Entrepreneurship, Websites & Winning

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We're tuning in for another episode Bankedoutt

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radio show. I am your host, Andreas, and this

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is music and business talk. And I brought another

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entrepreneur via Zoom. We have Mr. Jason McKenzie

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of Boise Web. And I'm going to get into Jason's

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background real quick, which to me, he's more

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than a web developer. He does, I like to say

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from my own observation. Jason comes up with

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solutions. I don't think a lot of people actually

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talk about solutions and systems that people

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have to put into place. But he has Boise Web,

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of course, that focuses in on website development,

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but so much more. But Jason also has quite a

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few things going on where he also has small business,

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big visibility, which is another website. that,

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you know, it's more about the podcasting world,

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getting your small business out there. And as

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you know, I'm always highlighting people who

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can bring those resources to the community. So,

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Jason, thank you for coming on to the platform.

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Thank you. I appreciate you having me on the

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show. You know, it was a I'd love the fact that

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you reached out, you know, just from that was

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it like a thread poster? No Facebook posts. I've

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been doing a lot of things where I've been just

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expanding my horizon a lot with a lot of different

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guests. It was, you know, in when we did our

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episode, which I enjoyed by the way. So, you

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know, with that being on record that I did enjoy

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that, you know, let's talk about this real quick.

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How often do you get to be the guest? Because

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you have a platform as well. Yeah. So I am not

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the guest as often as I'm the host. And so it's

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getting to be fun to be able to do some of each

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and be the guest instead of the host on a show

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Yeah, so because you get to talk about it from

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your perspective and then you have both sides

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of the coin. So Let's backtrack a little bit

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Has your career or what you wanted to do always

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been in web development? Oh man, not even close

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Like it's kind of interesting when I was a little

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kid. I wanted to be a basketball star that was

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where i knew that's where i was going to go david

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robinson all -time favorite loved watching him

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play he was my guy like oh man i couldn't get

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enough with the admiral yep exactly yep i love

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it love it but but my dad kind of cued me in

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he's like jason your genes are not going to work.

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Like it's not happening. I'm not tall enough.

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I can't jump. I'm no spud web. I'm no bugsy bugs.

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So I was like, okay, I got to do something else.

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And what was interesting is I started programming

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computers about age 12. And so I got into that

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whole world really young. But then I moved to

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other areas and explored other things. And my

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dad, when I was about 14, said, hey, there's

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this new thing that's really happening. You should

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look into it. And I'm like, oh, whatever, dad.

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You're this old guy. You don't know anything.

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He's like, it's called websites. And he started

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explaining it to me. And I'm like, oh, that's

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interesting. Nah. And I moved on. And looking

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back, I'm like, man, I wish I'd have listened

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to that little that little nudge when I was 14,

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because I could have been in the space for all

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those additional years and had all that additional

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experience. But no, I actually was importing

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pearl jewelry out of the Philippines and selling

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it when I was in college. And I was like, man,

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I got to find a way to get in front of more people.

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And I was like, oh, a website, of course. And

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so then I went to figure out how to build a website.

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And even then, I wasn't planning to go into building

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websites, but I was studying marketing and that

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kind of led me on this Bounce like almost like

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when you're playing pinball and the balls bouncing

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all over That was my journey to end up playing

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in the website space. Oh, do you still remember

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the four P's of marketing? What's that the four

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P's of marketing? Do you still remember the four

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principles of marketing? Oh, absolutely. Absolutely.

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Yeah, you've got to have your price and you've

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got to have the promotion, which I, the more

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I get into it, the promotion, I think is where

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people lack the most. And so I don't know if

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you see that too, but I see that over and over

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and over where people they'll set up shop and

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they knew they know who they're trying to reach

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out to. They know what price they're going to

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charge. And then they just sit there and like,

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man, it's a tough economy. Nobody wants to do

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business with me. And I'm like, well, like nobody

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knows you exist. Yes. No. Yeah. I think, yeah.

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Like you said, you got the price, you got the

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promotion, the product and the course place.

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They figured out three of those, but then, you

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know, that's not talked about enough. And I always

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try to tell people, like, you know, when you

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learn about it. Like I used to tell people at

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the time like one if you have a degree in marketing

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or at least Understand marketing you're way ahead

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of a lot of other people because you understand

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like you said it's about getting your name out

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there and then marketing in You know advertisers

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people use the words interchangeably, you know

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for simplicity reasons we would just say marketing

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whatever It's changed over the decades it's not

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what it used to be this isn't like the I like

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using that reference you know the field of dreams

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you know just because you feel that they will

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come that doesn't work that way anymore um especially

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when it comes to with small businesses so let's

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jump into your transition so you're you're solving

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your own problem right with the website and putting

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yourself out there how does that uh First of

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all, look at you, it's an important jury. That

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is like from the Philippines. That is so like

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fascinating. Like, where did that come from?

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Well, it's kind of funny. So I had a buddy growing

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up and we were friends, you know, as kids and

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things. And then we kind of moved on in life,

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but I'd always had that entrepreneurial itch.

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So when I was younger, I'd done some other things.

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I don't lawn care, done some other businesses.

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And then he had gone out and done missionary

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work in the Philippines and he came back and

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we were talking one day and he's like, it's so

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crazy. Like the amount of poverty that's over

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there. And he's like, we have an opportunity.

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We can literally buy the jewelry from them and

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give them a good price. But the markup that happens

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between... the Philippines where the where the

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jewelry is made and America where it's being

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sold is absolutely ridiculous and and he's like

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we can do so much better so we started he had

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the connections over there and I had had a lot

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of business experience so we partnered up on

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that and started to bring in that jewelry which

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it was a win for everyone because our prices

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could be lower than all the normal stores and

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we were giving more money back to the people

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that were actually doing all the harvesting of

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the pearls and building jewelry and we were also

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making a good cut ourselves so it was one of

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those golden opportunities where all the stars

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aligned to have a business fall into your lap

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and make it work. So have you always done entrepreneurial

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type things like you said you did long care like

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where did that come from did you see that right

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with your dad and stuff or your family dynamic

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or were you the first one in your family to go

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down that path? looking back on back in into

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the family a little bit my grandfather was a

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farmer so he owned his own business his whole

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life and very much was running that, but it was

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also not like a massive corporation. It was more

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like the family farm and maybe a couple of helpers

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here and there. And then my father, he was teaching

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me a lot of these principles, but at the same

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time, he's always had a traditional job and worked

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in the corporate world. And fortunately, I had

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a very supportive mother who was okay with me

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breaking the mold and chasing my dreams. And

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so... I remember, I think my very first business

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endeavor, I couldn't have been any older than

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six, but I went in and probably used a stack

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of paper this thick and just folded paper airplanes

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for hours. And I don't know what I was thinking,

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but I was sure I was going to sell paper airplanes.

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And my dad came and bought the whole stack for

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a quarter. I remember a couple of days later,

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I'm walking around, I look in their closet and

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there's my pile of paper airplanes. And he shoved

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it in his closet. of them. Right, it gives you

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your first like you know sale and stuff like

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that and encouragement as well. Do you think

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that's talked about a lot in the entrepreneurial

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journey or how it's being presented to the masses

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like having a support system and even like emotional

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support? You know I think that the world is is

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becoming more I well let me rewind like 100 years

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ago It was much more common for people to just

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start a business because that was a lot more

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of the natural life. And you look even back further

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at history and you go into the 1700s, very much

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everyone was just doing something to survive.

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And so having a business... was just a natural

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part of life. Well, I'm going to be out there

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as a fur trapper. And that's how I'm going to

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make my money. I'm going to make my money as

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a farmer. I'm this. But then we had the Industrial

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Revolution that kind of pushed people into becoming

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employees and working for larger corporations.

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And now we're getting to this with the the information

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revolution where we have so much more information

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available, this idea has started to kind of rebirth

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that maybe there is more to having small businesses

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and entrepreneurship and it's becoming more in

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style again. But one of the pieces people miss

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out on is they'll be swinging the hammer working

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for someone and they look up one day and say,

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man, I don't like the way the company does A,

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B and C, I could do this better. but they don't

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have the all the base understanding because it

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wasn't the way that they were raised to be living

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in that entrepreneurial Spirit or maybe they

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were raised in it, but they were raised in that

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mindset of I have to do everything myself That's

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what the father's saying So he's out there working

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really hard all the time and they never learn

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that there's other ways of doing things So a

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lot of people myself included will get trapped

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building a business where you're actually stuck

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working too hard and not finding any success

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Well that you said it so let's pivot back to

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your chronological journey you're being successful

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with the business where, you know, you're getting

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items from Philippines and stuff, and you built

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your website to solve the issue. When did you

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transition and see the opportunity, like you

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said, recognizing the golden opportunity? Hold

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up, I built this website and I can start attracting

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clients or taking, you know what I'm saying,

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that stress off of them because everyone doesn't

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have the temperament even today's age with the

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new apps and people not understanding all the

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things you can do with a website because I like

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to say a website and a web developer are two

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different people website developer that's why

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I said web developer because I went to your stuff

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and that's more about the systems and anticipating

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systems as well but one site one website or web

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developer I worked with, at one point, I think

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I had over 72 pages on my website, but all of

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them were not published. Of course, there was

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a lot of backend stuff for different things because

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I had e -commerce on there. I had very interactive

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things that you could do with the users and stuff

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like that. So how was that transitioning? Like,

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what was that epiphany moment? Like, you know

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what, I can go into doing this. And like you

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said, it reflected back to when your dad told

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you when you was 14. Yeah. So for me, that moment

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actually happened before I finished building

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the jewelry website and I started to question

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like as a partnership we'd noticed that we were

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starting to drift in different directions and

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it And it was starting to feel like the natural

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time to kind of close that business down. But

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I had gotten all this education around how to

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build websites and the jewelry website was just

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about there. But then as I'm looking around,

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I had this buddy who was he was starting this

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other thing and had been going for a couple of

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years and I'm looking over here and I had to

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do an internship at one point. And so I went

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and talked to that company and I was doing some

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some financial work inside that company. But

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they're like, what about these website stuff?

