From Music to Millions: Lirty E's Content Creator Journey

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I'm your host, Andreas, and I got a... Love her.

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I'm supposed to go to sleep, but I be all over

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the place, so I was like... Yeah, that's what

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we wanted it to be. Following up on social medias

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right now because... It wasn't producing a lot

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at the time. So just hearing about... Google,

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Google and YouTube University is idealistically

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the best way to learn. They really hit me on

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that microphone to see me on this stage. I feel

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like the whole city here. Aw man, I'm gonna go

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crazy. Alright y 'all, it's your opportunity

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for another episode of Bankedoutt Radio Show.

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I'm your host, Andreas, and this is Music and

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Business Talk, and we have a returning guest,

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I think. This might be about the third time,

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I believe, with Lertie E., who is not only a

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recording artist, but now a content creator,

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a businesswoman, doing a lot of different things,

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a teacher as well, during the day. So Lertie,

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welcome back to the platform. Thank you. Thank

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you. So happy to be here. Good to see you. Feel

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like I ain't seen you in forever. Yeah, it's

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been a good little bit. uh whatever that when

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you made that post a few weeks back or whatever

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so uh you know because uh what what prompted

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that you was going through like your pictures

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or something like memories or something like

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that when yeah yeah posted on facebook yeah it's

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like yeah where's that spark making it took that

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uh pitch together yeah um yeah but i wanted to

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you know bring you back and you know talk about

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what's been going on in your life, you know,

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you've switched careers as far, not really switching

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careers, but I guess you just, you know, pivot

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and went to a different direction. You know,

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you was really on the making the music and then

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the content creation started taking off. So I

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wanted to dive into that and then, you know,

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you can talk about some strategies and stuff

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like that that you know people necessarily don't

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think about and how has the landscape of content

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changed because you've been doing it for i think

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about what six seven years now yeah i'm knee

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deep up in there's been a many yeah so you've

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learned a lot of things that you know have transpired

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over the course of just what content creation

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is the platforms the algorithms constantly changing

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you know which platform is working for you versus

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which ones you know i'm saying very much not

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so but uh let the audience know when what got

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you into going into like you know content creation

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um music like you said i started out making music

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and um during the time i trying to kind of transition

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into content I really didn't want to do it. I

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didn't really want to transition into content.

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Music was all that I had known since I was 12.

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So a new wave was coming in and I was like, E,

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you got to use content in order to promote your

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music. So I had been making like little videos

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here and there, but it was just for fun. It wasn't

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like, you know. you know something that I took

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seriously and then um I just started shooting

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my own music videos and I was like I kind of

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like this you know I kind of like filming and

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editing and directing so um I started doing it

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more um I have been doing it a long time I think

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it was like 20 I started in 2020 2020 I want

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to say is when I started and then Unfortunately,

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in 2020, 2021 or 22, something like that, my

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page had got taken down on TikTok. This is TikTok.

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And it took me a long time to kind of bounce

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back from that because... it was a hurting feeling.

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It was hurting because I had built my platform

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up and I had so many followers and just to have

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it swept from up under me was devastating. I

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think like about two years later is a year or

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two, I would say 2021 because about around about

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2023 is like when I started just really buckling

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down and like I need to start taking content

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more seriously. And still now, like, it's not

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really about the money for me, because honestly,

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we don't make what people think we make. But

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I just do it because I love it. I love making

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people laugh. I love bringing joy to people's

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life. I even love when people stop me on the

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street. They be like, oh, I know you. I watch

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your videos all the time. That's an unexplainable

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feeling. Yeah, I definitely like the fact that

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you're wise, you know, it's more purposeful,

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it's bigger than just yourself. You say you like

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to bring joy to people, you know, give them that

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sense of relief that they have out there day

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because, you know, times are hard and then, you

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know, people just go through a lot or whatever.

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So when they go to social media and looking for

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that escape, yeah. Is it that your original page

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on TikTok had get taken down? Did they tell you

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why it was taken down? Oh, it was an ex of mine.

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It was an ex of mine. We parted ways and I guess

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like the way things went the way you know I kind

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of parted my way and she reported my page and

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they took it down with no investigation or anything.

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So that's one thing I really don't like about

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some of the social media sites, they really don't

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investigate as much as they should. They'll just

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take it down within an instant. So building a

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page, what does that look like for all those

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who really want to jump into it? Because I think

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now, like you said, I want to go back and revisit

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this too. No matter what you're doing, whether

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you're an artist, whether, you know what I'm

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saying, you're a baker, whether you're a physician,

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it seems like content creation is a thing that

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you have to do with social media and to really

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be able to promote your business. What does that

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look like as far as building a platform from

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zero followers to, you know, thousands, you know

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what I'm saying, hundreds of thousands of followers?

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What does that look like? Consistently. Like

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you have to be consistent. You have to post regularly

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every single day. It's going to throw off the

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algorithm. You have to post consistently. And

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I think most people get so caught up in the numbers.

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Don't look at the numbers, especially when you're

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first starting out. You should be doing this

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because it's something that you love. It's something

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that you like to do. bring that spirit and put

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it into your work and the people, the numbers,

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the followers, they're going to come because

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they're going to see you being your true, authentic

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self. Consistency, like I said, being yourself,

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stepping outside of the box. There are going

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to be a lot of because I'm let me use me for

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example when I first started out um and still

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now to this day I really don't feel like I have

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a niche um niches are uh just categories that

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the algorithm places you in he I don't feel like

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I fit into any category because I make so many

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different um videos and uh they whatever comes

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to mind whatever I'm experienced experiences,

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I use those experiences to put out content. So,

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you know, follow the trends, but get into the

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tree. Use the trending sounds. Follow other people

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coming on other people on things like repose.

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All of that is is telling the algorithm, hey,

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I'm I'm active. Some people over my way, I'm

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shooting some stuff over here, too. All of that

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and one bowl will help you get to where you need

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to be. So what is it a little like as far as

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the because like I've been what I've been doing

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here lately I've been on threads right and I

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like the way that people talk on threads I like

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the fact that it seems like it's a community

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people are passing the information I've actually

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met a couple people off of threads in person.

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Really? Yes so No, but you know, that's, that's

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me. I like to go that extra step. One, I like

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just meeting people in general. Um, so it's,

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uh, you know, link up with somebody like, Hey,

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you know what I'm saying? This is where I'm going

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to, you know, be at blah, blah, blah. You know,

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let's sit down for a meeting or whatever. Cause

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again, I get like threads is this sense of community.

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Um, and it's getting popular. And like one of

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the features that I had access to before a lot

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of people were like actually the podcast links

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and I don't have a whole lot of thread of followers.

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But it was because I was interacting, like you

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said. I talk and I post on people's threads.

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I comment. I give them, like, you know, good

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advice, my experiences, understanding, you know,

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what they're talking about and building this

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sense of community and value. How does, like,

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you know, because I see a lot of people, they

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want to be content creators and then talk about,

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like, you know, wanting to work with people,

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but not necessarily putting in the... energy

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and effort that it takes to like really do collaborations

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or having a clear understanding of what they

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want to achieve out of like a collaboration.

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How's those experiences been for you then overall

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what do you see as like you know the ones who

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are successful what are they all doing or what

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do they seem to have in common versus the ones

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are not as successful as they want to be? Collaboration.

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You know, that's what is going to make you or

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break you. Learning how to work with others,

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learning how to network, learning how to work

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rooms. Lucky for me, I kind of had a head start

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with music. Like it was a gateway for me. I learned

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how to network. I learned how to go out and talk

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to people, like trying to promote my music. So

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I kind of transitioned that over into content

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creating. I have yet, besides you, I have yet

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to really collab with any other content creators.

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And I think it's because a lot of them, they

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jump in it. And I think that, you know, it's

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easy, but it's not. It's not as easy as shooting

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a video and posting it. It's not that simple.

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Like you have to put in the background on the

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back work. Like you have to work on the back

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end. It's not just... One and done, no. I think

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that is what deters a lot of people when they

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jump in, they don't understand how much work

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comes along with it. And I think for me, that's

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what made it so easy because music and content

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are so relatable when it comes to the background

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work. Like you have to go out, you have to shake

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those hands, you have to meet new people in that

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work. Even with music, it was hard to get artists

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to collab or to meet you at the studio or to

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lay down their verse. And it's the same thing

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with content creating. Like people just, I don't

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know if they're not taking it serious. And then

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there are some content creators who are, I wouldn't

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say that they are. superstar status but they

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are a little a little above my lane and I've

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reached out to them but it's like I understand

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pain because I don't mind pain but it has to

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be reasonable If I have 30 ,000 followers and

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you have 50 ,000 and you want to charge me, I'll

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stack the work. That doesn't make sense to me.

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You're only 20 ,000 followers above me. I can

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do that. That's easy numbers. But what we can

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do is we can take that money and we can collab

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together. There are so many content creators

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in the Middle Georgia area. If everybody would

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just come together and work, do you know how

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far that we can go? Yeah, I think, go ahead.

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Finish it now, finish it out. They just, I don't

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know. They just not clenching on. They're just

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not understanding. And I think that my ideology

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is just so far gone that we just not on the same

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wavelength. Yeah, I think what my experience

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has been when I was down there is that you know

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it has everything that does there to be able

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to create and amplify a lot of different things

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to the point to where it becomes known on a nationwide

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and worldwide scale but again I think it's a

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lot of people's mentality and like you said their

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ideology of if they didn't create the idea Or

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if it's not about them per se they don't want

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to participate in it because they're looking

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for validation in the wrong places And they won't

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step outside their comfort zone. I mean with

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all the different collaborations I did with folks

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and all the different, you know things You know,

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I brought along the way 500 million people listening

00:14:26.570 --> 00:14:30.090
podcasts Worldwide that's a huge audience to

00:14:30.090 --> 00:14:33.149
tap into don't waste your time. Just starting

00:14:33.149 --> 00:14:36.799
Use your time wisely by starting correctly Hi,

00:14:36.799 --> 00:14:39.039
I'm Andreas and I build bank that radio show

00:14:39.039 --> 00:14:41.820
from zero to eleven thousand followers And if

00:14:41.820 --> 00:14:43.639
you're trying to start a podcast, I wrote an

00:14:43.639 --> 00:14:47.559
ebook about it clear Concise you don't have to

00:14:47.559 --> 00:14:49.700
have the biggest audience You don't even have

00:14:49.700 --> 00:14:52.059
to have an audience at all and still commoditize

00:14:52.059 --> 00:14:55.100
your podcast Remember everyone has a story if

00:14:55.100 --> 00:14:57.120
you've been on the internet searching There's

00:14:57.120 --> 00:14:58.879
a lot of information out there how to start your

00:14:58.879 --> 00:15:01.159
podcast and it could seem overwhelming I believe

00:15:01.159 --> 00:15:04.159
in the kiss model keep it simple stupid short

00:15:04.159 --> 00:15:08.500
concise Straight to the point all on ebook. You

00:15:08.500 --> 00:15:11.620
can change your life in a week start your podcast

00:15:11.620 --> 00:15:17.220
Launch it and monetize it all within a week You

00:15:17.220 --> 00:15:19.360
can go to the pay link check out the book. You

00:15:19.360 --> 00:15:22.120
can also subscribe to the newsletter Get more

00:15:22.120 --> 00:15:24.960
advanced techniques and lessons. You can change

00:15:24.960 --> 00:15:27.960
your life in a week. Like I was saying to uh

00:15:27.960 --> 00:15:31.980
My experience down there, you know I'm like I

00:15:31.980 --> 00:15:36.679
wanted it for everyone and It just wasn't going

00:15:36.679 --> 00:15:38.639
to happen. And I don't think it will happen anytime

00:15:38.639 --> 00:15:43.139
soon because of the mentality. So you can't want

00:15:43.139 --> 00:15:45.720
it more than they do. Exactly. And I don't think

00:15:45.720 --> 00:15:48.440
everybody, like you said, they don't want to

00:15:48.440 --> 00:15:50.379
put in the work. They think it's going to be

00:15:50.379 --> 00:15:56.539
easy. And then they let their ego, you know,

00:15:57.039 --> 00:16:00.779
control opportunities because they should be

00:16:00.779 --> 00:16:02.259
one. Like you said, there's a lot of talent down

00:16:02.259 --> 00:16:04.629
there. there's a lot of different ideas i've

00:16:04.629 --> 00:16:06.970
seen a lot of different people blow up doing

00:16:06.970 --> 00:16:09.610
different things and if they just keep collaborating

00:16:09.610 --> 00:16:14.129
with one another when it would it's bigger than

00:16:14.129 --> 00:16:17.110
just one person but everybody would benefit though

00:16:17.110 --> 00:16:19.769
just think about that everybody would benefit

00:16:19.769 --> 00:16:23.210
so when it comes to the content creation and

00:16:23.210 --> 00:16:25.889
like you said earlier you're talking about how

00:16:25.889 --> 00:16:28.909
even as an artist you didn't want to like you

00:16:28.909 --> 00:16:32.610
know do content creation Why do you think artists

00:16:32.610 --> 00:16:35.929
feel that way like what is it about content creation

00:16:35.929 --> 00:16:39.009
and pushing your music that? artists don't want

00:16:39.009 --> 00:16:41.769
to like put together and they just want to record

00:16:41.769 --> 00:16:45.730
and just put it out and Be I guess okay with

00:16:45.730 --> 00:16:50.289
it. Oh Honestly for me it was just like you say

00:16:50.289 --> 00:16:54.250
I don't want to put in the word No, it's just

00:16:54.250 --> 00:16:57.610
like recording like I mean I never, which I regret,

00:16:57.809 --> 00:17:00.710
I never wanted to learn how to go in the studio

00:17:00.710 --> 00:17:04.230
and what buttons to push to make it sound good.

