Macon on The Move: Santrell Davis on infrastructure vs. Mindset


Join us on this episode of Music and Business Talk as we sit down with Santrell Davis, the visionary founder of Luminous Concepts and the creative force behind hits like Loyalty Ova Blood and Trust Issues. In this candid conversation, Santrell breaks down why Macon, GA already possesses the "Little Atlanta" infrastructure needed to become a powerhouse media hub yet still faces a significant hurdle: the lack of a true collaborative mindset among local creators. We dive deep into the practical steps filmmakers and artists can take to support one another, the reality of independent production in Middle Georgia, and how building a unified ecosystem is the only way to ensure long-term success for the city's talent. Key topics discussed: The Infrastructure Gap: Why Macon has the tools but lacks the "village" mentality. Creator Support: Tangible ways for local artists to pool resources and grow together. The "Macon-First" Strategy: Filming, editing, and premiering high-quality content without leaving home. Luminous Concepts: The journey from indie projects to regional influence.
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Hey y 'all, we're tuning in for another episode
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of Bankedoutt Radio Show. This is Music and Business
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Talk, and we have a person who's been in the
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industry and has a business that goes along with
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industry, not a stranger to the show. I believe
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it's your second time on. We have, I call him
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the goat. Hey, I appreciate it. I appreciate
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it. I actually think this is our third interview.
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Is it? I know me and my partner, me and Ricardo,
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me and Ricardo did one, and I think me and you
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did one solo as well? I can't remember, you know.
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That's how, you know, good times, you know what
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I'm saying? Good times are fine. For sure. But,
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Central, thank you for, you know, taking the
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time out of your busy day to come through again.
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So I want to get into it. There's a lot of stuff
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we can talk about. But I want to get into, like,
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One, for everyone who doesn't know out there,
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you're a filmmaker, director, videographer, I
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would say producer, executive producer, editor.
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What other title would you give yourself as a
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creator? Definitely artist, you know? I just
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like being bundled up as an artist. Just taking
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the elements and bringing ideas. into the real
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world. Or you could call me an alchemist. Mmm.
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Yeah, yeah, yeah. Central to alchemists. Yeah,
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the alchemists, right? Make order out of chaos.
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If you got an idea and you want it structured
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and brought to life, I'm the guy that comes in.
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That's what's up. So, I know you mentioned it
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the last time, but for those who don't remember
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or, you know, those who are new, because I have
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been collecting some new audiences here, especially
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in the Metro Atlanta area. So shout out to everybody
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out there who've been tuning in and watching
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out on different episodes, but you got started
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in videography way back when. When I'm running
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around with my iPhone 5, but like I bought my
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first 4K digital camera 2020. Was that the year
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that I got you to do those three different videos?
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No, that was before. So that was probably more
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like 2018. So you've been professional since
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2018 because that was a paid gig. For sure. You're
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the first person to pay me. I always tell people
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that, man. And that's what I like about you the
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most. Not the fact that you paid me, but you're
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a person that can really see talent in its raw
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form. Most people cannot appreciate art until
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it's on a certain level, right? So to be able
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to have the taste to appreciate art and see something
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before it's all the way in its polished form,
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that is a really good skill that a lot of people
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don't have. You know what? Now that you mention
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it, that's what it is. Because I've done that
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with just recording artists, visual artists,
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yourself as a creator, other creators, and bringing
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light to a lot of people who didn't have that
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light. And then after the light is brought to
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them, it gives them, I would say, the confidence
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to go and pursue more. For sure. And to really
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understand that they have value in the beginning.
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For sure. Tons of people have origin stories
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with you. You know what, I should put together
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like an origin story book or something. That
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would be for a video or something. See, you are
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alchemist as well. Yeah. Always out here creating
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out of chaos. Yeah. So you started out with the
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videos. You were doing the sports videos at first.
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Yeah, I actually first very first it was music
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in the time Because I remember it was me Jerry's
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School. Mm -hmm. Oh, so we had a happy grinding
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movement. We were my little cousin Yup. Yup.
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J Flame, you know, all of us were kind of goodie
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supreme. You know, so like I said, that was like
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really in the real origin, you know, before we
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even kind of know what we're doing. And then
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we really moved into the sports videos that was,
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you know, kind of next right up there. It's all
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kind of right there together. You know, I knew
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that where we are today with everybody having
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a camera. And video being like the front of everybody.
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I could see that like 2017. I knew it would be
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like it is today. So I tell my partner Rico all
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the time. I say, you know, I maybe not have accomplished
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everything to the point that I want to right
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now, but I always feel good about making that
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choice to pick up that camera. I feel like I
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was right. about where I saw marketing and film
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going. Yeah, no, no, you are right about that.
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And then, like, you know what I'm saying, to
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piggyback on what you said as far as, like, you
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know, where you want to be, I just think it's
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a matter of time before you get there. For sure.
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Like, it's not if, it's when. Definitely when,
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yeah. It's when. You know, it's an action word
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because you're telling it alone. Like, again,
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you said have a knack for seeing the raw talent.
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you've been able to polish that raw talent into
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the potential of what it is. And plus you have
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even more to go. And I think you're light years
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away from a lot of people right now. And then
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you have even more to go because you always want
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to grow. You always want to keep ascending and
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ascending. Do you feel like You have like, you
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know set a I guess a precipice in the area in
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the middle Georgia area For like yeah videos
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have no sense supposed to be presented for sure
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I definitely feel I'm a part of it, you know
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along with Tony fair along with visual artist
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Jay along with BP, along with Cinnamon Sultan.
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Like right now, I feel like Cinnamon Sultan is
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raising the bar on music videos right now, you
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know, just with the AI graphics and the color
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grading. You know, Cinnamon Sultan has just dropped
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some visuals here recently that have been higher,
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you know, than what the standard was, you know.
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So he's raised the bar. But yeah, I definitely
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feel like I was a part of that, especially with
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the sports videos, putting them in 4K. You know,
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a lot of people were filming, shout out to Ron,
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ball so hard, who's still doing it and carrying
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that mantle now. But we were one of the first
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people to like put the kids in 4K, you know.
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And my biggest thing with that at that time was
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It wasn't even so much about the sports my approach
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like run like he does more highlight them College
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tape like which is really useful helping the
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kids get recruited And seen so he's a we got
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to protect them at all costs in the community
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But my angle was really more about community
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and psychology Yeah, I was really trying to make
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kids and people invested in two sports, wanna
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get out there and play and also feel cool and
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look cool without being a rapper. Yes. So like
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my sports highlights films were like music videos.
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If you go back and look and some people found
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on that at first, right? But it wasn't for them.
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It was for the kids. I wanted those little boys
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to get that dopamine without having to be a rapper.
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Yeah. Yeah. I feel there's a lot of, you know,
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I'm not saying that people shouldn't rap, but
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I think, you know, I'm saying it's like one of
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those things that people just run to to like,
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you know, try to build a platform. And then I
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just actually got to watching like Cam Newton
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talk about something. But one of the things that
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he said was we were talking about like signing
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bonuses and not it. You don't have to think about
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being a rapper. You just got to be disciplined.
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And when you're disciplining something, especially
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with sports, and you get the right opportunities,
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the right looks, you can really build upon that.
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And you can get way more money. You can get way
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more opportunities because sports is universal.
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For sure. It'll take you all over the country
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and all over the world. Yep. Rapping per se,
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you know what I'm saying, won't necessarily do
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that in that same realm. Yep. Yep. Like, you
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know, funny contracts and all that stuff, whatever,
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when it comes to the music side. Yeah. Well.
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you're doing the sports and then you're doing
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the music videos and then we start jumping into
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movies. Yeah movies so yeah definitely man so
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all of that definitely feel like we are part
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of just setting that standard like our first
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movie trust issues you know I feel like we set
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the standard you know like you know of course
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it's not million dollar budget look Hollywood
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film but from an independent film standpoint
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you know hey, you need to come like this or better.
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And then going into our second field, loyalty
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over blood. Like you said, going higher, improving,
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that was my only goal. Like it has to be better
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for my end production than the last field. Like
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every time I shoot or be a part of a project,
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I just want to get better, you know? And I'm
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definitely always thinking about the culture.
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You know at one point that's why I blanked out
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my picture on Facebook because I was hearing
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some things some people were saying And I was
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like dang y 'all missing it about me because
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it's never been about me. I'm not a person that
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Needs self -promotion, you know, i'm just not
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that kind of person like when I create and when
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I do stuff I'm really am thinking about the culture
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and the person that i'm filming for you know
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or filming with Like my business partner, he
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really critiqued me about that a lot. Like, bro,
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you gotta put yourself first sometimes. You know,
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but sometimes, you know, from the outside looking
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in, people see things, hear things, and they
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don't really understand. No, I definitely get
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that. So let's dive into that just a little bit
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more. Then I want to circle back to the actual,
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like, time frame of Loyalty Over Blood. For sure.
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So when you build a platform, like I learned,
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right, building the platform, you're not doing
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it for yourself, you're doing it for the community,
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right? But then people attach that, I guess,
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sometimes stigmatism or put you on a pedestal
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or whatever the case may be. How do you keep
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the balance and keep the narrative of this is
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for the culture and there's a bigger mission
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here at hand as opposed to people trying to dial
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it back to the person? Following the principles
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man. Do your best to not Selfishly self promote
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yourself Let your work speak for itself and let
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other people praise you Don't go around calling
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yourself to go Don't go around calling yourself
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the best and can't nobody fuck with me at all
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these things people like to go into so to keep
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yourself grounded and keep it focused on the
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mission, do your best not to self promote yourself
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in a selfish way, right? You got to promote yourself,
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you know, marketing and advertising. But I think
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we all understand the difference in the line
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between marketing advertising and ego self promotion.
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Yes. So to me, that's what I always try to stick
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to. Even when it's itching me, you know, and
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I want to pop it. I just try to do my best, man,
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to woo -sah and just try to put that energy on
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putting forward good product in the marketplace.
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No, I definitely understand that. You know, we're
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all human. We want to be. recognize for the hard
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work that we do and accomplish and just having
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a vision. I've noticed that, and I don't know,
00:13:17.639 --> 00:13:20.980
let's see if you see this too, when it comes
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to just being a creative and collaborating and
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getting people on a one accord, right? Yeah.
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I'll preach this, you preach this. We have similarities
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with how we look at stuff. We get a lot of people
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involved and we're the, we come up with the mission.
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and the vision and we pull people and plug them
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in, right? Yep. And we want people to do their
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part as well. So like pushing and stuff like
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that, because collectively we'll all win. Yep.
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Even individually we'll win collectively, individually.
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I don't know if that makes sense to some people,
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but it happens. I keep seeing the same thing
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for the last couple of years. And I keep seeing
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it where creators, visionaries, they're having
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a problem with getting people on board. And here
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it is still is now 2026, and there still seems
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to be an issue with people coming together. Why
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do you think that? Do you see this for one? Because
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I don't want to be presumptuous. No. But if you
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see this, why do you think this still is? Because
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I'm talking about this stuff 10 years ago. You're
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talking about this stuff 10 years ago and plus.
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First and foremost, I think that's one of. you
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know my slip down skills like I come from business
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sales background like us you like yourself so
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you know working the film set dealing with people
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it's a lot of leadership and sales involved that
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is not filming and editing that is going into
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the workflow the filming and editing that probably
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nobody ever pays attention to you know like you
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say being able just to manage a hundred people
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in the movie you know, and keep them motivated.