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So I had just kind of these nudges that kept

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pushing me like I say that pinball getting bounced

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all over and and so I just kept having these

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experiences that were nudging me and nudging

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me and nudging me in that direction to get me

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down that path but it happened around the time

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I was ready to launch that jewelry site and I

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thought I was ready and I was like wait a second

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if if I needed this And these other businesses

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need it. And I'm studying marketing. And at the

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time, if you could get a website to be number

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one in the search results, you literally it was

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game over. You could have a gangbusters business

00:13:44.879 --> 00:13:48.059
just because someone would type in. If, for example,

00:13:48.059 --> 00:13:49.840
I'd gotten to the top of Pearl Jewelry, which

00:13:49.840 --> 00:13:52.100
I never did. But had I gotten to the top, someone

00:13:52.100 --> 00:13:54.720
type that in. We'd have been doing so much business

00:13:54.720 --> 00:13:56.759
that it would have been just game over. I could

00:13:56.759 --> 00:13:58.480
have sold the company for millions of dollars

00:13:58.480 --> 00:14:01.519
instantly, practically. And that was the environment

00:14:01.519 --> 00:14:05.129
back then. And so I thought, you know, the Internet's

00:14:05.129 --> 00:14:09.149
the future of promotion and advertising and marketing.

00:14:09.509 --> 00:14:12.029
I've got to be at the forefront because if I'm

00:14:12.029 --> 00:14:14.669
not out at the forefront, I'm back where it's

00:14:14.669 --> 00:14:16.690
going to be dying. And I certainly don't want

00:14:16.690 --> 00:14:18.809
to be the guy that's saying, hey, this used to

00:14:18.809 --> 00:14:20.870
work 20 years ago. You want to keep trying it?

00:14:21.049 --> 00:14:22.870
No, I want to be that guy that was on the edge

00:14:22.870 --> 00:14:24.730
saying, hey, let's move into what's going to

00:14:24.730 --> 00:14:26.970
work tomorrow so that we're ahead of all the

00:14:26.970 --> 00:14:29.590
competition. How was it attracting your first

00:14:29.590 --> 00:14:32.500
client? Was that a scary process for you? Was

00:14:32.500 --> 00:14:34.419
it a confidence builder when you finally landed

00:14:34.419 --> 00:14:36.460
the first client? Or did you get your first client

00:14:36.460 --> 00:14:40.779
based off of just talking? That's the amazing

00:14:40.779 --> 00:14:42.820
thing. And I think that so many people who are

00:14:42.820 --> 00:14:46.360
getting started with doing a business, I think

00:14:46.360 --> 00:14:50.399
they do it wrong. Because for me, I didn't go

00:14:50.399 --> 00:14:52.950
out and try and build everything up front. I

00:14:52.950 --> 00:14:55.070
said, hey, I'm really interested in doing this,

00:14:55.129 --> 00:14:56.629
and I'm exploring this, and I'm starting to do

00:14:56.629 --> 00:14:59.789
this. And I had some people around me, and because

00:14:59.789 --> 00:15:01.370
I was so excited about it, I just started talking

00:15:01.370 --> 00:15:04.169
about it with them. Before long, those people

00:15:04.169 --> 00:15:06.509
either were interested themselves or they knew

00:15:06.509 --> 00:15:10.929
someone who was interested. The first couple

00:15:10.929 --> 00:15:14.009
of customers actually trickled into me just from

00:15:14.009 --> 00:15:16.090
me being excited and talking about this cool

00:15:16.090 --> 00:15:18.370
thing and this cool opportunity and what I'm

00:15:18.370 --> 00:15:20.649
excited about in life. And I think that more

00:15:20.649 --> 00:15:24.269
people can utilize that core group. that core

00:15:24.269 --> 00:15:26.789
support group, that core friend group to talk

00:15:26.789 --> 00:15:28.990
about what they're excited about. I'm not saying

00:15:28.990 --> 00:15:30.669
go and hard sell your friends because that's

00:15:30.669 --> 00:15:33.190
not who I am at all. But just naturally talking

00:15:33.190 --> 00:15:35.350
about things and being excited about things is

00:15:35.350 --> 00:15:37.669
going to lead them to be excited for you and

00:15:37.669 --> 00:15:39.730
start telling others. And you'll get your first

00:15:39.730 --> 00:15:42.389
few customers that way. And that's a great way

00:15:42.389 --> 00:15:45.049
to start because it gives you that feedback you

00:15:45.049 --> 00:15:47.429
need early on. Is this a good idea? Is it a bad

00:15:47.429 --> 00:15:50.399
idea? Am I at kind of the right pricing? Am I

00:15:50.399 --> 00:15:52.259
the wrong pricing? And you can get some feedback

00:15:52.259 --> 00:15:55.120
really early before you invest tons of time and

00:15:55.120 --> 00:15:57.399
effort into something just to find out you did

00:15:57.399 --> 00:16:02.820
it wrong. Yes. So as you're doing it, what's

00:16:02.820 --> 00:16:06.000
the next bump or the next huge milestone that

00:16:06.000 --> 00:16:09.559
you're able to accomplish or roadblock that you're

00:16:09.559 --> 00:16:13.220
able to knock down? You know, it's interesting

00:16:13.220 --> 00:16:15.919
that there's been so many roadblocks and hurdles

00:16:15.919 --> 00:16:19.480
and issues, but The biggest ones that I've run

00:16:19.480 --> 00:16:22.379
into over and over and over, they actually don't

00:16:22.379 --> 00:16:25.340
exist in the outside world. They always exist

00:16:25.340 --> 00:16:28.220
inside my brain. And I'll give you an example.

00:16:28.500 --> 00:16:31.340
So when I first started my company, I was like,

00:16:31.539 --> 00:16:34.279
I'm going to, I'm going to set up this company.

00:16:34.419 --> 00:16:37.039
And my goal is to never have to have an employee.

00:16:37.740 --> 00:16:40.440
And I thought that having employees just would

00:16:40.440 --> 00:16:42.340
be terrible. I thought it was going to be negative.

00:16:42.440 --> 00:16:44.399
I'm like, I, I'm the lone wolf. I'm going to

00:16:44.399 --> 00:16:46.940
go out there. hunt it. I'm going to kill it.

00:16:46.940 --> 00:16:48.759
I'm going to bring it home. I'm going to be wildly

00:16:48.759 --> 00:16:51.179
successful and I don't need anyone. And that

00:16:51.179 --> 00:16:54.379
was a mindset issue that I had that held me back

00:16:54.379 --> 00:16:57.779
for years because I thought it had to be me.

00:16:57.779 --> 00:17:00.059
I thought I had to carry the whole load on my

00:17:00.059 --> 00:17:05.240
back. But what I didn't discover is until far

00:17:05.240 --> 00:17:07.759
later and I should have known it because I saw

00:17:07.759 --> 00:17:11.579
so many examples of it in life, but very rarely

00:17:11.579 --> 00:17:15.000
as if never does anyone ever succeed on their

00:17:15.000 --> 00:17:18.759
own. I'll give you an example. David Robinson,

00:17:19.059 --> 00:17:21.119
he still played on a basketball team. He may

00:17:21.119 --> 00:17:23.660
have been the best, but he was still on a team

00:17:23.660 --> 00:17:25.660
and there were still coaches and they still had

00:17:25.660 --> 00:17:28.220
systems in place and he had teammates and he

00:17:28.220 --> 00:17:29.940
wasn't carrying the ball the whole time. He's

00:17:29.940 --> 00:17:32.259
passing to other people. They're passing to him.

00:17:32.299 --> 00:17:34.700
They're working together and it wasn't they were

00:17:34.700 --> 00:17:36.940
all doing the same thing. You had a bunch of

00:17:36.940 --> 00:17:39.079
different positions and each of those positions

00:17:39.079 --> 00:17:41.539
was being filled. Basketball is just one. Football,

00:17:41.759 --> 00:17:44.369
baseball. Soccer even the people who are out

00:17:44.369 --> 00:17:46.410
there playing golf by themselves and it looks

00:17:46.410 --> 00:17:49.329
like they're on their own How many coaches and

00:17:49.329 --> 00:17:52.190
trainers and support staff and nutritionists

00:17:52.190 --> 00:17:54.769
and all these different people are behind that

00:17:54.769 --> 00:17:57.910
one? Solo guy that's golfing. How many people

00:17:57.910 --> 00:18:00.670
do they have behind them helping them forward

00:18:00.670 --> 00:18:03.569
and on top of that? How many fans do they have

00:18:03.569 --> 00:18:06.269
that are cheering them on? Keeping them going

00:18:06.269 --> 00:18:08.990
nobody succeed on their own. No one can do it

00:18:09.150 --> 00:18:11.809
No, you can't. I tell people all the time, first

00:18:11.809 --> 00:18:13.289
of all, you're a plateau in the business anyway

00:18:13.289 --> 00:18:15.029
because you ain't going to be able to build something

00:18:15.029 --> 00:18:17.809
of a massive scale because just scaling something

00:18:17.809 --> 00:18:20.650
alone requires other people and resources and

00:18:20.650 --> 00:18:26.130
infrastructure. So as you root, because from

00:18:26.130 --> 00:18:28.930
my understanding, you're walking your clients

00:18:28.930 --> 00:18:31.329
through this process of helping them come up

00:18:31.329 --> 00:18:35.289
with systems. What's been the one thing that

00:18:35.289 --> 00:18:38.180
you can see that's a repeat with a lot of clients

00:18:38.180 --> 00:18:41.000
not maybe not maybe every single one of them

00:18:41.000 --> 00:18:44.720
but it stands out to you as something okay this

00:18:44.720 --> 00:18:48.640
is what you know pigeonholes these small businesses

00:18:48.640 --> 00:18:51.920
from like really getting up there what they want

00:18:51.920 --> 00:18:56.900
to accomplish financially yeah so i've i've actually

