and you have to have all

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these different criterias because you have a

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lot of different certifications, but Everybody

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claims that their particular certification is

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better than the other one. Is that what you experienced?

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It's the wild wild west man. It's the wild wild

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west it's it's Yeah, there's no governing bodies

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like whenever you see so I am certified by the

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school I went to I mean I I think I still have

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the paper somewhere it's I mean like I it's You

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you have There's no like government Oversight

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for this at all and you can I could pretty much

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create a certification Just in the next 24 hours

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if I wanted to and I could probably you know

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hold as much weight as anyone's Certification

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that has been around for 10 plus years but it's

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It goes back to what I say everyone like has

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like a particular method or a particular like

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Small group of methods and they just say oh this

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works for XYZ dog. This will work for 100 % of

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them This yeah, it's just I Think that a lot

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of trainers don't have the open -mindedness and

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the the kind of permanent student Mentality that

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you need in order to continue to improve And

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really you need that mentality if you're gonna

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start a business you need to always be learning

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because there's always something to learn. I

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definitely agree. So with social media and how

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it's impacting the industry and just business

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in particular, you know, we see 30 Second Clips

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on TikTok and Instagram of aggressive dogs magically

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carried in one session as a professional. I love

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it. As a professional. How has that viral social

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media culture impact the client's expectations

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when they call K9 coaches? Well, usually I always

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surpass expectations, especially with aggressive

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dogs. Like the dogs, like the being cured in

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one session thing. It's it is very realistic

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kind of like you can like let's say I get an

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aggressive dog and I spend that first hour with

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them. I can get that dog to where I'm walking

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them very well on the leash and they're not barking,

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they're not growling anymore. But a big part

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of that is fatigue and because adrenaline only

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lasts so long. So if you have a very aggressive

00:16:13.169 --> 00:16:15.710
dog and you know what you're doing, you get the

00:16:15.710 --> 00:16:18.149
leash, you have the protective equipment after

00:16:18.149 --> 00:16:21.269
about, especially depending on how hot it is

00:16:21.269 --> 00:16:26.269
outside, they're going to calm down anyway. And

00:16:26.269 --> 00:16:30.370
the the real struggle is that Every time when

00:16:30.370 --> 00:16:32.789
they're fresh, they don't even start the behavior.

00:16:32.789 --> 00:16:35.529
So it's actually very realistic for an aggressive

00:16:35.529 --> 00:16:39.070
dog to very quickly Seemingly quickly in like

00:16:39.070 --> 00:16:42.590
a single session whatever kind of not be like

00:16:42.590 --> 00:16:45.289
buddy buddy with like the trainer or whatever

00:16:45.289 --> 00:16:49.850
but just to be Handleable and kind of look well

00:16:49.850 --> 00:16:56.029
controlled after just 30 20 20 to 40 ish minutes,

00:16:56.029 --> 00:16:58.710
like I said depending on the fatigue just like

00:16:58.710 --> 00:17:02.409
I said that usually aggressive behavior is based

00:17:02.409 --> 00:17:04.849
in adrenaline and anyone who's had an adrenaline

00:17:04.849 --> 00:17:07.490
dump before till you get exhausted after it you're

00:17:07.490 --> 00:17:11.890
not really in your fight or flight or I've seen

00:17:11.890 --> 00:17:15.750
Most to the videos where dogs are charging at

00:17:15.750 --> 00:17:18.670
people, you know, of course, you know people

00:17:18.670 --> 00:17:20.990
their dream is going so they want to protect

00:17:20.990 --> 00:17:25.299
themselves Is there any way to like be able to

00:17:25.299 --> 00:17:27.900
assess in that moment whether or not a dog is

00:17:27.900 --> 00:17:32.740
actually going to bite you or Do we assume the

00:17:32.740 --> 00:17:36.839
worse? That is so tough Usually whenever like

00:17:36.839 --> 00:17:39.099
if I'm just like out and about like not working

00:17:39.099 --> 00:17:42.319
sometimes, you know, like a dog will you know,

00:17:43.279 --> 00:17:48.160
like Yeah, whatever with me Because of my particular

00:17:48.160 --> 00:17:52.950
experience seeing so many dogs bite and getting

00:17:52.950 --> 00:17:57.710
dogs to bite I Usually will just call their bluff

00:17:57.710 --> 00:18:00.609
Maybe press forward a little bit in like 99 %

00:18:00.609 --> 00:18:02.690
of the time the dog just can go oh crap I wasn't

00:18:02.690 --> 00:18:04.589
expecting him to do that go away just you know

00:18:04.589 --> 00:18:06.710
doing that for my own personal safety not for

00:18:06.710 --> 00:18:11.390
a training reason Okay Because it is very difficult

00:18:11.390 --> 00:18:15.549
to actually get a dog to bite Like confidently

00:18:15.549 --> 00:18:18.150
really like most bites you see out in the wild.