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Or even the person I'm working with, like let's
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just say the executive producer, Lloyd's Old
00:15:10.190 --> 00:15:12.570
Blood Lock Dog, you know, and just being able
00:15:12.570 --> 00:15:16.850
to give him advice and advise him just on the
00:15:16.850 --> 00:15:20.710
people management part. So just getting everybody
00:15:20.710 --> 00:15:24.570
to work together definitely is a skill and a
00:15:24.570 --> 00:15:28.049
hurdle. Why is that so hard? I think just because
00:15:28.049 --> 00:15:30.649
it's the age old saying, everybody want to be
00:15:30.649 --> 00:15:33.669
a chief. Nobody want to be an Indian and then
00:15:33.669 --> 00:15:36.210
I'm gonna say this and this is soundbite for
00:15:36.210 --> 00:15:42.789
making We got a gang banging Because people bring
00:15:42.789 --> 00:15:47.450
gang banging to everything So it because y 'all
00:15:47.450 --> 00:15:50.929
feel group over here y 'all feel group over here
00:15:50.929 --> 00:15:53.710
y 'all feel group over here Everybody want to
00:15:53.710 --> 00:15:57.950
be a chief right when the model is like we all
00:15:57.950 --> 00:16:02.840
following Detroit, right? Detroit set the standard
00:16:02.840 --> 00:16:07.179
for independent film. Nobody would be doing independent
00:16:07.179 --> 00:16:10.059
film if it went from the pioneers in Detroit.
00:16:11.039 --> 00:16:13.960
Basically, you know, they put this on the forefront
00:16:13.960 --> 00:16:17.460
with 2B. And them people been doing movies before
00:16:17.460 --> 00:16:21.419
2B, you know. And if we look at their model,
00:16:22.440 --> 00:16:26.360
they take the best editor. He works on everybody
00:16:26.360 --> 00:16:30.320
film. They take the best production crew. he
00:16:30.320 --> 00:16:34.639
they work on everybody feel they take the best
00:16:34.639 --> 00:16:39.840
actors and actresses they're in everybody feel
00:16:39.840 --> 00:16:45.480
right so you gotta I mean you don't have to you
00:16:45.480 --> 00:16:49.840
know but if you care about winning and all I
00:16:49.840 --> 00:16:52.120
want to do is win that's what I'm saying I don't
00:16:52.120 --> 00:16:55.480
care about self -promotion because I've been
00:16:55.480 --> 00:16:57.940
praised for a long time you know as a kid like
00:16:57.940 --> 00:17:02.980
you know so winning is all I care about and teamwork
00:17:02.980 --> 00:17:06.599
is the key to winning you know so we got to ask
00:17:06.599 --> 00:17:11.299
ourselves like Westmoreland you having your name
00:17:11.299 --> 00:17:16.180
first or winning your ultimate goal you know
00:17:16.180 --> 00:17:19.799
and so that's how I feel you know we everybody
00:17:19.799 --> 00:17:22.500
want to be a chief nobody really want to be an
00:17:22.500 --> 00:17:26.660
Indian everybody wants to build their own ship
00:17:26.660 --> 00:17:30.980
and that's cool nothing wrong with that but I
00:17:30.980 --> 00:17:33.380
think a lot of times we need to come together
00:17:33.380 --> 00:17:37.019
actually create a pot where we can have something
00:17:37.019 --> 00:17:40.980
to eat right and then once you have an overflow
00:17:40.980 --> 00:17:45.019
you can take some food home yeah but if everybody
00:17:45.019 --> 00:17:51.120
if we all just you know starting from zero everybody
00:17:51.120 --> 00:17:53.440
and then in making this what i'm singing man
00:17:53.440 --> 00:17:55.539
that's what i said you brought up a good topic
00:17:55.539 --> 00:17:57.500
you know and this might get me in trouble i don't
00:17:57.500 --> 00:17:59.579
know but everybody know i'm gonna be honest right
00:17:59.579 --> 00:18:03.180
and they know i mean well but even with like
00:18:03.180 --> 00:18:07.339
support that's what i'm saying we gangbang you
00:18:07.339 --> 00:18:10.559
know it's like okay if you support them you can't
00:18:10.559 --> 00:18:14.220
support them over here you know and i know it's
00:18:14.220 --> 00:18:17.500
like that because when i see people in person
00:18:18.130 --> 00:18:21.430
They'd be like, oh yeah, boy, I love that, you
00:18:21.430 --> 00:18:25.430
know? And I'd be like, well, why you don't support
00:18:25.430 --> 00:18:28.490
me online? You know, where we can actually make
00:18:28.490 --> 00:18:32.089
some money and do some business. Why do you have
00:18:32.089 --> 00:18:39.789
to be a closet fan? I don't know where that mentality
00:18:39.789 --> 00:18:43.369
comes from as far as being a closet fan because
00:18:43.369 --> 00:18:49.400
I support everybody. And it's dope. I don't care
00:18:49.400 --> 00:18:52.920
who did it. They don't have to be from my crew.
00:18:53.660 --> 00:18:57.220
Exactly. But people, and I'm sure it's not just
00:18:57.220 --> 00:18:59.059
making. It's just anywhere. You know what I'm
00:18:59.059 --> 00:19:00.960
saying? It's just the nature of people. Like
00:19:00.960 --> 00:19:03.079
I said, people get anybody. You know what I'm
00:19:03.079 --> 00:19:05.599
saying? If you ain't with my crew, or if I don't
00:19:05.599 --> 00:19:10.180
know you, I'm not doing nothing to probably promote
00:19:10.180 --> 00:19:20.220
you in public. But you will see me in... I don't
00:19:20.220 --> 00:19:22.960
know, but that's my take on it. I think everybody
00:19:22.960 --> 00:19:25.319
wanna be a chief. Nobody really wanna follow,
00:19:25.720 --> 00:19:29.460
but every good leader knows how to follow. And
00:19:29.460 --> 00:19:32.339
I think that's another one of my attributes that
00:19:32.339 --> 00:19:36.900
I hang my hat on is that I know I can lead and
00:19:36.900 --> 00:19:39.819
be in the front, but I have no problem being
00:19:39.819 --> 00:19:43.920
number two. I'm like at the end of the day like
00:19:43.920 --> 00:19:46.420
I don't know if people really want those responsibilities
00:19:46.420 --> 00:19:50.720
of being a leader 100 percent 24 7 And I don't
00:19:50.720 --> 00:19:52.680
think that's the people don't that's what people
00:19:52.680 --> 00:19:55.380
don't talk about I'm like when you're always
00:19:55.380 --> 00:19:57.119
constantly in front people are always looking
00:19:57.119 --> 00:20:00.019
for the answer Yes, sometimes as a good leader,
00:20:00.039 --> 00:20:02.980
you know, you will never have the answer all
00:20:02.980 --> 00:20:05.940
the time. Yep That's why you keep a cabinet of
00:20:05.940 --> 00:20:09.259
you know people around you that has their expertise
00:20:09.259 --> 00:20:13.859
in area So you can get that information and then
00:20:13.859 --> 00:20:16.339
make the best decision possible for the mission
00:20:16.339 --> 00:20:19.440
going forward. Yep. And even going back to the
00:20:19.440 --> 00:20:20.599
point, everybody wants to, you know what I'm
00:20:20.599 --> 00:20:22.579
saying, build their own like solo, right? Cool.
00:20:22.619 --> 00:20:24.279
Yeah. Like you said, people, everybody want to
00:20:24.279 --> 00:20:26.119
build their own ship. Yeah. But why not sail
00:20:26.119 --> 00:20:28.460
in the ocean together? Come on. You know what
00:20:28.460 --> 00:20:29.900
I'm saying? Why not? You know what I'm saying?
00:20:30.119 --> 00:20:33.400
Pull this one. Would you rather be on a canoe
00:20:33.400 --> 00:20:37.299
in the ocean or the Titanic? Well, the Titanic
00:20:37.299 --> 00:20:39.180
probably a bad example, right? Well, yeah, I
00:20:39.180 --> 00:20:40.720
get what you're saying, though. Yeah, I get what
00:20:40.720 --> 00:20:42.720
you're saying, though. I get what you're saying.
00:20:42.819 --> 00:20:44.619
You're on a bigger hill there. You're in the
00:20:44.619 --> 00:20:49.819
ocean. So I interview other podcast hosts and
00:20:49.819 --> 00:20:52.980
talk about their platform. I'm like, why not?
00:20:53.240 --> 00:20:56.940
Because it's an industry. I don't have the market
00:20:56.940 --> 00:21:00.220
on that, nor does anyone. No one has the market
00:21:00.220 --> 00:21:03.630
on the actual game itself. Nobody. Right. Nobody.
00:21:03.769 --> 00:21:05.329
I don't care what industry it is. The pie is
00:21:05.329 --> 00:21:08.549
unlimited. Exactly. It's unlimited. The pie is
00:21:08.549 --> 00:21:13.869
unlimited. So, I don't know, I just hope, you
00:21:13.869 --> 00:21:16.410
know, people, because there's so much talent
00:21:16.410 --> 00:21:19.269
in making Middle Georgia area. For sure. I just
00:21:19.269 --> 00:21:22.089
wanted to like get together and these conversations
00:21:22.089 --> 00:21:25.890
shouldn't keep being had years and years and
00:21:25.890 --> 00:21:30.990
years later. It's like each decade the same stuff.
00:21:31.200 --> 00:21:35.019
and it's historical it's even beyond modern times
00:21:35.019 --> 00:21:39.660
like it's like that that chief indian analogy
00:21:39.660 --> 00:21:44.519
comes from antiquity right that's those are our
00:21:44.519 --> 00:21:48.279
ancestors right everybody had different tribe
00:21:48.279 --> 00:21:51.980
and the tribes beefed with each other and that's
00:21:51.980 --> 00:21:55.720
why the colonizers were able to come in and conquer
00:21:55.720 --> 00:22:00.839
so easily because we were already had silos right?