00:18:56.900 --> 00:19:00.500
gotten to the point where i'm now coaching people

00:19:00.500 --> 00:19:02.619
a little bit and giving tips and tricks and i've

00:19:03.160 --> 00:19:06.119
talked with and helped probably a couple hundred

00:19:06.119 --> 00:19:08.460
business owners at this point. So it's not something

00:19:08.460 --> 00:19:12.119
new for me to do. And it's more of I just can't

00:19:12.119 --> 00:19:14.700
help myself. I'm like, hey, I see you're doing

00:19:14.700 --> 00:19:17.640
this. Let's move you. And have you considered

00:19:17.640 --> 00:19:20.279
this or have you thought about this? And what

00:19:20.279 --> 00:19:24.160
I see over and over is that people will have

00:19:24.160 --> 00:19:26.900
some sort of limiting belief. So just the other

00:19:26.900 --> 00:19:29.980
day I was I was in a meeting with someone who's

00:19:29.980 --> 00:19:33.359
trying to step out and they've been trying to

00:19:33.359 --> 00:19:36.079
step into this role for a really long time and

00:19:36.079 --> 00:19:39.279
they just keep hitting this this wall. It's like

00:19:39.279 --> 00:19:41.819
a brick wall that stops them. And I said, Hey,

00:19:42.200 --> 00:19:45.049
I see what you're doing. Let's shift your mindset

00:19:45.049 --> 00:19:48.049
just a little bit on how you're going to approach

00:19:48.049 --> 00:19:51.029
this. And instead of going at it the way you've

00:19:51.029 --> 00:19:53.910
been going at it for years, what if you utilize

00:19:53.910 --> 00:19:56.049
some of these new tools that are available? What

00:19:56.049 --> 00:19:58.750
if you were to utilize YouTube instead of hating

00:19:58.750 --> 00:20:01.089
on it? What if you were to build connections

00:20:01.089 --> 00:20:04.390
with people via Facebook instead of holding yourself

00:20:04.390 --> 00:20:06.130
up and saying, I'm better than everyone else

00:20:06.130 --> 00:20:08.230
because I'm not wasting my time on social media.

00:20:09.289 --> 00:20:11.970
What if you use these tools instead of hating

00:20:11.970 --> 00:20:14.309
on the tools? What would that get you? Because

00:20:14.309 --> 00:20:17.210
right now, this person can't even get past the

00:20:17.210 --> 00:20:20.509
brick wall because their mindset is holding them

00:20:20.509 --> 00:20:23.089
back. But if instead of saying that all these

00:20:23.089 --> 00:20:25.630
tools are evil, they said, how can I use these

00:20:25.630 --> 00:20:28.190
tools to better my goals and further my goals?

00:20:28.549 --> 00:20:30.690
So that mindset shift, that's what I see hold

00:20:30.690 --> 00:20:34.609
business owners back so often is they're so ingrained

00:20:34.609 --> 00:20:37.950
in their way of thinking. that they don't even

00:20:37.950 --> 00:20:40.390
realize that they literally have blinders on

00:20:40.390 --> 00:20:43.250
that keep them from seeing anything except for

00:20:43.250 --> 00:20:45.730
what they're expecting to see. Well, you know,

00:20:45.829 --> 00:20:48.369
I think if you're looking at everything from

00:20:48.369 --> 00:20:50.349
a whole from what I've been able to observe,

00:20:50.849 --> 00:20:52.990
they're taught that, though, like people like,

00:20:53.089 --> 00:20:54.589
oh, no, you got to put on blinders on. You just

00:20:54.589 --> 00:20:58.130
got to go full string, full steam ahead. But

00:20:58.130 --> 00:21:00.049
I think, like you say, that handicaps people

00:21:00.049 --> 00:21:03.349
because then you're talking to them and it's

00:21:03.349 --> 00:21:06.130
like. I'm sure you probably, you come across

00:21:06.130 --> 00:21:11.849
as a person who probably has this talent. It

00:21:11.849 --> 00:21:13.869
probably takes you maybe five, 10 minutes at

00:21:13.869 --> 00:21:16.569
the max to assess someone's business, right?

00:21:16.609 --> 00:21:18.670
If you're just asking them questions, you can

00:21:18.670 --> 00:21:20.950
see where they've been and where they're supposed

00:21:20.950 --> 00:21:26.410
to go. Or you can see like holes in the business.

00:21:27.849 --> 00:21:30.049
And that's like you say, that comes through experience

00:21:30.049 --> 00:21:32.250
and that comes through working with a vast number

00:21:32.250 --> 00:21:35.609
of industries. because you get to see it from

00:21:35.609 --> 00:21:37.730
a business perspective, all different things.

00:21:39.250 --> 00:21:43.170
When you assess someone's business, let's just

00:21:43.170 --> 00:21:45.049
say you're just doing it from, you know, just

00:21:45.049 --> 00:21:46.950
from a standpoint, you're just being helpful.

00:21:48.170 --> 00:21:52.849
Do they receive the information the same? Like,

00:21:52.950 --> 00:21:55.069
are they willing to accept, okay, these are my

00:21:55.069 --> 00:21:57.109
flaws, I can fix them, I can get him to help

00:21:57.109 --> 00:22:00.660
me fix these, or they're adamant about... Well,

00:22:00.680 --> 00:22:02.720
I created this. This is my business. This is

00:22:02.720 --> 00:22:05.420
my baby. Don't be talking about my baby and all

00:22:05.420 --> 00:22:09.759
that stuff. Oh, man. You know, I think that the

00:22:09.759 --> 00:22:13.680
answer to that depends more on how I present

00:22:13.680 --> 00:22:18.299
than on whether I present. So if I come in and

00:22:18.299 --> 00:22:20.400
I'm talking down to someone and I'm like, oh,

00:22:20.420 --> 00:22:22.160
yeah, I can see exactly what you're doing wrong.

00:22:22.259 --> 00:22:24.400
You're an idiot. Nobody would ever do business

00:22:24.400 --> 00:22:26.440
this way. I can't believe you survived this long.

00:22:26.700 --> 00:22:29.420
Like anyone's going to put their guard up. But

00:22:29.420 --> 00:22:32.240
if I come out and I say, wow, it's pretty incredible

00:22:32.240 --> 00:22:34.160
what you've already accomplished. You know, I

00:22:34.160 --> 00:22:38.259
was curious. Do you know why you do this one

00:22:38.259 --> 00:22:41.059
thing this way and just let them explain why

00:22:41.059 --> 00:22:44.700
they do that and let them talk through it? More

00:22:44.700 --> 00:22:48.079
often than not, they discover. that there is

00:22:48.079 --> 00:22:50.559
another alternative without me ever having to

00:22:50.559 --> 00:22:53.259
put my finger in that pain point and really poke

00:22:53.259 --> 00:22:57.160
in a painful way, they can almost self -discover

00:22:57.160 --> 00:22:59.279
just by asking a few of the right questions.

00:22:59.519 --> 00:23:01.920
And then people are always, not always, actually,

00:23:01.940 --> 00:23:03.859
I've had a couple of recently that were like,

00:23:03.920 --> 00:23:06.240
hmm, well, I'm not willing to change, and that's

00:23:06.240 --> 00:23:09.099
fine. But most of the time, I should say, people,

00:23:09.400 --> 00:23:11.279
once they discover that, it's almost like that

00:23:11.279 --> 00:23:13.180
light bulb moment, and you can almost see their

00:23:13.180 --> 00:23:16.400
eyes open up. They're like, whoa. wait a minute

00:23:16.400 --> 00:23:18.779
and then they have this idea and then they start

00:23:18.779 --> 00:23:20.799
chasing it on their own and you never have to

00:23:20.799 --> 00:23:22.980
tell them that there's a better way because they

00:23:22.980 --> 00:23:26.380
discover it. Do you have like a story that you

00:23:26.380 --> 00:23:28.880
normally are able to tell people like I guess

00:23:28.880 --> 00:23:30.839
your biggest success story with working with

00:23:30.839 --> 00:23:33.400
a client and what you was able to do for them

00:23:33.400 --> 00:23:38.740
whether it be like financial mindset they got

00:23:38.740 --> 00:23:41.240
back time you know because I tell like a lot

00:23:41.240 --> 00:23:43.500
of people, let's say when it comes to marketing

00:23:43.500 --> 00:23:45.099
and stuff and like, you know, content creation

00:23:45.099 --> 00:23:46.480
and all that, right? When we were talking about

00:23:46.480 --> 00:23:50.680
in my interview with you and I tell people, look,

00:23:50.880 --> 00:23:51.779
at the end of the day, you're going to get back

00:23:51.779 --> 00:23:54.039
your time. We are can't, you know what I'm saying?

00:23:54.759 --> 00:23:56.500
We can't do everything. We're not supposed to

00:23:56.500 --> 00:24:00.079
do everything. So why put yourself in this position,

00:24:00.079 --> 00:24:04.140
especially if you're not creative? And with me,

00:24:04.339 --> 00:24:07.599
I'm extremely creative, but I'm always keeping

00:24:07.599 --> 00:24:10.359
the customer in mind though. whoever the customer

00:24:10.359 --> 00:24:12.299
is in mind and who they're trying to go after.

