The Silent Prep: Pivoting | Why I Don't Promote Guests Before They Sit Down

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Welcome back to the Bankedoutt Radio Show. You

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know, we're gonna keep it 100 here. Music and

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Business Talk. Today's episode's gonna be a little

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bit different. We had a guest on the book, but

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life happened, things shifted, and it's an empty

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seat today. But here's the thing, the mic is

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still hot. Yes it is. In business, you don't

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always get to shut down a factory just because

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one delivery is late, you pivot. Today we're

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gonna talk about how to handle. The silent phase

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of business -wide protecting your brand integrity

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is your number one job. Time is the only asset

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you cannot buy back. Reality is that if your

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business partner doesn't value your 11 a .m.,

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they won't value your 4 p .m. either. When, you

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know, the schedule slips, don't chase. You put

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the ball back in their court. Now, I've had plenty

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of times where I've had different guests scheduled

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and due to a myriad of things, I always put the

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ball back in their court. Boy, I learned this

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a long time ago. I've been broadcasting since

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2016. A flyer tells me your price. An interview,

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it tells me your purpose. In the world of AI

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graphics and posting ghost marketing, people

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are starving for something real. You can post

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a flyer every day, but a static image can share

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your why. It can't show you a struggle. It definitely

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can't capture the passion that it took you to

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start your business. When you sit down with me

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and we bank our radio show, we humanize your

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brain. We let your voice, your smile, and your

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expertise do all of the selling. That's how we

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turn a follower into a client who trusts you

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with their money and their time. I am currently

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opening up the calendar for the summer highlight

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video features. I only take a certain number

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of video brands per month to make sure you get

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that 10 -year professional touch. If you're ready

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to stop being a hidden gem, and you want to be

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an industry leader, reach out to me now. So over

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the course, and here it is, May 22nd, 2026, it

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has been 10 plus years, 10 years in what, May,

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I mean February, sorry, February to May, February,

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March, April, May, four months. So 10 years and

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a quarter of a year. So 10 .25 years and. No,

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it doesn't work. Maybe I did the math on that

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wrong. That's three months to a quarter. So a

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quarter and then a month. So, yeah, I learned

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a lot of time ago that, you know, you're running

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a business and you don't want to sit there and

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make things personal. So you have to take yourself

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out of it. You don't have to, you know, getting

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your feelings about things and things that don't

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go your way. You just take the time to pivot

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and do something else. Like I used to have a

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list. I used to have a list of guests that, no,

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granted, I want to put this in perspective. I

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had a list of guests that I will not interview.

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Meaning that I gave them an opportunity And the

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reason I won't interview them is because they

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were no call, no show. Most of the time when

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I have a guest, I have nearer ways to be able

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to contact them. I like using text because it's

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direct to someone's phone. Sometimes, you know,

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email. But for the most part, I like to use text

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and text all my different guests when I bring

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them on, whether it be in person or if it's through

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virtual. And... What year was this? I would say

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it was around 2019, 2020, something like that.

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I started just getting cancellations because

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people just didn't care to respond or maybe they

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just forgot. Now, I look at it, you know, from

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a business perspective, I'm looking at it like,

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look, I'm giving you free promo for your business.

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I took the time out to do a lot of things to

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research you. And researching someone, it's gotten

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better over the years as far as the different

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tools that you could use, but... It still takes

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hours. And then you want to come up with a good

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concept for that show. You want to have some

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thought -provoking questions. You want to be

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able to, you know, give the audience. that value

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so that takes time preparation and then i also

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used to have my graphic designer where she would

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do all my flyers and i paid for some flyers that

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i didn't even get to use because the guests didn't

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show up and that was a waste of money so i'm

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wasting time i'm wasting money i'm doing promo

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in anticipation of the episode to let people

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know they're not showing up and this is what

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i was doing stuff live pre -recorded and then

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i started pre -recording stuff so i pivoted i

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pivoted Throughout a lot and I'm just trying

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to you know, get everyone, you know I want you

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to be aware you could pivot in all different