00:22:01.079 --> 00:22:03.059
Well, I don't like this tribe over here. Okay,
00:22:03.079 --> 00:22:06.480
you got some bulls. I'll take the bulls and show
00:22:06.480 --> 00:22:09.180
you where to go get them tribes over there that
00:22:09.180 --> 00:22:12.740
I don't deal with anyway, you know? And so now,
00:22:13.240 --> 00:22:16.000
through colonization and all of that, we've all
00:22:16.000 --> 00:22:20.920
been mendered and genetically, tribally, we all
00:22:20.920 --> 00:22:23.779
come from different tribes, essentially. And
00:22:23.779 --> 00:22:27.180
so, I think that plays a part too, is that we
00:22:27.180 --> 00:22:31.839
have just had a problem of the vision within
00:22:31.839 --> 00:22:36.240
our family for a very long time yeah nothing
00:22:36.240 --> 00:22:38.779
of them take a huge effort though to be able
00:22:38.779 --> 00:22:41.980
to bring us back because so let's get into business
00:22:41.980 --> 00:22:45.759
right as far as numbers and i want everybody
00:22:45.759 --> 00:22:49.480
to understand this i recently looked up just
00:22:49.480 --> 00:22:53.279
in the state of georgia okay no ai searching
00:22:53.279 --> 00:22:58.000
out of stuff black owned businesses their annual
00:22:59.079 --> 00:23:01.440
their net worth sorry not any of it net worth
00:23:01.440 --> 00:23:04.380
fifty eight thousand dollars on average right
00:23:04.380 --> 00:23:08.519
our killing average black business is worth fifty
00:23:08.519 --> 00:23:11.819
eight thousand thousand yes in the state of georgia
00:23:11.819 --> 00:23:16.359
you see what i'm saying canoes bro canoe but
00:23:16.359 --> 00:23:19.779
here's the other side guess how much our counterparts
00:23:19.779 --> 00:23:24.460
work net average two three million it is six
00:23:24.460 --> 00:23:27.240
hundred thousand On average, yeah, we talk about
00:23:27.240 --> 00:23:30.619
okay. So let me preface it small businesses Yeah,
00:23:30.660 --> 00:23:32.619
yeah, we know that small businesses, you know
00:23:32.619 --> 00:23:34.440
I'm saying about a federal guidelines could be
00:23:34.440 --> 00:23:36.700
up for like 22 million dollars or whatever for
00:23:36.700 --> 00:23:40.700
sure But just think though if our small businesses
00:23:40.700 --> 00:23:44.880
that we had Were worth six hundred thousand dollars
00:23:44.880 --> 00:23:48.079
just in value with one another right and then
00:23:48.079 --> 00:23:51.619
we did business with one another Yeah, then the
00:23:51.619 --> 00:23:54.910
economic impact of this Yep. We're constantly
00:23:54.910 --> 00:23:58.349
employing one another to do stuff to satisfy
00:23:58.349 --> 00:24:01.150
the needs of the business to get to bigger levels.
00:24:01.769 --> 00:24:05.529
We will have this infrastructure to where we
00:24:05.529 --> 00:24:12.789
can do a lot. Yep. Yep. Nah, 100%. 100%. I'm
00:24:12.789 --> 00:24:15.730
like, it's just, you know, that's just capital.
00:24:15.970 --> 00:24:19.250
We also like when you Google the paying points
00:24:19.250 --> 00:24:24.279
of black owned businesses, mentorship. access
00:24:24.279 --> 00:24:26.140
to quality, you know what I'm saying, mentors
00:24:26.140 --> 00:24:29.759
and events, like how many people are actually
00:24:29.759 --> 00:24:33.319
going out to like you work in film, right? So
00:24:33.319 --> 00:24:35.359
there are film festivals, there are conferences
00:24:35.359 --> 00:24:37.500
that y 'all go to, you know what I'm saying,
00:24:37.700 --> 00:24:40.240
that take place to let you know what the industry
00:24:40.240 --> 00:24:43.559
is doing because before that technology is rolled
00:24:43.559 --> 00:24:47.640
out, is exposed at the conferences and at the
00:24:47.640 --> 00:24:50.440
festivals. So then people can take that back
00:24:50.440 --> 00:24:53.750
to wherever they are all over the country. and
00:24:53.750 --> 00:24:57.529
start implementing new techniques and using new
00:24:57.529 --> 00:25:00.829
equipment and just different things to make the
00:25:00.829 --> 00:25:04.190
film industry better overall to the consumer.
00:25:05.250 --> 00:25:07.210
But how many people are actually taking it serious
00:25:07.210 --> 00:25:12.250
like that? Do you run into many people? And we
00:25:12.250 --> 00:25:16.049
can spread this broadly. We can say not only
00:25:16.049 --> 00:25:19.849
just film people, but artists and creatives.
00:25:20.059 --> 00:25:21.960
Yeah. How many of those people are actually going
00:25:21.960 --> 00:25:23.759
to conferences that tell you that they went to
00:25:23.759 --> 00:25:26.079
a conference within like a year or two years?
00:25:26.720 --> 00:25:29.720
Probably not a lot of people. That's the thing
00:25:29.720 --> 00:25:32.200
I like about my business partner and homeboy
00:25:32.200 --> 00:25:35.220
LockDog, because he's somebody that networks.
00:25:35.339 --> 00:25:38.339
He does that, you know, constantly in Atlanta.
00:25:38.380 --> 00:25:41.299
He happens to do a lot of networking, and he's
00:25:41.299 --> 00:25:44.480
bringing those opportunities, you know. But to
00:25:44.480 --> 00:25:48.140
answer your question, outside of Lock, you know,
00:25:48.400 --> 00:25:51.240
I don't know a lot of people putting forth that
00:25:51.240 --> 00:25:56.279
extra effort to network or sharpen their skill.
00:25:56.619 --> 00:26:01.319
That's why I keep putting the message out about
00:26:01.319 --> 00:26:07.480
iterations, like quality control, feedback, like
00:26:07.480 --> 00:26:11.720
just having somebody on your team in your industry
00:26:11.720 --> 00:26:16.079
that can give you feedback. you know so so i'm
00:26:16.079 --> 00:26:19.119
right with you 100 you know i mean so you know
00:26:19.119 --> 00:26:22.140
but like you say i mean the average artist you
00:26:22.140 --> 00:26:24.559
know they hear that and they frown you know they
00:26:24.559 --> 00:26:27.680
i don't need nobody to be in my studio session
00:26:27.680 --> 00:26:31.900
with me or in my writing room or beat room or
00:26:31.900 --> 00:26:35.579
editing room whatever you know but you know the
00:26:35.579 --> 00:26:40.700
proverb is iron sharpens iron you know two chords
00:26:40.700 --> 00:26:45.140
are stronger than one you know, man and woman,
00:26:45.400 --> 00:26:50.819
you know, is is we are created to collaborate.
00:26:51.960 --> 00:26:56.480
It's collaboration because I can make anything,
00:26:56.859 --> 00:26:59.859
but it doesn't have any life until I show it
00:26:59.859 --> 00:27:04.460
to somebody. Yeah. You know what I mean? So it's
00:27:04.460 --> 00:27:08.220
all about people and creation and collaboration.
00:27:08.880 --> 00:27:12.299
And like I say, when we get networking with each
00:27:12.299 --> 00:27:15.680
other you know group economics with each other
00:27:15.680 --> 00:27:19.480
will be more successful everything i do is collaboration
00:27:19.480 --> 00:27:21.619
i don't do them by myself that's what i'm saying
00:27:21.619 --> 00:27:25.339
it's never about me you know all my projects
00:27:25.339 --> 00:27:29.640
they collaboration like it is is that's just
00:27:29.640 --> 00:27:35.220
it you know and i read more that way no definitely
00:27:35.220 --> 00:27:37.759
and then you like with the collaborations you've
00:27:37.759 --> 00:27:41.390
brought opportunities you like dog ali out have
00:27:41.390 --> 00:27:44.410
brought opportunities to other people who necessarily
00:27:44.410 --> 00:27:47.170
wouldn't get those opportunities. I'm like, let's
00:27:47.170 --> 00:27:49.230
take a loyalty of a blood, for example. That
00:27:49.230 --> 00:27:52.430
movie in itself, I can tell y 'all stepped it
00:27:52.430 --> 00:27:55.390
up. One, from a cinematic standpoint, but then
00:27:55.390 --> 00:28:00.609
two, you had a score. I don't remember if you
00:28:00.609 --> 00:28:03.630
had like a score like you did this time. with
00:28:03.630 --> 00:28:06.289
the person. Nah, nah. Now the scoring in music
00:28:06.289 --> 00:28:10.349
was way more movie cinematic in Lloyd Tova Blood
00:28:10.349 --> 00:28:14.009
versus Trust Issues. Yeah. Trust Issues was more
00:28:14.009 --> 00:28:17.450
like a mix tape. Yeah. Lloyd Tova Blood is like
00:28:17.450 --> 00:28:22.470
an album. Yes. So yeah, there were way more in
00:28:22.470 --> 00:28:25.450
Lloyd Tova Blood. And I actually wanted to be
00:28:25.450 --> 00:28:31.309
even more original and let KD Craig score the
00:28:31.309 --> 00:28:34.960
entire movie. Only I talked to him about it and
00:28:34.960 --> 00:28:36.720
I would probably definitely have him do it on
00:28:36.720 --> 00:28:40.240
our next project I just ran out of time, you
00:28:40.240 --> 00:28:43.640
know, that's the same with Hardhead Jacob He
00:28:43.640 --> 00:28:47.460
was gonna mix the whole remix it, you know, I
00:28:47.460 --> 00:28:50.200
just ran out of time, you know So I just had
00:28:50.200 --> 00:28:54.599
to do a lot of things on my own But just for
00:28:54.599 --> 00:28:58.500
the sake of time, you know Once we lost Rob,
00:28:58.599 --> 00:29:01.279
you know, the leading character Smoke, he got
00:29:01.279 --> 00:29:05.950
killed when we was about 95 % into shooting the
00:29:05.950 --> 00:29:08.470
movie. We were pretty much done. We had a few
00:29:08.470 --> 00:29:12.569
more scenes to go and he got murdered. And so
00:29:12.569 --> 00:29:17.589
I just, you know, it still hurt me to this day,
00:29:17.589 --> 00:29:20.289
you know, and it just, I didn't want to see the
00:29:20.289 --> 00:29:21.930
project. I didn't want to do nothing on the project.
00:29:22.190 --> 00:29:23.730
You know, it was probably like three months.
00:29:23.769 --> 00:29:27.250
I actually had a dream. I had a dream. I dreamed
00:29:27.250 --> 00:29:29.390
about him. He had on an outfit that he wore in
00:29:29.390 --> 00:29:32.839
the movie. And he was like, I ain't dead, bro.
00:29:33.920 --> 00:29:36.440
I ain't dead. And I knew what that meant. I was
00:29:36.440 --> 00:29:38.339
like, it's time to get up and edit this movie.
00:29:38.559 --> 00:29:40.740
Yeah, because you lived on for the film. Yep.
00:29:41.140 --> 00:29:43.599
Yep. Yep. I love the fact that you didn't stop,
00:29:43.759 --> 00:29:45.559
though, because, you know, I don't think people
00:29:45.559 --> 00:29:47.400
realize that, too. When stuff like that happens,
00:29:47.539 --> 00:29:50.160
it takes a lot out of a creative, because you're
00:29:50.160 --> 00:29:52.559
putting so much into it. Then mentally, you're
00:29:52.559 --> 00:29:54.400
like, oh, my goodness. You know what I'm saying?
00:29:54.400 --> 00:29:57.200
You have to process up. process something in
00:29:57.200 --> 00:29:59.819
real time, but then also deal with the fact that
00:29:59.819 --> 00:30:02.819
you had a close connection. You saw the potential
00:30:02.819 --> 00:30:07.859
for this person's talent. And then, you know,
00:30:07.960 --> 00:30:10.259
everything that comes around with just dealing
00:30:10.259 --> 00:30:13.980
and processing that in itself. So, yeah, I'm
00:30:13.980 --> 00:30:15.700
glad he was able to like, you know, get over
00:30:15.700 --> 00:30:18.099
that hurdle and put it out. Because like I said,
00:30:18.319 --> 00:30:21.920
it's for the greater good. And in the addition
00:30:21.920 --> 00:30:26.720
of like, You know, it's not your fault. You know
00:30:26.720 --> 00:30:30.140
what I mean? But feeling like it's your fault.
00:30:30.660 --> 00:30:33.680
A piece of it is your fault as well. So, you
00:30:33.680 --> 00:30:35.700
know, I believe life and death is in the power
00:30:35.700 --> 00:30:38.920
of the tongue. Several things I have filmed have
00:30:38.920 --> 00:30:42.700
came to light, like exactly how I filmed him.
