Beyond the Booth: Terry Moorer on Resilience and Reinvention

WEBVTT

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Hi, y 'all. We're tuning for another episode

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of Bankedoutt Radio Show. This is Music and Business

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Talk. Now, I have a special guest for y 'all

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today. I have an industry veteran for all y 'all

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out there, especially all my independent artists

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that want to accomplish these goals. Oh, let

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me get some more natural lighting here. All right,

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there we go. Ooh, that's a little bright. Yeah,

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I had to open up my blind tooth. There we go.

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So for everybody out there, we have Terry Moorer.

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Okay, I was making sure I pronounced your last

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name correctly, who is a industry professional.

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Not only he has been in the industry working

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with a lot of celebrities, was like Queen Latifah,

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Will Smith, people like that, but also has helped,

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I want to say, independent artists as well not

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only doing the music started in I guess based

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off what I saw the interview was radio promotions

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but quickly went to PR which I think that is

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going to be a fantastic story in itself but also

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partner with the legal shield which a lot of

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y 'all are going to get familiar with legal shield

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and terry will explain to y 'all so without further

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ado We have the industry veteran, Terry. Terry,

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thank you for coming onto the platform. Hey,

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I appreciate that. Thank you very much for having

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me on and love being invited on. Anytime you're

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asked to be somewhere and it's a good thing when

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it's a platform that you can share your information.

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So I'm glad to be here, sir. Yeah. So you have

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a wealth of information and knowledge I want

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to get into. One, I was watching. So we have

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something in common. And I would say it's Prince.

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Prince is one of my favorite artists. First of

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all, just the Purple Range soundtrack alone has

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so many great songs on it. And I think When Does

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Cry is my favorite one. My mom, she was a huge

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Prince fan, and that's where I got that from.

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When I was watching one of your interviews, I

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saw where that was an inspiration. uh for you

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to be able to do that when he performed uh what's

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uh i want to say which award show was that that

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you saw him where he inspired you american music

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awards when i first got my friends inspiration

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to do music oh my goodness how old were you at

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the time oh man i was 1984 so i had to be oh

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man i graduated in 82 so i had from high school

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so i had to be probably about in 2021 when I

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saw that. Wow, that is something else. You know,

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it's something else for the impact that music

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in general has on us as individuals. So that

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inspired you. You got, oh, I'm sorry, you're

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originally from the New York area. So what is

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it, Brooklyn and Queens? Yep, Far Rockaway Queens

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and Crown Heights Brooklyn. Okay, so the mecca

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of hip -hop, right? And then you come to Atlanta,

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I believe you said in 1994, correct? Yep, absolutely.

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Good research, my friend. Very cool. I've been

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doing this a lot, so I like to like really go

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and dive deep into people's history. My first

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question when I heard that, you was here when

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the Olympics came to Atlanta. and I think was

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that was that 96th olympics was here? How did

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you from your perspective because you was already

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here a couple years and I'm sure it took you

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a while to adjust that just from a cultural standpoint

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but when that happened and then Atlanta like

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blossomed right how was that in your perspective

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your your eyes was it like really good was it

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like you know I'm saying a hard transition at

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first for the city growing like that or You know,

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I'll tell you this, it was definitely a culture

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shock for the first, maybe even the first five

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to 10 years because I never thought growing up

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in New York that I would ever leave New York.

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I mean, I'm a Yankees fan and my father and my

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uncles and stuff were still living in New York.

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So I never thought that I would leave New York.

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A gentleman by the name of Todd Monteiro, who

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was in the movie The Super with Joe Pesky. He's

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actually the gentleman on the movie poster holding

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Joe Pesky up on a movie poster. And shout out

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to Todd. He passed away several years ago. But

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I remember he called me one day and said, yo,

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you need to come to Atlanta. And I had been to

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Atlanta before, but I really, you know, more

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so on business trips with groups that I was marketing

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at the same, at that certain time. But when he

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called me up, like, yeah, you really need to

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come to Atlanta. And he had been in Atlanta for

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probably about a year or two years ago. So it's

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funny, I tell this story all the time that when

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I first said, okay, let me take you up on, let

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me see what this is about. So I actually had

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a business trip in Atlanta that particular year,

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let's say a couple of months later. He said,

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well, you could stay at my boy's house for the

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weekend. And they picked me up in the airport.

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It had to be eleven o 'clock, twelve o 'clock

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at night when they picked me up from the airport.

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And I remember when I got to his apartment, it

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was gated. And he used his car to swipe in and

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the gate open up. And I'm in the backseat like

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a little kid going to, you know, Michael Jackson,

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Neverland. Wait a minute, what is this gate?

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And then he goes to the gate and then it was

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like. swimming pools and tennis courts. And I'm

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like, what is this? And I saw the apartment building.

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And what clinched it for me is when I got to

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his apartment and he was showing me the apartment

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and he had a bathroom inside his master suite,

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his bedroom. OK. In New York, that's unheard

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of. Yeah. And I was like, wait a minute, you

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got a bathroom inside your you're like, I'm thinking

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of the man. I don't never have to leave my bedroom.

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I can go in the bedroom, to the bathroom, watch

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TV all day, you know, I'm thinking of that. Well,

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how much you paying for this? Maybe about $500

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a month. I was like, that's it. I'm moving to

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Atlanta. That's all I needed to know. So I called

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my girl up at the time and said, hey, you know,

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we wind up, she wind up becoming my wife, then

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ex -wife, we got son together. But when I told

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her Georgia, she was like, Georgia? But she came

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down with me later on that year because she really

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liked it. And that was 92 that we started talking

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about. In 94, we made the move. So then when

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the Olympics came down here, was it a lot of

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people after the Olympics? Did the city really

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blow up like they say or research says it did?

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Yeah, yeah, and I'll tell you this, and I actually

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had an opportunity to work the Olympics. I forgot

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what I did, but I did work downtown at a couple

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of events, but this is what really happened with

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the Olympics in Atlanta. Atlanta was not ready

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for two major events. Okay. One would be the

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Olympics and the other was Freaknik. Oh my goodness.

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Yeah. I heard stories about Freaknik. for the

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growth of both. So what happened was when the

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Olympics came to Atlanta, that brought a lot

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of white communities down. That probably had

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not been to Georgia. They probably started seeing

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Georgia in a different light and saying, hey,

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you know, this is not bad. And I believe that

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brought that influx of communities then. But

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then frequently started happening. And then that

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board in the black community, where they started

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saying the same thing like, hey, this ain't too

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bad. The weather's nice and the house is nice

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down here. So those two perfect storms, if you

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want to say, between the Olympics and Freaknik,

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went down those two different communities and

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Atlanta exploded. Yeah. Yeah. And it wasn't ready

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for it. Yeah. You can tell because of the infrastructure

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and all that and then the traffic. And I'm like,

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it's just even horrible now. And I used to work

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in Norfolk Southern. back when I lived in Macon.

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And I used to drive up for like six and a half

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years when I worked. And getting off at 250 over

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there with the 14th street and going to Midtown,

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I'm like, man, this stuff is, oh my goodness,

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traffic everywhere. Now that, you know what I'm

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saying? I'm in the Dallas area and I go between

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Dallas and Jonesboro and all between when I'm

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doing different stuff. I -20 is just, oh my goodness,

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285, the trucks try to kill you. So I'm like,

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you got to really know when you're in Atlanta.

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you know, the culture and all that stuff. So

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let's go back to the music part, right? I mean,

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you first got into the music industry, and you

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know, when you saw Prince and that inspired you,

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when you worked with the label, was the label

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actually in New York or did you, was that here

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in Atlanta area, or how did that go about, how

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did that start? Yeah, well, actually, you know,

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my first entry into the music industry was actually

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working at recording studios. Okay, okay. And,

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you know, I was a kid that was thinking it would

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be cool to work at a recording studios and, you

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know, I'm sitting behind the board, you know,

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engineering the next major artist and then the

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class booth. And so I started reaching out to

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a lot of recording studios in New York and Manhattan,

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particularly in Brooklyn, and calling them up

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and asking if I could work for free. And I happen

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to, you know, I always say everything is destined,

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your path is written out. Because prior to that,

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I was always, I had a nine to five job. I wind

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up getting fired from and that happened that

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year that I saw a print and decided to get into

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the music side. But there used to be a magazine

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that used to come out called Mixed Magazine.

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and it was a magazine about recording studios

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around the country. So I used to buy that magazine

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every month and I would go flip through the pages

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and I had a beautiful studio there. So when I

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decided to get into the music industry, that

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was my first thought. I want to work at a recording

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studio. So I started calling recording studios

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all up and down New York and 99 % of them told

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me don't call them back. I was like, listen,

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I'll come and work for free. Quite a few of them

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said, hey, well, we ain't got nothing right now.

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Call us in six months. And I would write down

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on the calendar, OK, I'll call you back in six

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months and stuff, and got a name and stuff. But

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one particular guy, Raf, he was from Germany.

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And he told me to come down to the studio. On

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a Sunday, we did an interview. He said, you got

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the job. And I worked for free. at this recording

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studio from 12 in the afternoon to 12 at night

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every Sunday for about a year. And my job was

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to open up the studio, be the gopher, clean the

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bathroom, go get food, answer the phone. But

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it was an opportunity for me to be in the studio.

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with some amazing artists like Yoko Ono when

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she came and did a session, Roy Ayers came and

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did a session, Brenda K. Star, who Mariah Carey,

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who discovered Mariah Carey actually, David Belafonte,

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Harry Belafonte's son, and a host of other people,

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Fonda Ray, shout out to Fonda Ray, but it gave

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me an opportunity to sneak into the studios when

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I wasn't in the office. and hang out and watch

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them do their sessions and talk to them. So it

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was a great experience. Then I went to Billboard

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magazine and worked for Billboard for about a

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year. And then I worked at the record label,

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First Priority Music. Shout out to First Priority.

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So all these jobs still based in New York? All

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of them was based in New York. Evergreen Recording

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Studio was in Manhattan. Billboard magazine was

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in Manhattan, right on Times Square. And First

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Priority Music was in Brooklyn. What'd you do

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at Billboard magazine? I'm sorry, I said that

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again about Billboard? What did you do? What

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was your role at Billboard? Billboard, actually

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my role was, a lot of people don't know this,

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but years ago, I'm talking about 60s, 70s, 80s,

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Billboard used to send out what we call like

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a cheat sheet, a cheat sheet. And every week,

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the radio station and the record stores, and

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I'm going back because we're talking about record

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stores on every corner, they used to get a sheet

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in the mail and it would be Michael Jackson,

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122, Brian McKnight, 235, people, all these artists

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and their numbers, random numbers, they were

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numbers that were signed to them, and they're

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single or they're out. and I would call the radio

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station in the record store and say, what are

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your top 20 on your playlist? What are your top

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record sales? And they couldn't tell me the name.