00:18:18.150 --> 00:18:20.529
They're kind of like little Then they're like

00:18:20.529 --> 00:18:23.789
they get away from me bites except for in extreme

00:18:23.789 --> 00:18:28.130
cases But it's really hard to tell without just

00:18:28.130 --> 00:18:37.609
the small the small Like in a split -second type

00:18:37.609 --> 00:18:39.230
of situation where you have to make a decision

00:18:39.230 --> 00:18:41.890
quickly It's it would be really hard without

00:18:41.890 --> 00:18:44.230
just seeing that sight picture over and over

00:18:44.230 --> 00:18:47.750
again, but really I guess the biggest thing is

00:18:48.259 --> 00:18:51.160
If there is any backwards movement from the dog

00:18:51.160 --> 00:18:53.279
at all, they're probably more scared of you than

00:18:53.279 --> 00:18:55.980
you are of it. So you might probably just scare

00:18:55.980 --> 00:18:58.859
it right off or whatever. One thing you do want

00:18:58.859 --> 00:19:01.559
to look for is if you're trying to determine

00:19:01.559 --> 00:19:05.720
between if it's play or aggression, the tone,

00:19:05.799 --> 00:19:09.859
the pitch of the bark, the deeper it is. Whereas

00:19:09.859 --> 00:19:12.420
if it's a higher pitched one, it's like I had

00:19:12.420 --> 00:19:14.740
one dog that I actually just started working

00:19:14.740 --> 00:19:18.140
with recently. She was barking and carrying on

00:19:18.140 --> 00:19:21.480
at everybody. And then I was like, this might

00:19:21.480 --> 00:19:22.920
be an aggressive case, but I was like, all right,

00:19:22.940 --> 00:19:25.339
just drop the leash. And the dog just wanted

00:19:25.339 --> 00:19:27.980
to play. And everyone thinks that it's a aggressive

00:19:27.980 --> 00:19:31.619
dog. Never bit anyone, but just constantly barking.

00:19:32.220 --> 00:19:35.380
She's kind of a big dog. And, you know, like

00:19:35.380 --> 00:19:41.140
the whatever. But I would look for any. Any action

00:19:41.140 --> 00:19:43.660
of backing away before it comes to you, if it

00:19:43.660 --> 00:19:47.099
backs away at all, it's probably You're likely

00:19:47.099 --> 00:19:48.960
to scare it off. Like I said, if this is a self

00:19:48.960 --> 00:19:51.339
-defense type of situation, I would also look

00:19:51.339 --> 00:19:55.559
for hair standing up And I would look for a general

00:19:55.559 --> 00:20:00.799
stiffness stiff stiff usually means that they're

00:20:00.799 --> 00:20:07.559
about to Like guard go Go forward usually but

00:20:07.559 --> 00:20:09.880
if they're kind of loose you that might be more

00:20:09.880 --> 00:20:12.519
play but also there's kind of a spectrum to it

00:20:12.519 --> 00:20:15.119
they could be Playfully curious, but they're

00:20:15.119 --> 00:20:17.900
also a little a little scared. So they're a little

00:20:17.900 --> 00:20:20.740
bit on edge So that's just it's just one of those

00:20:20.740 --> 00:20:24.900
nuanced situations Have you had any particular

00:20:24.900 --> 00:20:28.980
species of dog that is I guess comes out more

00:20:28.980 --> 00:20:32.799
well -trained or recipients of being trained

00:20:32.799 --> 00:20:41.279
and other species so oh That's a tough question

00:20:41.279 --> 00:20:44.660
to answer There is there are a couple dog breeds

00:20:44.660 --> 00:20:46.799
that once you work with them and once you do

00:20:46.799 --> 00:20:48.640
the right things They could be some of the best

00:20:48.640 --> 00:20:52.359
dogs who ever But if you don't work with them,

00:20:52.359 --> 00:20:54.720
they're like the worst dogs ever so it's kind

00:20:54.720 --> 00:20:57.920
of like that If you work with them, they're great

00:20:57.920 --> 00:21:00.539
But you know like terrible like there are some

00:21:00.539 --> 00:21:03.440
dogs you can never work with them ever like a

00:21:03.440 --> 00:21:07.019
lazy lab mix or something like that and they'll

00:21:07.019 --> 00:21:08.859
still probably be one of the best dogs have ever

00:21:08.859 --> 00:21:12.220
had whereas something like a Goldendoodle or

00:21:12.220 --> 00:21:18.740
a Labradoodle or a German Shepherd or like I'm

00:21:18.740 --> 00:21:21.700
getting some Malinois now. Those are all great

00:21:21.700 --> 00:21:26.180
dogs if you work with them. Typically to answer

00:21:26.180 --> 00:21:29.880
your question herding breeds, Shepherd breeds

00:21:29.880 --> 00:21:34.920
are great work with them. Okay. And they're very,

00:21:34.920 --> 00:21:38.759
they love working. They have to work. That's

00:21:38.759 --> 00:21:42.940
the catch. They love working, but they haven't.

00:21:43.299 --> 00:21:46.339
When a potential customer reaches out to you

00:21:46.339 --> 00:21:50.299
and wants you to come in and help them assist

00:21:50.299 --> 00:21:54.680
with training their dog, what's the typical timeline

00:21:54.680 --> 00:21:57.140
that you would have to work with them in order

00:21:57.140 --> 00:21:59.660
to get the result that they're looking for? My

00:21:59.660 --> 00:22:03.500
most popular training plan is like 10 weeks,

00:22:03.519 --> 00:22:08.980
10 sessions, 10 weekly sessions. The timeline

00:22:08.980 --> 00:22:12.200
I'm most comfortable with just because of repetition

00:22:12.200 --> 00:22:15.539
of it That's the timeline that we get to do like

00:22:15.539 --> 00:22:18.420
everything Like that's where we are going to

00:22:18.420 --> 00:22:21.079
the Home Depot to the parks and stuff like that

00:22:21.079 --> 00:22:24.339
Where I'm bringing in my distraction dogs Because

00:22:24.339 --> 00:22:26.000
that's another big thing I do. I have three dogs

00:22:26.000 --> 00:22:29.599
and I bring them in like You train how you fight

00:22:29.599 --> 00:22:33.700
your dog these we worked around other dogs So

00:22:33.700 --> 00:22:37.279
I bring mine but yeah, that's that's the that's

00:22:37.279 --> 00:22:40.089
the Structure that I like working with most it's

00:22:40.089 --> 00:22:43.529
a good balance So nothing below that you don't

00:22:43.529 --> 00:22:45.970
offer any type of like service below the team.