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directions when my operation system of doing

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things When I was doing live shows I pivoted

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because I had too many cancellations due to whatever

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reasons and at the end of the day I am providing

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a platform where people are going to watch and

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they do watch and they will seek out these people

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because in the past I've always asked the people

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that came on especially with business how coming

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on the platform affected their business. And

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there were situations where they were getting

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sales before they even left the building. When

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I was doing it in person, I knew the impact that

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I created because I've done so much. work over

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the years. So I know that the platform draws

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attention. It also makes that person, to their

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own personal network or business network or professional

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network, it validates what they're doing. I had

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people who would come onto my platform because

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other people wouldn't support them. When they

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came onto the platform, they started supporting

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them. And that has been the case multiple times

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over. Prusa Concept is there multiple times over.

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So when I'm spending this money, I'm doing the

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research, I got the building, I have all these

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different overhead costs I have to take into

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consideration. Let me switch this process where

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I could just go straight and do pre -recording.

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At least if you cancel on that particular day,

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I can pivot and do other things with my time

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instead of trying to do a live show where my

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guest doesn't come up, now I got to scramble

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and do a show. And I've done that a few times,

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but I'm like, I'll... I could freestyle some

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stuff at the same time. I like to present the

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information that I wanted to present because

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that was part of their original agreement and

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planning the whole reason for that time slot

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and that energy being put towards that. So I

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started, you know, the list and I started putting

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people on this list that I will keep in my files.

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I'm not going to interview them and those people

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I have not interviewed because I didn't have

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respect. And my thing is at the end of the day,

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people can look at your platform and judge it

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however they want to, right? I've never looked

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at someone's platform no matter how big or small.

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I'm like, you know what, it's not big enough

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for my time or whatever. The fact that someone

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takes the time out of their day and they put

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resources and energy into something to highlight

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you and it's all about you, then I think you

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deserve to give that person respect. You wouldn't

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just show up at your job whenever. If you're

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a business and you're servicing customers, you

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know that you're going to show up at whatever

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time. So just because, you know, you haven't...

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put in your brain that, you know what I'm saying?

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You don't know the value of this doesn't mean

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that it doesn't have value. And you just you

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can't just assume that you can't respect people's

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times because you give attention to detail to

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other things and other aspects in your life that

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you want to. So I've always looked at it like

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this. At the end of the day, people don't have

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to build a platform and they don't have to put

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you on. And you can still grind, especially when

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it comes to businesses and people who want to

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make money off their craft. Right. you can still

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do it all yourself. No one has to help you. So

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the fact that other people want to help you with

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your vision out there so other people can become

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aware of you. I'm like, it's just a respect thing

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at the end of the day. So I learned that. And

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I learned that, you know, I was going through

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the situation where I'm talking to different

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people and I'm getting all these different real

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-time feedback. I was like, you know what? I

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don't need to accept this responsibility. So

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I started putting the ball back into their court,

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which means that If someone cancels on me, first

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of all, I start reaching out. I'm not going to

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pretty much tell how it's going to go, especially

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when I'm meeting new people for the first time.

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I've had interviews that I've set up here in

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the last couple of weeks where they were supposed

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to come in person and didn't even show. and we

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had talked all week long about them showing up

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at a particular time place and then they hit

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you with that before an hour and a half. Oh,

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I'm not going to be able to make it. I got this

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and that. I'm like, okay, whatever. You know

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what? If you're not serious, then you're not

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serious. You should have just said that from

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the get go, especially when you are soliciting

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for people to come to you as far as to bring

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you to content and they provide a space for you

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to come and all you got to do is show up, record,

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do your thing. But that's a whole another story,

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like a whole another thing we'll get into as

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far as how you build your platform consistently

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and build your audience. But then, you know,

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you got people who just like I've had times where

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I text people an hour before, no response, 30

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minutes before, no response. I was like, OK,

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this is going to be a no -show. People, when

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you start dealing with people in large number

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of quantities, they all do the same thing. They're

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either about their business. Those are the two

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sides of the spectrum that they follow. And some

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people look at stuff like, you know, what, is

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this going to be my opportunity? And some people

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look at it like, you know, they let life control

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them instead of them controlling their life.