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I guess integrity reasons, you know, they had

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to say 1 -1 -2 -8 -8 -9 -7 -7 -5. And as I'm

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keying them in, I did the black albums and the

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black single chart. And as I'm keying in the

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numbers, the system, the computer is sort of

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calculating how many times 228 got recognized

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and how many times 887. And that's how when you

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pick the billboard next week, you got just one,

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two, three, and four. Like that. And I remember

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one time I got real comfortable when I called

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the radio station. And back in the days, which

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is so different now, is that in New York, the

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radio station wasn't playing what L .A. was playing.

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Yeah. California was playing something different

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than the South was playing. So if I'm talking

00:14:43.289 --> 00:14:46.710
to a radio DJ and he's like, yeah, man, have

00:14:46.710 --> 00:14:48.409
you heard this new Babyface song? And I'm like,

00:14:48.470 --> 00:14:51.330
no, no, but what about this other joint by The

00:14:51.330 --> 00:14:54.490
Deal? And I'm talking music with them. And my

00:14:54.490 --> 00:14:56.470
supervisor came over to me and said, oh, you

00:14:56.470 --> 00:14:58.769
can't do that. You can't. You can't do music

00:14:58.769 --> 00:15:01.629
because it's like you're influencing. Yeah, I

00:15:01.629 --> 00:15:04.179
was going to say it's almost. It's borderline

00:15:04.179 --> 00:15:11.179
Paola, almost. But it's your love for music,

00:15:11.259 --> 00:15:13.320
though. It's no different if you go into the

00:15:13.320 --> 00:15:14.659
barbershop. You know what I'm saying? It's just

00:15:14.659 --> 00:15:18.759
that two people are in a position of the music

00:15:18.759 --> 00:15:22.600
industry, and it could be misconstrued. But there's

00:15:22.600 --> 00:15:24.399
no difference. It's like, you know, nowadays,

00:15:24.720 --> 00:15:26.620
the influence list, playlists, all that stuff,

00:15:26.799 --> 00:15:29.299
whatever. So I'm like, to me, it's just, it's

00:15:29.299 --> 00:15:31.940
all change, you know, and Paola's still a thing.

00:15:32.320 --> 00:15:34.259
If you look at it from the standpoint that you

00:15:34.259 --> 00:15:35.840
pay the independent promoters and the independent

00:15:35.840 --> 00:15:38.100
promoters are the ones who have the relationships

00:15:38.100 --> 00:15:40.779
with the music directors, music supervisors,

00:15:41.240 --> 00:15:47.019
DJs on it, or whatever. Yeah. And you know what

00:15:47.019 --> 00:15:50.220
would wind up happening years later, they switched

00:15:50.220 --> 00:15:53.019
from Billboard, from that system, that's when

00:15:53.019 --> 00:15:56.360
they switched to SoundScan because they did realize

00:15:56.360 --> 00:15:59.460
that records labels were calling the Billboard

00:15:59.460 --> 00:16:03.740
listeners, the radio stations, and And then the

00:16:03.740 --> 00:16:06.639
record store isn't saying, hey, report, you know,

00:16:06.740 --> 00:16:09.679
this artist for the next three weeks and we'll

00:16:09.679 --> 00:16:12.919
pay off your car note. Yeah, like, yeah. OK,

00:16:12.919 --> 00:16:16.080
so I'm glad you mentioned sounds can write. I've

00:16:16.080 --> 00:16:18.500
been telling independent artists for over 10

00:16:18.500 --> 00:16:20.159
plus years. Well, I've been doing since 2005,

00:16:20.220 --> 00:16:23.279
so 20 years or whatever. When I started really

00:16:23.279 --> 00:16:25.039
learning about the music business and I picked

00:16:25.039 --> 00:16:28.100
up magazines, books like I was in college, getting

00:16:28.100 --> 00:16:30.299
my business degree at Fort Valley State University

00:16:30.299 --> 00:16:33.980
right down the road. and I would be reading music

00:16:33.980 --> 00:16:36.759
books, articles, magazines, whatever I got in

00:16:36.759 --> 00:16:38.279
my hand. I think I spent at least three grand

00:16:38.279 --> 00:16:40.379
just researching, right? As a college student,

00:16:40.419 --> 00:16:43.820
that's a lot of money. But I've been telling

00:16:43.820 --> 00:16:46.500
independent artists how important it is to register

00:16:46.500 --> 00:16:49.440
with SoundScan so you can show up in the reports.

00:16:50.200 --> 00:16:53.480
You're the music expert. Let these independent

00:16:53.480 --> 00:16:56.620
artists know right now why they need to register

00:16:56.620 --> 00:17:00.899
with SoundScan. Yeah, because it's the way to

00:17:00.899 --> 00:17:03.559
be legitimate, you know, it's like I mentioned

00:17:03.559 --> 00:17:07.500
before how It was so really when you think about

00:17:07.500 --> 00:17:09.279
it back in the days when I'm calling the radio

00:17:09.279 --> 00:17:11.740
stations and the record stores And I'm giving

00:17:11.740 --> 00:17:14.099
them this, you know, they got this cheats cheat

00:17:14.099 --> 00:17:16.619
if you want to call it one with all these numbers

00:17:16.619 --> 00:17:19.660
So what's the word I'm looking for there really

00:17:19.660 --> 00:17:23.740
was the guidelines were so flexible because somebody

00:17:23.740 --> 00:17:26.960
could go through the back door and say to that

00:17:26.960 --> 00:17:29.269
record store owner You know, one time I heard

00:17:29.269 --> 00:17:32.690
a record store owner's kitchen was renovated.

00:17:33.130 --> 00:17:35.430
So you can do that with SoundScan. It's much

00:17:35.430 --> 00:17:38.309
more regulated, per se, if that's the right way

00:17:38.309 --> 00:17:40.609
to say it. But it also is more legitimate. So

00:17:40.609 --> 00:17:44.269
I encourage every artist to definitely absolutely

00:17:44.269 --> 00:17:47.549
register with SoundScan because that's one where

00:17:47.549 --> 00:17:50.250
you can track everything as well, too. Exactly.

00:17:50.390 --> 00:17:52.450
You show up on different reports that are out

00:17:52.450 --> 00:17:54.049
there, the initial reports that, you know, not

00:17:54.049 --> 00:17:56.930
the consumers. uh, you know, looking at it, but

00:17:56.930 --> 00:18:00.690
like, you know, with the media base and, um,

00:18:00.769 --> 00:18:03.670
Nielsen merging together, you know, same ratio

00:18:03.670 --> 00:18:06.710
with them. And it's like, there's so much information

00:18:06.710 --> 00:18:12.170
out there now that it's, it's, it's more accessible

00:18:12.170 --> 00:18:14.309
than it was back in the day. Cause you know,

00:18:14.410 --> 00:18:18.170
there's a lot of gatekeeping. I feel like they're,

00:18:18.170 --> 00:18:21.779
they're still lazy. Oh yeah, they definitely

00:18:21.779 --> 00:18:24.859
are, absolutely. Absolutely, they definitely

00:18:24.859 --> 00:18:28.259
are. Now, I noticed that you have a plaque behind

00:18:28.259 --> 00:18:31.019
you, actually a couple of them. Oh yeah, I can.

00:18:32.019 --> 00:18:38.079
Those are platinum plaques? The one on the top,

00:18:38.079 --> 00:18:40.859
I actually have four, two is in here, one is

00:18:40.859 --> 00:18:43.920
in the living room, and then Sonne actually has

00:18:43.920 --> 00:18:45.660
one in his studio because he's an independent

00:18:45.660 --> 00:18:49.700
artist. Check out Balling Like Jordan. But the

00:18:49.700 --> 00:18:53.559
top one is self -destruction. I had the opportunity

00:18:53.559 --> 00:18:57.380
to work with KRS -1, Nelson George, and Anne

00:18:57.380 --> 00:19:00.319
Carley on that project. And then the bottom one

00:19:00.319 --> 00:19:04.339
is Sinead O 'Connor, when MC Lyte did Put Your

00:19:04.339 --> 00:19:06.960
Hands on Me for Sinead O 'Connor. And then I

00:19:06.960 --> 00:19:09.700
have a Platinum in the Living Room, which is

00:19:09.700 --> 00:19:12.759
when MC Lyte did Ice Cream Dreams, I think the

00:19:12.759 --> 00:19:15.660
name of the song was, on the More Money soundtrack.

00:19:16.019 --> 00:19:19.250
And then I finally had the gold version. That's

00:19:19.250 --> 00:19:22.130
what's up. What were your role in those projects,

00:19:22.349 --> 00:19:25.849
and why did you get theplex? On all projects,

00:19:26.250 --> 00:19:28.349
mainly for the publicity side, because all of

00:19:28.349 --> 00:19:31.650
those contributed to, with the exception of self

00:19:31.650 --> 00:19:35.069
-destruction, but to Nate O 'Connor and the More

00:19:35.069 --> 00:19:38.329
Money soundtrack, absolutely with the publicity.

00:19:38.670 --> 00:19:41.390
Self -destruction actually was kind of a different

00:19:41.390 --> 00:19:45.670
story, and I've got to give kudos to Nelson George

00:19:45.670 --> 00:19:49.829
and Anne Carley at KOS1. But what happened with

00:19:49.829 --> 00:19:53.450
self -destruction is that when MC Lyte was invited

00:19:53.450 --> 00:19:57.809
to come be a part of the project, they had a

00:19:57.809 --> 00:20:00.950
weekly meeting at Jive Records in Manhattan.