00:17:04.269 --> 00:17:07.609
I just wanted to show up and lay down my verse

00:17:07.609 --> 00:17:10.730
and be done with it. It was the same thing with

00:17:10.730 --> 00:17:13.609
content creating. I didn't want to shoot the

00:17:13.609 --> 00:17:16.710
videos. I didn't want to edit the videos. I didn't

00:17:16.710 --> 00:17:19.849
want to keep posting those same videos over and

00:17:19.849 --> 00:17:22.609
over and over again. I didn't want to do it.

00:17:24.700 --> 00:17:27.740
once I put my hand in it, once I dabble in it,

00:17:27.740 --> 00:17:30.539
and I was like, this is something that I actually

00:17:30.539 --> 00:17:34.220
like. I love doing this. I love shooting the

00:17:34.220 --> 00:17:38.539
videos and directing and know what angle I want

00:17:38.539 --> 00:17:42.180
and what angle I didn't want, what to cut out,

00:17:42.400 --> 00:17:45.079
how loud I want this music or how low I want

00:17:45.079 --> 00:17:49.140
it. And I think that's another thing that kind

00:17:49.140 --> 00:17:52.259
of like pulled me in, the fact that I... was

00:17:52.259 --> 00:17:56.759
able to control how I wanted everything to go.

00:17:58.380 --> 00:18:02.400
And I think a lot of artists, well, the ones

00:18:02.400 --> 00:18:05.400
who are really serious, I think once they start

00:18:05.400 --> 00:18:09.240
getting into the content market, they'll see

00:18:09.240 --> 00:18:14.559
like, first of all, how much it'll expand your

00:18:14.559 --> 00:18:18.140
brand. But secondly, I think it'll be something

00:18:18.140 --> 00:18:21.819
that they'll like to do because A lot of artists,

00:18:22.039 --> 00:18:25.039
like myself, we are controlling in certain aspects.

00:18:25.640 --> 00:18:28.839
We like things to go a certain way. I know that

00:18:28.839 --> 00:18:33.220
I do. That's just because of my work ethic. I

00:18:33.220 --> 00:18:38.259
like things a certain way. So to be able to control

00:18:38.259 --> 00:18:42.779
a lot of that, that what kind of pulled me in.

00:18:44.180 --> 00:18:46.759
And I think that kind of comes with maturity

00:18:46.759 --> 00:18:50.869
also because once again going back to the business

00:18:50.869 --> 00:18:53.710
I mean back to the music side a lot of artists

00:18:53.710 --> 00:18:56.250
don't want to learn the business side they just

00:18:56.250 --> 00:18:59.150
want to show up and it's like that's how a lot

00:18:59.150 --> 00:19:03.019
of y 'all are being Forced into these ugly deals

00:19:03.019 --> 00:19:05.700
because you're not you're not showing up for

00:19:05.700 --> 00:19:07.740
yourself You want other people to show up for

00:19:07.740 --> 00:19:10.160
you, but you're not showing up for yourself You

00:19:10.160 --> 00:19:12.700
have to be present. You are your first manager.

00:19:12.799 --> 00:19:16.480
You are your first Publicist you are your first

00:19:16.480 --> 00:19:19.220
everything you're going through all those steps

00:19:19.220 --> 00:19:22.539
So you can learn that when you get to that higher

00:19:22.539 --> 00:19:26.539
level You won't have people You know pulling

00:19:26.539 --> 00:19:29.059
you this way that way that way and you just going

00:19:29.059 --> 00:19:32.460
because you don't know Me I like to learn different

00:19:32.460 --> 00:19:37.039
things. I like to learn things and I think just

00:19:37.039 --> 00:19:40.420
I learned a lot from experience Yeah, no, they

00:19:40.420 --> 00:19:44.900
said experience is the best teacher So you've

00:19:44.900 --> 00:19:46.900
done a lot of different content like you said

00:19:46.900 --> 00:19:52.279
You've had I guess your I want to say I think

00:19:52.279 --> 00:19:56.569
your first like really big Massive viral video.

00:19:56.710 --> 00:19:58.769
Was that the one we use throwing the fish grease

00:19:58.769 --> 00:20:05.349
or the grease out of the door? Outside. Yeah,

00:20:05.369 --> 00:20:08.589
that was my first million video million views

00:20:08.589 --> 00:20:11.809
video. Yeah. How did that feel when you were

00:20:11.809 --> 00:20:14.190
able to accomplish that and you saw that it was

00:20:14.190 --> 00:20:16.690
very relatable and then what did that do for

00:20:16.690 --> 00:20:19.329
you mentally as far as like, okay, now this is

00:20:19.329 --> 00:20:21.470
the type of approach I'm gonna use because you

00:20:21.470 --> 00:20:24.390
get real -time data off of it and is the feedback

00:20:24.390 --> 00:20:29.670
from just the community at large? Um it was amazing

00:20:29.670 --> 00:20:32.069
and it still feels amazing because the video

00:20:32.069 --> 00:20:36.990
is still actively going viral like I think currently

00:20:36.990 --> 00:20:40.289
it's at like 22 million views and it's like wow

00:20:40.289 --> 00:20:44.250
yeah but is it like 1 .1 million 1 .2 million

00:20:44.250 --> 00:20:49.319
likes which is even crazier. It's just like a

00:20:49.319 --> 00:20:51.640
million people have seen my face. That's crazy.

00:20:53.779 --> 00:20:58.099
22 million. I know, right? It feels great, man.

00:20:58.259 --> 00:21:02.160
And then that pushed me into overdrive because

00:21:02.160 --> 00:21:05.240
I'm not going to lie. I tell people not to watch

00:21:05.240 --> 00:21:08.960
the numbers. But when you're that close to a

00:21:08.960 --> 00:21:11.460
million and you're like, man, it's any day now,

00:21:11.480 --> 00:21:14.079
any day now, and then it finally happens, you're

00:21:14.079 --> 00:21:18.069
like. Oh my God, it's an undescribable feeling.

00:21:19.190 --> 00:21:22.849
Like I said, it pushed me to just do more because

00:21:22.849 --> 00:21:25.349
you're gonna have to do more. People are gonna

00:21:25.349 --> 00:21:32.210
want more from you. So just doing that, wait,

00:21:32.589 --> 00:21:38.609
I have that one and I have two more that are

00:21:38.609 --> 00:21:42.990
at a million on TikTok. The one that was, that

00:21:42.990 --> 00:21:48.920
hit me, the Facebook million threshold was My

00:21:48.920 --> 00:21:51.599
cooking videos. I knew the aggressive cooking

00:21:51.599 --> 00:21:56.819
videos. So I kind of retired those Only because

00:21:56.819 --> 00:21:59.599
I don't want to be known for cooking content

00:21:59.599 --> 00:22:04.400
I hate cooking like to be honest I hate it those

00:22:04.400 --> 00:22:08.039
videos were real what you see or it's real passion

00:22:08.039 --> 00:22:11.960
because I don't like to cook but single mother

00:22:11.960 --> 00:22:17.859
of two girls to cook so um a lot of your content

00:22:17.859 --> 00:22:21.740
just comes from survival just yeah what was the

00:22:21.740 --> 00:22:26.180
latest one that did Amelia oh the latest one

00:22:26.180 --> 00:22:32.519
oh teaching and then i was saying how um how

00:22:32.519 --> 00:22:34.880
we send the kids to the principal the the kids

00:22:34.880 --> 00:22:36.779
that are acting now we send to the principal

00:22:36.779 --> 00:22:39.839
and they come back with a lollipop and we're

00:22:39.839 --> 00:22:42.779
like oh my god the teachers and the kids are

00:22:42.779 --> 00:22:46.119
all in the comments and their experiences and

00:22:46.119 --> 00:22:50.640
it's cool um sometimes don't read the comments

00:22:50.640 --> 00:22:54.349
y 'all sometimes you can read the comments But

00:22:54.349 --> 00:22:57.130
don't read the comments all the time because

00:22:57.130 --> 00:23:00.529
sometimes the comments can be very, very, very

00:23:00.529 --> 00:23:07.329
discouraging. So just be wise when you're reading

00:23:07.329 --> 00:23:10.710
the comments. No, I definitely get that because

00:23:10.710 --> 00:23:14.029
as you get success and you feel like, you know,

00:23:14.250 --> 00:23:16.470
other people are envious of that and that the

00:23:16.470 --> 00:23:18.170
fact that they feel like you don't deserve it

00:23:18.170 --> 00:23:20.250
and therefore they're trying to troll and, you

00:23:20.250 --> 00:23:25.210
know, eat off your coattails and stuff. Mm -hmm.

00:23:25.309 --> 00:23:27.650
It's a lot of day. It's a lot of day and it's

00:23:27.650 --> 00:23:32.950
a lot of people day who They like you said they're

00:23:32.950 --> 00:23:35.170
envious and then there are people who live with

00:23:35.170 --> 00:23:38.130
their mom in the basement and they just want

00:23:38.130 --> 00:23:41.509
to say some crazy things to you, but Gotta learn

00:23:41.509 --> 00:23:45.230
how to decipher the good in the bed when you're

00:23:45.230 --> 00:23:47.670
reading the coming so when you first start now

00:23:47.670 --> 00:23:53.180
and your video goes viral and I would say read

00:23:53.180 --> 00:23:57.920
about those first ten comments and it'll tell

00:23:57.920 --> 00:24:00.880
you which way your comment section is kind of

00:24:00.880 --> 00:24:03.319
leaning. And if you know that it's going left

00:24:03.319 --> 00:24:05.619
and then you need to left, get up out of there.

00:24:05.980 --> 00:24:12.000
Yeah. Yeah. What would you say to people like?

00:24:12.980 --> 00:24:15.900
You go viral, you establish yourself, and you

00:24:15.900 --> 00:24:18.519
start to get a name known. What other opportunity

00:24:18.519 --> 00:24:21.140
comes along with it, or what have you been able

00:24:21.140 --> 00:24:27.660
to get, you know, receive, put in front of, you

00:24:27.660 --> 00:24:31.279
know, to where you can maximize those other opportunities

00:24:31.279 --> 00:24:37.599
or those spin -offs? I'm still working out the

00:24:37.599 --> 00:24:43.390
kinks, but I had an opportunity with This guy,

00:24:43.609 --> 00:24:46.910
he owned this company called The Cook Shop. He

00:24:46.910 --> 00:24:54.450
gave me an endorsement deal, which allowed me

00:24:54.450 --> 00:24:57.529
to create content the way that I wanted to and

00:24:57.529 --> 00:25:02.009
to promote his business. So that was a great

00:25:02.009 --> 00:25:04.609
opportunity. And I thank you so much again for

00:25:04.609 --> 00:25:11.000
that opportunity. I am figuring out for me I

00:25:11.000 --> 00:25:14.559
do want to get into shooting contents for businesses.