00:24:13.420 --> 00:24:15.819
And I use that to fuel the creativity and be

00:24:15.819 --> 00:24:17.259
like, okay, let's do this, do this, blah, blah,

00:24:17.299 --> 00:24:18.759
blah. And at the end of the day, that's what

00:24:18.759 --> 00:24:20.539
I'm selling. I'm going to give you back your

00:24:20.539 --> 00:24:23.940
time. You won't have to worry about, that's the

00:24:23.940 --> 00:24:27.259
solution I'm bringing to you. How has your experience

00:24:27.259 --> 00:24:31.970
been with all that? I've got two very different

00:24:31.970 --> 00:24:34.970
success stories. One, I started working with

00:24:34.970 --> 00:24:37.589
this company and it was a bigger company than

00:24:37.589 --> 00:24:40.509
your mom and pop size shop. But at the time I

00:24:40.509 --> 00:24:44.529
was helping them to a large degree with a lot

00:24:44.529 --> 00:24:47.490
of their e -commerce presence and some of the

00:24:47.490 --> 00:24:50.990
pricing structures and a number of things like

00:24:50.990 --> 00:24:52.309
that. And we just started working on it. And

00:24:52.309 --> 00:24:55.009
then we started doing SEO, which when I talked

00:24:55.009 --> 00:24:58.099
earlier, I mentioned how I said if you could

00:24:58.099 --> 00:25:00.839
get to be number one and SEO, search engine optimization

00:25:00.839 --> 00:25:02.960
is how you do that. And I actually have written

00:25:02.960 --> 00:25:05.819
an entire book for small business owners, what

00:25:05.819 --> 00:25:08.359
they can do. Anyway, we were trying to rank this

00:25:08.359 --> 00:25:12.720
website nationally. And one of the biggest companies

00:25:12.720 --> 00:25:16.359
in America, and I can't give too many details

00:25:16.359 --> 00:25:18.420
because of the situation, but one of the biggest

00:25:18.420 --> 00:25:21.539
companies in America came to them and said, hey,

00:25:22.099 --> 00:25:26.779
we want you to work with us. And this company

00:25:26.779 --> 00:25:32.019
is looking around like, what? Us? And they're

00:25:32.019 --> 00:25:35.680
like, sure, let's do it. And it was a very lucrative

00:25:35.680 --> 00:25:40.480
contract and it had a lot of zeros in their initial

00:25:40.480 --> 00:25:43.180
number and it got better over time. But they

00:25:43.180 --> 00:25:46.079
asked that big company, why did you come to us?

00:25:46.680 --> 00:25:50.720
And they said, you have the two things that I

00:25:50.720 --> 00:25:53.180
remember them saying, you have the best web presence

00:25:53.180 --> 00:25:56.930
and your website is very professional. So we

00:25:56.930 --> 00:26:00.009
know if you're willing to invest that much into

00:26:00.009 --> 00:26:03.049
those two things that you're most likely going

00:26:03.049 --> 00:26:05.650
to be there in a way that we need you. And so

00:26:05.650 --> 00:26:09.009
that was their two deciding factors that I was

00:26:09.009 --> 00:26:11.940
told is their web presence was amazing and their

00:26:11.940 --> 00:26:14.299
website really looked professional. And that

00:26:14.299 --> 00:26:16.980
meant a lot to this big company. And they were

00:26:16.980 --> 00:26:18.980
willing to come down and work with a small company

00:26:18.980 --> 00:26:22.819
because they put that effort out there. To me,

00:26:22.819 --> 00:26:25.339
that was a huge success story because we've got

00:26:25.339 --> 00:26:28.059
my company's name down at the bottom that we

00:26:28.059 --> 00:26:31.599
built that website. Now on the other extreme

00:26:31.599 --> 00:26:34.900
side of the spectrum, we had this guy come to

00:26:34.900 --> 00:26:39.759
us and he said, I need a website. i'm just starting

00:26:39.759 --> 00:26:42.640
out and i really want to rank number one and

00:26:42.640 --> 00:26:45.039
take over the whole market and the whole area

00:26:45.039 --> 00:26:50.000
and he was a home inspector and i and i said

00:26:50.000 --> 00:26:52.980
you know we could do that for you it'll cost

00:26:52.980 --> 00:26:57.119
you a fair chunk of money but the big success

00:26:57.119 --> 00:26:59.819
was we had a conversation and by the end of the

00:26:59.819 --> 00:27:03.259
conversation We had convinced him not to do business

00:27:03.259 --> 00:27:06.180
with us because it wasn't in his best interest.

00:27:06.440 --> 00:27:08.980
He was just starting out. He didn't have a big

00:27:08.980 --> 00:27:13.680
budget. And I said, you know, 90 % of home inspections

00:27:13.680 --> 00:27:16.299
don't come from the Internet. And is that right?

00:27:16.400 --> 00:27:18.480
Oh, yeah, that's right. How do they come? Well,

00:27:18.480 --> 00:27:20.960
they come from real estate agents. And so we

00:27:20.960 --> 00:27:23.079
talked about what if you took all that money

00:27:23.079 --> 00:27:25.039
that you were planning to spend on my company

00:27:25.039 --> 00:27:29.279
and instead you put together the best the best

00:27:29.279 --> 00:27:32.180
program to get in touch with and build relationships

00:27:32.180 --> 00:27:34.200
with real estate agents, which one would give

00:27:34.200 --> 00:27:36.619
you a better return on investment? And he's like,

00:27:36.619 --> 00:27:39.380
well, of course it's gonna be spending that money

00:27:39.380 --> 00:27:43.180
over here. And so we were able to find a place

00:27:43.180 --> 00:27:47.019
where our service wasn't a fit and send someone

00:27:47.019 --> 00:27:49.019
to do something that would really help them.

00:27:49.220 --> 00:27:52.160
And so for me, that was a massive success because

00:27:52.160 --> 00:27:55.119
had I taken their money, I would have given him

00:27:55.119 --> 00:27:58.789
something he didn't need. At his core, he knew

00:27:58.789 --> 00:28:00.609
he didn't need it. He just needed pushed in the

00:28:00.609 --> 00:28:03.329
right direction. He's going to do far better

00:28:03.329 --> 00:28:06.170
because he went the right direction. And he's

00:28:06.170 --> 00:28:08.869
now going to sing our praises as well, because

00:28:08.869 --> 00:28:11.210
we didn't just take money when we could. We were

00:28:11.210 --> 00:28:13.309
truly looking out for how can we help our, how

00:28:13.309 --> 00:28:15.190
can we help our fellow men? How can we help our

00:28:15.190 --> 00:28:17.609
friends? How can we help our community? I think

00:28:17.609 --> 00:28:19.569
there's one thing that's very overlooked while

00:28:19.569 --> 00:28:22.089
we're talking about sales sales sales and wanting

00:28:22.089 --> 00:28:24.069
to get money and cash flow into your business.

00:28:24.210 --> 00:28:26.230
And then talk about the integrity part of that.

00:28:26.840 --> 00:28:29.299
in which I love the fact that you did that, because

00:28:29.299 --> 00:28:30.900
I've done stuff like that as well. I'm like,

00:28:30.940 --> 00:28:33.660
look, I'm not going to be able to help someone,

00:28:33.940 --> 00:28:36.019
especially like you said. You know what you can

00:28:36.019 --> 00:28:38.079
do for that business. You know what it takes

00:28:38.079 --> 00:28:39.880
to really push, because you know your numbers,

00:28:40.019 --> 00:28:42.539
right? And I tell people like marketing all the

00:28:42.539 --> 00:28:44.380
time, I'm like, look, you're going to be spending

00:28:44.380 --> 00:28:46.839
some money when it comes, especially when you

00:28:46.839 --> 00:28:48.980
say it like you're trying to be number one. I

00:28:48.980 --> 00:28:52.009
remember years ago. when I used to do a lot of

00:28:52.009 --> 00:28:55.269
promotional services for artists, but then the

00:28:55.269 --> 00:28:58.069
labels, independent labels would hit me up. And

00:28:58.069 --> 00:28:59.690
they're like, look, I got this artist I believe

00:28:59.690 --> 00:29:02.089
in, blah, blah, blah. For one instance, this

00:29:02.089 --> 00:29:04.029
guy's like, no, hey, I want to take over Atlanta

00:29:04.029 --> 00:29:06.849
area. I was like, OK, do you not understand that,

00:29:06.970 --> 00:29:09.109
first of all, that he was in Columbus? I was

00:29:09.109 --> 00:29:11.569
like, I put together a proposal. Look, I could

00:29:11.569 --> 00:29:14.890
do this cheaper than a lot of other people because

00:29:14.890 --> 00:29:17.029
I have the experience and I know when it's working.

00:29:17.150 --> 00:29:19.529
I've done it in the past. So I have different

00:29:19.529 --> 00:29:22.490
things that I can implore that's going to work

00:29:22.490 --> 00:29:25.309
But you're you're talking about an unknown artist

00:29:25.309 --> 00:29:30.329
being known in a community in a city That already

00:29:30.329 --> 00:29:34.029
has major label artists there as well and independents.

00:29:34.029 --> 00:29:37.089
So you're competing with both And if you don't

00:29:37.089 --> 00:29:41.089
have the funnest to do that It's not gonna work

00:29:41.089 --> 00:29:44.470
out done a proposal isn't a half it was a four

00:29:44.470 --> 00:29:48.000
or five high figure range and he was like Man,

00:29:48.000 --> 00:29:50.099
it's gonna cost, yeah. And I was like, that's

00:29:50.099 --> 00:29:52.640
my rate. Everyone else is gonna be even more.

00:29:53.440 --> 00:29:56.299
So it's like, you said you wanna take over. This

00:29:56.299 --> 00:29:58.200
is what that looks like. You don't understand

00:29:58.200 --> 00:30:03.839
those words. Those words alone are very ambitious.

00:30:04.859 --> 00:30:07.240
Once you just start trying to establish yourself

00:30:07.240 --> 00:30:09.559
first and prove, you know what I'm saying, like

00:30:09.559 --> 00:30:13.339
a proof of concept, then you gradually add to

00:30:13.339 --> 00:30:15.460
that. And I think that's where, you know, sometimes,

00:30:15.740 --> 00:30:18.440
people don't break down their really big goals

00:30:18.440 --> 00:30:21.259
into smaller ones to like, you know, help them

00:30:21.259 --> 00:30:24.900
get along to that big goal. Yep. And they have

00:30:24.900 --> 00:30:28.359
like a, you know, a different reality that they

00:30:28.359 --> 00:30:33.160
see versus what the reality is. What's been some

00:30:33.160 --> 00:30:36.700
of your, you know, challenging moments in your

00:30:36.700 --> 00:30:40.339
business and how were you able to overcome them?