00:20:01.930 --> 00:20:05.049
And it would be me, Lyte would go, I would go

00:20:05.049 --> 00:20:07.650
support her, and it would be KOS1 and all the

00:20:07.650 --> 00:20:13.069
others. or their labels, labels, executives that

00:20:13.069 --> 00:20:16.410
were part of that particular audit, at some point,

00:20:16.630 --> 00:20:19.170
light couldn't come to all the meetings. So I

00:20:19.170 --> 00:20:23.890
would go and I wind up indirectly not intending

00:20:23.890 --> 00:20:26.410
to do this when I first started working with

00:20:26.410 --> 00:20:29.970
them, but started putting some input and started

00:20:29.970 --> 00:20:31.930
giving some feedback and started saying, oh,

00:20:31.970 --> 00:20:34.269
maybe this is better. No, we shouldn't do this

00:20:34.269 --> 00:20:39.660
way. And thankfully, When the album came out,

00:20:39.980 --> 00:20:43.960
KOS and Nelson listed me as a second person as

00:20:43.960 --> 00:20:47.119
a think. So that made me feel like I was definitely

00:20:47.119 --> 00:20:50.000
a primary source of some good information which

00:20:50.000 --> 00:20:52.740
I appreciated. I've actually got the album cover

00:20:52.740 --> 00:20:55.619
on that side of the wall, but it's a testament

00:20:55.619 --> 00:20:58.980
that they recognized that I did have some input.

00:20:59.000 --> 00:21:04.000
I'm always thankful for that. I feel like artists,

00:21:04.000 --> 00:21:09.049
yes, they're branded. with the success, but the

00:21:09.049 --> 00:21:12.410
actual winning or strategy for the success is

00:21:12.410 --> 00:21:15.329
a multitude of people for working on behalf for

00:21:15.329 --> 00:21:16.849
the artists, regardless of, you know what I'm

00:21:16.849 --> 00:21:19.430
saying, the position that they're playing. So,

00:21:19.549 --> 00:21:22.529
you know, all those important people should be

00:21:22.529 --> 00:21:24.470
entitled to, you know what I'm saying, receiving

00:21:24.470 --> 00:21:30.230
the plaques as well. Jumping into PR, right?

00:21:30.869 --> 00:21:33.630
I saw that where you say that... You didn't know

00:21:33.630 --> 00:21:35.849
what you was doing, you know, because it was

00:21:35.849 --> 00:21:40.109
something fairly new. What was, like, the first

00:21:40.109 --> 00:21:42.150
couple, like, lessons that you really learned

00:21:42.150 --> 00:21:46.609
when you first started doing PR? And I'll, well,

00:21:46.809 --> 00:21:48.910
if I can go back a little further, I'll tell

00:21:48.910 --> 00:21:52.329
you an interesting story of how that happened.

00:21:52.470 --> 00:21:55.309
So as I mentioned early on in conversation that

00:21:56.430 --> 00:21:59.509
I sat down and, you know, the great thing about

00:21:59.509 --> 00:22:02.289
back in the day is you had these albums and on

00:22:02.289 --> 00:22:04.269
the back of the albums you had all the credits

00:22:04.269 --> 00:22:06.710
and people's names and record label information.

00:22:07.369 --> 00:22:11.730
So I used to call record label First Priority

00:22:11.730 --> 00:22:14.910
Music Brooklyn in Brooklyn, New York, headed

00:22:14.910 --> 00:22:19.289
up by Nat Robinson. And Nat Robinson has two

00:22:19.289 --> 00:22:23.630
sons, Milk and Giz, who are known for the iconic

00:22:23.630 --> 00:22:28.099
song Top Building. And I had been calling Nat

00:22:28.099 --> 00:22:31.640
Robinson almost a year trying to get put on with

00:22:31.640 --> 00:22:33.480
first priority music. I was like, hey listen,

00:22:33.880 --> 00:22:35.660
Nat Robinson available? And the lady would answer

00:22:35.660 --> 00:22:37.660
the phone and she'd be like, Mr. Robinson's not

00:22:37.660 --> 00:22:41.940
available. a year later, after I started dating

00:22:41.940 --> 00:22:43.640
the receptionist, because I had been calling

00:22:43.640 --> 00:22:46.559
so much, like, okay, if Nat Robinson is not available,

00:22:46.700 --> 00:22:49.039
what are you doing this weekend? And she told

00:22:49.039 --> 00:22:51.099
me, it's not the record label you're calling,

00:22:51.220 --> 00:22:53.160
you're calling the actual answering service.

00:22:53.500 --> 00:22:57.420
So that's why I can never get to you. But again,

00:22:57.640 --> 00:22:59.759
everything works in full circle, I believe, if

00:22:59.759 --> 00:23:02.599
you continue to put the energy out, because MC

00:23:02.599 --> 00:23:05.460
Search, I gotta give a shout out to Search, another

00:23:05.460 --> 00:23:10.450
brother that. was very integral in helping my

00:23:10.450 --> 00:23:12.349
music career from the beginning. But Serge said

00:23:12.349 --> 00:23:15.690
to me one day, I'm going to a meeting. Do you

00:23:15.690 --> 00:23:18.269
want to come hang out with me? And he lived in

00:23:18.269 --> 00:23:21.750
Far Rockaway as well. So we went to this meeting.

00:23:22.529 --> 00:23:25.869
And in the meeting, we did it at the Latin quarters,

00:23:26.329 --> 00:23:28.369
which was back in the day the old school hip

00:23:28.369 --> 00:23:33.130
hop club in the middle of Times Square. And in

00:23:33.130 --> 00:23:37.539
the meeting was Professor X from X Clan. KRS

00:23:37.539 --> 00:23:43.440
-1, Melly Mel, Biz Marky, and I believe that,

00:23:43.559 --> 00:23:47.279
and Milk. And going around the introduction in

00:23:47.279 --> 00:23:49.519
a circle, everybody was sitting in a circle.

00:23:50.359 --> 00:23:52.420
Search was sitting to my left side and Milk was

00:23:52.420 --> 00:23:54.160
sitting to my right side. I had never met Milk.

00:23:54.339 --> 00:23:58.759
I knew KRS -1, knew Professor X, knew Biz Marky

00:23:58.759 --> 00:24:03.339
here and there from passing them by. But I...

00:24:03.359 --> 00:24:05.799
I gave my speech. I just said, hey, I work at

00:24:05.799 --> 00:24:07.960
Billboard magazine and I work in the black albums

00:24:07.960 --> 00:24:10.200
and single chart. And that was it, you know,

00:24:10.259 --> 00:24:13.359
just being real modest. And Sirk said, no, this

00:24:13.359 --> 00:24:16.240
guy's running Billboard. He's like the man at

00:24:16.240 --> 00:24:24.539
Billboard. But Milk heard that and he went back

00:24:24.539 --> 00:24:28.200
to his father, Nat Robinson, who I had been calling

00:24:28.200 --> 00:24:31.940
for a whole year. Hey, I just met this guy. named

00:24:31.940 --> 00:24:34.380
Terry Moore that worked at Billboard magazine.

00:24:35.700 --> 00:24:38.339
Nat Robinson goes to this guy named Kenny Moore.

00:24:39.059 --> 00:24:40.660
Hey, you got a cousin that worked at Billboard?

00:24:40.799 --> 00:24:43.519
Like, yeah, that's my cousin. Kenny Moore happens

00:24:43.519 --> 00:24:48.960
to be DJ K -Rock with MC Lights DJ. And Light

00:24:48.960 --> 00:24:52.819
is actually Lana Moore. So they called me up

00:24:52.819 --> 00:24:54.799
one day and said, hey, we know you work at Billboard.

00:24:54.940 --> 00:24:56.579
We know you got a lot of connections with the

00:24:56.579 --> 00:24:59.700
radio station. Would you want to come work for

00:24:59.700 --> 00:25:02.420
First Priority Music? I was like, absolutely.

00:25:02.480 --> 00:25:04.440
I've been trying to get on for about a good year.

00:25:04.799 --> 00:25:08.079
So I came in mainly as a radio promotion guy.

00:25:08.380 --> 00:25:10.519
Because I have a connection with the radio station,

00:25:10.640 --> 00:25:13.160
the call of radio station, and encourage them

00:25:13.160 --> 00:25:15.779
to play first priority artists. But probably

00:25:15.779 --> 00:25:18.519
about a month or two that I'll never forget it.

00:25:18.619 --> 00:25:20.319
I was sitting in the office and Nat Robinson

00:25:20.319 --> 00:25:23.259
opened the door and he said, you're now a publicist.

00:25:23.940 --> 00:25:27.660
I had no idea what a publicist was. What is that?

00:25:27.740 --> 00:25:29.400
I don't know anything about that. And he said,

00:25:29.519 --> 00:25:31.869
learn it. I was like, I don't know anything about

00:25:31.869 --> 00:25:33.750
publicity. It's like, learn it. And that's what

00:25:33.750 --> 00:25:37.170
I had to do. I had to learn what it takes to

00:25:37.170 --> 00:25:38.809
call the radio station, not the radio station,

00:25:38.849 --> 00:25:41.970
but the magazines and the TV shows to get my

00:25:41.970 --> 00:25:44.670
artists on those shows and being able to get

00:25:44.670 --> 00:25:47.569
them, thankfully, on working with Arsenio Hall

00:25:47.569 --> 00:25:51.329
and The Living Colors, Joan Rivers and Phil Donahue.

00:25:51.630 --> 00:25:54.230
But what I did learn to answer your question

00:25:54.230 --> 00:25:59.170
was it sort of set the ground for me to never

00:25:59.170 --> 00:26:04.859
give up. and to learn as you're building your

00:26:04.859 --> 00:26:07.980
house. If you mess up the window, you're like,

00:26:08.119 --> 00:26:10.099
oh man, the window doesn't fit. But that doesn't

00:26:10.099 --> 00:26:11.819
mean that you just throw the whole house away.