00:25:15.880 --> 00:25:20.180
But I really don't know how to go about doing

00:25:20.180 --> 00:25:25.059
it. There are a lot of other opportunities out

00:25:25.059 --> 00:25:28.559
there. I think for me it's so difficult because

00:25:28.559 --> 00:25:33.000
of the environment and where I live. And I'm

00:25:33.000 --> 00:25:35.799
working on that. Once I get out of here, once

00:25:35.799 --> 00:25:39.640
I go to an inner city, I feel like the opportunities

00:25:39.640 --> 00:25:43.819
will be endless. I'll be able to network with

00:25:43.819 --> 00:25:49.859
a lot of other people. I think my dream from

00:25:49.859 --> 00:25:57.079
content is to go into acting. I like being able

00:25:57.079 --> 00:26:03.069
to step into somebody else's persona. I like

00:26:03.069 --> 00:26:08.009
shooting, I like editing, I like directing. Just

00:26:08.009 --> 00:26:12.130
all of those aspects of different alleyways that

00:26:12.130 --> 00:26:17.970
I can take. I just need help. So do you think

00:26:17.970 --> 00:26:20.730
you would take on the mantle, like you said,

00:26:20.890 --> 00:26:23.710
until you can relocate to where you want to be

00:26:23.710 --> 00:26:26.930
at, right? Would you build the infrastructure

00:26:26.930 --> 00:26:30.250
and create the situations to where, you know,

00:26:31.519 --> 00:26:33.940
You're putting everything out there. You're being

00:26:33.940 --> 00:26:35.960
like you said the director or the writer and

00:26:35.960 --> 00:26:39.140
all that you're shooting And getting other people

00:26:39.140 --> 00:26:42.019
involved or do you just want to be like, you

00:26:42.019 --> 00:26:45.920
know not as responsible for all those other aspects

00:26:45.920 --> 00:26:50.839
and Just like you know, we don't we're you wait

00:26:50.839 --> 00:26:56.759
on the opportunity for you to relocate Wow, um,

00:26:56.759 --> 00:26:59.960
and honestly, I never really thought about it

00:26:59.960 --> 00:27:04.740
but taking it back and thinking about it. I'm

00:27:04.740 --> 00:27:09.059
open to collaborating with other people. I'm

00:27:09.059 --> 00:27:12.980
willing to step into that role, but it's just

00:27:12.980 --> 00:27:17.180
building that circle of people who are going

00:27:17.180 --> 00:27:21.460
to work as hard as I am. I think that is where

00:27:21.460 --> 00:27:26.359
the biggest dilemma is. I really don't mind working

00:27:26.359 --> 00:27:28.599
with other people. I don't mind stepping into

00:27:28.599 --> 00:27:33.000
the leadership role, but it has to be a balance.

00:27:33.319 --> 00:27:36.480
I don't want people around me with egos bigger

00:27:36.480 --> 00:27:41.940
than the Skyscary person. It has to be leveled

00:27:41.940 --> 00:27:45.240
out. And I don't mind. I travel. I travel to

00:27:45.240 --> 00:27:51.019
Atlanta a lot, which is where I'm trying to relocate.

00:27:52.299 --> 00:27:55.599
I don't mind traveling outside of here because

00:27:55.599 --> 00:27:59.700
I know that bigger opportunities are out here,

00:27:59.880 --> 00:28:03.920
but I don't also mind bringing those bigger opportunities

00:28:03.920 --> 00:28:08.400
to here, but I got to see what y 'all putting

00:28:08.400 --> 00:28:16.059
to work. Yeah. I definitely get that. Um, where

00:28:16.059 --> 00:28:19.319
do you go from here? Cause like you said, you

00:28:19.319 --> 00:28:22.730
built up your following base. you're constantly

00:28:22.730 --> 00:28:27.910
putting out content. Like you're looking for

00:28:27.910 --> 00:28:32.769
either the people to work with, to do the infrastructure,

00:28:33.349 --> 00:28:38.990
or to go to the, you know, bigger city, inner

00:28:38.990 --> 00:28:41.990
city, to where, you know, you have more like

00:28:41.990 --> 00:28:45.750
-minded people. Where do you go from here? Because

00:28:45.750 --> 00:28:48.990
you've accomplished a lot. Do you feel like you've

00:28:48.990 --> 00:28:51.710
plateaued where you are? Or do you feel like

00:28:51.710 --> 00:28:54.950
you can grow more? There's definitely room for

00:28:54.950 --> 00:28:58.410
growth. Um, I tell people this audit Well people

00:28:58.410 --> 00:29:01.609
tell me this. Um, I think you were one of those

00:29:01.609 --> 00:29:06.809
people that told me like I Don't see all of the

00:29:06.809 --> 00:29:10.869
stuff that everybody see now like I don't think

00:29:10.869 --> 00:29:14.769
that I'm just well established right now I think

00:29:14.769 --> 00:29:19.589
because I have that tunnel vision and I see Where

00:29:19.589 --> 00:29:21.849
I want to be I want to be in Hollywood. I want

00:29:21.849 --> 00:29:27.849
to be hosting I want to be Acting I want to be

00:29:27.849 --> 00:29:30.630
a spokesperson on a commercial doing brand deals

00:29:30.630 --> 00:29:34.269
and things of that sort that is where my mind

00:29:34.269 --> 00:29:39.549
is but um It's also it's very difficult for me

00:29:39.549 --> 00:29:44.130
to step back and to see all of that. I've already

00:29:44.130 --> 00:29:48.460
accomplished and I think that's because like

00:29:48.460 --> 00:29:52.259
I said I just have my mindset on where I want

00:29:52.259 --> 00:29:59.460
to be and I just everything around me is is building

00:29:59.460 --> 00:30:01.640
towards that but it's not where I want to be.

00:30:01.839 --> 00:30:04.599
So I feel like if I stop and look around I'm

00:30:04.599 --> 00:30:08.819
gonna get distracted. No I get that. Yeah. No

00:30:08.819 --> 00:30:11.519
I definitely understand that. So I just want

00:30:11.519 --> 00:30:15.869
to get your perspective on a few things so Me

00:30:15.869 --> 00:30:19.009
moving up here been in a metro Atlanta area that

00:30:19.009 --> 00:30:20.710
allowed me to see you know I'm saying some more

00:30:20.710 --> 00:30:22.609
stuff has been going on But then I also take

00:30:22.609 --> 00:30:25.029
these ideas that I've had and find the right

00:30:25.029 --> 00:30:28.910
people with them so with that being said do you

00:30:28.910 --> 00:30:32.990
think Lurdy would ever have her own like reality

00:30:32.990 --> 00:30:37.309
type show because in the essence that's what

00:30:37.309 --> 00:30:39.849
you're doing with your content anyway because

00:30:39.849 --> 00:30:44.930
I also want to talk about What do you choose

00:30:44.930 --> 00:30:47.109
to put on the internet versus what you don't

00:30:47.109 --> 00:30:48.970
choose to put on the internet? So that's one

00:30:48.970 --> 00:30:51.470
as far as would you ever consider having a reality

00:30:51.470 --> 00:30:56.390
show? The other thing is I just signed an artist

00:30:56.390 --> 00:30:59.730
to where we're working on a documentary for him

00:30:59.730 --> 00:31:01.490
because he's going to be releasing the album

00:31:01.490 --> 00:31:04.029
here in May. We're going to start shooting here

00:31:04.029 --> 00:31:06.170
shortly. So in the next few months, I'm going

00:31:06.170 --> 00:31:11.349
to be following him around. Do you think that's

00:31:11.349 --> 00:31:14.700
a pathway for artists? to display themselves

00:31:14.700 --> 00:31:16.880
in a whole totally different manner or what do

00:31:16.880 --> 00:31:20.559
you think about those type of visual representations?

00:31:22.920 --> 00:31:26.599
I do, I'm going to start with number two. I do

00:31:26.599 --> 00:31:30.559
think that that would be great for artists because

00:31:30.559 --> 00:31:33.539
people want to see you in your natural element.

00:31:33.920 --> 00:31:36.660
They want to see you outside of your music so

00:31:36.660 --> 00:31:39.579
they can be able to relate to your music. I don't

00:31:39.579 --> 00:31:43.180
know about other artists, but all of my music

00:31:43.180 --> 00:31:46.740
is, it came from me. It came from life experiences.

00:31:47.180 --> 00:31:50.119
So a lot of people can relate to those life experiences,

00:31:50.119 --> 00:31:53.640
but when they see you in your natural element,

00:31:54.119 --> 00:31:56.480
it's something about that they just can't take

00:31:56.480 --> 00:31:59.880
away, which relates me over to the first question.

00:32:02.099 --> 00:32:06.940
I would love to have my own reality show. I think

00:32:06.940 --> 00:32:11.460
my life is very entertaining. Very entertaining.

00:32:12.259 --> 00:32:14.980
As far as what I put on the internet, what I

00:32:14.980 --> 00:32:19.779
don't, I put everything on here. I don't really

00:32:19.779 --> 00:32:22.859
have a limit because I know what I'm going through,

00:32:22.940 --> 00:32:25.480
somebody else is going through the same exactly.

00:32:26.799 --> 00:32:29.440
There are a lot of teachers out here. There are

00:32:29.440 --> 00:32:32.019
a lot of single parents out here. There are a

00:32:32.019 --> 00:32:34.920
lot of lesbians out here. There are a lot of

00:32:34.920 --> 00:32:41.079
teaching lesbian single parents out here. I don't

00:32:41.079 --> 00:32:47.519
really have a limit. I think the only thing that

00:32:47.519 --> 00:32:52.200
probably off limits is like when random, like

00:32:52.200 --> 00:32:53.819
when I'm shooting randomly and I have people

00:32:53.819 --> 00:32:56.519
in it and they don't consent, then I can't post

00:32:56.519 --> 00:33:00.000
it. But up and down, I'm posting everything because

00:33:00.000 --> 00:33:05.640
I'm getting a head start on people, if they don't

00:33:05.640 --> 00:33:07.440
have it, if I'm posting everything, they don't

00:33:07.440 --> 00:33:11.880
have nothing to talk about. Yeah. This is like

00:33:11.880 --> 00:33:15.920
in Eight Mile, when Jimineel went in and he dished

00:33:15.920 --> 00:33:17.880
out everything. He was like, now at the end,

00:33:17.980 --> 00:33:19.559
you don't have nothing to talk about because

00:33:19.559 --> 00:33:22.160
I already aired out all my dirty laundry. And

00:33:22.160 --> 00:33:26.980
I feel I live by that principle. I don't have

00:33:26.980 --> 00:33:30.559
secrets. I don't have anything to hide. I'm just

00:33:30.559 --> 00:33:35.119
authentically me. And people love me, and I'm

00:33:35.119 --> 00:33:37.859
glad that they love me. I'm glad they do because

00:33:37.859 --> 00:33:40.720
you're like me you're very authentic and transparent

00:33:40.720 --> 00:33:43.079
but then there's also been other people that

00:33:43.079 --> 00:33:47.259
say to like me for instance you know being like

00:33:47.259 --> 00:33:49.299
and I see it people say this in general too they're

00:33:49.299 --> 00:33:51.019
like you know well you're just being too transparent

00:33:51.019 --> 00:33:52.480
you're being too authentic and I'm like no I

00:33:52.480 --> 00:33:54.740
don't know how to not be me and then they're

00:33:54.740 --> 00:33:58.480
like well you if you over share um you won't

00:33:58.480 --> 00:34:00.200
have anything else to talk about and I'm like

00:34:00.200 --> 00:34:02.539
that's not I don't believe that there's a such

00:34:02.539 --> 00:34:05.140
thing as oversharing because that means that

00:34:05.140 --> 00:34:09.719
you take my life and you end the experiences.