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And yes, emergencies do happen, but I've had

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to reschedule on people, right? But I've always

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told people in advance, even when I've had to

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do stuff like 30 minutes before, I apologize

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to them and I send them a link like, hey, you

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can go ahead and reschedule. Because I learned

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how to be more efficient with it. I give them

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the opportunity to be able to, you know, okay,

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cool. You know, and I try not to, I have not

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canceled on people multiple times in a row and

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stuff like that. And like I said, things happen,

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but at the end of the day, you prioritize what

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you want to do. Either you're going to control

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your life or your life is going to control you.

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And when you reach out to people multiple times

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throughout the week or a day, whatever the case

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may be, I mean, you start to get a feeling for,

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you know, okay, how this person operates. So,

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you know, you just have to pivot. So that's what

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we're doing today. Talking about, you know, pivot.

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Cause that's what I had to do. The work still

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has to be done. You know, you got to protect

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your credibility. You got to let the, you know,

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context speaks for itself. You got to keep moving.

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You know, like it's a grind up here. So if you

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want to achieve something, you gotta keep going.

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And that's what I did today, learning how to

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pivot and it's okay to pivot. There's nothing

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wrong with that. You know, you learn how to have

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a backup plan and you know what instead of like

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you know what i'm so tired of these gears blah

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blah whatever i'm gonna just pivot because i

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was thinking about doing solo episodes anyway

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because there's a lot of stuff out there that

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i think that should be covered that's not being

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covered and I can do it, go ahead, knock it out,

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get a little quick edit on it, put it out there

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and keep this train moving. And I want to, you

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know, just dive in a little bit about, you know,

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the different styles of podcasting where, you

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know, you do your solo episodes, you end up building

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your audience. Then you do your interview style.

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You have your industry style where, you know,

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I'm saying you rely on them guests and not all

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guests are created equal as far as like the way

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that they handle business on their end. And then

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you have your group or your duo. podcast where

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you're talking about you know i'm seeing various

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subjects matter as a group and discussing whether

00:11:00.379 --> 00:11:02.419
it be two three four five whatever it can be

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like the joe budd podcast it could be like you

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know a duo trying to think of uh who's a good

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duo right now in the space of podcast i'm like

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there's a lot of people out there i just can't

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think of them right now i've been doing so much

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stuff research out at um editing videos shooting

00:11:15.919 --> 00:11:18.080
other additional type of content for various

00:11:18.080 --> 00:11:20.580
things that i have this make that valid uh cooking

00:11:20.580 --> 00:11:23.840
cat hemco 31 Savage building up back there ready

00:11:23.840 --> 00:11:26.340
to show Facebook page even more where I hit like,

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you know Six or something thousand views already

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within the last month 28 days something like

00:11:31.019 --> 00:11:34.159
that building, you know sense of community And

00:11:34.159 --> 00:11:36.080
finding you know, I'm saying stories that need

00:11:36.080 --> 00:11:42.240
to be told finding Small business owners and

00:11:42.240 --> 00:11:44.740
creatives and those type of individuals who I

00:11:44.740 --> 00:11:47.500
like to talk to and get their story in the area

00:11:47.500 --> 00:11:50.179
in the metro Atlanta area it'll market So there's

00:11:50.179 --> 00:11:52.120
more stories out here that have not been told

00:11:52.120 --> 00:11:54.399
and just staying consistent because overall I

00:11:54.399 --> 00:11:57.120
want to build this media empire. The only way

00:11:57.120 --> 00:11:59.740
it's going to be built about me putting in the

00:11:59.740 --> 00:12:02.879
reps like I constantly do and continuously do,

00:12:03.440 --> 00:12:05.940
you know, accuracy and precision working, having

00:12:05.940 --> 00:12:08.159
this synergy and then, you know, making the necessary

00:12:08.159 --> 00:12:11.919
moves to put other people on, bring other people

00:12:11.919 --> 00:12:14.519
on board. and going through that process as well,

00:12:14.539 --> 00:12:16.080
because I've been through it with other organizations.