00:30:40.859 --> 00:30:43.440
You know, I think my biggest challenging moment

00:30:44.250 --> 00:30:49.569
built up over the course of a few years and it

00:30:49.569 --> 00:30:53.009
just kind of festered and all of a sudden it

00:30:53.009 --> 00:30:58.190
just was there. And the issue was I was working

00:30:58.190 --> 00:31:01.170
super hard when I first got started and I had

00:31:01.170 --> 00:31:04.309
a ton of limiting beliefs. By this time I'd overcome

00:31:04.309 --> 00:31:06.609
that idea of not having employees and I had a

00:31:06.609 --> 00:31:09.250
couple of employees but I still didn't understand

00:31:09.250 --> 00:31:12.069
how it should work. And so I got to the point

00:31:12.200 --> 00:31:16.140
where I was kind of needing a vacation. And so

00:31:16.140 --> 00:31:18.619
I told my customers, I said, hey, I'm going to

00:31:18.619 --> 00:31:21.880
be gone for one week, no cell phone service,

00:31:22.200 --> 00:31:26.220
no internet, no Jason. And I had people looking

00:31:26.220 --> 00:31:29.140
at me and one in particular, they said, what

00:31:29.140 --> 00:31:33.039
if something goes wrong? I was like, I have employees,

00:31:33.279 --> 00:31:34.980
they can take care of you. And they said, no,

00:31:35.119 --> 00:31:44.140
we need you. man what a punch in the gut it doesn't

00:31:44.140 --> 00:31:46.420
get any worse than that and in that moment i

00:31:46.420 --> 00:31:49.140
remember looking at them and there were several

00:31:49.140 --> 00:31:52.779
thoughts going through my head but i thought

00:31:52.779 --> 00:31:56.880
i'm gonna have to fire you and but what i really

00:31:56.880 --> 00:31:59.799
needed to realize was it wasn't my customer's

00:31:59.799 --> 00:32:03.359
fault It was my fault. I built the business that

00:32:03.359 --> 00:32:06.819
way. I was the reason that I couldn't go on vacation.

00:32:06.880 --> 00:32:09.920
It wasn't them. They didn't really need me. I

00:32:09.920 --> 00:32:11.859
just made the business set up in such a way that

00:32:11.859 --> 00:32:14.420
they thought they needed me. And so it took me

00:32:14.420 --> 00:32:18.640
a long time to unpack all of that and realize

00:32:18.640 --> 00:32:21.980
it's not them. It's not my employees. It was

00:32:21.980 --> 00:32:24.220
me. I approached it the wrong way. And I had

00:32:24.220 --> 00:32:27.880
to retool and figure out, okay, how does a person

00:32:27.880 --> 00:32:30.440
build a business? that doesn't rely on them.

00:32:30.519 --> 00:32:33.900
How do I set things up so that everyone can be

00:32:33.900 --> 00:32:36.480
successful and it's not just this machine and

00:32:36.480 --> 00:32:38.619
I'm the central cog and I'm holding everything

00:32:38.619 --> 00:32:41.519
together with sheer force and grit? And that

00:32:41.519 --> 00:32:44.240
took me a few years to figure out. Yeah, they

00:32:44.240 --> 00:32:48.119
want to start delegating and passing on responsibilities

00:32:48.119 --> 00:32:49.900
and letting people take ownership in it too.

00:32:49.940 --> 00:32:52.519
That's why I discovered at one point when I was

00:32:52.519 --> 00:32:54.859
helping with a counseling business, oh yeah,

00:32:54.980 --> 00:32:58.240
what 22 people on payroll? Yeah. And I was like,

00:32:58.619 --> 00:33:01.200
That's a lot. You got to start managing folks.

00:33:02.259 --> 00:33:05.380
But I knew from day one that I, from an administrative

00:33:05.380 --> 00:33:07.900
standpoint, in doing a lot of the admin work,

00:33:07.900 --> 00:33:10.160
and then also operations, marketing, all that

00:33:10.160 --> 00:33:14.420
stuff, I wanted to put people in place. So they

00:33:14.420 --> 00:33:18.440
wouldn't have to call me. And clients, new ones

00:33:18.440 --> 00:33:20.259
coming in, didn't even know who I was. I loved

00:33:20.259 --> 00:33:22.980
it. I loved it. I loved it. I loved it. Because

00:33:22.980 --> 00:33:27.819
then I get, as a owner, a partner in that business,

00:33:28.079 --> 00:33:32.640
I got to go in to the location observe to make

00:33:32.640 --> 00:33:35.160
sure everything was being followed as far as

00:33:35.160 --> 00:33:37.519
procedures and policies and stuff and I got to

00:33:37.519 --> 00:33:40.279
witness my own eyes and listen with my own ears

00:33:40.279 --> 00:33:43.960
and how they took care of the clients and I was

00:33:43.960 --> 00:33:46.480
like yay they're doing right or okay this is

00:33:46.480 --> 00:33:48.559
what we need to tweak you know and go over some

00:33:48.559 --> 00:33:50.740
you know retrain and stuff like that or whatever

00:33:50.740 --> 00:33:54.140
so I definitely get that so you're you're doing

00:33:54.140 --> 00:33:55.819
this you're getting successful you're having

00:33:55.819 --> 00:34:00.089
a success When is it transfer a transfer over

00:34:00.089 --> 00:34:02.069
to one you just mentioned you wrote a book which

00:34:02.069 --> 00:34:04.529
I didn't know about which is great I think is

00:34:04.529 --> 00:34:08.730
a great resource to you built a platform and

00:34:08.730 --> 00:34:14.210
podcast to where people can go when I see I've

00:34:14.210 --> 00:34:20.230
seen the website where the Small business big

00:34:20.230 --> 00:34:22.949
visibility where you have a I guess those are

00:34:22.949 --> 00:34:25.570
clips that are on there And then people can go

00:34:25.570 --> 00:34:28.659
watch the actual YouTube channel And there's

00:34:28.659 --> 00:34:30.559
a lot of information and a lot of gems there,

00:34:30.559 --> 00:34:34.019
too, that people can pull from. So, one, why

00:34:34.019 --> 00:34:37.480
even go in that area? Because, you know, podcasting

00:34:37.480 --> 00:34:41.280
what it is today seems like, excuse me, it's

00:34:41.280 --> 00:34:44.099
oversaturated and all that stuff. I don't believe

00:34:44.099 --> 00:34:46.300
that. But, you know, that's what the regular

00:34:46.300 --> 00:34:49.260
consumers believe. Because I go on active numbers.

00:34:49.940 --> 00:34:52.780
But then, two, building a platform because it's

00:34:52.780 --> 00:34:55.380
different. You know, what's the problem that

00:34:55.380 --> 00:34:57.389
you're solving there? you have to figure out

00:34:57.389 --> 00:35:00.130
the why the why even go in that direction and

00:35:00.130 --> 00:35:02.590
then what solution were you bringing to the world

00:35:02.590 --> 00:35:05.250
you know podcasting or the audience that you're

00:35:05.250 --> 00:35:09.150
going after yeah so great questions so yeah i

00:35:09.150 --> 00:35:11.230
i did start the small business big visibility

00:35:11.230 --> 00:35:16.150
podcast because i realized there's depending

00:35:16.150 --> 00:35:19.389
on the numbers 20 30 million businesses in america

00:35:19.389 --> 00:35:23.349
at any given time and and the big majority of

00:35:23.349 --> 00:35:26.119
those are all these little guys It's not the

00:35:26.119 --> 00:35:27.960
massive corporations. There's only a few massive

00:35:27.960 --> 00:35:32.659
corporations. Most, most, most businesses is

00:35:32.659 --> 00:35:36.179
one employee, maybe two, just a handful. And

00:35:36.179 --> 00:35:39.800
there's massive turnover. Someone starts up a

00:35:39.800 --> 00:35:43.219
company and within a year it fails. Why is it

00:35:43.219 --> 00:35:49.099
failing? And I kind of mentioned the why at the

00:35:49.099 --> 00:35:51.659
start of the show. And it's because what's in

00:35:51.659 --> 00:35:55.000
the business owner's brain is what causes them

00:35:55.000 --> 00:35:58.440
to fail. I've discovered most of the time someone

00:35:58.440 --> 00:36:01.300
gives up emotionally before the business starts

00:36:01.300 --> 00:36:04.539
to fail physically. They may have some rough

00:36:04.539 --> 00:36:06.860
problems and then they don't know how to solve

00:36:06.860 --> 00:36:09.599
it. And then they're like, oh, and they emotionally

00:36:09.599 --> 00:36:11.980
start to check out. And when that happens, things

00:36:11.980 --> 00:36:15.139
just keep crumbling. And then they're just grabbing

00:36:15.139 --> 00:36:17.719
and holding on until they're like, okay, I'm

00:36:17.719 --> 00:36:22.139
done. And so if a business owner even if they're

00:36:22.139 --> 00:36:24.139
a startup or if they've been running for a while,

00:36:24.179 --> 00:36:26.579
but they're not getting. the kind of success

00:36:26.579 --> 00:36:28.940
they were looking for, most of the time they

00:36:28.940 --> 00:36:31.900
need to change the way they think. And so I started

00:36:31.900 --> 00:36:34.639
a podcast where I'm podcasting five days a week,

00:36:34.639 --> 00:36:37.199
Monday through Friday. And if I have a guest

00:36:37.199 --> 00:36:40.440
on, we have the guest be able to give their experiences

00:36:40.440 --> 00:36:42.900
and tell their stories because that's inspirational

00:36:42.900 --> 00:36:45.400
for other entrepreneurs because entrepreneurs

00:36:45.400 --> 00:36:48.719
often feel alone and lonely when they're solving

00:36:48.719 --> 00:36:51.119
these problems over and over and over. And so

00:36:51.119 --> 00:36:53.340
to hear other people tell their story and be

00:36:53.340 --> 00:36:56.489
inspired by it and get new ideas is amazing.

00:36:56.769 --> 00:36:59.250
But on the days I don't have a guest, I'm sharing

00:36:59.250 --> 00:37:02.929
little five minute nuggets of what if you think

00:37:02.929 --> 00:37:05.190
about this one thing a little bit differently.