00:26:12.220 --> 00:26:14.279
You're going to find a way the window fit because

00:26:14.279 --> 00:26:18.059
you need to live in that house. And so one of

00:26:18.059 --> 00:26:20.700
the things I'm thankful as the person that was

00:26:20.700 --> 00:26:24.440
one of the two out of thousands of people in

00:26:24.440 --> 00:26:27.019
the music industry, I was one of the only two

00:26:27.019 --> 00:26:31.769
people in an industry that was disabled. Myself

00:26:31.769 --> 00:26:35.130
on the East Coast and Dave Funkenkline who worked

00:26:35.130 --> 00:26:37.009
on the Red Coast that was disabled. Shout out

00:26:37.009 --> 00:26:38.789
to Dave, he passed away a couple of years ago

00:26:38.789 --> 00:26:43.069
as well too. But me coming into the PR and working

00:26:43.069 --> 00:26:45.210
at First Priority Music and we were distributed

00:26:45.210 --> 00:26:50.009
by Atlantic Records, the thing that was crazy

00:26:50.009 --> 00:26:52.769
is that, I was going head to head with a lot

00:26:52.769 --> 00:26:55.430
of these veteran PR people that were working

00:26:55.430 --> 00:26:57.849
at Atlantic and working at Warner Brothers. So

00:26:57.849 --> 00:27:00.210
it was a blessing when I got light on and live

00:27:00.210 --> 00:27:04.230
in color or got audio to and to write on magazine

00:27:04.230 --> 00:27:07.230
with no background. And they went to school for

00:27:07.230 --> 00:27:13.349
that. Absolutely a blessing. I love it. How did

00:27:13.349 --> 00:27:16.150
everyone respond to you making accomplishments

00:27:16.150 --> 00:27:20.220
like that and being affected? you're disabled

00:27:20.220 --> 00:27:23.359
because other people can look at them like, well,

00:27:23.359 --> 00:27:25.640
who is this new guy with this disability company

00:27:25.640 --> 00:27:27.779
and working harder than y 'all? And here y 'all

00:27:27.779 --> 00:27:30.420
are, y 'all have no excuse. Did they accept you

00:27:30.420 --> 00:27:33.359
or did that create more roadblocks for you to

00:27:33.359 --> 00:27:38.279
knock down? You know, the hip hop industry, and

00:27:38.279 --> 00:27:40.119
I don't know how the hip hop industry is now,

00:27:40.319 --> 00:27:43.440
and I'm thinking of the same, but the hip hop

00:27:43.440 --> 00:27:45.920
industry in the 80s and 90s was lovely because

00:27:45.920 --> 00:27:49.180
there was nothing but love. Not even just the

00:27:49.180 --> 00:27:52.200
hip hop industry, but the R &B industry because,

00:27:52.680 --> 00:27:57.400
you know, I got so much love from a tribe called

00:27:57.400 --> 00:28:00.099
Quest and Buster Vines when he was with leaders

00:28:00.099 --> 00:28:03.160
in a new school, and Will Smith when he was daddy.

00:28:03.660 --> 00:28:06.119
I mean, it was like, you know, when they would

00:28:06.119 --> 00:28:10.200
see me, it would be like a fire out of my mouth.

00:28:10.920 --> 00:28:16.920
Your phone was ringing. Yeah, yeah. Let me go

00:28:16.920 --> 00:28:19.259
ahead and not dismiss that. I'm sorry about that.

00:28:19.259 --> 00:28:22.920
No, you didn't. But yeah, it was a blessing because,

00:28:23.519 --> 00:28:25.759
you know, they treated me like family. You know,

00:28:25.859 --> 00:28:29.200
we see each other in the hallways backstage and

00:28:29.200 --> 00:28:31.980
we're like laughing and joking. And, you know,

00:28:32.819 --> 00:28:37.220
so R &B side too from, you know, Troupe to In

00:28:37.220 --> 00:28:40.240
Touch, it was nothing but love. Now, the industry

00:28:40.240 --> 00:28:44.480
people, Dwayne Taylor at Jive, Kristy Murray

00:28:44.480 --> 00:28:47.230
at Columbia, nothing but love everybody with

00:28:47.230 --> 00:28:51.990
like family. So how long did you like you know

00:28:51.990 --> 00:28:56.849
stay in the industry like I guess like um head

00:28:56.849 --> 00:28:59.390
deep into it um because I know you transitioned

00:28:59.390 --> 00:29:02.529
into like you know uh legal shield and all that

00:29:02.529 --> 00:29:05.670
like at what point did you like you know sort

00:29:05.670 --> 00:29:08.769
of start stepping out of it and then started

00:29:08.769 --> 00:29:15.630
focusing on a new career path? but contractual,

00:29:15.630 --> 00:29:17.690
I can't get into too much on the legal shield

00:29:17.690 --> 00:29:19.390
side, but I can talk more about the industry

00:29:19.390 --> 00:29:22.930
itself and why I got into that. But, you know,

00:29:23.069 --> 00:29:25.950
when I came to Atlanta, one of the mistakes that

00:29:25.950 --> 00:29:31.210
I made coming to Atlanta in 94, coming from my

00:29:31.210 --> 00:29:34.789
New York background, I came down here with my

00:29:34.789 --> 00:29:38.329
chest sticking out. Like, man, I'm from New York.

00:29:39.599 --> 00:29:41.980
I mean, Georgia, they're going to flip over and

00:29:41.980 --> 00:29:44.380
they have me coming from New York, man. They're

00:29:44.380 --> 00:29:46.779
going to be all over me. They're going to work

00:29:46.779 --> 00:29:48.700
with MC Light, they're going to work with Queen

00:29:48.700 --> 00:29:51.640
Latifah. Oh, man, we got to work with you. So

00:29:51.640 --> 00:29:53.920
I came down here with definitely with a big ego.

00:29:54.140 --> 00:29:58.019
I found out very quickly in 94 that Atlanta was

00:29:58.019 --> 00:30:01.400
very clickish at the time. Yeah. And they would

00:30:01.400 --> 00:30:04.799
like, do you know Dallas Austin? Yeah. I don't

00:30:04.799 --> 00:30:11.569
know. You know what you mean, the pretty life.

00:30:13.450 --> 00:30:17.289
That totally X me out and I wind up actually

00:30:17.289 --> 00:30:20.849
having to go get a job, a nine to five. With

00:30:20.849 --> 00:30:25.690
Coca -Cola. And I was completely fine working

00:30:25.690 --> 00:30:27.829
at Coca -Cola, like, okay, you know what, my

00:30:27.829 --> 00:30:30.430
music career, this is like in my 30s now, my

00:30:30.430 --> 00:30:36.089
music career is completely done, I'm good. And

00:30:36.089 --> 00:30:38.069
Coke started talking about layoffs in my eighth

00:30:38.069 --> 00:30:41.859
year. And I was like, oh man, this is, you know,

00:30:42.059 --> 00:30:45.859
I'm thinking I'm going to retire at Coke. And

00:30:45.859 --> 00:30:49.339
they never ever talk layoffs. You got generations

00:30:49.339 --> 00:30:54.619
at Coca -Cola. In 2004, five, they started talking

00:30:54.619 --> 00:30:57.779
layoffs. And I'm like, okay, I need to get a

00:30:57.779 --> 00:31:00.740
backup plan. And that's what made me start looking

00:31:00.740 --> 00:31:03.420
into network marketing. I was like, you know,

00:31:03.420 --> 00:31:06.519
I'm going to still stay at Coke, but I'm going

00:31:06.519 --> 00:31:10.240
to find a backup plan, something that's got some

00:31:10.240 --> 00:31:14.119
type of money coming in. So that if they do let

00:31:14.119 --> 00:31:16.339
me go three years from now, I've got an income

00:31:16.339 --> 00:31:20.599
coming in. And I really started diving into really

00:31:20.599 --> 00:31:22.619
the network marketing industry, still working

00:31:22.619 --> 00:31:27.440
at Coke and doing network marketing on the side.

00:31:27.900 --> 00:31:30.039
But then eventually the network marketing started

00:31:30.039 --> 00:31:33.849
to take over Coke. And I started just saying,

00:31:33.869 --> 00:31:35.890
you know what, why am I commuting back and forth

00:31:35.890 --> 00:31:38.509
when I got people in the industry, you know,

00:31:38.630 --> 00:31:42.049
making $100 ,000 a month and I'm doing $50 ,000

00:31:42.049 --> 00:31:47.349
a month, $50 ,000 a year at Coke and I'm commuting

00:31:47.349 --> 00:31:50.490
back and forth. And I got my weekend sometimes,

00:31:50.490 --> 00:31:52.529
I'm working on the weekend because I worked in

00:31:52.529 --> 00:31:54.710
the customer service as a supervisor for Coca

00:31:54.710 --> 00:31:58.950
-Cola. But I did wind up, when I left Coke, I

00:31:58.950 --> 00:32:01.240
did come back into the music industry. Yeah.

00:32:02.019 --> 00:32:05.220
And I came back in on as a music business consultant.

00:32:05.559 --> 00:32:07.680
Okay. Like, okay, I got my network marketing

00:32:07.680 --> 00:32:14.259
business on the side and I've got my music business

00:32:14.259 --> 00:32:16.559
consulting on the side. That's going to be my

00:32:16.559 --> 00:32:20.380
main thing. I mean, my network marketing business

00:32:20.380 --> 00:32:23.039
is going to be my supplemental income. You know,

00:32:23.460 --> 00:32:25.539
when I learn quickly with the music business

00:32:25.539 --> 00:32:27.299
consultant that artists don't want to pay to

00:32:27.299 --> 00:32:31.339
learn about the business. they'd rather pay for

00:32:31.339 --> 00:32:35.579
studio time. Yeah, okay, so I want to dive into

00:32:35.579 --> 00:32:41.779
that, right? Because I've done it in Macon and

00:32:41.779 --> 00:32:44.880
parts of Atlanta where you're consulting with

00:32:44.880 --> 00:32:48.960
artists, right? From your perspective, why is

00:32:48.960 --> 00:32:52.740
it that artists don't want to, like, I've been

00:32:52.740 --> 00:32:55.500
trying to, I have my theories, but I've been

00:32:55.500 --> 00:32:58.960
trying to pinpoint why they're mine. is set up

00:32:58.960 --> 00:33:01.740
that way how come they don't want to pay for

00:33:01.740 --> 00:33:03.680
music business consulting but rather just you

00:33:03.680 --> 00:33:08.759
know pay for the studio time the artwork whatever

00:33:08.759 --> 00:33:14.420
do you think it's because that is tangible and

00:33:14.420 --> 00:33:18.220
or it can become tangible right and that the

00:33:18.220 --> 00:33:21.099
music business consulting is a service that's

00:33:21.099 --> 00:33:23.380
intangible but they won't see the value of that

00:33:23.380 --> 00:33:26.880
until it starts to really ring in for them if

00:33:26.880 --> 00:33:30.240
they go through that Yeah, and you know, you

00:33:30.240 --> 00:33:34.859
would think, especially in 2025 with all these

00:33:34.859 --> 00:33:39.019
stories coming out with the old school R &B artists,

00:33:39.240 --> 00:33:41.500
how they got robbed and how they didn't make

00:33:41.500 --> 00:33:44.980
it public. You would think that these artists

00:33:44.980 --> 00:33:47.859
that today is like scrambling, like, I need to

00:33:47.859 --> 00:33:50.440
learn what's going on. But I think it has a lot

00:33:50.440 --> 00:33:54.960
to do really to be 100%. I think it comes down,

00:33:55.160 --> 00:33:58.059
they really don't want to think that hard. They

00:33:58.059 --> 00:34:01.160
don't want to worry about the contracts and they

00:34:01.160 --> 00:34:03.019
don't want to know about different stuff with

00:34:03.019 --> 00:34:06.000
the publishing and you don't know. And they just,

00:34:06.160 --> 00:34:08.960
I remember dating a young lady who's an independent

00:34:08.960 --> 00:34:11.780
artist. And this was about maybe 10 years we

00:34:11.780 --> 00:34:14.059
were dating. And I said to her, I was like, you

00:34:14.059 --> 00:34:15.519
know, sweetheart, come sit down with me. Let

00:34:15.519 --> 00:34:18.800
me talk to you about the industry and the business.