00:34:10.420 --> 00:34:12.239
So that's you saying that I'm not going to have

00:34:12.239 --> 00:34:15.599
any more experiences in life. There's no way

00:34:15.599 --> 00:34:17.539
that I can't, I'm like, there's no such thing

00:34:17.539 --> 00:34:20.619
as oversharing because as long as I'm going through

00:34:20.619 --> 00:34:22.980
whatever experiences, the highs, the lows, you

00:34:22.980 --> 00:34:25.300
know what I'm saying, the middle, the middles,

00:34:25.440 --> 00:34:27.760
then I have more experiences to share. And like

00:34:27.760 --> 00:34:30.230
you said, when you put it out there, you never

00:34:30.230 --> 00:34:35.530
know who will gravitate towards it. And I'm glad

00:34:35.530 --> 00:34:38.789
you brought it up because I wanted to get into

00:34:38.789 --> 00:34:41.110
you sharing about your experience with losing

00:34:41.110 --> 00:34:44.750
your job and then posting about that. And then

00:34:44.750 --> 00:34:47.989
within, I think, a day later, you had got another

00:34:47.989 --> 00:34:51.789
job opportunity. Talk to us about that. What

00:34:51.789 --> 00:34:54.530
was your mindset of really wanting to express

00:34:54.530 --> 00:34:58.750
that and to use the internet as the tool of expressing?

00:34:59.150 --> 00:35:04.929
Those emotions. Um That day was chaotic. It was

00:35:04.929 --> 00:35:09.329
chaotic and um, I Didn't have anywhere else to

00:35:09.329 --> 00:35:12.750
turn, you know, my internet family's like my

00:35:12.750 --> 00:35:17.110
family like community So I felt comfortable sharing

00:35:17.110 --> 00:35:21.820
that with them. Um It was just something that

00:35:21.820 --> 00:35:24.059
I just had to get out my chest because I knew

00:35:24.059 --> 00:35:27.780
eventually like it was gonna get out so why not

00:35:27.780 --> 00:35:30.340
come straight to you guys and tell you about

00:35:30.340 --> 00:35:33.679
it and The people they were very supportive very

00:35:33.679 --> 00:35:39.039
supportive and um If you know me, do you know

00:35:39.039 --> 00:35:42.260
I'm a host Like that's what's gonna keep me down.

00:35:42.760 --> 00:35:46.579
And so that same day when I got fired, I went

00:35:46.579 --> 00:35:49.260
home applying for a job because I know that I

00:35:49.260 --> 00:35:52.780
have two, not one, but two. I have two daughters

00:35:52.780 --> 00:35:55.340
that I have to take care of. Like those are my

00:35:55.340 --> 00:35:59.440
father. So I knew that I had to find something

00:35:59.440 --> 00:36:04.380
else. I was just job applications. I didn't even

00:36:04.380 --> 00:36:08.679
have time to process the fact that, oh my God,

00:36:08.679 --> 00:36:12.150
I got fired. Because I went right into go -go,

00:36:12.250 --> 00:36:16.349
like, okay, I got fired. And I was, like, I was

00:36:16.349 --> 00:36:18.710
the type, and I'm still the type, that I'm not

00:36:18.710 --> 00:36:21.110
scared of losing a job. Because there are plenty

00:36:21.110 --> 00:36:24.110
others out there, and I know what skillsets that

00:36:24.110 --> 00:36:30.369
I bring to the table. So, it was, it was, at

00:36:30.369 --> 00:36:32.289
first, when it first happened, of course, that

00:36:32.289 --> 00:36:34.949
dagger in your heart, but I pulled it out, and

00:36:34.949 --> 00:36:36.670
I was like, I don't have time for that, I gotta

00:36:36.670 --> 00:36:39.820
get back to work. And that way, it's kind of

00:36:39.820 --> 00:36:43.559
what led me to getting a job the next day, which

00:36:43.559 --> 00:36:50.699
is absolutely insane. I did the application the

00:36:50.699 --> 00:36:54.460
same day I got fired. And within what, minutes

00:36:54.460 --> 00:36:57.199
of me submitting my application, they called

00:36:57.199 --> 00:36:59.059
me. It was like, oh, we love your resume. We

00:36:59.059 --> 00:37:01.059
wanted to call you in for an interview. I was

00:37:01.059 --> 00:37:03.239
like, sure. And she was like, can we do it tomorrow?

00:37:03.280 --> 00:37:07.929
I was like, yeah. Got there to the interview.

00:37:08.269 --> 00:37:10.989
In my head, all the way there, I was thinking,

00:37:11.150 --> 00:37:13.110
I was like, oh my God, what if these people had

00:37:13.110 --> 00:37:16.130
me on the spot? That would be amazing. I'm already

00:37:16.130 --> 00:37:19.730
grateful for the opportunity to have a job interview

00:37:19.730 --> 00:37:22.829
the day after I got fired. This wasn't planned.

00:37:23.030 --> 00:37:28.760
This wasn't in my plans. when i got there um

00:37:28.760 --> 00:37:31.059
did the interview of course i told about my story

00:37:31.059 --> 00:37:35.159
time with early business he loved it and they

00:37:35.159 --> 00:37:37.500
hired me on the spot and i've been there ever

00:37:37.500 --> 00:37:41.320
since do you believe that some people are like

00:37:41.320 --> 00:37:44.460
predescent to be greatness as long as they are

00:37:44.460 --> 00:37:47.800
living up to their potential well i guess you

00:37:47.800 --> 00:37:51.960
can say that about me that's why i was pointed

00:37:51.960 --> 00:37:54.840
to you know i've always said that there's big

00:37:54.840 --> 00:37:57.889
things to come of you And you know, I've said

00:37:57.889 --> 00:38:01.070
over the course of the years that I will continuously

00:38:01.070 --> 00:38:04.210
to keep saying that you're built differently.

00:38:04.969 --> 00:38:09.429
Your mindset, the way you approach things, your

00:38:09.429 --> 00:38:13.650
love for people, you just have this within you

00:38:13.650 --> 00:38:17.389
that a lot of people don't exhibit. So I expect,

00:38:17.389 --> 00:38:19.110
you know, I'm seeing you to always, as long as

00:38:19.110 --> 00:38:22.389
you're put in a position, you'll come through

00:38:22.389 --> 00:38:27.389
and it'll be like amazing. when you did the cook

00:38:27.389 --> 00:38:30.949
shop and you recorded that one video, I saw people

00:38:30.949 --> 00:38:34.869
sending you gifts. Yeah, I thought that was amazing

00:38:34.869 --> 00:38:37.349
that, you know, saying give the opportunity to

00:38:37.349 --> 00:38:39.829
push something and then people are supporting

00:38:39.829 --> 00:38:44.429
you. Yeah. I believe that, you know, some people

00:38:44.429 --> 00:38:46.489
are pretty destined to do things as long as they

00:38:46.489 --> 00:38:47.989
have the support system behind them. They have

00:38:47.989 --> 00:38:51.389
someone in their corner or someone's then, you

00:38:51.389 --> 00:38:54.289
know, they'll go and live up to the potential

00:38:54.289 --> 00:38:56.420
that they're supposed to live up to. Um, and

00:38:56.420 --> 00:38:59.699
I don't think everybody's like, you know, being

00:38:59.699 --> 00:39:02.980
pushed in that area. People can go and do things,

00:39:03.000 --> 00:39:05.519
but I don't think it's built. They're not built

00:39:05.519 --> 00:39:08.579
for that. What is your support system as far

00:39:08.579 --> 00:39:10.860
as like, you know, just having fellow content

00:39:10.860 --> 00:39:14.559
creators or entrepreneurs, like, you know, just

00:39:14.559 --> 00:39:18.519
talking to, you know, whether it be twice a month,

00:39:18.619 --> 00:39:20.559
once a week, something like that. Do you have

00:39:20.559 --> 00:39:22.920
that system in place yet? Or are you building

00:39:22.920 --> 00:39:29.340
it? Why have you? Yeah, I love the call and time

00:39:29.340 --> 00:39:32.860
wreck your brain about business talk We talked

00:39:32.860 --> 00:39:36.519
for hours and hours and I tell people when I

00:39:36.519 --> 00:39:39.260
mention you I tell them that I love talking to

00:39:39.260 --> 00:39:43.860
you because it lights a fire in me I've seen

00:39:43.860 --> 00:39:47.300
you be this business mogul and I've seen you,

00:39:47.300 --> 00:39:51.099
you giving me so many opportunities that endless,

00:39:51.139 --> 00:39:54.239
I can't even count. So I'm very appreciative

00:39:54.239 --> 00:39:57.039
of that. So I love the call and I think you're

00:39:57.039 --> 00:39:59.460
very wise and I think you have so much wisdom.

00:40:00.219 --> 00:40:03.619
And if you ever had the opportunity where you

00:40:03.619 --> 00:40:06.699
wanted to manage, I hope that I would be in the

00:40:06.699 --> 00:40:16.699
number. But you know, you don't know how how

00:40:16.699 --> 00:40:19.659
great it is for me to say that because people

00:40:19.659 --> 00:40:23.480
know me I had an interview a prior prior interview

00:40:23.480 --> 00:40:26.820
years ago where they was like, oh You just don't

00:40:26.820 --> 00:40:28.739
trust nobody. You don't want nobody managing

00:40:28.739 --> 00:40:31.840
you cuz I've never had a manager My life had

00:40:31.840 --> 00:40:35.440
a manager. Um, I've just been I just learn to

00:40:35.440 --> 00:40:38.599
do things on my own, but to watch you, to see

00:40:38.599 --> 00:40:43.099
you, you put, you light a fire in me. So I would

00:40:43.099 --> 00:40:45.300
definitely be open to the opportunity of you

00:40:45.300 --> 00:40:51.099
managing me. But besides you, I really don't.

00:40:51.440 --> 00:40:54.079
I have a lot of people who kind of look up to

00:40:54.079 --> 00:40:58.659
me. Which is crazy like never thought anybody

00:40:58.659 --> 00:41:02.320
with webcast They have the song is like it's

00:41:02.320 --> 00:41:05.159
crazy that you know You have people looking up

00:41:05.159 --> 00:41:07.980
to you, and I never thought in a million years.

00:41:07.980 --> 00:41:13.619
I would have people looking up to me Just besides

00:41:13.619 --> 00:41:18.920
you I'm like my biggest cheerleader I have like

00:41:18.920 --> 00:41:25.429
my family my mom and my niece Stay in my corner.

00:41:25.429 --> 00:41:30.630
Help me with my girls My niece she's um, well,

00:41:30.769 --> 00:41:33.230
I have two knees. They're both active on social

00:41:33.230 --> 00:41:36.610
media. So they always telling me Oh my friends.

00:41:36.650 --> 00:41:38.869
They saw your video. They don't even know that

00:41:38.869 --> 00:41:42.750
you're my Come in it. They're Shannon to their

00:41:42.750 --> 00:41:52.860
friends and I'm like, yeah support. And I think

00:41:52.860 --> 00:41:57.260
that is what drives me so hard because I know

00:41:57.260 --> 00:41:59.920
that I have two kids and I know that they're

00:41:59.920 --> 00:42:04.599
depending on me. So I think that is what makes

00:42:04.599 --> 00:42:07.219
me go so hard because I don't want to let them

00:42:07.219 --> 00:42:09.719
down. No, I definitely understand that. And you

00:42:09.719 --> 00:42:12.920
know, also, and I tell entrepreneurs this all

00:42:12.920 --> 00:42:15.820
the time and I see it too. Like entrepreneurs,

00:42:16.260 --> 00:42:17.980
creatives, because creatives are entrepreneurs

00:42:17.980 --> 00:42:19.940
anyway. So you're entrepreneurs as many times

00:42:19.940 --> 00:42:24.289
over. And everyone, no, not for real. Everything

00:42:24.289 --> 00:42:25.989
is a business. Story time, alerting, you know

00:42:25.989 --> 00:42:27.210
what I'm saying? You being an artist, that's

00:42:27.210 --> 00:42:28.789
a business. You being a content creator, that's

00:42:28.789 --> 00:42:33.969
a business. All that is exactly, it's all a business.