00:22:45.970 --> 00:22:49.349
Oh you do I do Yep, I do fours and sixes as well.

00:22:49.349 --> 00:22:54.809
I also do 15s and 20s now but Yeah, the fours

00:22:54.809 --> 00:22:57.670
and the sixes that's for like single purpose

00:22:57.670 --> 00:23:01.329
or you know, they don't have You know, like those

00:23:01.329 --> 00:23:05.920
are for like medium low input Require dogs puppies

00:23:05.920 --> 00:23:08.299
that they're trying to get a good start on or

00:23:08.299 --> 00:23:10.279
like I said, like a dog is really well behaved

00:23:10.279 --> 00:23:12.420
but maybe they just have one or two specific

00:23:12.420 --> 00:23:15.660
issues that are kind of mild to moderate and

00:23:15.660 --> 00:23:18.579
Or, you know, they just you know can't afford

00:23:18.579 --> 00:23:22.079
that So we got to do something Yeah, yeah, you

00:23:22.079 --> 00:23:23.599
know, you want to be able to provide a service

00:23:23.599 --> 00:23:25.740
for those who might not be able to afford a team

00:23:25.740 --> 00:23:28.319
at the end So they can see the value of it and

00:23:28.319 --> 00:23:30.140
then they'll might you know, I'm saying I'm like,

00:23:30.140 --> 00:23:32.539
hey, you know, let me go ahead and get those

00:23:32.539 --> 00:23:35.779
other six Yeah, and I've had some people who

00:23:35.779 --> 00:23:37.500
like I've only done four sessions with their

00:23:37.500 --> 00:23:43.660
like awesome dogs. Just never know. Every dog

00:23:43.660 --> 00:23:45.400
is different. Every owner is different. Sometimes

00:23:45.400 --> 00:23:49.339
like I can teach an owner like everything they

00:23:49.339 --> 00:23:51.160
need to know in like three sessions and then

00:23:51.160 --> 00:23:54.680
they're just personally kind of talented in the

00:23:54.680 --> 00:23:56.519
area and I don't really need to teach them much

00:23:56.519 --> 00:23:59.000
more other than very small things over time.

00:23:59.420 --> 00:24:02.200
But that's usually pretty rare. Usually people

00:24:02.200 --> 00:24:04.839
suck at training dogs when they come to Big Soap.

00:24:05.779 --> 00:24:09.799
Well, it gets you plenty of time to work with

00:24:09.799 --> 00:24:11.940
them and the fact that this is your livelihood.

00:24:12.519 --> 00:24:18.640
Yeah. I love it. Have you ever had people that

00:24:18.640 --> 00:24:23.720
their expectations were way too high or is your

00:24:23.720 --> 00:24:26.259
own boarding process to where you really delve

00:24:26.259 --> 00:24:30.089
them into realistic expectations? Honestly, I

00:24:30.089 --> 00:24:32.170
think that most people have their expectations

00:24:32.170 --> 00:24:35.829
too low when I first come over. Oh, okay. Like

00:24:35.829 --> 00:24:40.549
I think that I can't remember the last time I've

00:24:40.549 --> 00:24:45.890
had someone. Yeah, usually I get people who have

00:24:45.890 --> 00:24:48.609
their expectations too low and they're like signing

00:24:48.609 --> 00:24:51.230
up for 10. They're like, do you think we'll be

00:24:51.230 --> 00:24:53.710
able to go to Home Depot one day? I'm like, probably

00:24:53.710 --> 00:25:02.410
go by like five or six. Like we said the industry

00:25:02.410 --> 00:25:04.529
is so murky and you said it's wild wild west

00:25:04.529 --> 00:25:06.609
out there so they probably have had previous

00:25:06.609 --> 00:25:10.470
experiences where they were not as well and then

00:25:10.470 --> 00:25:12.990
here you come in and you know you're in the top

00:25:12.990 --> 00:25:16.809
official line of training so they don't even

00:25:16.809 --> 00:25:19.470
know what they're really going to get so yeah

00:25:19.470 --> 00:25:21.269
I can see where the expectations are low but

00:25:21.269 --> 00:25:24.259
it's also like it's good for you because there's

00:25:24.259 --> 00:25:29.119
a concept of under promise but over deliver yeah

00:25:29.119 --> 00:25:31.460
it's it's right into that mode of that without

00:25:31.460 --> 00:25:33.900
you really having to try to do anything yeah

00:25:33.900 --> 00:25:36.660
and it's it's it's kind of funny like you've

00:25:36.660 --> 00:25:40.420
heard of the dunning brugger effect right the

00:25:40.420 --> 00:25:42.980
like where you when you become more of an expert

00:25:42.980 --> 00:25:47.599
at something you don't like stress about it like

00:25:47.599 --> 00:25:51.299
when you're When you're taught a skill brand

00:25:51.299 --> 00:25:53.700
new, you're like super confident about it. You're

00:25:53.700 --> 00:25:56.940
like advertising this, this and that. Whereas

00:25:56.940 --> 00:25:59.480
as you become more of an expert, you kind of

00:25:59.480 --> 00:26:03.359
learn that you don't, you don't know everything.

00:26:03.900 --> 00:26:09.740
So you start like having more of a baseline with

00:26:09.740 --> 00:26:11.920
your attitude towards your own job. And once

00:26:11.920 --> 00:26:13.980
again, that comes into that being a permanent

00:26:13.980 --> 00:26:17.869
suited mentality. Like even even if I perceive

00:26:17.869 --> 00:26:21.049
like a competitor or whatever is doing something

00:26:21.049 --> 00:26:23.970
that I wouldn't normally do, I like to kind of

00:26:23.970 --> 00:26:27.529
extrapolate what are they doing? What is the

00:26:27.529 --> 00:26:29.589
use case of this specific technique that they're

00:26:29.589 --> 00:26:32.970
using? Maybe I put that tool in my back pocket

00:26:32.970 --> 00:26:35.509
because you never know when it might be useful

00:26:35.509 --> 00:26:39.170
to me if it's not part of my regular system.