00:34:18.820 --> 00:34:20.880
And she said to me, I'll never forget it. She's

00:34:20.880 --> 00:34:23.559
like, babe, I don't want to learn on that. I

00:34:23.559 --> 00:34:28.489
just want to make music. it's cool if you want

00:34:28.489 --> 00:34:32.670
to make music as a hobby. Yes. Like I play my

00:34:32.670 --> 00:34:35.309
keyboard, that's my hobby. I'm not trying to

00:34:35.309 --> 00:34:39.369
be Stevie. Exactly. Once you start delving into

00:34:39.369 --> 00:34:42.969
that realm of I want to be on stage and I want

00:34:42.969 --> 00:34:45.610
to sing in front of, now you're talking a business.

00:34:47.130 --> 00:34:49.889
And it calls the music business for a reason,

00:34:50.050 --> 00:34:55.829
it's a business. And these artists, Literally,

00:34:56.210 --> 00:34:59.869
it's crazy, like a perfect example. One of the

00:34:59.869 --> 00:35:05.110
things Milk and Giz, when they did Top Billin',

00:35:05.110 --> 00:35:08.969
more so Milk, because Milk wrote Top Billin'.

00:35:08.969 --> 00:35:12.889
And Top Billin' had been sampled over 300 times.

00:35:13.150 --> 00:35:16.690
Mary J. Blige through Puffy sampled Real Love

00:35:16.690 --> 00:35:21.769
and Top Billin' B. Milk wrote that song when

00:35:21.769 --> 00:35:25.440
he was about 16 years old. I always say when

00:35:25.440 --> 00:35:27.320
people ask me, how's Milk doing? I talked to

00:35:27.320 --> 00:35:29.599
Milk about two weeks ago. How's Milk doing? Milk

00:35:29.599 --> 00:35:34.019
is literally chilling. Like the song top villain

00:35:34.019 --> 00:35:36.860
because he has not had to work a job since he

00:35:36.860 --> 00:35:42.000
wrote that song. Yes. And artists really grasp

00:35:42.000 --> 00:35:45.679
that. They knew that. Now, granted, I'm going

00:35:45.679 --> 00:35:48.800
to cut them from slack because when I was in

00:35:48.800 --> 00:35:51.059
my 20s and I got into the music industry and

00:35:51.059 --> 00:35:53.179
I was working at First Fire Music and I was on

00:35:53.179 --> 00:35:57.860
tour, with all these artists, like I'm touring

00:35:57.860 --> 00:36:00.679
with MC Light, I'm touring with Positive K, I'm

00:36:00.679 --> 00:36:03.880
touring with Audio II, and all these other first

00:36:03.880 --> 00:36:06.019
priority artists, and then we're on tour with,

00:36:06.019 --> 00:36:09.619
like I say, Public Enemy and Naughty by Nature.

00:36:12.219 --> 00:36:17.760
My mindset was not on, now one of the reasons

00:36:17.760 --> 00:36:19.780
I got into network marketing because of residual

00:36:19.780 --> 00:36:24.610
income, but my mindset was not on Because I'm

00:36:24.610 --> 00:36:28.670
thinking now, at 61, like, dang, you know, I

00:36:28.670 --> 00:36:32.130
met Janet Jackson twice. I met Paula Abdul. I

00:36:32.130 --> 00:36:35.570
met Madonna. How come I didn't say to them, like,

00:36:35.630 --> 00:36:38.210
hey, Janet, I got a song you might be interested

00:36:38.210 --> 00:36:41.389
in. Even if you didn't release it as a single.

00:36:42.530 --> 00:36:43.809
Like, you know, she's going to be like, yeah,

00:36:43.929 --> 00:36:46.309
you do like, you like publicist. Like, yeah,

00:36:46.309 --> 00:36:48.269
yeah, she's like, yeah, yeah, we met a couple

00:36:48.269 --> 00:36:50.989
of weeks ago. Like, yeah, send it to my sister

00:36:50.989 --> 00:36:54.300
and I'll listen to it. Like, why was, you know,

00:36:54.460 --> 00:36:58.860
my mind wasn't there? Now, granted, I didn't

00:36:58.860 --> 00:37:03.440
have access to the information that artists have

00:37:03.440 --> 00:37:06.400
now. There's really no excuse for an artist.

00:37:06.559 --> 00:37:08.559
But back in the days when there was no internet,

00:37:09.059 --> 00:37:12.840
there was no cell phone. You know, my mind was

00:37:12.840 --> 00:37:15.960
on the groupies at the hotel keeping it real.

00:37:18.179 --> 00:37:22.860
You know, like, what city we going to next? Exactly.

00:37:23.000 --> 00:37:27.320
Not on residual income and royalty. I get that.

00:37:29.639 --> 00:37:32.360
It hits me over the head every once in a while

00:37:32.360 --> 00:37:36.199
because I'm like, dang, if I just were to one

00:37:36.199 --> 00:37:39.940
artist, I ran into Little Richard, I ran into

00:37:39.940 --> 00:37:44.760
Lambert, Joe Lambert, I could have least said

00:37:44.760 --> 00:37:48.139
to them, hey, man, even if I wasn't writing songs,

00:37:49.539 --> 00:37:51.659
yo, I got a song. Do you want to hear it? If

00:37:51.659 --> 00:37:53.519
Joe LaVert would have said, yeah, man, I got

00:37:53.519 --> 00:37:56.460
you. Let me hear it. Send it to me. I would have

00:37:56.460 --> 00:38:00.420
found a way to write that song. Yeah. You know,

00:38:00.619 --> 00:38:03.039
like that. I love that. So that prompts this

00:38:03.039 --> 00:38:08.460
question that I had for you, right? So based

00:38:08.460 --> 00:38:09.699
off of, you know what I'm saying, what you said

00:38:09.699 --> 00:38:12.659
your mindset was, right? Do you think the music

00:38:12.659 --> 00:38:16.019
business inadvertently created a situation to

00:38:16.019 --> 00:38:19.289
take advantage of artists because knowing new

00:38:19.289 --> 00:38:25.570
about the business per se, like you said, or

00:38:25.570 --> 00:38:29.090
because you have all these horror stories about

00:38:29.090 --> 00:38:31.230
the music business and artists being robbed or

00:38:31.230 --> 00:38:35.070
whatever. And I was really thinking about that

00:38:35.070 --> 00:38:40.090
as the music business was building itself with

00:38:40.090 --> 00:38:42.250
the publishing and all that stuff, once things

00:38:42.250 --> 00:38:46.840
became tangible. Only it's so many people had

00:38:46.840 --> 00:38:49.159
access to the business side of the information,

00:38:49.639 --> 00:38:54.300
right? And as it's growing as an industry, is

00:38:54.300 --> 00:38:59.380
it inadvertently creating a situation where it's

00:38:59.380 --> 00:39:03.239
taking advantage of artists because people don't

00:39:03.239 --> 00:39:05.719
know how it really works? And I'm talking about

00:39:05.719 --> 00:39:07.980
not just the artists, but I'm talking about the

00:39:07.980 --> 00:39:09.780
people who are in charge of the artists. So let's

00:39:09.780 --> 00:39:14.679
say A &R is both working at labels. or music

00:39:14.679 --> 00:39:17.420
supervisors who are working at radio stations

00:39:17.420 --> 00:39:21.840
or top writers and stuff like that who are working

00:39:21.840 --> 00:39:26.360
at magazines. Are they inadvertently creating

00:39:26.360 --> 00:39:28.440
this situation where they're just trying to get

00:39:28.440 --> 00:39:30.500
a job done and they don't necessarily know the

00:39:30.500 --> 00:39:34.420
business side and it seems like it's swallowing

00:39:34.420 --> 00:39:36.840
up artists because they are the product at the

00:39:36.840 --> 00:39:38.900
end of the day. Do you think the music industry

00:39:38.900 --> 00:39:41.920
inadvertently did that to itself or do you think

00:39:43.360 --> 00:39:47.019
people purposely kept information to themselves

00:39:47.019 --> 00:39:51.679
so that they could keep control of it. I think

00:39:51.679 --> 00:39:54.539
as you went up higher, so if you were dealing

00:39:54.539 --> 00:39:58.059
with the magazines, they really didn't know.

00:39:58.239 --> 00:40:03.079
Okay. If your boy was your manager that you grew

00:40:03.079 --> 00:40:05.969
up with in high school, He had no clue, but you

00:40:05.969 --> 00:40:08.030
still put him on because he's your boy and you

00:40:08.030 --> 00:40:13.030
trust him. Then you started going up the promoters

00:40:13.030 --> 00:40:16.130
of the club, you know, the concert promoters,

00:40:16.210 --> 00:40:18.769
because back in the day, you have a lot of nation,

00:40:18.929 --> 00:40:21.489
everybody here who don't, independent promoters

00:40:21.489 --> 00:40:25.230
in the state. But as you go up to the CEOs of

00:40:25.230 --> 00:40:28.550
the record label, they definitely know. Because

00:40:28.550 --> 00:40:30.929
they have a team of lawyers that's telling them,

00:40:31.489 --> 00:40:34.980
if you get this artist for XYZ, then you'll be

00:40:34.980 --> 00:40:41.179
able to bring in XYZ. And, you know, for a kid

00:40:41.179 --> 00:40:46.780
in Brooklyn, a kid in Compton, a kid in Atlanta

00:40:46.780 --> 00:40:54.639
and East Point that doesn't have anything, and

00:40:54.639 --> 00:40:58.840
you say to that kid, I'm going to cut you a check

00:40:58.840 --> 00:41:02.460
for $200 ,000. I'm just going to make up a number.