00:42:34.829 --> 00:42:37.190
Being a brand, it's a business. But I don't think

00:42:37.190 --> 00:42:41.929
a lot of entrepreneurs get the intangibles that

00:42:41.929 --> 00:42:45.949
they need, which is emotional -based support.

00:42:46.750 --> 00:42:49.090
Being having access to other entrepreneurs who

00:42:49.090 --> 00:42:52.300
are thinking like you, to where you can even

00:42:52.300 --> 00:42:54.920
if you just spit balling ideas, you know, and

00:42:54.920 --> 00:42:56.780
stay in a constant contact, like I said, whether

00:42:56.780 --> 00:42:59.199
it's once a week, twice, twice a month, whatever

00:42:59.199 --> 00:43:02.179
the case may be. I think all entrepreneurs should

00:43:02.179 --> 00:43:04.739
have some type of support system where they have

00:43:04.739 --> 00:43:09.980
their peers or mentors of whomever that they're

00:43:09.980 --> 00:43:14.800
entangled with to stay on them and then also

00:43:14.800 --> 00:43:16.119
to hold them accountable and stuff like that

00:43:16.119 --> 00:43:17.579
because it's a lonely road and I don't think

00:43:17.579 --> 00:43:20.449
people talk about that as much either. how being

00:43:20.449 --> 00:43:23.050
a content creator and an entrepreneur solopreneur

00:43:23.050 --> 00:43:27.090
is a lonely road. What do you do when you have

00:43:27.090 --> 00:43:30.530
those roadblocks? How do you stay motivated?

00:43:31.489 --> 00:43:34.429
How do you keep pushing through even though sometimes

00:43:34.429 --> 00:43:40.969
we set unrealistic expectations? Especially when

00:43:40.969 --> 00:43:43.889
someone like me, I'm a single parent. I don't

00:43:43.889 --> 00:43:48.090
have anybody to rely on. I'm single and it's

00:43:48.090 --> 00:43:51.579
hard to date. It's hard to date because as a

00:43:51.579 --> 00:43:54.320
single parent and as a content creator, because

00:43:54.320 --> 00:43:56.960
as a single parent, my kids are going to be my

00:43:56.960 --> 00:44:02.019
main focus. And as a content creator, it's like

00:44:02.019 --> 00:44:06.219
people see you on the screen, but they want to

00:44:06.219 --> 00:44:08.940
see that person behind the screen. Behind the

00:44:08.940 --> 00:44:11.199
screen, I like to sit in my house and just be

00:44:11.199 --> 00:44:15.559
quiet. Like I don't like to talk a lot. And they

00:44:15.559 --> 00:44:19.389
expect for that person on the screen to be the

00:44:19.389 --> 00:44:21.349
person that they're sitting with. And I'm like,

00:44:21.550 --> 00:44:25.150
no. You know, I turn that on, I turn it off.

00:44:26.670 --> 00:44:29.590
That's me, but that's me when it's just me and

00:44:29.590 --> 00:44:34.230
my camera. It's not me and another person, another

00:44:34.230 --> 00:44:36.449
person, another person. It's just me and my camera.

00:44:36.949 --> 00:44:40.309
So I'm in my mode. I'm in my element then. But

00:44:40.309 --> 00:44:43.969
when you're dating, you're getting to know people.

00:44:44.349 --> 00:44:47.590
You're not getting to know... me, the content

00:44:47.590 --> 00:44:50.090
creator per se, you're getting to know me, Erica

00:44:50.090 --> 00:44:53.269
as the person. Yeah. And I think it's sometimes

00:44:53.269 --> 00:44:55.690
it's hard for people to distinguish the two.

00:44:56.030 --> 00:44:57.949
Cause like you said, you do, cause at the end

00:44:57.949 --> 00:44:59.630
of the day, you know, you're creating content

00:44:59.630 --> 00:45:01.550
and you're doing it for the purpose of entertainment.

00:45:02.250 --> 00:45:04.570
Um, and you bring it, you want to use your talent

00:45:04.570 --> 00:45:07.150
to bring joys to others. So whatever they're

00:45:07.150 --> 00:45:09.429
going through. So it's a job at the end of the

00:45:09.429 --> 00:45:13.110
day. Um, and it's not. defined about who you

00:45:13.110 --> 00:45:15.809
are as a person all the way in totality. It's

00:45:15.809 --> 00:45:19.349
a part of who you are. That's not your identity.

00:45:19.829 --> 00:45:23.409
I think people misconstrued that. When it comes

00:45:23.409 --> 00:45:26.750
to putting out the types of content, where do

00:45:26.750 --> 00:45:28.809
you draw your inspiration from? How do you stay

00:45:28.809 --> 00:45:30.909
creative? I've seen you do a lot of different

00:45:30.909 --> 00:45:33.670
things. I know you draw a lot out of real life

00:45:33.670 --> 00:45:36.730
experiences, but what if you're having a downtime?

00:45:37.289 --> 00:45:40.659
Do you look to others? they were like you know

00:45:40.659 --> 00:45:42.579
what they did something i'm gonna put my little

00:45:42.579 --> 00:45:46.900
spin on it or everything is basically original

00:45:46.900 --> 00:45:49.400
and created through your experiences and through

00:45:49.400 --> 00:45:54.019
your thought process um for the most part everything

00:45:54.019 --> 00:45:57.400
is original um i would say the only thing that

00:45:57.400 --> 00:46:02.099
i draw inspiration from and when i do dance videos

00:46:02.099 --> 00:46:05.900
um the dance trends but most of it is just from

00:46:06.000 --> 00:46:08.780
everyday life experiences. And sometimes I do

00:46:08.780 --> 00:46:12.619
draw a blank. So what I do is I have this system

00:46:12.619 --> 00:46:17.239
where there's one week where I just constantly,

00:46:17.480 --> 00:46:20.179
I'm posting, I'm shooting, I'm constantly. And

00:46:20.179 --> 00:46:22.980
that following week, I'll take it off. I'll take

00:46:22.980 --> 00:46:25.719
a week off and I'll gather some content, gather

00:46:25.719 --> 00:46:28.579
some content. And then the next week posting

00:46:28.579 --> 00:46:31.539
consistency. So it's like a balance. Like I have

00:46:31.539 --> 00:46:35.559
to have a balance. A lot of it, like I said,

00:46:35.760 --> 00:46:41.320
just comes from life, just living. And there

00:46:41.320 --> 00:46:45.019
are moments where I'm just out shopping and something

00:46:45.019 --> 00:46:47.519
pops into my mind. I'm like, oh, my phone, I

00:46:47.519 --> 00:46:50.219
need to write this down so I can do it later.

00:46:50.639 --> 00:46:58.159
So it's just any moment, any time. It's crazy

00:46:58.159 --> 00:47:02.400
because I used to say all the time that my music

00:47:02.400 --> 00:47:05.889
was just I just pulled it out of thin air. But

00:47:05.889 --> 00:47:08.369
now that I'm looking back, a lot of those were

00:47:08.369 --> 00:47:15.230
experiences. Even with music, I don't do music

00:47:15.230 --> 00:47:20.889
the way that I used to, but I don't know. Music

00:47:20.889 --> 00:47:24.230
is like we have a love -hate relationship. No,

00:47:24.329 --> 00:47:26.190
I definitely get that. I could get away from

00:47:26.190 --> 00:47:30.239
music the way I did, you know. that's still talking

00:47:30.239 --> 00:47:31.960
about music where I'm still interviewing artists

00:47:31.960 --> 00:47:34.559
and you know understanding you know the creative

00:47:34.559 --> 00:47:37.960
process and putting them out there and just I

00:47:37.960 --> 00:47:40.579
keep meeting artists and you know doing interviews

00:47:40.579 --> 00:47:42.760
with them and stuff and allowing people to hear

00:47:42.760 --> 00:47:46.119
of stuff so now they're getting out there more

00:47:46.119 --> 00:47:48.000
they're getting introduced to a new audience

00:47:48.000 --> 00:47:51.400
and you just can't leave it alone but I definitely

00:47:51.400 --> 00:47:55.139
understand what you say about that. What would

00:47:55.139 --> 00:47:58.210
be like you know Two pieces of advice that you

00:47:58.210 --> 00:48:00.210
would give the getting content creator that they

00:48:00.210 --> 00:48:02.769
want to jump into the industry You know jump

00:48:02.769 --> 00:48:05.550
into the game Will be those two pieces of advice

00:48:05.550 --> 00:48:08.730
that you definitely would like hey this and this

00:48:08.730 --> 00:48:12.849
I Would say first off you have to be your own

00:48:12.849 --> 00:48:20.329
everything You have to be your own Director editor

00:48:20.329 --> 00:48:25.389
Shooting a video videographer and chill leader

00:48:25.500 --> 00:48:28.559
You have to be your biggest supporter. You have

00:48:28.559 --> 00:48:32.260
to know that, you know, I'm doing this for a

00:48:32.260 --> 00:48:35.099
purpose and for a reason. You can't just be doing

00:48:35.099 --> 00:48:37.280
it for the money. You can't do it for the fame.

00:48:37.300 --> 00:48:40.960
It has to be something that's in you. Secondly,

00:48:41.280 --> 00:48:45.000
I would say consistency. Consistency will get

00:48:45.000 --> 00:48:50.260
you a long way. How is Storytime with Lertie

00:48:50.260 --> 00:48:53.880
doing? Storytime with Lertie is doing actually

00:48:53.880 --> 00:48:59.010
pretty good. During the holidays is when our

00:48:59.010 --> 00:49:02.650
business really picks up. People are having like

00:49:02.650 --> 00:49:07.449
fall festivals, Christmas events. I know I paint

00:49:07.449 --> 00:49:11.590
faces. I also added on character rental. So I

00:49:11.590 --> 00:49:15.130
have characters. I have Mickey Mouse, Sonic,

00:49:16.269 --> 00:49:20.449
the Easter Bunny, Santa Claus. And I think that's

00:49:20.449 --> 00:49:23.750
all I have right now, but I am planning to get

00:49:23.750 --> 00:49:29.320
more. um and it's starting to pick up like word

00:49:29.320 --> 00:49:31.380
of mouth people are starting to tell each other

00:49:31.380 --> 00:49:36.159
about it and it's starting to grow um hopefully

00:49:36.159 --> 00:49:40.780
like once i relocate i'll be able to really grow

00:49:40.780 --> 00:49:44.400
and uh the goal is to make the business work

00:49:44.400 --> 00:49:47.420
for me not to work for you yeah uh i can say

00:49:47.420 --> 00:49:50.420
that i met someone else who does characters and

00:49:50.420 --> 00:49:53.380
stuff I actually met her at a birthday party

00:49:53.380 --> 00:49:57.360
celebration last week. And the thing I wanted

00:49:57.360 --> 00:50:00.460
to say to you about that is that, have you ever

00:50:00.460 --> 00:50:03.039
thought about partnering your services with other

00:50:03.039 --> 00:50:09.320
businesses? So what I mean by that, Bouncy House

00:50:09.320 --> 00:50:13.719
Company, right? When they have the bouncy replayables.

00:50:15.079 --> 00:50:17.099
If someone books them, they're also booking a

00:50:17.099 --> 00:50:20.059
character too. and you're taking your services

00:50:20.059 --> 00:50:23.159
and coupling them with that person and then now

00:50:23.159 --> 00:50:26.280
that business is seeing even more stuff and plus

00:50:26.280 --> 00:50:28.199
you're getting paid for your services and all

00:50:28.199 --> 00:50:30.119
that and you're not having to worry about to

00:50:30.119 --> 00:50:34.599
like you know do all your own bookings yourself

00:50:34.599 --> 00:50:36.820
you're diversifying your bookings have you thought

00:50:36.820 --> 00:50:39.860
about things like that or Yes, I definitely have.