00:26:39.829 --> 00:26:43.970
And to point out something you said, a lot of

00:26:43.970 --> 00:26:48.740
my clients do come from like Like they've had

00:26:48.740 --> 00:26:51.619
training before with their dog. So kind of a

00:26:51.619 --> 00:26:54.299
little Between me and my wife because she's the

00:26:54.299 --> 00:26:57.140
one who does my social medias and all that If

00:26:57.140 --> 00:27:00.519
we see that like a client or a lead, you know,

00:27:00.779 --> 00:27:03.460
like converted to somebody else We always make

00:27:03.460 --> 00:27:05.220
the joke. All right, we'll see about six months.

00:27:05.859 --> 00:27:14.509
Yeah It just it literally happens all the time.

00:27:14.509 --> 00:27:17.289
I can't tell you how many times like a dog would

00:27:17.289 --> 00:27:20.349
They you know, they would talk to me first But

00:27:20.349 --> 00:27:22.029
then they would shop around for a little bit

00:27:22.029 --> 00:27:24.210
and someone else would make the sale on sale

00:27:24.210 --> 00:27:28.009
on them and We literally hear back from them

00:27:28.009 --> 00:27:29.990
about six to twelve months later and they're

00:27:29.990 --> 00:27:31.869
like, hey, I took my dog here I was like, oh,

00:27:31.869 --> 00:27:34.230
yeah, we talked before and then you know, you

00:27:34.230 --> 00:27:37.549
know, we're working Yeah, I did a lot when I

00:27:37.549 --> 00:27:40.720
do marketing stuff because I do marketing Content

00:27:40.720 --> 00:27:43.640
creation stuff were small businesses and I've

00:27:43.640 --> 00:27:46.559
had it to where people go somewhere else You

00:27:46.559 --> 00:27:48.480
know because they don't know what they're really

00:27:48.480 --> 00:27:51.180
looking for and they don't know what's really

00:27:51.180 --> 00:27:54.700
out there. Oh So, of course, you know, sometimes

00:27:54.700 --> 00:27:56.720
people are more price conscientious than what

00:27:56.720 --> 00:28:01.079
they should be And it's a you know, they have

00:28:01.079 --> 00:28:03.859
to learn that's what the way I look at it We're

00:28:03.859 --> 00:28:06.380
doing this too long to wear. It's like doesn't

00:28:06.380 --> 00:28:08.079
matter if they don't shop with me today. They'll

00:28:08.079 --> 00:28:11.299
be around I've made my introduction and I told

00:28:11.299 --> 00:28:14.039
them this is realistically what you can get and

00:28:14.039 --> 00:28:16.519
then that they can get more from somewhere else

00:28:16.519 --> 00:28:18.720
and then they have a bad experience and then

00:28:18.720 --> 00:28:20.660
they come back to someone who was actually honest

00:28:20.660 --> 00:28:25.880
with them or a friend. When I was going through

00:28:25.880 --> 00:28:28.900
the social media I saw that y 'all have a lot

00:28:28.900 --> 00:28:31.740
of different partnerships that y 'all have done.

00:28:32.539 --> 00:28:36.000
How has those partnerships been for y 'all and

00:28:36.000 --> 00:28:38.599
what made you want to use it as a strategy within

00:28:38.599 --> 00:28:43.119
the business? Well, we just want to like. We

00:28:43.119 --> 00:28:45.700
just want a community part of it is because,

00:28:45.720 --> 00:28:48.759
you know, the only way we know how to make friends

00:28:48.759 --> 00:28:53.319
is to work. So that's part of it, too, is, you

00:28:53.319 --> 00:28:55.960
know, at the end of the day, this is a this should

00:28:55.960 --> 00:28:58.740
be like a fun kind of industry to play around

00:28:58.740 --> 00:29:02.099
in. It's pets. This is, you know, people, you

00:29:02.099 --> 00:29:04.279
know, getting out. having fun hanging out with

00:29:04.279 --> 00:29:08.339
each other. So that's a big part of it. I guess

00:29:08.339 --> 00:29:15.700
one of it is for being mutually beneficial with

00:29:15.700 --> 00:29:19.660
each other. I'm a dog trainer. You have dog treats.

00:29:20.019 --> 00:29:22.680
I'm a dog trainer. You have dog grooming stuff.

00:29:23.220 --> 00:29:25.519
I don't want to touch either of those two things.

00:29:25.539 --> 00:29:30.579
But if you want to help me and I help you, totally

00:29:30.579 --> 00:29:36.109
cool with that. Love it. Where do you see the

00:29:36.109 --> 00:29:38.569
business going in the future? Do you have particular