00:30:42.799 --> 00:30:46.460
Oh, wow. The way he died is how he died in the
00:30:46.460 --> 00:30:50.240
movie. We didn't show how he died in the movie
00:30:50.240 --> 00:30:53.119
because he died in real life, just like that.
00:30:53.210 --> 00:30:57.630
And so we didn't want the family to have to go
00:30:57.630 --> 00:31:01.230
through the trauma of seeing him die on film.
00:31:01.869 --> 00:31:08.049
But we edited that scene out the film. But it
00:31:08.049 --> 00:31:10.349
was very similar. I'll just say that without
00:31:10.349 --> 00:31:14.049
going into too many details. I love the fact
00:31:14.049 --> 00:31:18.349
that you respected that too. Oh yeah. I'm telling
00:31:18.349 --> 00:31:20.630
you it's never about me. That's what I'm saying.
00:31:22.089 --> 00:31:27.170
That was the best ending, the best edit and movie
00:31:27.170 --> 00:31:30.549
cut. But it was bigger than me. It was bigger
00:31:30.549 --> 00:31:35.549
than Lock Dogg. He has a mother, he has kids,
00:31:36.289 --> 00:31:38.769
and even if they don't watch the movie but one
00:31:38.769 --> 00:31:45.089
time, we had to be as respectful to that as possible
00:31:45.089 --> 00:31:49.829
because we do care. So does that circumstance
00:31:49.829 --> 00:31:52.710
change how you think about making movies in the
00:31:52.710 --> 00:31:55.650
future then? It does, man. I've been saying it.
00:31:55.650 --> 00:31:57.970
I tell people I work with all the time. You know
00:31:57.970 --> 00:32:00.029
what I'm saying? I tell them how it's done. I'm
00:32:00.029 --> 00:32:04.809
like, believe it or not, bro, I told them that
00:32:04.809 --> 00:32:10.950
on set. Like, funny story. Darn tags. Darn tags.
00:32:11.250 --> 00:32:13.009
You know Darn tags, right? Yeah, I know Darn
00:32:13.009 --> 00:32:14.750
tags. Darn tags. You know, he get kills in the
00:32:14.750 --> 00:32:18.589
movie as well. Dark tears didn't show up the
00:32:18.589 --> 00:32:21.250
day. He was supposed to get killed in the movie
00:32:21.250 --> 00:32:24.509
So the scene where the ice cream truck comes
00:32:24.509 --> 00:32:28.750
and shoots dark tears Mm -hmm He's filmed on
00:32:28.750 --> 00:32:32.849
a totally separate day. I Edited him in that
00:32:32.849 --> 00:32:36.710
scene because he didn't show later on. He told
00:32:36.710 --> 00:32:41.809
me it was really because The jinx like he just
00:32:41.809 --> 00:32:45.380
didn't want to do it. Yeah and when it was time
00:32:45.380 --> 00:32:48.400
to start filming those scenes I told him I said
00:32:48.400 --> 00:32:52.339
I quoted the Dirk you know little Dirk Dirk has
00:32:52.339 --> 00:32:57.220
a song and he says uh I can't be getting killed
00:32:57.220 --> 00:33:00.740
in movies going out goofy you know and I was
00:33:00.740 --> 00:33:03.640
quoting that and I because I'm because I don't
00:33:03.640 --> 00:33:07.339
even when we did trust issues I did the same
00:33:07.339 --> 00:33:10.160
thing like he was supposed to get killed in the
00:33:10.160 --> 00:33:13.609
movie I was like we killing Sosa You know what
00:33:13.609 --> 00:33:16.029
I'm saying? Like, come on, y 'all. Like, this
00:33:16.029 --> 00:33:19.009
ain't even that kind of movie. Like, we gonna
00:33:19.009 --> 00:33:21.430
kill a making legend. That's like killing Lock
00:33:21.430 --> 00:33:24.990
Log in the movie. Like, no, you not gonna write
00:33:24.990 --> 00:33:27.730
a movie and kill Lock, you know, in a movie like
00:33:27.730 --> 00:33:29.990
that. You know, that's kind of based on real
00:33:29.990 --> 00:33:33.809
life and making. Like, no way. So, that's like
00:33:33.809 --> 00:33:36.029
trust issues. I didn't show him dying. You know
00:33:36.029 --> 00:33:38.230
what I'm saying? I just showed his legs, you
00:33:38.230 --> 00:33:42.279
know. Because I don't like doing it. Because
00:33:42.279 --> 00:33:48.180
I believe in words. Words are powerful. So when
00:33:48.180 --> 00:33:51.180
I'm working with people, writers and other producers,
00:33:51.740 --> 00:33:54.460
I try to err on letting them have their creative
00:33:54.460 --> 00:33:57.119
freedom. I'm never trying to box somebody or
00:33:57.119 --> 00:34:01.259
control the whole narrative. But I'm very into
00:34:01.259 --> 00:34:05.680
my beliefs. And I will cap it when I feel like
00:34:05.680 --> 00:34:09.440
that might be a little too far. Yeah, but um,
00:34:09.880 --> 00:34:12.280
it's a piece of me as well though, you know,
00:34:12.639 --> 00:34:16.760
very artsy They want to do things exactly how
00:34:16.760 --> 00:34:20.639
we envision them, you know, I feel right You
00:34:20.639 --> 00:34:23.880
know the lot of crossing the line, you know,
00:34:24.239 --> 00:34:28.059
I got that in me, you know, but I Definitely,
00:34:28.059 --> 00:34:32.719
you know, I don't kill nobody You know in a realistic
00:34:32.719 --> 00:34:41.730
way. Yeah Especially when they plan a character,
00:34:42.110 --> 00:34:45.369
that's like playing themselves. Oh, yeah. Yeah.
00:34:45.369 --> 00:34:47.909
Yeah. Because that's too close to life. It's
00:34:47.909 --> 00:34:51.449
too close to real. It's doing a ritual, Andres.
00:34:51.650 --> 00:34:55.110
It's a ritual. Yeah. You know what I mean? Like,
00:34:55.130 --> 00:34:58.469
it's lights and mirrors. These cameras are mirrors.
00:34:58.889 --> 00:35:03.409
And it's a script, words. Like, it's a ritual,
00:35:03.809 --> 00:35:10.469
you know? What we do, you have to have some ethics.
00:35:11.510 --> 00:35:14.210
You just can't do everything that come to your
00:35:14.210 --> 00:35:17.429
imagination. You gotta have some ethics. You
00:35:17.429 --> 00:35:20.570
gotta have some controls and some boundaries.
00:35:21.110 --> 00:35:24.449
And you gotta respect that we are performing
00:35:24.449 --> 00:35:28.730
magic. Yeah. I like how you said that because
00:35:28.730 --> 00:35:34.280
I don't... I think there's a new age generation
00:35:34.280 --> 00:35:37.159
of making content, especially when it comes to
00:35:37.159 --> 00:35:39.679
films, whether it be short films or long films,
00:35:39.840 --> 00:35:45.699
right, or even series. Yeah. And like, I'm gonna
00:35:45.699 --> 00:35:48.920
tie this into me shooting a reality show, right,
00:35:49.059 --> 00:35:52.360
this past summer. I shot my first reality show.
00:35:53.739 --> 00:35:56.199
It's called Bounce Runa A. I signed the NDA and
00:35:56.199 --> 00:35:57.519
all that stuff. I can talk about it now because
00:35:57.519 --> 00:36:01.119
it's out. It's on Patreon. She loves it. I'm
00:36:01.119 --> 00:36:04.239
actually editing a few more episodes tomorrow.
00:36:04.659 --> 00:36:07.039
Edited up to seven episodes that are already
00:36:07.039 --> 00:36:11.960
out. The seventh one drops Friday. And then it's
00:36:11.960 --> 00:36:13.760
supposed to be like 12. Realistically, without
00:36:13.760 --> 00:36:16.840
the footage I have, it'll probably be about 15
00:36:16.840 --> 00:36:21.260
maybe. But there's a certain way. And like, cause
00:36:21.260 --> 00:36:23.039
you know, when you're sitting there just filming
00:36:23.039 --> 00:36:25.559
people and they get used to the camera, you can
00:36:25.559 --> 00:36:28.539
see a lot of different things. Yep. And I have
00:36:28.539 --> 00:36:33.139
lots of different footage. That you per - I show
00:36:33.139 --> 00:36:36.579
the world. Exactly. Yeah. And I want, you know
00:36:36.579 --> 00:36:39.480
what I'm saying? I meet where they want to present.
00:36:39.519 --> 00:36:42.219
And I'm saying that people shouldn't, I ain't
00:36:42.219 --> 00:36:43.960
saying that people ain't keeping it real or whatever,
00:36:44.440 --> 00:36:45.960
but it's just certain things that I'm saying
00:36:45.960 --> 00:36:49.820
you keep to yourself. certain moments and stuff,
00:36:50.780 --> 00:36:52.820
even if it was like, you know, I have some funny
00:36:52.820 --> 00:36:55.780
bloopers that would be funny, but because if
00:36:55.780 --> 00:36:59.119
they were exposing the scene at the time, the
00:36:59.119 --> 00:37:02.840
person that it embarrassed, it wouldn't be a
00:37:02.840 --> 00:37:06.980
good look for them. Yep. And I'm like, you know,
00:37:07.260 --> 00:37:10.320
some things you just, and like you said, ethics,
00:37:11.679 --> 00:37:15.329
I think nowadays because of what people are chasing,
00:37:15.610 --> 00:37:18.170
the drilling rush or dope memes or whatever,
00:37:18.730 --> 00:37:22.889
all that. With social media, I think their ethics
00:37:22.889 --> 00:37:26.389
have been compromised to where they seem like
00:37:26.389 --> 00:37:29.889
they don't have any ethics at all. Yeah, I couldn't
00:37:29.889 --> 00:37:33.150
agree more. And likewise, man, I got stuff that'll
00:37:33.150 --> 00:37:37.030
go viral. I got stuff that'll embarrass people,
00:37:37.550 --> 00:37:40.550
but... That's my trust with my talent and people
00:37:40.550 --> 00:37:44.070
that I'm working with. When they know they can
00:37:44.070 --> 00:37:47.869
trust me as the editor, I'm not going to do anything
00:37:47.869 --> 00:37:51.869
that's not going to take them higher. If it's
00:37:51.869 --> 00:37:53.769
something that's not a good loop for you, they
00:37:53.769 --> 00:37:56.349
can trust me, then I'm not going to show it.
00:37:57.269 --> 00:38:00.949
And it's going to start on set, really, trying
00:38:00.949 --> 00:38:03.869
to make sure that everybody is presentable and
00:38:03.869 --> 00:38:06.550
we're doing things that you're going to be comfortable
00:38:06.550 --> 00:38:11.630
with. you know in open it's it's tons of things
00:38:11.630 --> 00:38:14.829
in loyalty over blood that made it like i say
00:38:14.829 --> 00:38:18.849
rob scene and some of the sex scenes you know
00:38:18.849 --> 00:38:22.949
yeah and it could have more nudity more live
00:38:22.949 --> 00:38:28.269
you know you know i'm i'm conscious you know
00:38:28.269 --> 00:38:32.969
what we show yeah i love it because you create
00:38:32.969 --> 00:38:36.880
some ethics man you gotta have some ethics Love
00:38:36.880 --> 00:38:38.400
it because you're creating a safe environment
00:38:38.400 --> 00:38:41.360
with people and that's going to keep you, you
00:38:41.360 --> 00:38:44.539
know one gameplay employed Yeah people to trust
00:38:44.539 --> 00:38:50.440
you with a project So I'm like you do a lot.