00:50:40.500 --> 00:50:44.539
Especially like people who plan parties. That

00:50:44.539 --> 00:50:48.039
would be great to collab with them because with

00:50:48.039 --> 00:50:50.679
Storytime with 30, I'm planning to add more.

00:50:51.039 --> 00:50:54.699
I'm planning to expand. I'm planning on adding

00:50:54.699 --> 00:50:59.500
a magic show and I'm planning on adding games,

00:51:00.159 --> 00:51:05.239
such as like those giants. connect four games

00:51:05.239 --> 00:51:07.920
so people can rent those for entertainment at

00:51:07.920 --> 00:51:11.800
the parties. So yeah, I'm definitely down to

00:51:11.800 --> 00:51:15.019
collaborate with any business that's in the party

00:51:15.019 --> 00:51:18.639
industry, kids' party industry. Yeah, because

00:51:18.639 --> 00:51:20.159
I like that's where you're going towards it there,

00:51:20.340 --> 00:51:22.760
the whole family, kids, entertainment, which

00:51:22.760 --> 00:51:25.699
kids always need to be entertained anyway. Adults

00:51:25.699 --> 00:51:27.539
need something that's wholesome to where they

00:51:27.539 --> 00:51:30.500
can entertain the kids. that always you know

00:51:30.500 --> 00:51:32.639
i'm saying on the video games and stuff like

00:51:32.639 --> 00:51:34.300
that are being influenced by all these different

00:51:34.300 --> 00:51:35.940
things that they don't need to be influenced

00:51:35.940 --> 00:51:42.019
by exactly um one thing with the collaborations

00:51:42.019 --> 00:51:45.420
so you want to work more with businesses have

00:51:45.420 --> 00:51:48.539
you ever thought about just doing a trial run

00:51:48.539 --> 00:51:51.860
with the business like per week you go you pitch

00:51:51.860 --> 00:51:54.820
to the business um they're like yes you take

00:51:54.820 --> 00:51:59.079
a screenshot of their analytics you focus your

00:51:59.079 --> 00:52:01.760
content a week on pushing that business and then

00:52:01.760 --> 00:52:04.280
by the end of the week you see what your content

00:52:04.280 --> 00:52:09.179
idea for them and therefore you renegotiate prices.

00:52:11.059 --> 00:52:12.639
I never thought of that. That's why I have you

00:52:12.639 --> 00:52:19.179
for. I think that is a great idea. I never really

00:52:19.179 --> 00:52:24.190
thought of that. I love the fact that I will

00:52:24.190 --> 00:52:27.510
also be able to collab my two businesses, Content

00:52:27.510 --> 00:52:30.289
and Store Time with Erdy, which I've done in

00:52:30.289 --> 00:52:32.690
the past, but I've never collaborated with another

00:52:32.690 --> 00:52:36.150
business. That would be great, but I think the

00:52:36.150 --> 00:52:41.130
problem for me is, once again, location. I think

00:52:41.130 --> 00:52:46.210
once I get... to Atlanta. There are a lot of

00:52:46.210 --> 00:52:51.789
different party planners. And to be able to just

00:52:51.789 --> 00:52:55.570
shake hands and network my pitch to not just

00:52:55.570 --> 00:53:00.050
one, but many different brands. What's the closest

00:53:00.050 --> 00:53:04.489
city? What is the closest city outside of your

00:53:04.489 --> 00:53:07.929
city, your closest to the next one over? Probably

00:53:07.929 --> 00:53:11.980
that's like an inner city, kind of. Yeah well

00:53:11.980 --> 00:53:15.880
even if okay so small cities right you can still

00:53:15.880 --> 00:53:19.579
do the same thing like you can go to let's say

00:53:19.579 --> 00:53:22.199
and i'm gonna just say this let's say you go

00:53:22.199 --> 00:53:26.460
to a nail salon right you can do i'm thinking

00:53:26.460 --> 00:53:29.539
from the way that i'm thinking about it you have

00:53:29.539 --> 00:53:33.400
an audience right the whole point is to drive

00:53:33.400 --> 00:53:38.619
traffic to that um business now it's there it's

00:53:38.619 --> 00:53:41.969
there responsibility to sell, but as long as

00:53:41.969 --> 00:53:46.530
you get people calling, talking on social media,

00:53:47.230 --> 00:53:49.829
or showing up at the door, the sales process

00:53:49.829 --> 00:53:51.550
is on them because you don't get to control that.

00:53:51.670 --> 00:53:55.869
That's their sales process. But you're a traffic

00:53:55.869 --> 00:53:57.650
draper and an influencer and all that stuff.

00:53:58.510 --> 00:54:00.909
So I would go to them, but look, I do all sorts

00:54:00.909 --> 00:54:03.130
of type, and then they give you a little diversification

00:54:03.130 --> 00:54:07.250
too. Like creatively, how can you make people

00:54:07.250 --> 00:54:11.820
see a nail salon business and highlight what

00:54:11.820 --> 00:54:15.039
that business is doing and doing it in a manner

00:54:15.039 --> 00:54:17.199
to where it's creatively and it's related to,

00:54:17.599 --> 00:54:19.760
right? Because that's what you do, you do relatable

00:54:19.760 --> 00:54:23.420
content. So that's how I would pitch it to them.

00:54:24.079 --> 00:54:25.639
Any type of business, I don't care what it is,

00:54:25.860 --> 00:54:27.699
small mom and pop, they all need advertising,

00:54:27.880 --> 00:54:29.739
right? So that's what you're doing. So instead

00:54:29.739 --> 00:54:32.519
of them be like, okay, well, I can't afford you,

00:54:33.079 --> 00:54:35.719
blah, blah, blah, you're gonna show the value.

00:54:35.780 --> 00:54:39.159
So that one week. You'll get content that you

00:54:39.159 --> 00:54:41.719
can post. You'll be able to tag them or collaborate

00:54:41.719 --> 00:54:44.619
with them on the pages and see their social media

00:54:44.619 --> 00:54:46.480
pages. So you get to see the insights on that.

00:54:47.159 --> 00:54:50.159
You already did the pre of seeing where they

00:54:50.159 --> 00:54:52.920
are versus, you know what I'm saying, what they'll

00:54:52.920 --> 00:54:55.800
be after that week. And then they'll see the

00:54:55.800 --> 00:54:57.980
value of what you did. So if they want more,

00:54:58.460 --> 00:54:59.699
then of course they're going to be like, you

00:54:59.699 --> 00:55:02.360
know what? We're going to hire her. And even

00:55:02.360 --> 00:55:05.440
if they don't hire you, you have a study now.

00:55:05.550 --> 00:55:08.050
that you did that you can pitch to other businesses

00:55:08.050 --> 00:55:11.849
you guys look I uh I increase this person's within

00:55:11.849 --> 00:55:16.909
a week uh 500 percent in reach or they have like

00:55:16.909 --> 00:55:19.289
you know 50 people calling them after I did this

00:55:19.289 --> 00:55:21.230
particular type of content with them this week

00:55:21.230 --> 00:55:23.349
and you just do that you just pitch it to other

00:55:23.349 --> 00:55:25.550
ones that's all you do and you keep doing it

00:55:25.550 --> 00:55:28.539
until You land, you know, I'm saying the ones

00:55:28.539 --> 00:55:30.639
that you don't need it because a lot of businesses

00:55:30.639 --> 00:55:32.639
small business owners They can't focus on creating

00:55:32.639 --> 00:55:35.480
content like you know how to do stuff that people

00:55:35.480 --> 00:55:40.380
don't want to do or They don't know how to do

00:55:40.380 --> 00:55:41.960
You see what I'm saying? So you already got a

00:55:41.960 --> 00:55:49.000
leg up? You're right. It's just with me. I don't

00:55:49.000 --> 00:55:51.670
know yourself stop down yourself Stopped down

00:55:51.670 --> 00:56:01.809
yourself I just gave you the pitch Which is why

00:56:01.809 --> 00:56:04.250
I keep coming back to you which is why I love

00:56:04.250 --> 00:56:08.309
talking to you because I Love the information

00:56:08.309 --> 00:56:15.230
that you give Yeah, they go they go be free for

00:56:15.230 --> 00:56:17.570
a while. I've actually been putting exclusive

00:56:17.570 --> 00:56:22.920
content Yeah. Well, no, I did a, uh, I did a,

00:56:22.920 --> 00:56:26.099
yeah. Okay. So now Apple, when people go to Apple

00:56:26.099 --> 00:56:31.199
podcasts, they can subscribe monthly to the Apple

00:56:31.199 --> 00:56:35.780
podcast. Uh huh. And I have exclusive content

00:56:35.780 --> 00:56:37.820
on there. I have the free interviews that I've

00:56:37.820 --> 00:56:41.199
done, but I've also been doing, I just did my

00:56:41.199 --> 00:56:44.320
first solo one where I told people how I used

00:56:44.320 --> 00:56:46.280
the platform for a free interview and it had

00:56:46.280 --> 00:56:49.059
been a $2 ,600 payday for me. And I went to a

00:56:49.059 --> 00:56:52.940
17 minute detail of how I did that. What? Yes.

00:56:54.179 --> 00:56:55.719
But that's not the first time I've done that,

00:56:56.139 --> 00:56:59.400
though. No. No, that's not the first time I've

00:56:59.400 --> 00:57:03.639
done that. When I knew with the platform, within

00:57:03.639 --> 00:57:06.860
year three, I had something to where I could

00:57:06.860 --> 00:57:16.039
monetize it. Yeah. And now. Like when people

00:57:16.039 --> 00:57:18.119
listen to it, they're going to hear ads first.

00:57:18.360 --> 00:57:21.500
Like if you go on any platform, Spotify, Apple,

00:57:22.699 --> 00:57:25.179
wherever you listen, iHeart, all that, wherever

00:57:25.179 --> 00:57:28.840
you hear, you can type in to bank that radio

00:57:28.840 --> 00:57:33.300
show or music and business talk. It pulls it

00:57:33.300 --> 00:57:35.599
up. When you hit the play button, there's an

00:57:35.599 --> 00:57:37.599
ad that plays. And then there's two ads at the

00:57:37.599 --> 00:57:41.159
end as well. And like I was telling people like,

00:57:41.320 --> 00:57:43.860
My big thing is now that since podcasting has

00:57:43.860 --> 00:57:48.719
become such a hot commodity, when I have these

00:57:48.719 --> 00:57:52.219
discussions with people all the time, first thing

00:57:52.219 --> 00:57:55.059
like the general consumer think that podcasting

00:57:55.059 --> 00:57:58.079
is oversaturated and it's not. The reason I say

00:57:58.079 --> 00:58:00.420
it's not is because of the active numbers. They're

00:58:00.420 --> 00:58:03.219
looking at the overall numbers, but it's the

00:58:03.219 --> 00:58:05.139
active numbers that talks about the industry.

00:58:05.699 --> 00:58:07.699
Yes, there's over six million podcasts has been

00:58:07.699 --> 00:58:10.670
out there. Only 10 % of them are active, meaning

00:58:10.670 --> 00:58:12.449
that they released an episode within the last

00:58:12.449 --> 00:58:16.489
10 days. That's crazy. Most podcasts don't even

00:58:16.489 --> 00:58:20.269
make it past 10 episodes. Because like you said,

00:58:21.010 --> 00:58:23.550
with content and music, there's a low barrier

00:58:23.550 --> 00:58:26.050
entry, right? That means that a lot of people

00:58:26.050 --> 00:58:28.969
could do it. But in order to make the money from

00:58:28.969 --> 00:58:31.389
it, you have to be consistent. A lot of people

00:58:31.389 --> 00:58:35.670
don't want to put in the reps to the tanks. So

00:58:35.670 --> 00:58:37.869
they start to see it, which is cool, because

00:58:37.869 --> 00:58:40.369
then they fall off. So that means that across

00:58:40.369 --> 00:58:43.849
all genres of podcasts, we're talking about narration,

00:58:44.030 --> 00:58:46.309
we're talking about kids, we're talking about

00:58:46.309 --> 00:58:52.469
cooking, relationships, crime, interview style,

00:58:53.469 --> 00:58:57.630
business, religion, whatever it is, all across

00:58:57.630 --> 00:59:02.860
all those genres, only 10%. is being to play

00:59:02.860 --> 00:59:05.559
out across all those genres. That means there's

00:59:05.559 --> 00:59:08.860
90 % room for other people to make a name for

00:59:08.860 --> 00:59:11.480
themselves. But they're not going to make a name

00:59:11.480 --> 00:59:12.639
for themselves because they don't want to put

00:59:12.639 --> 00:59:17.559
in the work. Mm -hmm. That's how it is. Mm -hmm.