00:37:05.550 --> 00:37:07.829
So it's not that I'm trying to change the way

00:37:07.829 --> 00:37:10.090
you see everything. But if you just listen for

00:37:10.090 --> 00:37:13.010
five minutes and you get that Oh, whoa, what

00:37:13.010 --> 00:37:16.190
if I do see running promotions this way. What

00:37:16.190 --> 00:37:19.349
if I see coupons this new way? What if I see

00:37:19.349 --> 00:37:21.730
how to set goals in a new way? What if I see

00:37:21.730 --> 00:37:24.090
how to delegate in a new way? And over the course

00:37:24.090 --> 00:37:27.050
of a year, you listen for five minutes a day

00:37:27.050 --> 00:37:29.289
and start picking up these nuggets, you're going

00:37:29.289 --> 00:37:31.730
to naturally start making changes in the way

00:37:31.730 --> 00:37:33.869
you think, the way you talk, the way you believe,

00:37:34.190 --> 00:37:36.349
the way you act, and your business is going to

00:37:36.349 --> 00:37:38.710
start shifting as well. So I thought it would

00:37:38.710 --> 00:37:41.760
be really cool. And I've been told, oh, podcasting,

00:37:41.920 --> 00:37:44.019
it has to be 30 plus minutes. You don't do a

00:37:44.019 --> 00:37:46.000
short one. It doesn't work that way. Nobody does

00:37:46.000 --> 00:37:47.480
it. And I thought, oh, if no one does it, that

00:37:47.480 --> 00:37:52.019
means I should. I love it. I love that mindset.

00:37:53.039 --> 00:37:55.920
And so I came in with this idea of if I can just

00:37:55.920 --> 00:37:58.519
take a couple of moments from someone's day and

00:37:58.519 --> 00:38:01.719
start shifting for them and give them that thing,

00:38:02.139 --> 00:38:05.070
I'm going to save so many business owners. felt

00:38:05.070 --> 00:38:08.050
some from the pain I experienced to get where

00:38:08.050 --> 00:38:10.909
I am today. And I want to help. My goal is to

00:38:10.909 --> 00:38:13.369
help a million small business owners to be able

00:38:13.369 --> 00:38:16.050
to shift in a positive direction so they have

00:38:16.050 --> 00:38:19.210
more time, more money, more freedom to really

00:38:19.210 --> 00:38:20.989
fulfill what they're supposed to do in life.

00:38:20.989 --> 00:38:23.829
Because if you're just grinding 20 hours a day

00:38:23.829 --> 00:38:27.250
just barely to keep alive, that's not really

00:38:27.250 --> 00:38:29.130
what you're here for. I think there's a lot more

00:38:29.130 --> 00:38:31.250
than that. But it comes down to learning new

00:38:31.250 --> 00:38:33.690
things and applying them to be able to find that

00:38:33.690 --> 00:38:36.190
success. No, I love it. And I love that your

00:38:36.190 --> 00:38:38.110
mission is so bigger than you. You know, a lot

00:38:38.110 --> 00:38:40.429
of people make it about them and yours is purpose

00:38:40.429 --> 00:38:42.610
-driven. You know what I'm saying? For a community.

00:38:43.610 --> 00:38:46.090
And then that you're using podcasting as a vehicle

00:38:46.090 --> 00:38:47.449
to scale that. You're talking about you want

00:38:47.449 --> 00:38:48.949
to touch a million business with us. Well, you

00:38:48.949 --> 00:38:51.889
can do it through podcasting. You said, you mentioned

00:38:51.889 --> 00:38:54.949
five days a week. Ooh, that's a lot. Especially

00:38:54.949 --> 00:38:57.889
when it comes to content. How are you constantly

00:38:57.889 --> 00:39:00.050
coming up with, like, you know, the content?

00:39:01.170 --> 00:39:03.329
You're doing a lot of solo episodes, I imagine.

00:39:03.449 --> 00:39:04.889
And then, of course, you say you bring on the

00:39:04.889 --> 00:39:07.949
occasional guests. So how are you, one, staying

00:39:07.949 --> 00:39:09.829
motivated? I understand, you know what I'm saying,

00:39:09.909 --> 00:39:11.969
you have the ultimate goal, but that in itself,

00:39:12.010 --> 00:39:13.889
you're in the trenches of doing that. You know,

00:39:13.889 --> 00:39:15.409
you got to come up with content and then you

00:39:15.409 --> 00:39:17.309
got to promote that content and put it out there

00:39:17.309 --> 00:39:20.210
and show the value in it. How you staying motivated?

00:39:20.269 --> 00:39:22.010
And then also, where are you pulling all the

00:39:22.010 --> 00:39:24.730
content from? You know, it's amazing. When I

00:39:24.730 --> 00:39:27.809
first started, I knew I wasn't going to quit.

00:39:28.010 --> 00:39:30.309
I said, I am going to do this every day for a

00:39:30.309 --> 00:39:33.710
year. at minimum that there's non -negotiable

00:39:33.710 --> 00:39:35.550
it doesn't matter how I feel that day it doesn't

00:39:35.550 --> 00:39:37.650
matter what it doesn't matter if I do terrible

00:39:37.650 --> 00:39:40.389
and one of my favorite comments early on was

00:39:40.389 --> 00:39:44.849
someone said you're so uncharismatic it's incredible

00:39:44.849 --> 00:39:49.909
I was like well I guess I got to work on my charisma

00:39:49.909 --> 00:39:52.250
or whatever charisma is I don't know how to like

00:39:52.250 --> 00:39:54.170
I can't go buy it on Amazon so I don't know what

00:39:54.170 --> 00:39:58.210
to do but but for me it was I it didn't matter

00:39:58.210 --> 00:40:01.139
how I felt I was going to do this for a year.

00:40:01.320 --> 00:40:03.739
So I set up a bunch of processes before I ever

00:40:03.739 --> 00:40:06.179
started the podcast that would assist me in being

00:40:06.179 --> 00:40:09.000
more successful. But then the other thing I noticed

00:40:09.000 --> 00:40:11.800
is, have you ever noticed the people that don't

00:40:11.800 --> 00:40:14.079
need to go to the gym are the ones that are always

00:40:14.079 --> 00:40:17.500
at the gym? There's a reason behind that. And

00:40:17.500 --> 00:40:19.579
I think it's because it becomes a part of who

00:40:19.579 --> 00:40:23.480
they are. And so I've done, I've done well, I'm

00:40:23.480 --> 00:40:27.719
above 300 episodes now. And I mean, it just like

00:40:27.719 --> 00:40:30.579
is a part of who i am now i literally am like

00:40:30.579 --> 00:40:34.920
my daughter just just this uh just recently was

00:40:34.920 --> 00:40:37.500
walking around the house singing i want to wish

00:40:37.500 --> 00:40:42.099
you a merry christmas i'm like well whoa that's

00:40:42.099 --> 00:40:45.480
a podcast episode and i'm gonna record it probably

00:40:45.480 --> 00:40:49.300
today or tomorrow because how many people do

00:40:49.300 --> 00:40:52.119
want to do something their whole life and they'll

00:40:52.119 --> 00:40:54.920
sing a song about it but never do the darn thing

00:40:54.920 --> 00:40:56.800
that they were wanting to do. And they think

00:40:56.800 --> 00:40:58.860
about their whole life and yet they never take

00:40:58.860 --> 00:41:01.940
that first step. And so it's become this thing

00:41:01.940 --> 00:41:07.219
where now I see the episodes just coming at me

00:41:07.219 --> 00:41:09.719
faster than I can put them out there almost because

00:41:09.719 --> 00:41:12.940
it's become just that habit of me doing it so

00:41:12.940 --> 00:41:16.559
much for so consistently. I love it. I love it.

00:41:16.599 --> 00:41:19.280
I love it. What's been one of the highlights

00:41:19.280 --> 00:41:22.760
that you I had over those 300 episodes that really

00:41:22.760 --> 00:41:25.679
stayed out to you they're like you know really

00:41:25.679 --> 00:41:28.739
like what I know that I'm on this right path

00:41:28.739 --> 00:41:32.019
and I'm about to you know do something big because

00:41:32.019 --> 00:41:35.579
here is the you know the first indicator of that

00:41:35.579 --> 00:41:40.440
yeah yeah I'd say the first indicator was somebody

00:41:40.440 --> 00:41:43.139
reached out to me about a month after I started

00:41:43.139 --> 00:41:47.000
my podcast and said hey I've been listening and

00:41:47.150 --> 00:41:50.190
super good stuff and they wanted to work with

00:41:50.190 --> 00:41:52.590
me and I had never even talked about my main

00:41:52.590 --> 00:41:55.980
business. on the podcast. I was not trying to

00:41:55.980 --> 00:41:58.139
promote my main business with the podcast. I

00:41:58.139 --> 00:42:00.840
was literally just out to help people. And then

00:42:00.840 --> 00:42:03.320
I kept having little happenings like that where

00:42:03.320 --> 00:42:05.760
someone would say, I listened to the first 20

00:42:05.760 --> 00:42:08.460
episodes. I'm hooked. This is crazy. It's so

00:42:08.460 --> 00:42:12.059
good. They're like, I had to listen for a few.

00:42:12.159 --> 00:42:14.679
And then I needed to stop to implement all the

00:42:14.679 --> 00:42:18.199
things that I learned. And I just kept having

00:42:18.199 --> 00:42:20.920
those. And then the coolest was I was out at

00:42:20.920 --> 00:42:24.739
an event recently. And I had somebody and they're

00:42:24.739 --> 00:42:28.260
like, Oh man, branding works. I know exactly

00:42:28.260 --> 00:42:38.840
who you are. I'm like, what? Excuse me. I have

00:42:38.840 --> 00:42:42.559
had that experience a few times to where, you

00:42:42.559 --> 00:42:45.079
know, like you said, you're building something

00:42:45.079 --> 00:42:47.539
and you're doing something to help others. So

00:42:47.539 --> 00:42:50.460
it's not about you. And that's what I set out

00:42:50.460 --> 00:42:52.820
to do through interview style. You know, I've

00:42:52.820 --> 00:42:55.699
done solo episodes, but I would say about 80

00:42:55.699 --> 00:42:57.860
% of my material is interview style, because

00:42:57.860 --> 00:42:59.940
I always wanted to share people's stories like

00:42:59.940 --> 00:43:02.699
we're doing today, right? Right. And I find that

00:43:02.699 --> 00:43:05.960
everyone has a story. I learned that. But in

00:43:05.960 --> 00:43:09.760
doing that, though, because I'm doing video as

00:43:09.760 --> 00:43:13.019
well, of course, I get recognized, too. Sure.