00:38:50.860 --> 00:38:53.099
Do you write as well, right? You're right script
00:38:53.099 --> 00:38:56.380
writing too, right? No, I've never written it
00:38:56.380 --> 00:39:00.840
never written a really Group consult. Oh, yeah,
00:39:00.840 --> 00:39:03.579
I've never written a script. I've never written
00:39:03.579 --> 00:39:08.940
one word Only the voiceovers. Well, I have written
00:39:08.940 --> 00:39:12.739
the voiceovers. I wrote the voiceover in trust
00:39:12.739 --> 00:39:15.679
issues, and I wrote the voiceover in loyalty
00:39:15.679 --> 00:39:20.579
over blood. And I do that because I want to write
00:39:20.579 --> 00:39:24.900
the voiceover from the perspective of the viewer.
00:39:26.000 --> 00:39:29.699
So it's like me as the editor, I'm watching the
00:39:29.699 --> 00:39:34.380
film, right? So I feel I see the film differently
00:39:34.380 --> 00:39:38.380
than the writer. Yes, so the only parts of the
00:39:38.380 --> 00:39:41.099
films I've written is the voiceovers everything
00:39:41.099 --> 00:39:45.320
else I just script consult, you know, I give
00:39:45.320 --> 00:39:49.559
the feedback I give the ideas I make sure that
00:39:49.559 --> 00:39:53.199
we're following the story structure, you know
00:39:53.199 --> 00:39:56.900
That's my job, you know just to make sure that
00:39:56.900 --> 00:40:01.119
the writer has the best piece of They can have
00:40:01.119 --> 00:40:05.119
you know from my limited not You know just being
00:40:05.119 --> 00:40:09.519
a consultant to them. So that's my job in the
00:40:09.519 --> 00:40:13.099
first three films First two films rather the
00:40:13.099 --> 00:40:16.980
script consultant and I've written the voiceovers
00:40:16.980 --> 00:40:21.559
Locked out wrote all of Lloyd's over blood every
00:40:21.559 --> 00:40:25.260
single word other than the voiceover Ad libs
00:40:25.260 --> 00:40:29.920
from the town. Yeah, of course trust issues John
00:40:29.920 --> 00:40:33.880
Claude wrote trust issues John Claude be jizzling
00:40:33.880 --> 00:40:42.239
a lot. But John Claude wrote it. But we were
00:40:42.239 --> 00:40:48.760
all so. The edit of trust issues is just a story
00:40:48.760 --> 00:40:52.519
on his own. So a lot of times I say it really
00:40:52.519 --> 00:40:56.099
was no script to trust issues. But because it
00:40:56.099 --> 00:41:01.969
was, you know, it was just. Stuttered a bit,
00:41:02.130 --> 00:41:05.289
you know, so the trust issues the hardest film
00:41:05.289 --> 00:41:09.070
I ever had to edit in my life hands down That
00:41:09.070 --> 00:41:13.769
project was alchemy. Like yeah, we had to edit
00:41:13.769 --> 00:41:19.110
that movie into a story Versus versus it being
00:41:19.110 --> 00:41:22.329
written to a story. That's the same thing That's
00:41:22.329 --> 00:41:26.150
why trust issues has more voiceover than loyalty
00:41:26.150 --> 00:41:29.650
over blood Mm -hmm. See because as a filmmaker,
00:41:29.650 --> 00:41:33.489
I'm using the voiceover to tie the story Right,
00:41:34.650 --> 00:41:39.730
you know is it was necessary Yeah, it's a add
00:41:39.730 --> 00:41:43.230
-on, you know, yeah. Yeah. Yeah. Yeah. Yeah So
00:41:43.230 --> 00:41:45.590
that's why a lot of people pick it to remove
00:41:45.590 --> 00:41:48.630
the independent movies, you know, they'll show
00:41:48.630 --> 00:41:53.769
the little ski somebody freezing Yeah 30 years
00:41:53.769 --> 00:41:56.650
ago, I was you know, and they started voiceover
00:41:56.650 --> 00:42:03.389
Because because voice for for professional Industry
00:42:03.389 --> 00:42:07.570
writers like voiceover screams. The writing was
00:42:07.570 --> 00:42:12.530
weak Mmm. Yeah giving away nuggets. I'm always
00:42:12.530 --> 00:42:14.929
give away the guy. Yeah, do you want it or not?
00:42:15.909 --> 00:42:22.530
Hey I love it What have you learned about the
00:42:22.530 --> 00:42:25.449
business side? Because y 'all have taken things
00:42:25.449 --> 00:42:27.769
to a whole new level. Like you said, going in
00:42:27.769 --> 00:42:30.369
2B, having it on the platform. I think I did
00:42:30.369 --> 00:42:32.929
Amazon Prime as well, too. Yeah, Amazon Prime.
00:42:33.170 --> 00:42:36.309
And I'm going to give you another nugget that
00:42:36.309 --> 00:42:39.730
people should probably pay for. My lesson this
00:42:39.730 --> 00:42:44.110
year with the business side and distribution.
00:42:45.010 --> 00:42:49.070
We promoted Amazon when it dropped, and we should
00:42:49.070 --> 00:42:52.329
not have. Right? We should have waited until
00:42:52.329 --> 00:42:58.750
the film hit 2B and ran one campaign. So when
00:42:58.750 --> 00:43:03.630
we promoted Amazon, when it hit 2B, it was like
00:43:03.630 --> 00:43:07.869
we had to relaunch the product. And the Amazon
00:43:07.869 --> 00:43:13.269
money is like this. Let me get smaller. And the
00:43:13.269 --> 00:43:17.289
2B money is like this. Let me get bigger. Right?
00:43:18.639 --> 00:43:24.639
I feel like we funneled our audience to Amazon
00:43:24.639 --> 00:43:30.219
and we made pennies from all those people that
00:43:30.219 --> 00:43:33.260
went and bought that movie on Amazon. And if
00:43:33.260 --> 00:43:36.880
we oughta just wait it and use all of our ads,
00:43:37.159 --> 00:43:40.659
all of our content and just launched that film
00:43:40.659 --> 00:43:45.780
one time, I feel like we would have revenue even
00:43:45.780 --> 00:43:50.340
more if we would have lunch that fan one time,
00:43:50.920 --> 00:43:53.179
instead of lunching it two, three times, right?
00:43:53.460 --> 00:43:55.460
You know, because I mean, we promote the premiere,
00:43:55.920 --> 00:43:58.860
then we promote Amazon, and then we got to come
00:43:58.860 --> 00:44:03.579
back and promote 2B, you know? So, um... It's
00:44:03.579 --> 00:44:07.079
still really a testament to how strong of an
00:44:07.079 --> 00:44:09.719
independent marketing campaign we have in this
00:44:09.719 --> 00:44:12.820
area. Because I mean, you know, it's hard to
00:44:12.820 --> 00:44:15.039
get people to pay attention to independent stuff.
00:44:15.420 --> 00:44:17.420
It's just like we was talking about. Like most
00:44:17.420 --> 00:44:19.960
people can't see the vision until you're in Hollywood
00:44:19.960 --> 00:44:22.980
and they can't call you no more. Right? I'll
00:44:22.980 --> 00:44:24.739
be telling people that. I was like, support the
00:44:24.739 --> 00:44:26.039
people while you can because you ain't going
00:44:26.039 --> 00:44:27.320
to get access to them unless they're free. Oh,
00:44:27.320 --> 00:44:30.380
yeah. I'm taking notes every day. Right? I get
00:44:30.380 --> 00:44:34.380
10 million, you know? I'm going to party with
00:44:34.380 --> 00:44:37.320
my supporters and I'm going to give a check.
00:44:38.039 --> 00:44:40.880
Appreciate you for interviewing me on your podcast
00:44:40.880 --> 00:44:43.480
when I was a little up and coming filmmaker.
00:44:44.639 --> 00:44:48.980
I love it. But yeah, man, you know, yeah, it's
00:44:48.980 --> 00:44:53.599
hard for people to see the vision. So, you know,
00:44:53.920 --> 00:44:58.139
support is already took, you know, so make any
00:44:58.139 --> 00:45:01.179
type of mark. It just makes it even tougher.
00:45:01.559 --> 00:45:03.619
So that would be my advice. That's one thing
00:45:03.619 --> 00:45:06.300
that I've learned from the business this year.
00:45:07.539 --> 00:45:10.420
We already, it's already hard enough for us.
00:45:10.780 --> 00:45:14.320
So let's try not to have to get the people's
00:45:14.320 --> 00:45:19.380
attention twice for release. Yeah. Yeah. So that's
00:45:19.380 --> 00:45:21.619
probably the biggest thing that I've learned
00:45:21.619 --> 00:45:24.719
this year just from the business side. I gotta
00:45:24.719 --> 00:45:27.519
go into that script thing again on the business
00:45:27.519 --> 00:45:30.139
side. I mean, it's the filmmaker side, but the
00:45:30.139 --> 00:45:34.179
product is the business and your script is the
00:45:34.179 --> 00:45:36.900
most important part of the business. And that's
00:45:36.900 --> 00:45:38.739
just like when I watch a lot of people other
00:45:38.739 --> 00:45:41.179
films, it's not that they're not good films.
00:45:41.239 --> 00:45:43.719
They just not finished and they don't know that
00:45:43.719 --> 00:45:47.219
they're not finished, you know. So, and that
00:45:47.219 --> 00:45:49.610
comes from the writing and the editing. Right?
00:45:49.909 --> 00:45:51.710
You just need to clean it up a little bit more
00:45:51.710 --> 00:45:53.789
in the editing and you need to clean it up a
00:45:53.789 --> 00:45:56.070
little bit more in the writing. You know, and
00:45:56.070 --> 00:45:59.550
if you had a good consultant, you know, then
00:45:59.550 --> 00:46:02.110
you could, you, you, you could know that. Right?
00:46:02.409 --> 00:46:05.110
Like, yeah, I definitely understand that. That's
00:46:05.110 --> 00:46:07.329
why they have them. That's what you know what
00:46:07.329 --> 00:46:09.710
I mean? It's like, I wouldn't even look at movies.
00:46:09.789 --> 00:46:11.630
I wouldn't even watch stuff the same anymore.
00:46:11.809 --> 00:46:13.289
I'll be sitting there watching stuff and now
00:46:13.289 --> 00:46:15.050
I'm looking at the different frames of how they
00:46:15.050 --> 00:46:16.969
go from this scene and that scene. And then like
00:46:16.969 --> 00:46:19.980
you said, with the cleanup of the story I'll
00:46:19.980 --> 00:46:22.099
see where oh they changed shirts they wouldn't
00:46:22.099 --> 00:46:23.579
they ain't even having the same shirt or they
00:46:23.579 --> 00:46:26.320
moved positions yeah then I was like how do you
00:46:26.320 --> 00:46:28.159
jump from this story to this story don't make
00:46:28.159 --> 00:46:30.599
sense yeah but I get it because sometimes you
00:46:30.599 --> 00:46:33.739
know I'm saying you know you don't get to shoot
00:46:33.739 --> 00:46:35.679
ideally you don't get to shoot everything in
00:46:35.679 --> 00:46:37.760
sync with how you want it I'm like that's that's
00:46:37.760 --> 00:46:40.260
a perfect storm type of situation right you got
00:46:40.260 --> 00:46:42.300
to go with the availability of you know the people
00:46:42.300 --> 00:46:44.280
who you work with depending on how massive the
00:46:44.280 --> 00:46:47.480
project is an independent film That's a massive
00:46:47.480 --> 00:46:51.719
project. That's a lot of days, countless hours.