00:12:16.320 --> 00:12:19.299
Yeah, so, you know, I guess that's, that's still

00:12:19.299 --> 00:12:20.940
going to be dropping, you know what I'm saying,

00:12:21.580 --> 00:12:23.740
interviews with other people. Still have some

00:12:23.740 --> 00:12:26.620
I need to edit that I am editing over the next

00:12:26.620 --> 00:12:28.960
couple of weeks. And I have some more solo stuff

00:12:28.960 --> 00:12:31.340
I don't know playing as well. That way I can

00:12:31.340 --> 00:12:33.080
just, you know, put out some more diverse content

00:12:33.080 --> 00:12:36.039
and, you know, still put out the things that

00:12:36.039 --> 00:12:37.620
I'm putting out regularly with music and business

00:12:37.620 --> 00:12:39.759
talk. And then also the banked out palette, you

00:12:39.759 --> 00:12:42.399
know. Six episodes up now. Y 'all can go check

00:12:42.399 --> 00:12:44.919
those out. If you're into the political space

00:12:44.919 --> 00:12:48.019
and finding more political candidates and elected

00:12:48.019 --> 00:12:51.000
officials, talk to, get their perspective. I

00:12:51.000 --> 00:12:54.700
love talking to people. It's become a passion.

00:12:55.460 --> 00:12:57.120
So just doing that. And then I have other type

00:12:57.120 --> 00:12:59.139
of content I want to do as well. So thank y 'all

00:12:59.139 --> 00:13:02.840
always for tuning in, supporting. Make sure you

00:13:02.840 --> 00:13:07.059
are sharing this. You are subscribed to YouTube,

00:13:07.480 --> 00:13:09.919
Facebook page if you want to. I do have the Banked

00:13:09.919 --> 00:13:11.559
Out Vault, so if you want to join the X, I'm

00:13:11.559 --> 00:13:15.080
doing exclusives in there. You can do that. And

00:13:15.080 --> 00:13:16.919
then you can follow my regular page or old clip

00:13:16.919 --> 00:13:19.179
and see all the different things that I'm doing.

00:13:19.480 --> 00:13:21.240
But thank you to everyone who's always supported.

00:13:21.679 --> 00:13:23.559
I love it. The audience, y 'all are stretched

00:13:23.559 --> 00:13:25.779
all over the place, y 'all are all over the world,

00:13:26.159 --> 00:13:28.220
which is amazing to know the type of impact that

00:13:28.220 --> 00:13:30.559
you can have where people want to check out your

00:13:30.559 --> 00:13:32.779
content. So that means the world. And then if

00:13:32.779 --> 00:13:34.759
y 'all always want to support, you can always

00:13:34.759 --> 00:13:37.399
support the ones who want to get into podcasting.

00:13:37.460 --> 00:13:39.659
Y 'all know I wrote the podcast playbook. It's

00:13:39.659 --> 00:13:42.759
out there. I'll put the link. And then if you

00:13:42.759 --> 00:13:45.460
want to donate and do the buy me a coffee, you

00:13:45.460 --> 00:13:48.019
can do the buy me a coffee link and donate. And

00:13:48.019 --> 00:13:49.940
if you want to cash out and stuff like that,

00:13:50.019 --> 00:13:52.059
just hit me up in the inbox. I've seen the cash

00:13:52.059 --> 00:13:56.700
out handle and you can do that as well. PayPal.

00:13:57.210 --> 00:14:00.190
I think they're all marketing at gmail .com.

00:14:01.110 --> 00:14:04.009
And yeah, I really appreciate it. But yeah, just

00:14:04.009 --> 00:14:05.789
remember that no matter what happens, you can

00:14:05.789 --> 00:14:09.289
always pivot. Pivoting is a great skill set to

00:14:09.289 --> 00:14:09.490
have.