00:43:13.179 --> 00:43:15.239
So people are walking up to me when I don't have

00:43:15.239 --> 00:43:17.440
any of the material on that there's like banked

00:43:17.440 --> 00:43:20.570
out or anything like that. And people were like,

00:43:20.570 --> 00:43:22.289
oh man, I love your show. I love what you're

00:43:22.289 --> 00:43:23.949
doing. Keep doing what you're doing. Your stuff's

00:43:23.949 --> 00:43:27.269
so educational and informative and no one's dropping

00:43:27.269 --> 00:43:30.570
jewels like that. It's more than just giving

00:43:30.570 --> 00:43:32.710
people information. It's actually giving them

00:43:32.710 --> 00:43:34.570
information, but they're telling them also how

00:43:34.570 --> 00:43:37.889
to implement it and how to apply it to themselves

00:43:37.889 --> 00:43:40.269
and them hearing other people of how they applied

00:43:40.269 --> 00:43:43.369
it to themselves. And I think like the bigger...

00:43:43.849 --> 00:43:46.409
produced or the bigger platforms do not really

00:43:46.409 --> 00:43:48.769
do that. They treat it more like, you know, media,

00:43:48.949 --> 00:43:52.809
which is cutting stuff short or, you know, because

00:43:52.809 --> 00:43:56.389
they're trying to cater to like, let's say, two

00:43:56.389 --> 00:43:58.630
million people. And they know that, you know,

00:43:58.710 --> 00:44:00.269
in order to appeal, they have to have, you know,

00:44:00.409 --> 00:44:02.690
stuff sensationalized, blah, blah, blah, use

00:44:02.690 --> 00:44:04.750
misleading head titles, all sorts of different

00:44:04.750 --> 00:44:08.010
things that, you know, people use in that world,

00:44:08.070 --> 00:44:10.570
in the industry. and they'll just, you know,

00:44:10.730 --> 00:44:12.230
people see the value of what you're bringing,

00:44:12.389 --> 00:44:14.530
but then also recognize you in the process of

00:44:14.530 --> 00:44:17.869
it. But then also like, you know, I've had a

00:44:17.869 --> 00:44:19.449
situation where they're like, they try to like

00:44:19.449 --> 00:44:21.969
push you up as far as like, look at you on the

00:44:21.969 --> 00:44:24.929
pedestal. Have you had that type of interaction

00:44:24.929 --> 00:44:27.289
yet where they look at you like, oh my goodness,

00:44:27.369 --> 00:44:29.030
you're so way up there. And that's just because

00:44:29.030 --> 00:44:32.849
you're doing something every day. But, you know,

00:44:32.849 --> 00:44:34.769
and I guess they compare it to themselves where

00:44:34.769 --> 00:44:36.550
they're not. Have you had that experience yet?

00:44:36.719 --> 00:44:39.139
you know, I've seen that a few times. And that's,

00:44:39.139 --> 00:44:42.019
and that's so interesting to me, because we look

00:44:42.019 --> 00:44:44.639
at ourselves, and I think it's human nature.

00:44:45.440 --> 00:44:47.739
Like, there's this side of us that's out to protect

00:44:47.739 --> 00:44:50.079
ourselves. And I call it my subconscious, and

00:44:50.079 --> 00:44:52.400
I say my subconscious is out there. And it's

00:44:52.400 --> 00:44:54.639
looking at the best of other people, and comparing

00:44:54.639 --> 00:44:58.159
it to the worst of myself. And I think that everyone

00:44:58.159 --> 00:44:59.980
does that to a certain degree. And so you have

00:44:59.980 --> 00:45:01.760
these people who are like, oh, man, I've never

00:45:01.760 --> 00:45:04.199
done anything. I just blah, blah, blah. And they're

00:45:04.199 --> 00:45:06.500
all negative on themselves. And then they're

00:45:06.500 --> 00:45:08.260
looking at this other person who did something

00:45:08.260 --> 00:45:11.380
relatively cool or relatively amazing. And they

00:45:11.380 --> 00:45:13.500
have no idea how much it actually took to get

00:45:13.500 --> 00:45:15.280
there, whether it was easy or hard or anything.

00:45:15.519 --> 00:45:17.500
But they immediately, oh, man, look at this person.

00:45:17.599 --> 00:45:19.659
They're so great. They accomplished all these

00:45:19.659 --> 00:45:24.079
things. And I haven't. so interesting to me,

00:45:24.179 --> 00:45:27.300
Dick Van Dyke, he just turned 100. And he says,

00:45:27.820 --> 00:45:30.599
I have no idea why I'm so healthy. I have no

00:45:30.599 --> 00:45:32.739
idea. But the one thing I think it probably is,

00:45:32.880 --> 00:45:35.599
because I'm always looking at the positive outlook.

00:45:36.079 --> 00:45:39.340
And so I think he's probably onto something that

00:45:39.340 --> 00:45:43.619
we need to as humans recognize. Well, yeah, maybe

00:45:43.619 --> 00:45:46.619
that guy did something cool. Maybe he podcasted

00:45:46.619 --> 00:45:49.780
300 times, maybe 1000. Maybe he's helped a bunch

00:45:49.780 --> 00:45:53.360
of people. But He's still just another human.

00:45:53.579 --> 00:45:56.559
All he did is have enough gumption and enough

00:45:56.559 --> 00:46:00.199
motivation to not give up when it was tough and

00:46:00.199 --> 00:46:03.619
Anybody can truly do that same thing It may not

00:46:03.619 --> 00:46:05.880
be the same result and they may not go out and

00:46:05.880 --> 00:46:08.659
help people the same way But really there's no

00:46:08.659 --> 00:46:11.679
there's no difference. We're all just human people

00:46:11.679 --> 00:46:14.360
We all literally have that ability inside of

00:46:14.360 --> 00:46:17.340
us to do incredible things. It just matters that

00:46:17.340 --> 00:46:20.989
we get enough push and enough drive and enough

00:46:20.989 --> 00:46:24.489
hope and enough persistence and maybe enough

00:46:24.489 --> 00:46:28.730
like bullheaded Determination to see through

00:46:28.730 --> 00:46:31.849
and to not give up and then anyone can be accomplishing

00:46:31.849 --> 00:46:35.110
incredible things but I agree to say though because

00:46:35.110 --> 00:46:39.849
As you build stuff you become successful you

00:46:39.849 --> 00:46:43.329
fail at different things Well, I'm not gonna

00:46:43.329 --> 00:46:44.989
use the word fail. I don't like using that word.

00:46:44.989 --> 00:46:47.889
You don't hit the goals that you initially wanted

00:46:47.889 --> 00:46:50.730
to hit because I believe failing is not trying

00:46:50.730 --> 00:46:54.550
at all. So you try these things and they don't

00:46:54.550 --> 00:46:55.989
hit the goals that you normally want them to

00:46:55.989 --> 00:46:58.769
hit or that you envision, but you get to learn

00:46:58.769 --> 00:47:01.510
stuff. And I think that's what I've learned over

00:47:01.510 --> 00:47:05.429
the course of time doing this since 2005, full

00:47:05.429 --> 00:47:10.670
time since 2013. Persistence and consistency

00:47:10.670 --> 00:47:16.269
will keep you in the game. And the longer you

00:47:16.269 --> 00:47:19.780
stay in it, The higher chances are success. And

00:47:19.780 --> 00:47:23.179
I think, you know, a lot of people miss out on

00:47:23.179 --> 00:47:25.500
that. And like you said, they give up emotionally

00:47:25.500 --> 00:47:29.480
before they have those breakthroughs or they're

00:47:29.480 --> 00:47:32.500
doing something positive and they're making strides.

00:47:32.920 --> 00:47:35.780
But because of the mental anguish and like you

00:47:35.780 --> 00:47:39.519
said, being at it alone, when you're an entrepreneur,

00:47:39.679 --> 00:47:41.719
oh my goodness. I don't know if we can just get

00:47:41.719 --> 00:47:46.269
in there all day long. But I did want to... talk

00:47:46.269 --> 00:47:51.730
about how important is it for you to incorporate

00:47:51.730 --> 00:47:56.110
your natural being like your personality and

00:47:56.110 --> 00:47:58.630
being authentic because I was watching some of

00:47:58.630 --> 00:48:01.130
your videos and when you was like you had the

00:48:01.130 --> 00:48:03.110
s'mores or you had the marshmallows behind a

00:48:03.110 --> 00:48:05.769
fire well the fire is behind you and is a real

00:48:05.769 --> 00:48:10.250
fire you was like oh it's getting hot how important

00:48:10.250 --> 00:48:14.190
like to me as a person if I saw that it was a

00:48:14.190 --> 00:48:16.679
potential client I would hire you just off of

00:48:16.679 --> 00:48:21.000
that loan because you're showcasing yourself

00:48:21.000 --> 00:48:24.420
and you're being you know in your natural element.