00:29:38.569 --> 00:29:41.069
goals you won't accomplish? Because you know

00:29:41.069 --> 00:29:44.190
as a trainer you can only do so much right now

00:29:44.190 --> 00:29:47.849
and you can plateau Yeah, so I do have a couple

00:29:47.849 --> 00:29:50.349
of goals one. I do actually want to start taking

00:29:50.349 --> 00:29:52.809
an apprentice here soon Probably I just want

00:29:52.809 --> 00:29:57.630
one good guy or gal I'm gonna train them up for

00:29:57.630 --> 00:30:00.329
probably a long time before I let them loose

00:30:00.329 --> 00:30:03.900
and then we're going to go from there. I do want

00:30:03.900 --> 00:30:06.440
to, once I do have that apprentice trained up,

00:30:06.460 --> 00:30:09.460
I do want to get back into working blogs. But

00:30:09.460 --> 00:30:14.599
in the meantime, the big project right now is

00:30:14.599 --> 00:30:18.160
courses, video, educational content, stuff like

00:30:18.160 --> 00:30:21.319
that. We're looking at some school stuff where

00:30:21.319 --> 00:30:24.980
it's like some monthly subscription type deal

00:30:24.980 --> 00:30:31.220
as well as actual like you pay one time full

00:30:32.799 --> 00:30:37.359
horses and then in When I'm comfortable with

00:30:37.359 --> 00:30:39.880
it, then I'll probably also do like a course

00:30:39.880 --> 00:30:42.779
on how to Make your own dog training business

00:30:42.779 --> 00:30:45.940
sell that for a lot of money. I Love it. I love

00:30:45.940 --> 00:30:48.539
that you got this plan. You know for the future

00:30:48.539 --> 00:30:51.480
that that's why I'm taking Mondays off so I can

00:30:51.480 --> 00:30:54.599
work on that crap Yeah, you know, I think from

00:30:54.599 --> 00:30:57.359
us to a pro standpoint a lot of people forget

00:30:57.359 --> 00:31:01.900
that not only a lot of solopreneurs for small

00:31:01.900 --> 00:31:04.559
business owners are the technicians of the work

00:31:04.559 --> 00:31:06.740
within the business, but you also have to work

00:31:06.740 --> 00:31:10.799
on the business itself. Yep, exactly. Yeah, because

00:31:10.799 --> 00:31:14.099
it can be really easy to be an employee in your

00:31:14.099 --> 00:31:16.619
own business sometimes. That's really just like

00:31:16.619 --> 00:31:19.839
if you're operating with no debt and you're not

00:31:19.839 --> 00:31:24.599
trying to hyperscale at whatever, that's a really

00:31:24.599 --> 00:31:27.099
good, lean way of doing it, but you have to be

00:31:27.099 --> 00:31:30.289
willing to. to work the extra 10 -15 hours a

00:31:30.289 --> 00:31:31.849
week that you don't necessarily get paid for

00:31:31.849 --> 00:31:36.690
yet in order to expand. How was it getting your

00:31:36.690 --> 00:31:39.470
first client under your business? Under this

00:31:39.470 --> 00:31:44.329
one? I don't remember. I mean, it was normal.

00:31:45.029 --> 00:31:47.609
I kind of took a little break for like a year

00:31:47.609 --> 00:31:51.210
training dogs. Well, I say a break. I took a

00:31:51.210 --> 00:31:54.269
couple people that I knew, but I wasn't an average

00:31:54.269 --> 00:31:59.180
size dog trainer. And you know, there was a little

00:31:59.180 --> 00:32:01.119
bit of rust to shake off. Like I was using a

00:32:01.119 --> 00:32:04.819
piece of notebook paper to tell them their prices

00:32:04.819 --> 00:32:07.380
and their home market and stuff like that. But

00:32:07.380 --> 00:32:11.599
once the rust shook off, you know, it's like

00:32:11.599 --> 00:32:21.000
riding a bike. So what have you learned that's

00:32:21.000 --> 00:32:23.480
been the most impactful lesson in running your

00:32:23.480 --> 00:32:26.720
own business? Oh, gosh. You know what? I think

00:32:26.720 --> 00:32:32.460
the biggest one is financial planning. I am my

00:32:32.460 --> 00:32:36.700
own financial planner as well. I have multiple

00:32:36.700 --> 00:32:40.660
different accounts that have multiple different

00:32:40.660 --> 00:32:43.380
purposes. You know, the typical like your higher

00:32:43.380 --> 00:32:47.420
reward savings, your stock portfolio, your drips.

00:32:49.500 --> 00:32:53.859
I have to manage my own retirement because I'm

00:32:53.859 --> 00:32:56.980
self -employed I have my own IRAs and I have

00:32:56.980 --> 00:32:59.740
to figure out I have to direct them where they

00:32:59.740 --> 00:33:05.980
go because when you're investing because I see

00:33:05.980 --> 00:33:08.400
a lot of people especially and we made this mistake

00:33:08.400 --> 00:33:10.420
a lot is you would make money right and then

00:33:10.420 --> 00:33:12.339
you would want to be like oh okay I'm gonna reinvest

00:33:12.339 --> 00:33:14.960
this back into my own business so that the business

00:33:14.960 --> 00:33:19.190
can make more money but there's Only so far that

00:33:19.190 --> 00:33:21.589
can go in so little time so you want to make

00:33:21.589 --> 00:33:25.009
sure that your money is working for you Without

00:33:25.009 --> 00:33:27.829
you having to actively do anything once you set

00:33:27.829 --> 00:33:30.529
it the account or buy that asset or whatever

00:33:30.529 --> 00:33:33.049
And it can give you a little bit more long -term

00:33:33.049 --> 00:33:36.829
goals like you could You know invest your portfolio

00:33:36.829 --> 00:33:44.730
in XYZ index fund or whatever to help you Purchase

00:33:44.730 --> 00:33:47.220
property for your business in the future you

00:33:47.220 --> 00:33:49.920
know instead of just sitting having it sit there

00:33:49.920 --> 00:33:51.640
and you know you're saving up a couple hundred

00:33:51.640 --> 00:33:53.900
thousand dollars you're you know you're you're

00:33:53.900 --> 00:33:56.660
actually gaining you're gaining capital and interest

00:33:56.660 --> 00:33:59.299
for the couple years it would take you anyway

00:33:59.299 --> 00:34:02.180
so that you can use that money to purchase property

00:34:02.180 --> 00:34:05.119
or purchase facility or purchase equipment which

00:34:05.119 --> 00:34:07.920
is a dog that's one of the big things that we're

00:34:07.920 --> 00:34:09.760
going to get is you know like probably going

00:34:09.760 --> 00:34:11.840
to end up importing a working dog when we do

00:34:11.840 --> 00:34:14.079
get back into working dogs so instead of just

00:34:14.079 --> 00:34:17.360
letting that money sit there It's invested so

00:34:17.360 --> 00:34:20.199
that we never have to think about loans. We never

00:34:20.199 --> 00:34:22.500
have to think about banks. We are our own bank.