00:59:17.860 --> 00:59:20.239
It's out there, you just got to go get it. Yeah.

00:59:20.599 --> 00:59:23.440
And now with the way that they look at it as

00:59:23.440 --> 00:59:25.179
far as monetization, most people think that you

00:59:25.179 --> 00:59:27.500
got to have a whole million downloads and all

00:59:27.500 --> 00:59:29.340
that stuff where they make money, get it, attract

00:59:29.340 --> 00:59:33.159
sponsorships, and you don't. You can sell a podcast

00:59:33.159 --> 00:59:38.280
idea You don't have to have a tangible yeah exactly

00:59:38.280 --> 00:59:44.820
you look at me like It's been done Yes, you can

00:59:44.820 --> 00:59:49.079
sell a podcast idea You just have to sell it

00:59:49.079 --> 00:59:55.059
to the right person That's crazy like I never

00:59:55.059 --> 00:59:58.360
thought of it I had it to the point to where

00:59:58.360 --> 01:00:01.219
I had people paying me money to not run ads on

01:00:01.219 --> 01:00:06.840
their interviews. Why? Because they didn't want

01:00:06.840 --> 01:00:09.780
ads. They wanted the interview was solely to

01:00:09.780 --> 01:00:11.639
be just about them without any interruption.

01:00:12.880 --> 01:00:14.219
So I was like, you got to pay me what I charge

01:00:14.219 --> 01:00:16.539
their people. I charged other people to run ads.

01:00:16.639 --> 01:00:21.940
Exactly. I got paid not to run ads. That's crazy.

01:00:22.360 --> 01:00:26.360
That's good. and that's crazy yeah so it's like

01:00:26.360 --> 01:00:27.760
i'll tell people there's all these different

01:00:27.760 --> 01:00:31.380
ways that how you can monetize the platform and

01:00:31.380 --> 01:00:33.860
when you get your numbers up and now since i

01:00:33.860 --> 01:00:37.420
done switched uh distribution feeds for my platform

01:00:37.420 --> 01:00:40.880
i'm rebuilding my audio numbers and when they

01:00:40.880 --> 01:00:43.460
get to the same level that they were prior to

01:00:43.460 --> 01:00:45.559
me switching feeds and stuff it's going to be

01:00:45.559 --> 01:00:50.079
game over because i already see the money uh

01:00:50.079 --> 01:00:55.300
falling in now and Next year would be different

01:00:55.300 --> 01:00:57.900
than this previous and I just started back in

01:00:57.900 --> 01:01:01.679
November with though building a platform back

01:01:01.679 --> 01:01:03.900
up. Cause you know, it took a good year and a

01:01:03.900 --> 01:01:06.739
half off of not really doing anything in my life

01:01:06.739 --> 01:01:09.860
together. And plus, you know, shooting the reality

01:01:09.860 --> 01:01:13.800
show and stuff, whatever, you know, that's a,

01:01:13.800 --> 01:01:17.400
that's a lot of work, but now networking, meeting

01:01:17.400 --> 01:01:22.659
more people, bringing more, a new audience. So

01:01:22.659 --> 01:01:24.260
because my Atlanta numbers have been growing

01:01:24.260 --> 01:01:26.460
on my analytics because I'm out here in the metro

01:01:26.460 --> 01:01:28.340
Atlanta area. So, you know, these different people

01:01:28.340 --> 01:01:33.059
are and then now they'll my other numbers are

01:01:33.059 --> 01:01:34.780
going like Dallas, Texas is starting to grow

01:01:34.780 --> 01:01:36.420
too because I've been interviewed by three, four

01:01:36.420 --> 01:01:40.340
people from Dallas. And they're they're tuning

01:01:40.340 --> 01:01:43.420
in and got California and I got other interviews

01:01:43.420 --> 01:01:45.460
that I have not released yet that I'm going to

01:01:45.460 --> 01:01:49.039
release. And it's just this ongoing thing of

01:01:49.039 --> 01:01:51.599
growing. consistently pushing and putting new

01:01:51.599 --> 01:01:53.719
stuff out there and just showing people that

01:01:53.719 --> 01:01:58.820
you could do all these various things and that

01:01:58.820 --> 01:02:01.860
what they are telling you out there is not the

01:02:01.860 --> 01:02:03.599
correct information because they're not the ones

01:02:03.599 --> 01:02:08.920
that are in it. Even with you, like even with

01:02:08.920 --> 01:02:13.380
you seeing you having to start over, I was never

01:02:13.380 --> 01:02:17.800
worried because I've seen what you can do. So

01:02:17.800 --> 01:02:20.480
it wasn't a thing for me. And I'm like, now I'm

01:02:20.480 --> 01:02:25.079
in like this point where I'm watching you build

01:02:25.079 --> 01:02:29.699
from the bottom up. And it's amazing to see you

01:02:29.699 --> 01:02:31.599
build from the bottom up, because when I met

01:02:31.599 --> 01:02:36.880
you, you already had it. Yes. Now I can see you

01:02:36.880 --> 01:02:41.579
start over. It's like, I see it. And I think

01:02:41.579 --> 01:02:45.130
that we... I think that we get along so well

01:02:45.130 --> 01:02:47.909
because we're so much alike. I think our work

01:02:47.909 --> 01:02:51.769
ethic is alike and I think the consistency, how

01:02:51.769 --> 01:02:54.909
we are is alike. I think you're very similar

01:02:54.909 --> 01:02:59.650
in so many ways. It's just amazing just to see

01:02:59.650 --> 01:03:03.630
you, you know, building your brand. Yeah, and

01:03:03.630 --> 01:03:05.710
like you said, you got to witness where I was

01:03:05.710 --> 01:03:08.329
at the time that you met me, at the height. Now

01:03:08.329 --> 01:03:10.730
you get to witness the rebuild. But here's the

01:03:10.730 --> 01:03:13.340
interesting thing though. The rebuild is quicker.

01:03:14.400 --> 01:03:16.239
Yeah, well, you know what you're doing. Yeah,

01:03:16.260 --> 01:03:18.940
exactly. Because I got like if you were to see

01:03:18.940 --> 01:03:21.420
where I built prior or whatever, it took longer.

01:03:22.039 --> 01:03:24.579
The rebuild is way it's like 10 times quicker.

01:03:25.619 --> 01:03:31.940
I've been able to accomplish more. What do you

01:03:31.940 --> 01:03:36.360
say? If I say this is off the record, OK. Oh,

01:03:36.800 --> 01:03:39.590
OK, this is off the record. I was talking with

01:03:39.590 --> 01:03:42.650
a friend of mine, and she was saying how her

01:03:42.650 --> 01:03:45.909
friend was with this girl, and she had an ex

01:03:45.909 --> 01:03:48.309
-wife, and they had this six -figure business.

01:03:49.730 --> 01:03:52.889
And when the wife left her, the wife took all

01:03:52.889 --> 01:03:55.309
the money, everything, and she didn't have anything.

01:03:56.389 --> 01:04:03.250
But she never rebuilt it. And it's like... can't

01:04:03.250 --> 01:04:05.989
you see that she never had it? You know, she

01:04:05.989 --> 01:04:08.389
wasn't a person that was putting in all of that

01:04:08.389 --> 01:04:12.030
work. So because like you said, if you had it,

01:04:12.030 --> 01:04:14.329
if you already had it before, it's nothing to

01:04:14.329 --> 01:04:17.730
rebrand and rebuild and get that back and go

01:04:17.730 --> 01:04:20.570
10 times over because now, you know, you have

01:04:20.570 --> 01:04:24.090
more knowledge. Yes. That's the thing that people

01:04:24.090 --> 01:04:28.690
don't talk about when you're rebuilding and stuff.

01:04:28.840 --> 01:04:30.920
and when people get accolades and stuff like

01:04:30.920 --> 01:04:32.840
out and out and I'm related back to this and

01:04:32.840 --> 01:04:34.760
this you know I'm saying fortunate wherever we

01:04:34.760 --> 01:04:38.860
can put it back in but so like with Dame Dash

01:04:38.860 --> 01:04:43.500
and uh Jay -Z and Kevin Biggs right building

01:04:43.500 --> 01:04:49.019
Rockefeller Dame Dash's thing for over the last

01:04:49.019 --> 01:04:52.360
10 15 20 years or whatever you know I'm saying

01:04:52.360 --> 01:04:55.400
Rockefeller was sold and all that stuff he always

01:04:55.400 --> 01:05:01.829
talk about how he built Jay -Z Right? And I told

01:05:01.829 --> 01:05:03.969
someone, I can't remember who I was talking to

01:05:03.969 --> 01:05:07.849
about it, but I was like, he can always say that.

01:05:08.210 --> 01:05:10.809
But at the end of the day, if you did it, you

01:05:10.809 --> 01:05:13.889
could do it again. You can go make another one

01:05:13.889 --> 01:05:17.269
because it's not necessarily just the person.

01:05:17.349 --> 01:05:20.510
It's a lot of different ingredients. And as long

01:05:20.510 --> 01:05:23.710
as the person and new people have those same

01:05:23.710 --> 01:05:27.010
type of ingredients, you can go build another

01:05:27.010 --> 01:05:34.159
Jay -Z. But he hasn't. Exactly. So you can't

01:05:34.159 --> 01:05:38.079
take away what Jay was. Yeah, he added to him

01:05:38.079 --> 01:05:40.820
and he enhanced them. But in a day, if it was

01:05:40.820 --> 01:05:43.179
all about like really about you and the way that

01:05:43.179 --> 01:05:46.699
you come off, you can duplicate it because you've

01:05:46.699 --> 01:05:49.960
learned as a business owner and just the business

01:05:49.960 --> 01:05:52.239
person in general that you can duplicate what

01:05:52.239 --> 01:05:57.780
you've done in the past. So was it really you

01:05:57.780 --> 01:06:00.679
who built Jay to the point that where you know,

01:06:00.679 --> 01:06:03.599
you get all that credit and right in recognition

01:06:03.599 --> 01:06:08.840
Why would you be so bitter Because once you get

01:06:08.840 --> 01:06:10.780
past the emotional part right because we all

01:06:10.780 --> 01:06:12.940
it's like, you know I'm saying you build a business

01:06:12.940 --> 01:06:14.679
and it's your baby and stuff like that. I get

01:06:14.679 --> 01:06:17.619
that right I'm not saying that you know, I'm

01:06:17.619 --> 01:06:19.579
saying we're not subjective to that. We're humans

01:06:19.579 --> 01:06:21.739
We're emotional based creatures up in the day,

01:06:22.260 --> 01:06:25.500
but once you get past the emotional part you

01:06:25.500 --> 01:06:27.920
can go and rebuild something if you had that

01:06:27.920 --> 01:06:32.260
much input into it. Because you know what pieces

01:06:32.260 --> 01:06:36.139
to put in place for the puzzle. And you can even

01:06:36.139 --> 01:06:38.579
skip a few steps because you've already went

01:06:38.579 --> 01:06:41.039
through those. You know what to do and what not

01:06:41.039 --> 01:06:44.340
to do. Exactly. And that's the thing, you know,

01:06:44.340 --> 01:06:47.179
if you've done it, you can do it again. But,

01:06:47.500 --> 01:06:49.400
you know, the ones who really want to do it or

01:06:49.400 --> 01:06:51.000
whatever are the ones who go out there and do

01:06:51.000 --> 01:06:56.599
it time and time again. Everyone, you know, is

01:06:56.599 --> 01:06:59.659
not who they claim to be. So there's a lot of

01:06:59.659 --> 01:07:04.219
people out there who get, excuse me, recognition

01:07:04.219 --> 01:07:08.119
and notoriety. And not to say that they shouldn't

01:07:08.119 --> 01:07:10.219
get recognition and notoriety, but it's to the

01:07:10.219 --> 01:07:13.480
degree of where they're praised way more than

01:07:13.480 --> 01:07:15.599
what their skill set is. Yeah, like, did you

01:07:15.599 --> 01:07:20.380
really do that? Uh huh. And I've always been

01:07:20.380 --> 01:07:22.360
the person that like, you know, proof is in the

01:07:22.360 --> 01:07:28.019
pudding. Yeah. You know exactly it does every

01:07:28.019 --> 01:07:36.440
time You're gonna have to put in the work Eventually,