00:46:52.179 --> 00:46:53.940
And then on the editing side, I'm like, you know
00:46:53.940 --> 00:46:56.340
what I'm saying? There's a lot of editing as
00:46:56.340 --> 00:46:58.760
well. Facts. I don't think people really get
00:46:58.760 --> 00:47:00.719
to understand, you know what I'm saying? Really
00:47:00.719 --> 00:47:03.539
take on a project like that. So for you to do
00:47:03.539 --> 00:47:05.519
it, for the love that you do it, and the quality
00:47:05.519 --> 00:47:08.659
of what you can do it is phenomenal. And then
00:47:08.659 --> 00:47:10.719
everybody needs to be consulting you. And then
00:47:10.719 --> 00:47:13.539
anybody who's trying to really break into the
00:47:13.539 --> 00:47:16.469
industry needs to come up under you. and like,
00:47:16.510 --> 00:47:18.409
you know, following your footsteps and stuff.
00:47:19.230 --> 00:47:22.010
Yeah. I mean, and a lot of people do, you know,
00:47:22.090 --> 00:47:25.210
a lot of people do tap in and then a lot of people
00:47:25.210 --> 00:47:31.449
don't tap in, you know, so, but I'm here. I mean,
00:47:32.090 --> 00:47:35.969
and I'll help anybody because it's just like
00:47:35.969 --> 00:47:40.010
you said, that's how I see it. That if we all
00:47:40.010 --> 00:47:44.480
rise, I'm going to rise too. you know so I want
00:47:44.480 --> 00:47:48.440
to see your film do good because I'm investing
00:47:48.440 --> 00:47:52.400
in it as I want people to be like that film over
00:47:52.400 --> 00:47:55.440
that was good them boys were making then that
00:47:55.440 --> 00:47:57.920
you know that helped all of us you know what
00:47:57.920 --> 00:48:03.059
I mean so I'm invested into seeing every filmmaker
00:48:03.059 --> 00:48:08.780
do good work and we have the best products possible
00:48:08.780 --> 00:48:12.599
as a representation for our market because when
00:48:12.599 --> 00:48:15.380
the market go up if people from Texas paying
00:48:15.380 --> 00:48:20.639
attention to making because of let's say uh bernard
00:48:20.639 --> 00:48:24.539
film line of allegiance then tubi might feed
00:48:24.539 --> 00:48:28.639
them loyalty over blood right after that that's
00:48:28.639 --> 00:48:32.440
just like right now if i if i go into my tubi
00:48:32.440 --> 00:48:36.690
app uh my logarithm I'm gonna probably see some
00:48:36.690 --> 00:48:39.750
making films in there now, right? It's like they're
00:48:39.750 --> 00:48:44.230
a lot of very very smart So soon as I log in
00:48:44.230 --> 00:48:47.309
you see us in there trending. Lloyd's over blood
00:48:47.309 --> 00:48:50.909
recommended the logarithm is smart And I'm gonna
00:48:50.909 --> 00:48:54.070
just go over. Let me see if I see somebody from
00:48:54.070 --> 00:49:00.150
making Just quickly Because a lot of times I
00:49:00.150 --> 00:49:04.460
do I see us and then they're go Bernard Or there
00:49:04.460 --> 00:49:09.519
go Rasta Boy, you know, so um Yeah, man, you
00:49:09.519 --> 00:49:12.480
know when the whole market go up everybody go
00:49:12.480 --> 00:49:17.820
So, uh, you know, I'm with that, you know, I'm
00:49:17.820 --> 00:49:20.380
I'm help that go Rasta Boy right there for the
00:49:20.380 --> 00:49:23.900
global money Yeah, you see what I'm saying? So,
00:49:24.059 --> 00:49:27.579
um Yeah, man, that's what I'm saying, man. People
00:49:27.579 --> 00:49:31.840
got to understand how to win Get out they own
00:49:31.840 --> 00:49:34.840
way you know realize that it's collaboration
00:49:34.840 --> 00:49:38.619
over competition understand what you're supposed
00:49:38.619 --> 00:49:43.420
to be doing to right yeah competition is cool
00:49:43.420 --> 00:49:47.639
we just got a toxic way of competition so let's
00:49:47.639 --> 00:49:50.360
put that on the table andres this is how you
00:49:50.360 --> 00:49:53.820
compete by making your product the best you can
00:49:53.820 --> 00:49:57.199
yeah you don't compete by not supporting me yeah
00:49:57.980 --> 00:50:00.719
down in me or talking about me behind my back
00:50:00.719 --> 00:50:03.739
or talking about my film when it's good or you
00:50:03.739 --> 00:50:06.400
wanna be better than us, that ain't the right
00:50:06.400 --> 00:50:09.739
competition. The right competition is you seeing
00:50:09.739 --> 00:50:12.780
loyalty over blood and saying, okay, let me get
00:50:12.780 --> 00:50:15.699
my film the best I can get it. I want my quality
00:50:15.699 --> 00:50:19.179
better than that, right? Or comparable to that.
00:50:19.400 --> 00:50:22.340
So we gotta learn how to compete. And when you
00:50:22.340 --> 00:50:25.219
understand that, now you can tap in with me and
00:50:25.219 --> 00:50:28.199
I can help you compete. right yeah like oh you
00:50:28.199 --> 00:50:30.760
can help me compete because you're not seeing
00:50:30.760 --> 00:50:34.739
it like a personal battle anymore but we're all
00:50:34.739 --> 00:50:37.699
just in the marketplace and we're trying to make
00:50:37.699 --> 00:50:41.639
the best product that we can that's just like
00:50:41.639 --> 00:50:45.659
i opened the podcast talking about my other fellow
00:50:45.659 --> 00:50:49.280
filmmakers in the area that's like cinema saltine
00:50:49.309 --> 00:50:53.329
He did a commercial for Parish Downtown and the
00:50:53.329 --> 00:50:56.630
color grading was so good. I screenshotted it
00:50:56.630 --> 00:51:00.309
and put it in the chat GPT. I said, chat, tell
00:51:00.309 --> 00:51:02.650
me how this man making his color grade look that
00:51:02.650 --> 00:51:06.230
good. You know what I'm saying? And I could have
00:51:06.230 --> 00:51:08.809
hit some, he cool like that. We done worked on
00:51:08.809 --> 00:51:13.170
the same set before, but that's... healthy competition.
00:51:13.329 --> 00:51:15.409
You see what I'm saying? I'm telling you the
00:51:15.409 --> 00:51:18.190
man product good. Go watch the man product. It's
00:51:18.190 --> 00:51:21.530
not a personal competition between me and him.
00:51:21.550 --> 00:51:24.710
Who better than who, you know? It's just about
00:51:24.710 --> 00:51:27.469
trying to get the product to the best you can
00:51:27.469 --> 00:51:30.489
get the product. Same with Visual Artist J. When
00:51:30.489 --> 00:51:33.409
I first started, Visual Artist J is like one
00:51:33.409 --> 00:51:36.170
of the best videographers in the world, right?
00:51:36.170 --> 00:51:39.369
Right hand making. Like you can go on Instagram,
00:51:39.719 --> 00:51:42.119
You ain't gonna find another videographer who
00:51:42.119 --> 00:51:44.579
worked just as good as Visual Artist Jack, right?
00:51:45.639 --> 00:51:48.360
So, looking at it, you like, man, how do I get
00:51:48.360 --> 00:51:53.300
my quality, you know, to look like that or something
00:51:53.300 --> 00:51:57.159
comparable to that, right? That's healthy competition,
00:51:57.380 --> 00:52:01.760
right? Product improvement, product development,
00:52:02.659 --> 00:52:06.070
all the personal... Because you do for him and
00:52:06.070 --> 00:52:09.969
I do for him. Do we like each other? Do we not
00:52:09.969 --> 00:52:12.090
like each other? Come on, man. You know what
00:52:12.090 --> 00:52:15.010
I'm saying? We got to get past that. People got
00:52:15.010 --> 00:52:20.969
to understand how to funnel your energy of competition.
00:52:21.429 --> 00:52:23.889
Because when people say, no, don't compete, that's
00:52:23.889 --> 00:52:26.210
toxic. See, I feel like we're getting lost right
00:52:26.210 --> 00:52:31.800
there. Because that's a natural energy. for people
00:52:31.800 --> 00:52:35.000
to be competitive in business. Business is competition.
00:52:35.480 --> 00:52:40.139
Art is competition. It is competition. It's not
00:52:40.139 --> 00:52:44.699
don't compete, it's how to compete. We need healthy
00:52:44.699 --> 00:52:47.760
competition because you should want to be the
00:52:47.760 --> 00:52:50.539
best podcast on the world. Why would somebody
00:52:50.539 --> 00:52:54.960
tell you not to compete with Joe Rogan? You want
00:52:54.960 --> 00:52:58.780
a 300 million dollar podcast too. You know? Well,
00:52:58.800 --> 00:53:01.099
actually, I don't even want the 300 million for
00:53:01.099 --> 00:53:04.099
an individual. I want the 300 million for the
00:53:04.099 --> 00:53:06.840
platformer. I want to be media. You know what
00:53:06.840 --> 00:53:08.219
I'm saying? I'm trying to, like, I'm bottling
00:53:08.219 --> 00:53:15.760
my new business after Jason Lee from Unlocked
00:53:15.760 --> 00:53:19.420
Hollywood. OK. $50 million annually. You know
00:53:19.420 --> 00:53:22.480
what I'm saying? Independent has its own platformer.
00:53:22.519 --> 00:53:24.920
You know what I'm saying? Yeah. We do now. Of
00:53:24.920 --> 00:53:27.389
course. You know, he got some haters and stuff,
00:53:27.530 --> 00:53:30.949
whatever, because he also serves as a city council
00:53:30.949 --> 00:53:34.070
or some of that in Stockholm, California. OK.
00:53:34.110 --> 00:53:36.610
He just went through all that stuff because he
00:53:36.610 --> 00:53:39.030
sits on the council. He was voted in, used his
00:53:39.030 --> 00:53:41.929
own campaign money out of stuff. Wow. I love
00:53:41.929 --> 00:53:44.190
the fact that he uses his platform to bring awareness
00:53:44.190 --> 00:53:47.510
to what was like, you know, like a Charlemagne
00:53:47.510 --> 00:53:49.070
back in the day. You know what I'm saying? All
00:53:49.070 --> 00:53:52.929
the negative, nasty stuff, whatever. But he's
00:53:52.929 --> 00:53:55.940
transitioned and gone beyond that. Yeah. I'm
00:53:55.940 --> 00:53:58.619
like, yeah, you got to report some things. But
00:53:58.619 --> 00:54:00.900
he's dialed back a lot. And he started using
00:54:00.900 --> 00:54:03.019
this platform and building it. But that's because
00:54:03.019 --> 00:54:06.579
they were trying to basically, hey, ball him
00:54:06.579 --> 00:54:08.119
out the industry or whatever. So he built his
00:54:08.119 --> 00:54:10.659
own. Yeah. But that's what I want to do. And
00:54:10.659 --> 00:54:13.579
I'm trying to put other people on. I had to put
00:54:13.579 --> 00:54:16.059
some people on. That's why I say everybody got
00:54:16.059 --> 00:54:21.500
an origin story with you. I'm trying to get more
00:54:21.500 --> 00:54:22.860
people, you know what I'm saying, put on. I was
00:54:22.860 --> 00:54:26.559
like, I want more podcasts down there to develop
00:54:26.559 --> 00:54:29.239
and like, I want them to get paid for my download
00:54:29.239 --> 00:54:32.099
one. You can do that. They don't realize you
00:54:32.099 --> 00:54:33.679
can do that. I mean, there's so many different
00:54:33.679 --> 00:54:37.300
ways to get paid with podcasting. And I don't
00:54:37.300 --> 00:54:39.380
care what they podcasting about. I'm like, there's
00:54:39.380 --> 00:54:41.920
so many stories out there that need to be told.