00:34:23.159 --> 00:34:26.940
And we have money working even when we aren't

00:34:26.940 --> 00:34:31.139
working. How big do you want your business to

00:34:31.139 --> 00:34:34.619
grow? Are you trying to get it nationwide, southeast,

00:34:35.239 --> 00:34:38.179
or regionally? Have you thought about how big

00:34:38.179 --> 00:34:43.380
you want them to get? That's a tough question,

00:34:43.400 --> 00:34:48.860
really. I guess as big as I can without leverage

00:34:48.860 --> 00:34:55.300
and as big as I can without compromising quality

00:34:55.300 --> 00:35:01.360
and values. I for the most part want to like

00:35:01.360 --> 00:35:03.760
everyone wants to be as rich as they possibly

00:35:03.760 --> 00:35:07.539
can in America. You know, I had a friend say

00:35:07.539 --> 00:35:09.360
this to me and he was a really stupid friend,

00:35:09.360 --> 00:35:12.440
but he said this thing correctly. And he said

00:35:12.440 --> 00:35:15.900
the reason that communism would work would never

00:35:15.900 --> 00:35:18.619
work in america is because all americans think

00:35:18.619 --> 00:35:21.519
that they're just disenfranchised billionaires

00:35:21.519 --> 00:35:26.659
so you know we always want uh or money but and

00:35:26.659 --> 00:35:29.940
i wouldn't necessarily mind having a bit of recognition

00:35:29.940 --> 00:35:34.199
but i really i at the end of the day i just want

00:35:34.199 --> 00:35:37.300
to i i want to i want i got into this because

00:35:37.300 --> 00:35:40.440
i wanted to do something that i enjoy doing i

00:35:40.440 --> 00:36:13.210
wanted to the the the You know what I mean? I

00:36:13.210 --> 00:36:16.289
love that. That says a lot about a person to

00:36:16.289 --> 00:36:20.289
me. When, like you said, you're just bettering

00:36:20.289 --> 00:36:23.329
the community, you know, one dog is one owner.

00:36:24.630 --> 00:36:26.329
I mean, you're not in it for like the money.

00:36:26.369 --> 00:36:27.570
Of course, you have to make money because you

00:36:27.570 --> 00:36:29.630
have to live and you have expenses and all that.

00:36:30.050 --> 00:36:32.590
But that's not your driving force. That's not

00:36:32.590 --> 00:36:38.619
why you wake up every day and pursue this. Do

00:36:38.619 --> 00:36:41.260
you feel like within your peer group? You're

00:36:41.260 --> 00:36:44.179
in a class of your own because I'm it's that

00:36:44.179 --> 00:36:45.800
I heard you mentioned like, you know earlier

00:36:45.800 --> 00:36:49.340
Pretty much. I make friends through business

00:36:49.340 --> 00:36:53.059
Yeah, you said class of our own like yeah meaning

00:36:53.059 --> 00:36:56.420
that the rest of your peer group or you know

00:36:56.420 --> 00:36:59.320
age group They're not doing the same thing that

00:36:59.320 --> 00:37:02.440
you're doing. Oh, yeah. Yeah. No, I don't I can't

00:37:02.440 --> 00:37:04.099
tell you how many friends I have that are my

00:37:04.099 --> 00:37:09.320
age like all of my friends My age are like, I

00:37:09.320 --> 00:37:10.980
don't know what the hell they're doing. They're

00:37:10.980 --> 00:37:14.260
like, I don't know. Just enjoying life right

00:37:14.260 --> 00:37:19.079
now. I don't know. Yeah. No, most of our friends

00:37:19.079 --> 00:37:24.300
are older than us. So yeah. Yeah. I've thought

00:37:24.300 --> 00:37:26.780
that exact same thing multiple times. Well, I

00:37:26.780 --> 00:37:28.920
think they're doing their own thing. Is this

00:37:28.920 --> 00:37:35.010
your first like official business? No, no. You've

00:37:35.010 --> 00:37:39.510
been down this road before but others so I tell

00:37:39.510 --> 00:37:43.050
people on time when you have a business or businesses

00:37:43.050 --> 00:37:46.750
that you've done It changes your mindset because

00:37:46.750 --> 00:37:49.750
a lot of people will realize like, you know most

00:37:49.750 --> 00:37:52.210
of the businesses when they start their bootstrapped

00:37:52.210 --> 00:37:56.329
where they start the business and all that and

00:37:56.570 --> 00:37:59.349
That puts you in a different mindset than a lot

00:37:59.349 --> 00:38:02.230
of the people who are pursuing dreams and goals

00:38:02.230 --> 00:38:05.550
and aspirations in that particular matter. So

00:38:05.550 --> 00:38:07.349
the way that you look at stuff is a little bit

00:38:07.349 --> 00:38:10.429
differently than the way that they look at stuff.

00:38:10.690 --> 00:38:12.969
Yes, it is. And like I said, it sucks in the

00:38:12.969 --> 00:38:16.829
beginning. Like everyone wants to be their own

00:38:16.829 --> 00:38:19.630
boss until they figure out they're a shitty boss

00:38:19.630 --> 00:38:27.550
I had to learn to not be not not second my job.