00:41:03.819 --> 00:41:08.360
He's not thinking 20, 30, 40 years. He's not

00:41:08.360 --> 00:41:10.940
thinking generational wealth. He's already spent

00:41:10.940 --> 00:41:14.420
the money before you go to check. He's like,

00:41:14.699 --> 00:41:17.780
oh, 200 ,000. Oh, man, I can buy that car. Now,

00:41:17.780 --> 00:41:20.019
he's not thinking about, for the most part, some

00:41:20.019 --> 00:41:22.440
of them are, but for the majority of them, they're

00:41:22.440 --> 00:41:24.360
like, they're not even thinking about buying

00:41:24.360 --> 00:41:27.260
real estate. Let me get my family out of the

00:41:27.260 --> 00:41:30.699
projects, out of the hooded, but I can get their

00:41:30.699 --> 00:41:33.070
house. I'm going to go to the jeweler. I'm going

00:41:33.070 --> 00:41:35.269
to get that $50 ,000 chain. I'm going to get

00:41:35.269 --> 00:41:37.989
my mom some money for the bills, for the rent.

00:41:38.869 --> 00:41:43.329
But the guy at the top, he absolutely knows.

00:41:44.190 --> 00:41:49.530
I'll never forget the line of when it's in the

00:41:49.530 --> 00:41:52.289
movie Cadillac. I can't remember the movie Cadillac,

00:41:52.349 --> 00:41:56.269
something with Beyonce and most deaf. Where most

00:41:56.269 --> 00:41:59.550
deaf is playing the role of Chuck Berry. Oh,

00:41:59.750 --> 00:42:04.630
I remember that. the chest records or something

00:42:04.630 --> 00:42:08.789
I did as the, the Jewish guy had the heart attack

00:42:08.789 --> 00:42:10.210
or whatever when he was going down the street

00:42:10.210 --> 00:42:12.969
or whatever, but gave you the house. Everybody

00:42:12.969 --> 00:42:16.250
else got robbed. Besides my favorite character.

00:42:16.429 --> 00:42:17.769
I'm not sorry. I still want you to make your

00:42:17.769 --> 00:42:22.070
point. My favorite character was a muddy water

00:42:22.070 --> 00:42:24.969
or something because he did not take an advance

00:42:24.969 --> 00:42:28.039
and he was getting his money. because he didn't

00:42:28.039 --> 00:42:29.800
take any of it. So he didn't have anything going

00:42:29.800 --> 00:42:32.699
against his account. That's right. That's right.

00:42:32.800 --> 00:42:37.480
Yeah. And and and you would be surprised. At

00:42:37.480 --> 00:42:40.440
the number of old school hip hop artists that

00:42:40.440 --> 00:42:43.119
have not paid their advance bill off, I'm talking

00:42:43.119 --> 00:42:46.980
about 30, 40 years later, because what happened

00:42:46.980 --> 00:42:50.159
is, let's say an artist guy, I'm just going to

00:42:50.159 --> 00:42:51.880
throw a number out there, half a million dollars

00:42:51.880 --> 00:42:56.219
in advance. They were paying those events off

00:42:56.219 --> 00:43:00.550
through record sales. Mm -hmm. But that's gone

00:43:00.550 --> 00:43:03.289
now. Mm -hmm. Those record sales, you know, now

00:43:03.289 --> 00:43:07.030
you got streaming. Mm -hmm. So that artist, what

00:43:07.030 --> 00:43:11.550
was the overflow of artists paying advance back?

00:43:11.690 --> 00:43:14.590
Mm -hmm. Now it's trickled down to a small drop

00:43:14.590 --> 00:43:18.289
because nobody's really buying music. Now granted,

00:43:18.849 --> 00:43:22.670
vinyl is coming back. Mm -hmm. But a lot of those

00:43:22.670 --> 00:43:24.570
artists are still in debt to the record label

00:43:24.570 --> 00:43:27.440
because they took that first On the first album,

00:43:27.539 --> 00:43:30.019
they took that half a million dollars out. They

00:43:30.019 --> 00:43:31.699
may have worked that million dollars down to

00:43:31.699 --> 00:43:34.579
maybe four hundred thousand, half a million dollars

00:43:34.579 --> 00:43:36.360
down to four hundred thousand. But then they

00:43:36.360 --> 00:43:38.360
got another advance for the second album. And

00:43:38.360 --> 00:43:41.460
they kept putting themselves in debt. Yeah, exactly.

00:43:41.880 --> 00:43:44.739
I saw where Fabulous was on a podcast and he

00:43:44.739 --> 00:43:47.699
said his deal that he got, I think it was Def

00:43:47.699 --> 00:43:51.860
Jam or whomever it was, he's still in his concentrate.

00:43:52.460 --> 00:43:54.650
That's why he put on the music. And I'm like,

00:43:55.309 --> 00:43:58.809
20 something years ago. So I get it. And then

00:43:58.809 --> 00:44:01.269
this is the thing when we talk about the music

00:44:01.269 --> 00:44:03.389
side, right? I told you, did all the reading

00:44:03.389 --> 00:44:06.889
and stuff like that. I used to see where it is.

00:44:07.889 --> 00:44:11.630
And okay, so you jump into the industry. First

00:44:11.630 --> 00:44:13.670
of all, regardless of any creative industry,

00:44:13.789 --> 00:44:16.670
I don't care if it's basketball, if it's music,

00:44:17.110 --> 00:44:20.150
if it's film, whatever. Everyone's deal sucks,

00:44:20.489 --> 00:44:22.469
right? Everyone's deal sucks because you're a

00:44:22.469 --> 00:44:25.400
nobody. you don't have a product concept, right?

00:44:25.599 --> 00:44:27.840
There's nothing to be attached to your name to

00:44:27.840 --> 00:44:31.400
where it's proven sales record. So cool. It's

00:44:31.400 --> 00:44:34.960
the accounting that gets everybody messed up

00:44:34.960 --> 00:44:38.619
because I'm getting like, you know, they do the

00:44:38.619 --> 00:44:40.079
point thing, but let's go ahead and just say

00:44:40.079 --> 00:44:45.440
percentage. Let's just say I'm getting 10 % royalty

00:44:45.440 --> 00:44:48.420
rate, but I got a hundred thousand. So now I

00:44:48.420 --> 00:44:51.940
got to do a million in sales just to make up

00:44:51.940 --> 00:44:54.260
that hundred thousand. And if I don't do a million,

00:44:55.420 --> 00:44:59.559
I'm still in debt. Right. I'm like, the cash

00:44:59.559 --> 00:45:01.300
flow for the company, though, yeah, exactly.

00:45:01.400 --> 00:45:03.880
It generated the million, but I ain't saying

00:45:03.880 --> 00:45:06.619
nothing. And I'm like, that's why TLC and all

00:45:06.619 --> 00:45:09.960
these artists, you're getting pennies on the

00:45:09.960 --> 00:45:11.619
dollar, whatever, and you got to pay back millions

00:45:11.619 --> 00:45:14.199
through pennies. And I'm like, you have to sell

00:45:14.199 --> 00:45:17.380
a boatload or whatever just to break even, let

00:45:17.380 --> 00:45:20.780
alone to make a profit. But they see where your

00:45:20.780 --> 00:45:23.559
sales potential is. Because you're making cash

00:45:23.559 --> 00:45:26.239
register rings, but your deal and it's the accounting.

00:45:26.260 --> 00:45:29.960
I'm like, oh my goodness I was like, oh these

00:45:29.960 --> 00:45:33.500
deals I'm like I wouldn't but again that goes

00:45:33.500 --> 00:45:36.719
back to basic like math and like having people

00:45:36.719 --> 00:45:38.699
in your corner stop trying to like, you know,

00:45:38.800 --> 00:45:41.940
take the Advance up front or whatever actually

00:45:41.940 --> 00:45:44.099
go through the negotiation process go find your

00:45:44.099 --> 00:45:46.760
lawyer Go find you an accountant. Look at this

00:45:46.760 --> 00:45:48.739
paperwork like I know what does this break down

00:45:48.739 --> 00:45:51.329
to me in real terms? What do I have to do to

00:45:51.329 --> 00:45:53.610
make this money back versus what's going to be

00:45:53.610 --> 00:45:57.050
pulled in? And I get it. Not everybody is set

00:45:57.050 --> 00:45:59.130
up like a business. But I also say the other

00:45:59.130 --> 00:46:02.190
side of that coin, though, is a lot of independent

00:46:02.190 --> 00:46:04.429
artists will not put up the capital that it takes

00:46:04.429 --> 00:46:08.250
for them to break to break. Right. They don't

00:46:08.250 --> 00:46:10.389
they see that as a risky investment for themselves,

00:46:10.409 --> 00:46:13.909
but they want other people to do it for. Yeah,

00:46:13.909 --> 00:46:18.309
and a lot of artists are still infatuated with

00:46:18.309 --> 00:46:21.860
being able to pay. I'm signed to a label. Yeah,

00:46:21.920 --> 00:46:26.400
that's it. And 2025, you know, just like network

00:46:26.400 --> 00:46:30.900
marketing, you don't have to be, you know, assigned

00:46:30.900 --> 00:46:33.780
to a label. You can do everything yourself, you

00:46:33.780 --> 00:46:38.400
know, going back to like, when I first got into

00:46:38.400 --> 00:46:40.480
the industry, there was no internet. And I'm

00:46:40.480 --> 00:46:42.159
talking about network marketing. There was no

00:46:42.159 --> 00:46:46.840
internet. Everything was paper form. you know,

00:46:46.860 --> 00:46:48.940
if I wanted to get somebody a video to show them

00:46:48.940 --> 00:46:51.340
what I'm doing on that industry side, I would

00:46:51.340 --> 00:46:56.039
have to mail them a VHS test, say CD -ROM. Now

00:46:56.039 --> 00:46:58.400
I can send them a video from my phone and they

00:46:58.400 --> 00:47:00.500
can look at it like I like it, they go straight

00:47:00.500 --> 00:47:03.500
to my website. Same thing for an artist, you

00:47:03.500 --> 00:47:05.039
know, you don't need the label for distribution,

00:47:05.199 --> 00:47:07.400
you don't need the label for your music video.

00:47:08.219 --> 00:47:12.039
Now with the, I mean, technology, you could literally

00:47:12.039 --> 00:47:17.159
be filming your music video in Dubai while you're

00:47:17.159 --> 00:47:21.239
in your living. Yes. So yeah, so yeah. Yeah,

00:47:21.239 --> 00:47:25.099
they have so much resources and access to things

00:47:25.099 --> 00:47:27.820
nowadays. I think the only issue is now is like

00:47:27.820 --> 00:47:30.800
when they get to a certain level and when you're

00:47:30.800 --> 00:47:33.840
trying to scale, that's when you need a partner.