00:54:42.059 --> 00:54:44.000
There's so many people out there like yourself
00:54:44.000 --> 00:54:47.860
who are doing fantastic things that need to be
00:54:47.860 --> 00:54:50.300
highlighted so other people can learn about it.
00:54:50.400 --> 00:54:52.780
Yeah. And I'm like, I was looking at my data,
00:54:52.780 --> 00:54:57.340
uh, prior, uh, earlier today, and I got more,
00:54:57.340 --> 00:55:00.519
uh, people in like Indiana and Ohio and California
00:55:00.519 --> 00:55:02.179
and Texas. I've been talking a lot of different
00:55:02.179 --> 00:55:04.079
people out there. Yeah. They've been listening
00:55:04.079 --> 00:55:10.280
in, uh, Florida, Orlando, uh, the, the, the S
00:55:10.280 --> 00:55:12.860
city wherever that's close to Orlando. I got
00:55:12.860 --> 00:55:17.000
a couple of, uh, spots in Virginia. Metro Atlanta
00:55:17.000 --> 00:55:19.639
is starting to like, you know, kick in all over
00:55:19.639 --> 00:55:24.980
Duluth, Dallas, Fayetteville, downtown Atlanta,
00:55:25.780 --> 00:55:28.539
Norcross. So I'm getting all these different
00:55:28.539 --> 00:55:32.579
looks. And I'm like, everyone else, I'm like,
00:55:32.619 --> 00:55:34.239
you can do whatever you want to do. And then
00:55:34.239 --> 00:55:35.820
like you said, with the competition, I don't
00:55:35.820 --> 00:55:38.739
care what other people are doing. Yes. Come on.
00:55:38.980 --> 00:55:40.380
I could be like, yeah, you know what? I want
00:55:40.380 --> 00:55:42.920
to do that look too. Yeah. If they got great
00:55:42.920 --> 00:55:44.880
stuff, I'm gonna talk about it. I'm gonna tell
00:55:44.880 --> 00:55:48.280
people, yes, go hit them up. Right. You just
00:55:48.280 --> 00:55:52.000
don't belong to me. Yep. Everyone shares consumers.
00:55:52.460 --> 00:55:55.980
Yep, come on. Nobody has the market on one particular
00:55:55.980 --> 00:55:58.079
consumer and they don't buy from anybody else.
00:55:58.500 --> 00:56:00.960
That's just asinine way of thinking. Come on.
00:56:01.199 --> 00:56:02.920
There's some people who drink Coke and drink
00:56:02.920 --> 00:56:06.300
Pepsi too. Right, right, right. Or they might
00:56:06.300 --> 00:56:08.679
drink. And even if they don't, it's enough people
00:56:08.679 --> 00:56:12.849
in the market. to service both companies. Yes.
00:56:13.369 --> 00:56:16.090
Like I said, the pot is unlimited. You know,
00:56:16.269 --> 00:56:19.429
we got to get out of the scarcity mentality.
00:56:19.630 --> 00:56:22.610
And I think that's another thing going back to
00:56:22.610 --> 00:56:26.170
our earlier about why competition, chiefs, Indians,
00:56:26.449 --> 00:56:30.389
all that good stuff. Scarcity in our community
00:56:30.389 --> 00:56:34.690
is another thing that drives division because,
00:56:34.909 --> 00:56:37.809
you know, we come from typically, you know, lower
00:56:37.809 --> 00:56:42.239
economic backgrounds. So we got this scarcity
00:56:42.239 --> 00:56:45.840
mentality that, you know, there's not enough.
00:56:46.340 --> 00:56:50.860
Or if you get on, I'm not going to get on. Or
00:56:50.860 --> 00:56:55.340
you getting on makes me feel insecure by not
00:56:55.340 --> 00:56:59.440
being on yet. You know, because of where we come
00:56:59.440 --> 00:57:02.519
from, you know, you know, you ain't pouring no
00:57:02.519 --> 00:57:05.619
more. You know what I mean? So, you know, so
00:57:05.619 --> 00:57:09.110
I think that plays a role too. We too scared
00:57:09.110 --> 00:57:13.929
somebody gonna leave us. Somebody gonna come
00:57:13.929 --> 00:57:18.429
up and now they got more than you. You know what
00:57:18.429 --> 00:57:21.289
I'm saying? It's like one of my classmates from
00:57:21.289 --> 00:57:24.670
high school, man, Earl Wise. I talk about Earl
00:57:24.670 --> 00:57:26.750
all the time. You need to bring him on your podcast.
00:57:28.489 --> 00:57:31.210
He does real estate. He's retired already. He's
00:57:31.210 --> 00:57:33.409
not even 40. Well, he probably just turned 40
00:57:33.409 --> 00:57:36.199
because he's like one year younger than me. And
00:57:36.199 --> 00:57:41.119
I'm 41. Lives offshore, you know, has bought
00:57:41.119 --> 00:57:46.079
his mama house, two sister houses. Epitome of
00:57:46.079 --> 00:57:49.420
what the American dream from a black boy from
00:57:49.420 --> 00:57:54.639
the hood is. But some of our peers, I watch it,
00:57:54.719 --> 00:57:57.679
the way they look and their blood pressure change
00:57:57.679 --> 00:58:00.119
when I talk about him. You know what I mean?
00:58:00.480 --> 00:58:03.250
It's almost like... They wanna, you know what
00:58:03.250 --> 00:58:08.190
they call it? They call it dick riding. Yeah,
00:58:08.329 --> 00:58:12.030
yeah, yeah, yeah, yeah. There's nothing wrong,
00:58:12.130 --> 00:58:15.170
give people props. Man, come on, man. And I'm
00:58:15.170 --> 00:58:17.210
proud of the dude, man. You know what I'm saying?
00:58:17.250 --> 00:58:20.150
I love it. I love to see it. And like I say,
00:58:20.269 --> 00:58:23.110
when one person succeed, we all succeed, because
00:58:23.110 --> 00:58:26.969
he's left a blueprint, right? Of what's possible,
00:58:27.250 --> 00:58:31.449
first and foremost, and what he did to get there.
00:58:31.500 --> 00:58:36.679
right and it's also uh for me it's it's a self
00:58:36.679 --> 00:58:40.199
-esteem booster as well you know it's just like
00:58:40.199 --> 00:58:43.059
people this this and that's how you know it's
00:58:43.059 --> 00:58:47.199
toxic right because uh i need to be reframing
00:58:47.199 --> 00:58:50.039
from cursing right no you i'm not regulated by
00:58:50.039 --> 00:58:52.139
the fcc the only thing that i have to do for
00:58:52.139 --> 00:58:56.670
fcc just for podcasts I'm sponsored by certain
00:58:56.670 --> 00:58:59.409
things I have to do today. I'm still trying not
00:58:59.409 --> 00:59:02.670
to curse, right? I told somebody I was gonna
00:59:02.670 --> 00:59:05.230
try to stop cursing anyway, right? I need to
00:59:05.230 --> 00:59:08.849
work on being more clean in my communication
00:59:08.849 --> 00:59:12.469
language, right? But people will put on a jersey,
00:59:12.670 --> 00:59:16.230
right? I got jersey right here, okay? My old
00:59:16.230 --> 00:59:21.389
high school jersey. Like, you're a root for the
00:59:21.389 --> 00:59:26.630
Steelers. throw a party because your team won
00:59:26.630 --> 00:59:31.969
the Super Bowl. People you don't know, but somebody
00:59:31.969 --> 00:59:36.590
you know, you want to be quiet. You know what
00:59:36.590 --> 00:59:38.550
I'm saying? You don't feel the same about them.
00:59:39.230 --> 00:59:43.469
So Earl buying his mama a house is like my sports
00:59:43.469 --> 00:59:46.750
team winning the Super Bowl. Yeah. Does that
00:59:46.750 --> 00:59:51.590
make sense, bro? Yeah, it does. Yeah, I don't
00:59:51.590 --> 00:59:54.409
understand, you know, why people don't have that
00:59:54.409 --> 00:59:56.489
sign energy, but I get it. That's what I'm saying.
00:59:56.590 --> 00:59:59.170
You know, when you're looking at somebody that
00:59:59.170 --> 01:00:01.730
you know, that has accomplished something that
01:00:01.730 --> 01:00:05.090
you haven't, if you're not a very secure person
01:00:05.090 --> 01:00:08.750
in yourself, I understand how that makes you
01:00:08.750 --> 01:00:12.150
feel insecure. It's not that you hate Earl or
01:00:12.150 --> 01:00:16.230
not proud of him. It's just that another person
01:00:16.230 --> 01:00:19.380
success if you're not securing yourself. you
01:00:19.380 --> 01:00:23.199
know can make you feel insecure i guess you know
01:00:23.199 --> 01:00:25.900
yeah because you're basically a mirror that's
01:00:25.900 --> 01:00:28.360
what i tell people you're a mirror because you
01:00:28.360 --> 01:00:31.460
chasing your dreams you're making things happen
01:00:31.460 --> 01:00:34.079
you know a lot of people give up on their votes
01:00:34.079 --> 01:00:35.619
and desires if you talk to people i've talked
01:00:35.619 --> 01:00:40.079
to people a lot yeah this and you get to see
01:00:40.079 --> 01:00:43.719
how people are deterred from one chasing stuff
01:00:43.719 --> 01:00:46.800
because there's no blueprint for it Yes, we have
01:00:46.800 --> 01:00:49.940
a we have a still we we still have a lot of first.
01:00:50.599 --> 01:00:54.159
Yeah. In our community. Yeah. Doing stuff. Yeah.
01:00:54.460 --> 01:00:57.019
So there's no blueprint for it or whatever. Then
01:00:57.019 --> 01:01:00.260
everybody thinks it's not obtainable. Yeah. But
01:01:00.260 --> 01:01:03.000
then when you do start to chase it, you're reminding
01:01:03.000 --> 01:01:05.300
people that they're not chasing what they wanted
01:01:05.300 --> 01:01:08.599
to do, that they gave up on whatever desires
01:01:08.599 --> 01:01:12.320
and how they saw themselves. You know, you have
01:01:12.320 --> 01:01:15.880
a vision for yourself. You may not say it out
01:01:15.880 --> 01:01:19.159
loud, but internally, you do. When you're 20
01:01:19.159 --> 01:01:22.179
-something, you see your go -through, you do
01:01:22.179 --> 01:01:23.619
your life assessment. You be like, you know what?