00:38:28.050 --> 00:38:33.349
Yeah Yeah, it's How important was advertising

00:38:33.349 --> 00:38:36.469
and marketing or how important do you do that

00:38:36.469 --> 00:38:40.789
now? Yeah, so I mean it's obviously very important.

00:38:40.789 --> 00:38:43.360
We don't really I can't tell you, I could probably

00:38:43.360 --> 00:38:46.840
count on one hand how many ads we've done ever.

00:38:48.219 --> 00:38:53.380
Most of our stuff is organic and until I hire

00:38:53.380 --> 00:38:55.059
a couple of people, I probably won't ever need

00:38:55.059 --> 00:38:58.559
to really touch ads that much. Really almost

00:38:58.559 --> 00:39:02.239
all of our stuff is organic. It comes from our

00:39:02.239 --> 00:39:04.619
website. It comes from our posts. It comes from

00:39:04.619 --> 00:39:08.579
recommendations that, like I said, when we need

00:39:08.579 --> 00:39:11.960
more clients, like need much larger volumes of

00:39:11.960 --> 00:39:15.119
clients will probably look more into ads. And

00:39:15.119 --> 00:39:18.679
that's, that's its own skill that we probably,

00:39:18.719 --> 00:39:20.719
that's its own muscle that we probably need to

00:39:20.719 --> 00:39:23.679
work, but we don't really mess with ads much.

00:39:24.500 --> 00:39:27.920
Yeah. I definitely get that. And I can tell that

00:39:27.920 --> 00:39:30.880
you have a really good organic reach and referral

00:39:30.880 --> 00:39:35.599
system just based off the videos. I think even

00:39:35.599 --> 00:39:38.880
on the, I was reading your Yelp reviews, which

00:39:38.880 --> 00:39:43.159
they're all positive. So I can tell that people

00:39:43.159 --> 00:39:47.440
really do enjoy the service that you provide.

00:39:49.119 --> 00:39:55.619
I did want to know particularly why, like I looked

00:39:55.619 --> 00:39:58.219
at how you're based. So, you know, part of the

00:39:58.219 --> 00:40:00.079
county and pretty much every county that surrounds

00:40:00.079 --> 00:40:06.260
it. Why structure it that way as opposed to just

00:40:06.260 --> 00:40:08.340
staying within like, you know, two or three counties?

00:40:11.019 --> 00:40:14.760
Because just I don't know. I'm just not a stranger

00:40:14.760 --> 00:40:20.519
to driving for I guess. And big net catches more

00:40:20.519 --> 00:40:26.820
fish. Like I'd rather be overeating than undereating.

00:40:27.960 --> 00:40:34.119
I like I've I mean I've worked like 80 hour weeks

00:40:34.119 --> 00:40:36.840
for so long. I've worked seven days a week so

00:40:36.840 --> 00:40:42.030
long like 50 to 60. Every week is nothing to

00:40:42.030 --> 00:40:47.530
me. Would you even expanding it then? Let's say

00:40:47.530 --> 00:40:51.730
people in Winnett or on the other side of Metro

00:40:51.730 --> 00:40:55.789
Atlanta or even down was it Clinton County or

00:40:55.789 --> 00:40:57.369
Stockridge or something like that if they wanted

00:40:57.369 --> 00:41:01.289
to utilize your services? Yeah, I've done really

00:41:01.289 --> 00:41:05.889
large drives. The big ones that I don't really

00:41:05.889 --> 00:41:07.510
want to mess with too much is ones that make

00:41:07.510 --> 00:41:09.610
me go through Atlanta because of One and a half

00:41:09.610 --> 00:41:11.809
hour drive can very quickly turn into a three

00:41:11.809 --> 00:41:19.130
hour drive. Yes. But people are willing to pay

00:41:19.130 --> 00:41:22.110
more for the extra drive. I don't mind it. Okay.

00:41:22.389 --> 00:41:25.829
So long as the schedules line up. Yeah. I don't

00:41:25.829 --> 00:41:30.250
mind an hour and a half drive, honestly. I'm

00:41:30.250 --> 00:41:37.159
kind of used to driving. So, for anybody out

00:41:37.159 --> 00:41:42.780
there that wants to jump into this industry in

00:41:42.780 --> 00:41:46.219
some shape or form or fashion, what would be

00:41:46.219 --> 00:41:48.900
two pieces of advice that you would give them?

00:41:49.500 --> 00:41:52.340
Like if someone wants to get into dog training.

00:41:54.900 --> 00:42:08.559
Two pieces of advice. Let's see. would say first

00:42:08.559 --> 00:42:12.980
if you could go to a school where you get hands

00:42:12.980 --> 00:42:25.519
-on training do it and avoid avoid learning methods

00:42:25.519 --> 00:42:30.019
that completely exclude other methods in general

00:42:30.019 --> 00:42:34.219
like don't go to the the prong caller guy who

00:42:34.219 --> 00:42:38.500
never uses treats and only uses chains of lips.

00:42:39.099 --> 00:42:43.559
Don't go to the treat person who will want to

00:42:43.559 --> 00:42:46.780
send PETA to your home to burn your property

00:42:46.780 --> 00:42:51.139
down if you use a phone caller, e -caller, and,

00:42:51.139 --> 00:42:53.980
you know, just all of the shades in between.