00:48:24.659 --> 00:48:26.840
I don't like people who are too polished or too

00:48:26.840 --> 00:48:29.519
salesy like I like when people do things like

00:48:29.519 --> 00:48:31.739
that but how important is that for you to you

00:48:31.739 --> 00:48:34.940
know showcase your natural personality and be

00:48:34.940 --> 00:48:37.920
authentically you as much as possible. You know

00:48:37.920 --> 00:48:41.760
when when I was a little kid I was full out Jason

00:48:41.760 --> 00:48:45.130
like I was just me and I loved it. But as I got

00:48:45.130 --> 00:48:46.829
a little bit older, people would be like, oh,

00:48:46.909 --> 00:48:49.110
you're too intense. Oh, tone it down a little

00:48:49.110 --> 00:48:52.090
bit. Oh, wow, man. And I and I had one moment

00:48:52.090 --> 00:48:55.150
where someone near and dear to my heart told

00:48:55.150 --> 00:49:00.869
me, Jason, I admit you are hilarious, but sometimes

00:49:00.869 --> 00:49:05.309
that was exactly what they said to me. And I

00:49:05.309 --> 00:49:08.489
thought and that moment crushed me for years.

00:49:08.610 --> 00:49:12.300
And I was like, oh, oh, wow. I didn't real I

00:49:12.300 --> 00:49:15.980
had I have no idea and I held back for years

00:49:15.980 --> 00:49:19.440
and I wouldn't let anyone see the real Jason.

00:49:19.460 --> 00:49:24.159
I was Mr. I was Mr. Polish Mr. Professional at

00:49:24.159 --> 00:49:27.679
all times. Just keep it cool even keel. Don't

00:49:27.679 --> 00:49:30.840
be too funny. Don't be too far out. And I realized

00:49:30.840 --> 00:49:34.940
I was sucking the soul out of myself. Yes. Oh

00:49:34.940 --> 00:49:38.719
my goodness. Oh, it was terrible. But the worst

00:49:38.719 --> 00:49:43.559
part was people didn't like me any better. Haters

00:49:43.559 --> 00:49:45.699
are still gonna hate. Maybe it's a different

00:49:45.699 --> 00:49:49.380
group of haters, but it doesn't matter. You,

00:49:49.639 --> 00:49:54.380
me, no one can take any opinion on anything at

00:49:54.380 --> 00:49:56.860
all in this world without having somebody have

00:49:56.860 --> 00:49:58.900
the exact opposite opinion and probably hate

00:49:58.900 --> 00:50:02.500
you for your opinion. There's people who probably

00:50:02.500 --> 00:50:05.059
think I shouldn't even be alive because I'm wasting

00:50:05.059 --> 00:50:08.199
the natural resources of this planet. So me being

00:50:08.199 --> 00:50:11.119
alive is probably offending a few people. And

00:50:11.119 --> 00:50:13.719
I have to be okay with that. And so I realized

00:50:13.719 --> 00:50:18.719
I'm here, I'm me, and I might as well enjoy being

00:50:18.719 --> 00:50:22.400
me and be the best me that I can be and help

00:50:22.400 --> 00:50:24.940
as many people as I can help while being me.

00:50:25.300 --> 00:50:29.579
And if I do that, then it doesn't matter if I

00:50:29.579 --> 00:50:32.849
have haters. because they can just go on and

00:50:32.849 --> 00:50:35.170
do their own life anyway. No, like if I wanted

00:50:35.170 --> 00:50:37.389
their opinion, I'd ask for it. Most of the time,

00:50:37.389 --> 00:50:39.230
they're just gratuitously telling me what I do

00:50:39.230 --> 00:50:41.989
wrong with myself, but I might as well just be

00:50:41.989 --> 00:50:44.449
me and enjoy it. And I'm going to attract far

00:50:44.449 --> 00:50:46.710
more people because they know they're dealing

00:50:46.710 --> 00:50:49.210
with the real deal and not some polished snake

00:50:49.210 --> 00:50:51.889
oil salesman that's just trying to do whatever

00:50:51.889 --> 00:50:53.949
and sell whatever. They know, Oh no, that's Jason.

00:50:54.110 --> 00:50:56.090
That's who he is. That's how he behaves. Yeah.

00:50:56.090 --> 00:50:58.630
I learned that a long time ago, the being authentic

00:50:58.630 --> 00:51:00.469
and people would tell me that too. And I was

00:51:00.469 --> 00:51:02.679
like, that's the way I can be, whether it's online,

00:51:02.920 --> 00:51:05.699
offline, I'm the same, regardless of the situation.

00:51:06.159 --> 00:51:10.019
But I also noticed that, one, a lot of people

00:51:10.019 --> 00:51:16.719
don't live themselves in life, or I guess they

00:51:16.719 --> 00:51:20.099
just don't have the opportunity. Maybe that's

00:51:20.099 --> 00:51:21.880
how they look at it, whether it be like work

00:51:21.880 --> 00:51:24.699
or whatever the case may be. But it also comes

00:51:24.699 --> 00:51:29.320
with this sense of freedom that you get. then

00:51:29.320 --> 00:51:30.980
you could just walk in and people are like, well

00:51:30.980 --> 00:51:33.340
how do you walk through life just doing this

00:51:33.340 --> 00:51:36.760
and doing that? Because they saw my content too.

00:51:38.179 --> 00:51:40.239
I do all sorts of stuff with characters and all

00:51:40.239 --> 00:51:43.360
different things. That's just like, at the end

00:51:43.360 --> 00:51:45.400
of the day, I think one of my core belief systems

00:51:45.400 --> 00:51:47.659
is like, you know, you're supposed to laugh.

00:51:48.119 --> 00:51:51.460
Life is about having fun. My guess, will it always

00:51:51.460 --> 00:51:55.039
be fun? No. but if we can get it to like 90 %

00:51:55.039 --> 00:51:58.260
fun and just 10 % everything else cool I'll take

00:51:58.260 --> 00:52:03.500
that you're supposed to enjoy life because what's

00:52:03.500 --> 00:52:05.039
the point of living if you're not going to enjoy

00:52:05.039 --> 00:52:08.679
it yeah and and I think that a lot of people

00:52:08.679 --> 00:52:11.219
and and I know this is where I came from it was

00:52:11.219 --> 00:52:13.639
that subconscious side of me saying oh watch

00:52:13.639 --> 00:52:15.980
out you're gonna hurt somebody watch out you're

00:52:15.980 --> 00:52:18.280
gonna you're gonna hurt yourself watch out people

00:52:18.280 --> 00:52:20.679
won't like you watch out this what and it's all

00:52:20.679 --> 00:52:23.650
that fear it's just fear fear fear and we're

00:52:23.650 --> 00:52:26.469
so busy trying to dodge all the fear bullets

00:52:26.469 --> 00:52:30.610
of things that like it hasn't even happened yet

00:52:30.610 --> 00:52:33.090
and so we're out there trying to dodge what we

00:52:33.090 --> 00:52:35.090
think might happen in the future and we're so

00:52:35.090 --> 00:52:37.710
worried about it we we don't ever bother to live

00:52:37.710 --> 00:52:40.309
if we just say you know what you're right body

00:52:40.309 --> 00:52:42.530
that could happen and if it does we'll deal with

00:52:42.530 --> 00:52:46.349
it but until then I'm gonna be me that's extremely

00:52:46.349 --> 00:52:49.380
liberating exactly I love it Jason, was there

00:52:49.380 --> 00:52:50.880
anything that we didn't get to talk about that

00:52:50.880 --> 00:52:53.300
you wanted to talk about? Oh, man, I've just

00:52:53.300 --> 00:52:54.980
had the greatest time talking with you. Thanks

00:52:54.980 --> 00:52:57.739
for having me on the show. You're welcome. So

00:52:57.739 --> 00:52:59.699
let anybody out there that needs any of your

00:52:59.699 --> 00:53:01.320
services, they want to take out your book, which

00:53:01.320 --> 00:53:03.360
I think is a great resource, especially for all

00:53:03.360 --> 00:53:05.059
the entrepreneurs and even people who are thinking

00:53:05.059 --> 00:53:07.679
about entrepreneurship, to put them on the path

00:53:07.679 --> 00:53:10.500
to success, how they can get there and listen

00:53:10.500 --> 00:53:13.619
to the podcast, follow all that good stuff. Yeah.

00:53:13.619 --> 00:53:15.880
So if they're looking to get in touch with me,

00:53:15.980 --> 00:53:19.199
Jason, hyphen McKenzie dot com is how you can

00:53:19.199 --> 00:53:22.280
find me specifically Boise web dot net. So you

00:53:22.280 --> 00:53:26.699
can find my company the the book is titled small

00:53:26.699 --> 00:53:28.920
business big visibility looks like that available

00:53:28.920 --> 00:53:31.400
on Amazon and then I named my podcast the same

00:53:31.400 --> 00:53:34.119
thing small business big visibility podcast if

00:53:34.119 --> 00:53:35.940
you're looking to get in touch with me for anything

00:53:35.940 --> 00:53:38.880
reach out I'm a real person I'll respond to you

00:53:38.880 --> 00:53:41.400
and if you're a hater that's okay I'll probably

00:53:41.400 --> 00:53:48.130
laugh at it. Y 'all make sure y 'all go check

00:53:48.130 --> 00:53:52.230
out Jason, as you can hear and witness, wealth

00:53:52.230 --> 00:53:54.329
of information, knowledge, all that good stuff,

00:53:54.510 --> 00:53:55.829
especially for all my people out there wanting

00:53:55.829 --> 00:53:58.690
to start businesses, who are in businesses, who

00:53:58.690 --> 00:54:01.489
are just, you know, maybe you just have your

00:54:01.489 --> 00:54:03.389
own roadblocks that, you know, you need help

00:54:03.389 --> 00:54:06.550
remove. Jason would be a great resource. Go and

00:54:06.550 --> 00:54:07.909
follow him. Of course, all the links and all

00:54:07.909 --> 00:54:09.809
this stuff will pop up and y 'all keep supporting

00:54:09.809 --> 00:54:12.429
the platform so I can keep having guests like

00:54:12.429 --> 00:54:15.090
this who will keep bringing all these nuggets

00:54:15.090 --> 00:54:18.260
to y 'all. Thank y 'all for listening and the

00:54:18.260 --> 00:54:20.380
amount of support that you've had over the years

00:54:20.380 --> 00:54:22.800
and look forward to producing more content for

00:54:22.800 --> 00:54:23.739
y 'all in the future.