00:47:34.380 --> 00:47:36.619
Not necessarily to be signed to a label, but

00:47:36.619 --> 00:47:38.599
you need a label's infrastructure because you

00:47:38.599 --> 00:47:41.579
need access to now you're talking about like

00:47:41.579 --> 00:47:44.179
radio campaigns that are nationwide and worldwide.

00:47:44.519 --> 00:47:46.539
You're talking about having access to all these

00:47:46.539 --> 00:47:50.039
people who are playing major roles to help push

00:47:50.039 --> 00:47:52.980
and highlight what you're doing to even a bigger

00:47:52.980 --> 00:47:57.500
magnitude. But again, they're not gonna, I haven't

00:47:57.500 --> 00:47:59.440
seen it, even with major label artists, I haven't

00:47:59.440 --> 00:48:03.780
seen it. I have not seen a major label artist,

00:48:03.980 --> 00:48:07.320
especially in urban to my knowledge. put up the

00:48:07.320 --> 00:48:10.519
millions of dollars that it takes to push projects

00:48:10.519 --> 00:48:13.739
because they seem to be talking on their behalf

00:48:13.739 --> 00:48:15.980
and love the marketing, you know what I'm saying?

00:48:16.019 --> 00:48:18.079
They love that marketing money being spent on

00:48:18.079 --> 00:48:20.420
them. They want to spend it on themselves. And

00:48:20.420 --> 00:48:22.559
I'm like, you really believe in yourself, then

00:48:22.559 --> 00:48:26.900
you build your company. But I want to get back

00:48:26.900 --> 00:48:31.619
to what you can offer the artists, whether they're

00:48:31.619 --> 00:48:33.460
still major, mid -major, whatever the case may

00:48:33.460 --> 00:48:36.030
be, or major going independent. or even just

00:48:36.030 --> 00:48:39.369
independent. When it comes to the music business

00:48:39.369 --> 00:48:42.510
consulting, like give us some examples of what

00:48:42.510 --> 00:48:45.130
you can do for artists so therefore that way,

00:48:45.230 --> 00:48:47.150
you know, so they have a clearer understanding.

00:48:49.670 --> 00:48:52.829
Well, I don't do consulting anymore, mainly because

00:48:52.829 --> 00:48:57.909
my other business on the MLM side is doing good.

00:48:58.190 --> 00:49:00.570
But if an artist comes to me and asks me a question,

00:49:00.750 --> 00:49:02.769
you know, I'll be glad to say, hey, yeah, definitely.

00:49:03.099 --> 00:49:07.079
let me tell you the best way to do it. An artist,

00:49:07.300 --> 00:49:10.460
independent artist, definitely needs to understand

00:49:10.460 --> 00:49:14.380
the business. There are so many resources out

00:49:14.380 --> 00:49:19.059
there, books, but if I, the one of the biggest,

00:49:19.460 --> 00:49:23.820
biggest advice that I would give an artist, like

00:49:23.820 --> 00:49:26.219
you mentioned, you got to put a team together.

00:49:26.360 --> 00:49:29.219
Yes. And that's not just your boy that you went

00:49:29.219 --> 00:49:32.039
to school with, but that's your lawyer, that's

00:49:32.039 --> 00:49:35.300
your accountant. That is, if you can't dance,

00:49:35.400 --> 00:49:39.000
then you've got to get a choreographer. If you're

00:49:39.000 --> 00:49:41.960
a young lady artist, you need a makeup artist,

00:49:41.980 --> 00:49:45.139
you need to have a team together. But you need

00:49:45.139 --> 00:49:49.699
to look at this business as a business, and you

00:49:49.699 --> 00:49:53.000
have to be consistent at it. What I've learned

00:49:53.000 --> 00:49:55.519
as being an entrepreneur, whether it's being

00:49:55.519 --> 00:49:59.400
a music business consultant, working in the public

00:49:59.400 --> 00:50:05.989
speaking, any avenue, It takes confidence because

00:50:05.989 --> 00:50:08.650
you really have to get out there and hear the

00:50:08.650 --> 00:50:13.929
notes. You really have to get out there and be

00:50:13.929 --> 00:50:18.909
above average. Because someone that says, I'm

00:50:18.909 --> 00:50:21.630
an artist, probably is not promoting their music

00:50:21.630 --> 00:50:25.750
every day. Yes. You know, they're sporadically,

00:50:25.769 --> 00:50:28.389
you know, yeah, man, I got some stuff on Spotify,

00:50:28.630 --> 00:50:31.070
man. I'm blowing it. But they're not really blowing

00:50:31.070 --> 00:50:34.929
it. And one of my mentors on the MLM side told

00:50:34.929 --> 00:50:38.550
me something that helped me a lot. Calendar your

00:50:38.550 --> 00:50:42.190
day. If it's not written down, it's not real.

00:50:42.590 --> 00:50:47.170
And so I make sure every single thing is in my

00:50:47.170 --> 00:50:51.949
calendar. From date night, me and my son hung

00:50:51.949 --> 00:50:55.150
out for Christmas Eve. That was on my calendar.

00:50:55.969 --> 00:51:00.050
And my to do list is on my calendar. So we have

00:51:00.050 --> 00:51:03.190
to be intentional. about everything that we plan

00:51:03.190 --> 00:51:06.210
to do if we want to be consistent, if we want

00:51:06.210 --> 00:51:10.650
to be successful. Yes. Now, I forgot to mention

00:51:10.650 --> 00:51:16.170
you wrote two books, right? One about your disability,

00:51:16.469 --> 00:51:19.730
but then also the other one was it how to launch

00:51:19.730 --> 00:51:25.210
your music career in 21 days. What inspired you

00:51:25.210 --> 00:51:29.889
to write those two particular books? You know

00:51:29.889 --> 00:51:31.710
what the first one how to launch your music career

00:51:31.710 --> 00:51:34.329
in 21 days if that's why oh goodness That's 20

00:51:34.329 --> 00:51:37.210
years old now. That's why you dated but I wanted

00:51:37.210 --> 00:51:40.590
to give artists a step -by -step Like what you

00:51:40.590 --> 00:51:44.889
could do every day within a month to hit the

00:51:44.889 --> 00:51:50.449
ground running and Early on in my Facebook days

00:51:50.449 --> 00:51:53.369
when I was on Facebook and I still do I used

00:51:53.369 --> 00:51:55.730
to share my music stories like you know I was

00:51:55.730 --> 00:51:57.690
hanging out with this artist one time and I was

00:51:57.690 --> 00:52:00.340
working with this artist And people started to

00:52:00.340 --> 00:52:02.980
say, man, you really need to write a book. So

00:52:02.980 --> 00:52:06.380
I literally sat down and wrote an e -book, just

00:52:06.380 --> 00:52:08.500
started typing out all the stories. And then

00:52:08.500 --> 00:52:12.199
I put them in a Word format, converted it to

00:52:12.199 --> 00:52:17.380
a PDF, got somebody on Fiverr to do the book

00:52:17.380 --> 00:52:21.820
cover. And I created a PayPal page. And I just

00:52:21.820 --> 00:52:24.300
went full on Facebook and said, hey, I got this

00:52:24.300 --> 00:52:26.860
book out. And a lot of people bought the book.

00:52:28.730 --> 00:52:31.889
That was e -book form. I've been saying, hey,

00:52:31.909 --> 00:52:34.090
you know, maybe I'll do an audible and, you know,

00:52:34.210 --> 00:52:36.349
put it on audible. But every once in a while,

00:52:36.489 --> 00:52:38.909
I'll throw up a story about somebody that I've

00:52:38.909 --> 00:52:41.969
met. And I write the story in such a way that

00:52:41.969 --> 00:52:45.289
you have to guess who I'm talking about at the

00:52:45.289 --> 00:52:52.309
end. That's awesome. What about the other book?

00:52:53.849 --> 00:52:57.230
Well, that book in the story, that is Fearless

00:52:57.230 --> 00:53:00.590
Dream. That is a book about how a disabled kid

00:53:00.590 --> 00:53:02.989
from Brooklyn hung out with some of the biggest

00:53:02.989 --> 00:53:04.989
names in the music industry. And that talks about

00:53:04.989 --> 00:53:07.650
my different interactions with people like, you

00:53:07.650 --> 00:53:09.590
know, hanging out with Tupac, hanging out with

00:53:09.590 --> 00:53:11.889
him, talking to Ophelia, and different people

00:53:11.889 --> 00:53:14.570
like that. So, yeah. So it's more like a memoir.

00:53:16.110 --> 00:53:20.519
Huh? That's more like a memoir. Yeah, yeah, it

00:53:20.519 --> 00:53:23.760
definitely is because, you know, I'm thankful.

00:53:23.860 --> 00:53:26.440
I've had the opportunity to work with and meet

00:53:26.440 --> 00:53:29.159
some amazing people. Like I said, like, you know,

00:53:29.280 --> 00:53:32.980
hanging out with Tupac and talking to Aaliyah

00:53:32.980 --> 00:53:35.239
on the phone. And, you know, I used to say one

00:53:35.239 --> 00:53:38.400
of my biggest music regress was talking to Aaliyah

00:53:38.400 --> 00:53:40.519
one time and she was down in Atlanta getting

00:53:40.519 --> 00:53:44.179
ready to do a show at the San Diego Olympic Park.

00:53:45.289 --> 00:53:47.670
And she told me, she was like, hey, why don't

00:53:47.670 --> 00:53:50.150
you come hang out with me? And I was like, yeah,

00:53:50.150 --> 00:53:53.309
that'd be cool. And at the time, I was working

00:53:53.309 --> 00:53:57.550
downtown Atlanta, but I wasn't thriving. And

00:53:57.550 --> 00:54:02.289
I lived in Grinette County. No Atlanta, for those

00:54:02.289 --> 00:54:05.349
that don't know, that's downtown Atlanta and

00:54:05.349 --> 00:54:08.550
Grinette on the train. And then you're thinking

00:54:08.550 --> 00:54:10.489
apart, that's at least an hour and a half, if

00:54:10.489 --> 00:54:13.710
any. And I started thinking, man. by the time

00:54:13.710 --> 00:54:16.889
I get home, it's gonna be late. I'll just see

00:54:16.889 --> 00:54:20.130
her another time. And of course, another time

00:54:20.130 --> 00:54:22.690
never happened. But then I always think too,

00:54:22.730 --> 00:54:25.389
because for a long time I was depressed. Even

00:54:25.389 --> 00:54:27.590
today, I can't listen to Aaliyah's music on the

00:54:27.590 --> 00:54:30.010
radio. I'll turn it, with the exception of one

00:54:30.010 --> 00:54:33.730
song, which is the Isley Brothers remake. But

00:54:33.730 --> 00:54:36.650
what I think now is, what if I wouldn't when

00:54:36.650 --> 00:54:39.090
it hung out with her that night, and we became

00:54:39.090 --> 00:54:41.550
real good friends? And she's like, hey, you know

00:54:41.550 --> 00:54:47.130
what? you need to join my team. And then, you

00:54:47.130 --> 00:54:48.889
know, I'm on a team, I'm working with them, and

00:54:48.889 --> 00:54:50.489
she's like, hey, we're doing a video shoot in

00:54:50.489 --> 00:54:54.809
the Bahamas. Check your bag. Yeah. Yeah. So I

00:54:54.809 --> 00:54:56.449
have to think about it that way as well, too.