00:42:54.239 --> 00:42:57.679
Just go learn from somebody who does a little

00:42:57.679 --> 00:43:01.539
bit of everything. And it's just kind of normal,

00:43:01.679 --> 00:43:08.559
doesn't give you beer, the zealot type of vibe,

00:43:09.980 --> 00:43:14.219
like an egotistical whatever. Just do the same

00:43:14.219 --> 00:43:17.760
vetting you would do if you were looking towards

00:43:17.760 --> 00:43:21.380
any job for a trade. Like dog training is the

00:43:21.380 --> 00:43:24.280
only trade where, you know, if you get two people

00:43:24.280 --> 00:43:26.539
who do it, they're going to argue about how to

00:43:26.539 --> 00:43:30.940
do something instead of, you know, actually have

00:43:30.940 --> 00:43:33.369
a productive conversation. about what they do

00:43:33.369 --> 00:43:35.730
for a living if you got two electricians or two

00:43:35.730 --> 00:43:38.289
plumbers together they probably wouldn't disagree

00:43:38.289 --> 00:43:41.309
on much uh whereas if you got two dog trainers

00:43:41.309 --> 00:43:44.070
together they would like try to disagree on everything

00:43:44.070 --> 00:43:47.730
yeah which is which is crazy because like you

00:43:47.730 --> 00:43:49.650
said there's a lot of different ways to do things

00:43:49.650 --> 00:43:52.869
it's like um and dogs have i believe all dogs

00:43:52.869 --> 00:43:54.409
have different personalities and their owners

00:43:54.409 --> 00:43:58.429
do too yeah it's like there's kind of like a

00:43:58.429 --> 00:44:01.510
mix of standards as well as creativity. This

00:44:01.510 --> 00:44:06.289
is kind of, this is, it's definitely a mix of

00:44:06.289 --> 00:44:08.809
both. There are things that distract at the work

00:44:08.809 --> 00:44:13.170
and you want to have kind of like an analytical

00:44:13.170 --> 00:44:18.769
left -brained way of thinking about it and then

00:44:18.769 --> 00:44:21.849
add in some of the creativity to sprinkle on

00:44:21.849 --> 00:44:25.289
top in my opinion. Some of the artistic flair.

00:44:26.289 --> 00:44:28.849
People just think it's like just hippie -dippie.

00:44:28.889 --> 00:44:33.929
thing it's you can just You know, this is something

00:44:33.929 --> 00:44:37.389
that you can actually learn and actually do just

00:44:37.389 --> 00:44:42.250
like But yeah much piece of advice look for people

00:44:42.250 --> 00:44:45.550
who don't exclude certain training methods to

00:44:45.550 --> 00:44:55.750
teach you and Well, I guess second piece of advice

00:44:55.750 --> 00:44:59.230
would be get your own dog Try to train them up

00:44:59.230 --> 00:45:01.289
to the highest level you possibly can so that

00:45:01.289 --> 00:45:06.670
you always have And the last two things when

00:45:06.670 --> 00:45:10.909
this is the intersection of music and business

00:45:10.909 --> 00:45:18.150
talk How Do dogs norm into music in is there

00:45:18.150 --> 00:45:21.969
any particular type of music that Pet owners

00:45:21.969 --> 00:45:26.389
can use to help with training if that's the thing

00:45:26.389 --> 00:45:34.940
or just Calming it on so That's one that I've

00:45:34.940 --> 00:45:37.880
not really thought of too much, but I do know

00:45:37.880 --> 00:45:42.199
that a lot of like Calming music can't help with

00:45:42.199 --> 00:45:45.280
anxious dogs, especially if you're leaving them

00:45:45.280 --> 00:45:48.539
by themselves over long periods of time You know

00:45:48.539 --> 00:45:57.079
your typical classical music even Like poppy

00:45:57.119 --> 00:46:01.559
type sounds but um one thing that I have done

00:46:01.559 --> 00:46:04.340
is particularly dogs that are scared of loud

00:46:04.340 --> 00:46:07.099
sounds I've used like heavy metal rock music

00:46:07.099 --> 00:46:10.840
whatever and started to get low volumes and slowly

00:46:10.840 --> 00:46:14.199
turned it up to desensitize certain loud sounds

00:46:14.199 --> 00:46:18.480
because we do have some dogs that are that are

00:46:18.480 --> 00:46:23.460
like that and that's very easy thing you can

00:46:23.460 --> 00:46:25.500
work into your daily life if you have a very

00:46:25.500 --> 00:46:30.300
anxious dog. But you could even put on playlists

00:46:30.300 --> 00:46:33.239
of like Saving Private Ramp, Ryan, Sound Effects,

00:46:34.000 --> 00:46:36.219
Instruction Noise Playlist, stuff like that.

00:46:36.320 --> 00:46:38.139
That's something that I have actually told people

00:46:38.139 --> 00:46:44.380
to do. Do that when you're feeding them. When

00:46:44.380 --> 00:46:46.079
they're eating dinner or breakfast or something,

00:46:46.480 --> 00:46:48.960
once again, start very low volume each day or

00:46:48.960 --> 00:46:53.000
whatever, increase it a little bit. And they

00:46:53.000 --> 00:46:55.880
can do a little bit. For anyone out there that's

00:46:55.880 --> 00:46:58.579
interested in having you come out train a dog

00:46:58.579 --> 00:47:01.239
if they want to learn more about the other services

00:47:01.239 --> 00:47:04.320
and the materials that you have on the website

00:47:04.320 --> 00:47:07.940
or Follow social media where they need to go

00:47:07.940 --> 00:47:12.420
you can Facebook is probably at Facebook next

00:47:12.420 --> 00:47:16.320
door. I think we we also have to talk to Instagram

00:47:16.320 --> 00:47:20.059
canine coaches LLC for all it'll have the logo

00:47:20.059 --> 00:47:25.079
that are blue black yellow with the the lab with

00:47:25.079 --> 00:47:30.019
the hat on. You can find us on all of those.

00:47:30.039 --> 00:47:32.739
We have like a million videos. That's the one

00:47:32.739 --> 00:47:36.460
thing that kind of distinguishes us. A lot of

00:47:36.460 --> 00:47:39.599
trainers in the area is we post like the most

00:47:39.599 --> 00:47:40.539
training footage.