01:01:23.719 --> 01:01:25.460
At 30, I want to do this. And at 40, I want to
01:01:25.460 --> 01:01:29.260
do this. And also, you get to it. And you start
01:01:29.260 --> 01:01:32.619
thinking. Millionaire by the time I was 26. Yeah.
01:01:33.519 --> 01:01:39.440
That didn't work out. Well, you know, we got
01:01:39.440 --> 01:01:42.539
to be able to, again, what's missing? Mentorship.
01:01:43.360 --> 01:01:47.059
you know people show us the rote of how to get
01:01:47.059 --> 01:01:50.659
to that because it's easy to say why put it into
01:01:50.659 --> 01:01:53.760
practice and when real life happens and then
01:01:53.760 --> 01:01:57.860
like some people experience survivors remorse
01:01:57.860 --> 01:02:02.659
liar they experience success but because everybody
01:02:02.659 --> 01:02:06.380
they used to hang with didn't get to the same
01:02:06.380 --> 01:02:10.010
level now they feel guilty about what's coming
01:02:10.010 --> 01:02:11.550
their way. I feel like, you know what I'm saying?
01:02:11.550 --> 01:02:13.309
They gotta indulge out and stuff like that and
01:02:13.309 --> 01:02:15.449
try to find that balance. So I'm like, we have
01:02:15.449 --> 01:02:19.030
all these complicated variables that go into
01:02:19.030 --> 01:02:23.710
it. But just to reiterate, I think when we're
01:02:23.710 --> 01:02:26.730
chasing our dreams and stuff like that and we're
01:02:26.730 --> 01:02:28.449
showing people along the way the process and
01:02:28.449 --> 01:02:31.849
we keep getting milestones, people start to look
01:02:31.849 --> 01:02:36.210
at us and they just feel internally themselves.
01:02:36.659 --> 01:02:39.860
that they're not chasing because they gave up
01:02:39.860 --> 01:02:42.900
because of whatever reasons, whether it being
01:02:42.900 --> 01:02:46.420
too hard, whether it be fear, lack of support,
01:02:46.840 --> 01:02:50.179
which I hear a lot of. You know, you just get
01:02:50.179 --> 01:02:52.179
all these different things or whatever. Yeah.
01:02:52.559 --> 01:02:54.539
Yeah. And that's all it is. That's all I see
01:02:54.539 --> 01:02:56.619
it is. It's a mirror. You're a mirror to people.
01:02:56.820 --> 01:03:02.159
Yeah. Yeah. No, I couldn't agree more. So I know
01:03:02.159 --> 01:03:03.880
we've been over here wrapping a good little minute.
01:03:04.019 --> 01:03:06.849
I love this. What is something you want to accomplish
01:03:06.849 --> 01:03:11.750
for 2026 as a filmmaker? As a filmmaker for 2026,
01:03:12.449 --> 01:03:15.309
the first thing that I want to accomplish is
01:03:15.309 --> 01:03:23.010
getting my courses, higherlearning .com, getting
01:03:23.010 --> 01:03:27.409
that fully launched in the marketplace. So I
01:03:27.409 --> 01:03:31.570
teach back. What I have learned in the first
01:03:31.570 --> 01:03:34.469
seven years of filmmaking. I want to be able
01:03:34.469 --> 01:03:40.130
to take a filmmaker and Put them where I am in
01:03:40.130 --> 01:03:43.210
three to six months when it took me seven years
01:03:43.210 --> 01:03:45.969
to learn I want to give it to you in three to
01:03:45.969 --> 01:03:48.849
six months Yes, what's up? I like that when you
01:03:48.849 --> 01:03:50.849
want to when you try to like roll that out But
01:03:50.849 --> 01:03:54.030
I would like for that to be rolled out before
01:03:54.030 --> 01:03:57.480
the first of March Yeah, we're going to talk.
01:03:59.519 --> 01:04:04.539
So I'm already working on it. My website is about
01:04:04.539 --> 01:04:08.280
90 % done. That's why, like I say, you see the
01:04:08.280 --> 01:04:11.519
merch going to be in play. You know how we do.
01:04:11.559 --> 01:04:16.280
We like to build worlds when we create. So Hia
01:04:16.280 --> 01:04:20.699
Learning is going to be that platform, filmmaking,
01:04:21.159 --> 01:04:24.199
business. I definitely want to have you on podcast,
01:04:24.360 --> 01:04:27.960
workshop, that type thing. And it's gonna be
01:04:27.960 --> 01:04:32.820
the base community where you can join the membership
01:04:32.820 --> 01:04:37.980
for just $47 a month and have access to the community.
01:04:38.559 --> 01:04:41.539
And then of course you have a VIP where you can
01:04:41.539 --> 01:04:45.139
ask me more direct questions for a little bit
01:04:45.139 --> 01:04:48.460
more. And then I'm gonna have a one -on -one
01:04:48.460 --> 01:04:52.360
hot ticket offer where I can work with you one
01:04:52.360 --> 01:04:56.150
-on -one. with your filmmaking education or you
01:04:56.150 --> 01:05:00.250
making a movie your first movie so this this
01:05:00.250 --> 01:05:04.730
education uh group uh platform is geared towards
01:05:04.730 --> 01:05:08.489
first time filmmakers But if you're not a first
01:05:08.489 --> 01:05:10.750
-time filmmaker, you can still learn something.
01:05:11.730 --> 01:05:15.170
If you're in business, you can still learn something.
01:05:15.190 --> 01:05:17.750
Or you're just a content creator, right? You
01:05:17.750 --> 01:05:21.309
can still join this group and learn filmmaking,
01:05:21.429 --> 01:05:26.369
business, creativity. Get my feedback on yours.
01:05:27.969 --> 01:05:30.949
So that is the number one thing that I want to
01:05:30.949 --> 01:05:35.090
accomplish as a filmmaker in 2026. Launch higher
01:05:35.090 --> 01:05:40.369
learning. and go into the education side of filmmaking,
01:05:40.670 --> 01:05:43.809
teaching back what I have learned in the first
01:05:43.809 --> 01:05:47.050
seven years, which is just the foundation, right?
01:05:47.409 --> 01:05:51.750
I don't consider myself an expert, but I have
01:05:51.750 --> 01:05:55.269
built a solid foundation. If you want to get
01:05:55.269 --> 01:05:59.389
started in filmmaking and make a movie like Trust
01:05:59.389 --> 01:06:02.489
Issues, make a movie like Loyalty Over Blood,
01:06:02.570 --> 01:06:04.369
Yes, what's up? I learned it. I love it. I love
01:06:04.369 --> 01:06:06.289
it. I love it. So infrastructure, resources,
01:06:06.550 --> 01:06:09.429
everything. Everything. Yeah, man. And a lot
01:06:09.429 --> 01:06:11.750
of people don't have access to good feedback.
01:06:11.889 --> 01:06:16.150
Like I say, I just know how much feedback helped
01:06:16.150 --> 01:06:20.170
to sharpen me as a creator and speed up my learning
01:06:20.170 --> 01:06:23.440
curve. So everybody not blessed to have a partner
01:06:23.440 --> 01:06:26.900
like Ricardo that has a taste for I like I do.
01:06:27.659 --> 01:06:30.579
Everybody not blessed to have a lock dog with
01:06:30.579 --> 01:06:34.000
a quality I like I do. So I'm gonna bring all
01:06:34.000 --> 01:06:37.440
of that online where you could be in Africa and
01:06:37.440 --> 01:06:40.840
get my opinion on your work to possibly help
01:06:40.840 --> 01:06:45.260
you out as a first time filmmaker. For a price
01:06:45.260 --> 01:06:49.199
probably lower than your cell phone bill. Things
01:06:49.199 --> 01:06:53.599
that we've taken saying tools saying frameworks
01:06:53.599 --> 01:06:58.840
knowledge to make On projects, you know, we're
01:06:58.840 --> 01:07:01.500
giving it to you for $47 a month. I feel like
01:07:01.500 --> 01:07:05.219
it's just a no -brainer. Yeah, it is definitely
01:07:05.219 --> 01:07:08.059
Man, yeah, I mean you're right on the line. That's
01:07:08.059 --> 01:07:11.860
actually gonna build In the works of building
01:07:11.860 --> 01:07:16.360
the community. Yeah for first time entrepreneurs
01:07:16.360 --> 01:07:22.440
and what I like to say and where they have accountability
01:07:22.440 --> 01:07:25.980
partners. Facts. That's what people are missing.
01:07:26.619 --> 01:07:29.679
Yeah. So you know what instead of me just building
01:07:29.679 --> 01:07:32.920
it I might just have to partner with you on a
01:07:32.920 --> 01:07:35.219
lot of that. Let's do it man because just like
01:07:35.219 --> 01:07:40.260
you said your vision is a network that's my vision
01:07:40.260 --> 01:07:44.420
for education or school. I don't want to be the
01:07:44.420 --> 01:07:48.500
only teacher. I want it to be a conglomerate
01:07:48.500 --> 01:07:51.679
of teachers and we work out a profit sharing
01:07:51.679 --> 01:07:57.440
and we have like our own college online. I want
01:07:57.440 --> 01:07:59.920
you to let everybody know where can they go check
01:07:59.920 --> 01:08:02.139
out stuff and if they want to follow things of
01:08:02.139 --> 01:08:06.619
our nature and support. You can find me on Santreal
01:08:06.619 --> 01:08:11.039
Garnett Davis on Facebook. Find me on Instagram
01:08:11.039 --> 01:08:16.899
at 22lcglobal. Go watch my movies. First and
01:08:16.899 --> 01:08:20.319
foremost. Trust issues on 2B. Watch it on 2B
01:08:20.319 --> 01:08:23.500
too. Don't watch it on Amazon. Okay. We campaigning
01:08:23.500 --> 01:08:30.659
against Amazon. But trust issues, Lloyd's foot.
01:08:31.039 --> 01:08:34.880
Go check them out on 2B. Santrell Davis on Facebook,
01:08:35.060 --> 01:08:38.279
man. Hit me up in the inbox. You got Questions
01:08:38.279 --> 01:08:43.520
you want to collab a higher learning calm Will
01:08:43.520 --> 01:08:46.699
be the educational platform should be launching
01:08:46.699 --> 01:08:50.600
in the next month or so So, um, yeah, man. I'm
01:08:50.600 --> 01:08:53.199
just looking to keep working keep getting better
01:08:53.199 --> 01:08:56.380
Share the knowledge that I have gained so far
01:08:56.380 --> 01:08:59.100
share the mistakes and experiences that I've
01:08:59.100 --> 01:09:01.939
gained so far To make sure that you don't skip
01:09:01.939 --> 01:09:05.039
the foundation and make the same mistakes I made
01:09:05.119 --> 01:09:07.659
You know, that's what's up. So y 'all already
01:09:07.659 --> 01:09:11.920
here first go Follow support and if you're you
01:09:11.920 --> 01:09:13.800
know, I'm saying it's a filmmaking concentration
01:09:13.800 --> 01:09:17.539
on a step higher learning That call will be available
01:09:17.539 --> 01:09:19.939
for you to join and we don't we gonna do some
01:09:19.939 --> 01:09:21.720
partnership something. We don't work. So yeah,
01:09:21.819 --> 01:09:24.199
man We're gonna do some partnerships. It's already
01:09:24.199 --> 01:09:28.899
done. It's already done brother. It is done Yeah,
01:09:28.899 --> 01:09:31.220
I keep the fuller the platform and everybody
01:09:31.220 --> 01:09:32.300
that we bring home