01:07:36.440 --> 01:07:38.900
you're gonna you're gonna stop riding people's

01:07:38.900 --> 01:07:41.880
coattails and you're gonna put in the work and

01:07:41.880 --> 01:07:44.860
it's gonna show who's actually been doing the

01:07:44.860 --> 01:07:48.400
work Exactly, and I might get you see it's what

01:07:48.400 --> 01:07:50.760
it is, but you know, we don't have those discussions

01:07:51.719 --> 01:07:53.780
business really that's why I like talking about

01:07:53.780 --> 01:07:57.880
the different things and bring in a conversation

01:07:57.880 --> 01:08:01.400
like this to life because at the end of day we

01:08:01.400 --> 01:08:05.280
need conversations like these and we need to

01:08:05.280 --> 01:08:07.980
talk about the real stuff not just all the like

01:08:07.980 --> 01:08:10.280
the fruits of the labor what people see but the

01:08:10.280 --> 01:08:13.719
labor part itself the building of an infrastructure

01:08:13.719 --> 01:08:19.039
and what that looks like even when I was younger

01:08:19.540 --> 01:08:22.659
looking at 106 and Park, I used to like listen

01:08:22.659 --> 01:08:24.960
to the, they always used to ask that one question,

01:08:25.539 --> 01:08:27.960
what advice would you give the younger artists,

01:08:28.039 --> 01:08:30.020
you know, coming up, coming behind you? And they

01:08:30.020 --> 01:08:34.020
would be like, oh, believe in yourself. Something

01:08:34.020 --> 01:08:37.500
bullshit. Give me the roots of it, you know?

01:08:38.119 --> 01:08:41.859
What do I need to do in order to get to the next

01:08:41.859 --> 01:08:46.229
level? It's like, I want to give that to people.

01:08:46.510 --> 01:08:48.590
I don't want to sugarcoat it. And I think a lot

01:08:48.590 --> 01:08:51.289
of a lot of that was because the artist didn't

01:08:51.289 --> 01:08:53.329
want to be taught. They didn't want to be pushed

01:08:53.329 --> 01:08:56.350
out of the way. But I'm not that type of person.

01:08:56.369 --> 01:08:58.390
I want to give it to you. I want to help you.

01:08:58.390 --> 01:09:01.470
But I got to see the fire in you. You got a few

01:09:01.470 --> 01:09:06.449
more than I do. I had to learn that lesson a

01:09:06.449 --> 01:09:09.170
lot when I first jumped out there in entrepreneurship

01:09:09.170 --> 01:09:13.029
world. And I think it was between the years of

01:09:13.029 --> 01:09:18.670
2006 all the way to about 2010, 2011. And it

01:09:18.670 --> 01:09:20.649
took me a while to learn that. But when I did

01:09:20.649 --> 01:09:24.670
though, everything else started taking off and

01:09:24.670 --> 01:09:27.270
I was able to focus because I wanted it more

01:09:27.270 --> 01:09:30.289
than other people. And I told them, I can't be

01:09:30.289 --> 01:09:31.470
wanting this more because I'm putting way more

01:09:31.470 --> 01:09:32.970
energy and effort into it and I'm getting so

01:09:32.970 --> 01:09:34.909
emotionally involved that I'm, you know, saying

01:09:34.909 --> 01:09:37.949
it's jeopardizing relationships. And you can't

01:09:37.949 --> 01:09:41.220
do that. They got a show that they wanted. And

01:09:41.220 --> 01:09:43.779
like, I tell a lot of people all the time, like,

01:09:43.800 --> 01:09:46.180
y 'all talk a lot, but y 'all put in the work.

01:09:47.500 --> 01:09:49.300
I'm like, there's been days where, like, when

01:09:49.300 --> 01:09:52.079
I started doing the podcasting again, it started

01:09:52.079 --> 01:09:54.520
going hard and I understood what I wanted to

01:09:54.520 --> 01:09:57.520
accomplish this time. There were days I was waking

01:09:57.520 --> 01:10:00.300
up two, three o 'clock in the morning and my

01:10:00.300 --> 01:10:02.020
girl right there in bed, she's like, what are

01:10:02.020 --> 01:10:03.739
you doing? Working on stuff, working on stuff,

01:10:03.880 --> 01:10:05.680
working on stuff, sleeping three, four hours.

01:10:06.369 --> 01:10:08.569
Because I wanted it. I wanted to build that momentum.

01:10:09.170 --> 01:10:11.109
And now I got the momentum going. I'm keeping

01:10:11.109 --> 01:10:13.210
it going. And I got other things that I'm working

01:10:13.210 --> 01:10:17.569
on and are strategizing. And like I said, I'm

01:10:17.569 --> 01:10:20.229
pulling all these different components together

01:10:20.229 --> 01:10:22.930
for the overall structure of what I'm building.

01:10:23.550 --> 01:10:28.369
And it's just more and more every day. And I'm

01:10:28.369 --> 01:10:32.649
like, like I'm about to when we get done, I'm

01:10:32.649 --> 01:10:34.750
going to tell you some things that I want you

01:10:34.750 --> 01:10:37.989
to do. within the next couple of weeks to really

01:10:37.989 --> 01:10:41.449
help your content, to get you paid more, and

01:10:41.449 --> 01:10:44.430
to bring more opportunities to yourself. So we're

01:10:44.430 --> 01:10:48.510
going to have that discussion off video. OK.

01:10:49.989 --> 01:10:53.909
But you know, people got to want it more. And

01:10:53.909 --> 01:10:55.949
a lot of people talk. That's how they do is talk.

01:10:56.670 --> 01:10:58.850
And I got to the point where I tell people like,

01:10:58.869 --> 01:11:01.810
look, you could tell me so many times that you

01:11:01.810 --> 01:11:04.350
want to do something. But until your actions

01:11:04.350 --> 01:11:08.770
dictate and show I'm not gonna believe you there

01:11:08.770 --> 01:11:13.810
are so many times that I've tried to build a

01:11:13.810 --> 01:11:18.920
creative community here like Per se we have a

01:11:18.920 --> 01:11:21.420
lot of different meetup spots. We can meet up

01:11:21.420 --> 01:11:24.699
and shoot content Just all the country creators

01:11:24.699 --> 01:11:27.760
meet up in one place We get all the content that

01:11:27.760 --> 01:11:32.399
we need and we post it we share You know about

01:11:32.399 --> 01:11:35.020
that place in Port Valley. There's a content

01:11:35.020 --> 01:11:46.300
like greater space on it one day on TikTok. I

01:11:46.300 --> 01:11:49.560
was like, that's for a belly. I never knew that.

01:11:49.800 --> 01:11:51.180
Nobody that's in your neck of the woods. So,

01:11:51.260 --> 01:11:53.239
you know, that's a, that's an option right there.

01:11:53.640 --> 01:11:56.340
I definitely need to get on that because I never

01:11:56.340 --> 01:12:00.100
knew that it was a definitely, yeah. And it's

01:12:00.100 --> 01:12:03.300
close to home, like you said, yeah. So yeah,

01:12:03.300 --> 01:12:05.500
but yeah, I'm sorry. Pity's your doll though.

01:12:06.279 --> 01:12:07.899
I don't even know what I was saying. You just

01:12:07.899 --> 01:12:09.579
talking about creating a community and stuff

01:12:09.579 --> 01:12:12.199
like that and what your trials have been. Just,

01:12:12.199 --> 01:12:16.680
just. People don't want to they don't want to

01:12:16.680 --> 01:12:18.760
put in the word. They don't want to do it. It's

01:12:18.760 --> 01:12:22.600
like I Can't like you say like we said, I can't

01:12:22.600 --> 01:12:25.239
want it more than you do. I'm giving you the

01:12:25.239 --> 01:12:29.659
tools I'm giving you the opportunity and it's

01:12:29.659 --> 01:12:33.560
free I'm gonna do is be here pull up your phone

01:12:33.560 --> 01:12:38.880
shoot some currency. Maybe chop it up I'm gonna

01:12:38.880 --> 01:12:42.640
post it. You're gonna read and post it It's gonna

01:12:42.640 --> 01:12:44.899
get the attention that it needs because we're

01:12:44.899 --> 01:12:47.539
working together. We're bigger. We're bigger.

01:12:47.539 --> 01:12:52.220
We're a bigger brand together Movement by myself,

01:12:52.220 --> 01:13:06.500
but of course if we're together, yes I love it.

01:13:06.500 --> 01:13:08.260
I'm already late. Everybody know how can they

01:13:08.260 --> 01:13:10.640
get a hold of you? They can check out your content

01:13:11.460 --> 01:13:15.079
If they want to buy those courses that you put

01:13:15.079 --> 01:13:18.340
together, go ahead and plug yourself. Let people

01:13:18.340 --> 01:13:22.119
know. All right. Y 'all can find me on any social

01:13:22.119 --> 01:13:28.439
media platform at LERDI Official. TikTok is like

01:13:28.439 --> 01:13:33.640
one of my main focus. But my biggest following

01:13:33.640 --> 01:13:38.000
is on Facebook. I'm very active on Facebook and

01:13:38.000 --> 01:13:41.039
TikTok and Instagram as well because my Instagram,

01:13:41.279 --> 01:13:44.420
my TikTok, my Facebook early. So what you see

01:13:44.420 --> 01:13:46.479
on Facebook, you would definitely see on Instagram,

01:13:46.479 --> 01:13:49.000
but I would appreciate it if you follow me on

01:13:49.000 --> 01:13:52.819
all three. So y 'all going y 'all follow Larry,

01:13:53.039 --> 01:13:54.899
like I said, she's double what she does. She's

01:13:54.899 --> 01:13:58.760
been viral. one, two, three, actually super viral.

01:13:58.939 --> 01:14:00.819
I like the, I like to say the million is super

01:14:00.819 --> 01:14:03.479
viral, but you've had other videos have done

01:14:03.479 --> 01:14:05.979
hundreds of thousands of views too. So you know

01:14:05.979 --> 01:14:08.000
what you're doing. Um, so if y 'all need some

01:14:08.000 --> 01:14:11.659
creative ideas, get up Lerdy. I'm saying work

01:14:11.659 --> 01:14:14.300
out what y 'all work out and do your thing is

01:14:14.300 --> 01:14:16.479
always you can keep following the platform. And

01:14:16.479 --> 01:14:19.600
if you like the exclusive content, you can go

01:14:19.600 --> 01:14:23.149
to Apple and become a subscriber. because I do

01:14:23.149 --> 01:14:25.390
got exclusive content on there that y 'all gonna

01:14:25.390 --> 01:14:29.649
love, and the words, the knowledge, as you've

01:14:29.649 --> 01:14:32.649
heard that Lerdy has said, will help you out

01:14:32.649 --> 01:14:36.590
and benefit you tremendously. Thank y 'all for

01:14:36.590 --> 01:14:39.310
support, and as always, keep checking the social

01:14:39.310 --> 01:14:42.010
media, bank .underscoreradio .underscore show

01:14:42.010 --> 01:14:45.149
on Instagram, and bank .radioshow on Facebook.

01:14:46.109 --> 01:14:46.909
Appreciate you, Lerdy.