00:54:56.769 --> 00:55:00.210
I'm glad you say it from both perspectives like

00:55:00.210 --> 00:55:04.130
that. But, Terry, as you move forward for 2026,

00:55:04.769 --> 00:55:07.969
like, what do you want to do? You know what I'm

00:55:07.969 --> 00:55:12.969
saying? What is exciting for you now? You know

00:55:12.969 --> 00:55:16.170
what? I'm loving the network marketing space.

00:55:17.469 --> 00:55:23.989
So I go to really do well in that industry. I've

00:55:23.989 --> 00:55:26.809
been in it for several years. And I like being

00:55:26.809 --> 00:55:29.289
able to work from home. And the company that

00:55:29.289 --> 00:55:32.610
I'm with, I can say we offer legal services that

00:55:32.610 --> 00:55:37.739
I can say and identity theft services. They have

00:55:37.739 --> 00:55:40.179
some amazing, all -expense paid trips that I've

00:55:40.179 --> 00:55:44.320
been on, so I'm thankful for that. But really

00:55:44.320 --> 00:55:47.420
just dominating that industry more. There's a

00:55:47.420 --> 00:55:50.099
young brother that's hitting the ground, Daryl

00:55:50.099 --> 00:55:54.099
Drake. He's 35. I hope Daryl Drake doesn't hear

00:55:54.099 --> 00:55:59.230
this and say, man, I'm not 35. You know, man,

00:55:59.349 --> 00:56:01.329
I'm older than that. Well, I'm younger than that.

00:56:01.650 --> 00:56:03.710
So shout out to Daryl Drake. I apologize if I

00:56:03.710 --> 00:56:05.929
got the age wrong. But I know he's much younger

00:56:05.929 --> 00:56:10.730
than 61. And I know that he's been without company

00:56:10.730 --> 00:56:13.590
probably for about three months and already hit

00:56:13.590 --> 00:56:17.829
250 ,000. So I'm like, OK, yeah, he definitely

00:56:17.829 --> 00:56:20.710
motivated me. And to get back into public speaking,

00:56:21.050 --> 00:56:23.329
because that was something I did before going

00:56:23.329 --> 00:56:26.329
on stage and talking about the same conversation

00:56:26.329 --> 00:56:28.110
that we're having about the music industry but

00:56:28.110 --> 00:56:32.170
also my disability and just inspiring people

00:56:32.170 --> 00:56:35.389
and helping people and just want to be a blessing

00:56:35.389 --> 00:56:38.730
where I can in 2026. More of a blessing in 2026.

00:56:39.090 --> 00:56:43.650
I love that. In what ways would you say that

00:56:43.650 --> 00:56:47.869
your disability, cerebral palsy, has limited

00:56:47.869 --> 00:56:51.010
you? Because I know you said you have like a,

00:56:51.010 --> 00:56:57.269
I guess, mild case of it, right? Yeah. I'm sorry.

00:56:59.809 --> 00:57:02.010
It's been a blessing because as I was younger,

00:57:02.090 --> 00:57:04.809
I was able to do a lot of stuff for now, and

00:57:04.809 --> 00:57:09.929
I attribute it more to older age. My mindset

00:57:09.929 --> 00:57:14.349
was always, why not? And when I got into the

00:57:14.349 --> 00:57:16.190
music and when I decided to get into the music

00:57:16.190 --> 00:57:17.710
industry, a lot of people said, you know, that's

00:57:17.710 --> 00:57:19.409
the hardest industry to get into, but I was like,

00:57:19.510 --> 00:57:23.250
well, why can't I do it? uh writing for write

00:57:23.250 --> 00:57:26.289
on magazine uh calling Cynthia Horner up and

00:57:26.289 --> 00:57:29.170
shout out to Cynthia Horner um hey i want to

00:57:29.170 --> 00:57:31.969
write for write on and i never took english classes

00:57:31.969 --> 00:57:35.250
or anything like that uh to become a writer she

00:57:35.250 --> 00:57:37.050
said yeah i'll give you a whole issue to write

00:57:37.050 --> 00:57:41.510
and in that issue i was able to interview jazzy

00:57:41.510 --> 00:57:43.530
deff and fresh prince and finesse and sequence

00:57:43.530 --> 00:57:46.269
public enemy uh big daddy k and that was his

00:57:46.269 --> 00:57:49.369
first magazine interview krs one and he nights

00:57:49.369 --> 00:57:54.019
and so and she trusted me enough somebody she

00:57:54.019 --> 00:57:56.760
didn't even know to say hey I'm going to give

00:57:56.760 --> 00:57:59.260
you a whole magazine of right so that's nothing

00:57:59.260 --> 00:58:01.420
but my mindset and I always got to give shout

00:58:01.420 --> 00:58:04.340
out to God because I believe he orchestrates

00:58:04.340 --> 00:58:07.340
all of this to give him the glory. Do you have

00:58:07.340 --> 00:58:09.480
these like framed anywhere as far as like you

00:58:09.480 --> 00:58:14.480
know your publications? Do you have those framed

00:58:14.480 --> 00:58:18.619
anywhere? I don't have, I need to put the articles

00:58:18.619 --> 00:58:21.699
in a frame. I don't have them in a frame, but

00:58:21.699 --> 00:58:26.340
I do have, like I'm looking at an MC Light award

00:58:26.340 --> 00:58:30.659
that I got from Billboard magazine. And then

00:58:30.659 --> 00:58:34.360
I do have, I don't know if you can see this,

00:58:34.500 --> 00:58:38.980
but Albie Shua, good friends with Albie, Big

00:58:38.980 --> 00:58:41.900
Daddy Kane. Don't know Angela Lowe, personally,

00:58:42.199 --> 00:58:44.809
as opposed to when she came to Billboard. and

00:58:44.809 --> 00:58:47.690
signed up for, you know, a lot of the network

00:58:47.690 --> 00:58:50.469
marketing awards and I used to work with major

00:58:50.469 --> 00:58:54.050
damage clothing that used to be Sergio Valente

00:58:54.050 --> 00:58:58.710
jeans. You know, and me and a gentleman by the

00:58:58.710 --> 00:59:01.949
name of Gene Peterson used to, with major damage,

00:59:02.090 --> 00:59:04.510
we used to put clothes on all the different artists

00:59:04.510 --> 00:59:08.889
and music videos until MTV and BET figured out

00:59:08.889 --> 00:59:12.329
that they were giving away free covers. They

00:59:12.329 --> 00:59:15.130
started blowing out the logo. Yeah. I just love

00:59:15.130 --> 00:59:18.329
how everyone, you know, back in the day, y 'all

00:59:18.329 --> 00:59:21.230
were so ingenious with stuff like that. You know,

00:59:21.250 --> 00:59:23.750
I remember LL Cool J telling the story about

00:59:23.750 --> 00:59:25.809
how he got the pooh -pooh hat and the gap paid

00:59:25.809 --> 00:59:28.969
for it. Yeah, exactly. So y 'all were just so

00:59:28.969 --> 00:59:33.130
creative, which it set the, it set precedence

00:59:33.130 --> 00:59:35.369
for like, you know, product placement and brand

00:59:35.369 --> 00:59:38.489
recognition. You know, it was like, y 'all were

00:59:38.489 --> 00:59:43.539
so, so innovative. Yeah. So you mentioned, you

00:59:43.539 --> 00:59:47.840
know, network marketing. People, you know, tend

00:59:47.840 --> 00:59:50.519
to have like a negative connotation with that

00:59:50.519 --> 00:59:53.659
sometimes. What can you say about network marketing

00:59:53.659 --> 00:59:56.860
to where, you know, can soften how people look

00:59:56.860 --> 00:59:58.980
at it, and especially if they're looking at it

00:59:58.980 --> 01:00:00.500
as, you know, whether or not it should be an

01:00:00.500 --> 01:00:04.119
opportunity they should explore? I think, well,

01:00:04.179 --> 01:00:06.239
one of the reasons, and Eric, shout out to Eric

01:00:06.239 --> 01:00:12.380
Worre, who's sort of like the godfather of network

01:00:12.380 --> 01:00:17.059
marketing industry. And he had an online seminar

01:00:17.059 --> 01:00:22.059
about two weeks ago, a virtual seminar with about

01:00:22.059 --> 01:00:24.940
50 ,000 people from all over the country, all

01:00:24.940 --> 01:00:27.940
over the world, from different companies. And

01:00:27.940 --> 01:00:31.639
what he did say that he said that it's really

01:00:31.639 --> 01:00:34.699
our fault in a sense, because we try to make

01:00:34.699 --> 01:00:38.489
network marketing seem easy. like hey you know

01:00:38.489 --> 01:00:40.949
doing the business and you know you can get started

01:00:40.949 --> 01:00:43.190
for a low price which you can for most companies

01:00:43.190 --> 01:00:46.949
but get started and you know all you got to do

01:00:46.949 --> 01:00:50.769
is do xyz and you can start making money and

01:00:50.769 --> 01:00:55.690
that is true to an extent but it's a lot harder

01:00:55.690 --> 01:00:59.530
than what it is in regards to like any business

01:00:59.530 --> 01:01:03.190
you got to work it yeah you got to be consistent

01:01:03.190 --> 01:01:06.139
with it And majority of people that get into

01:01:06.139 --> 01:01:08.699
the industry, and I'm going to say 90 % of the

01:01:08.699 --> 01:01:13.619
people that get into the industry, they get told

01:01:13.619 --> 01:01:16.320
no. They're like, OK, I'm selling this product.

01:01:17.500 --> 01:01:19.340
My mom is going to buy, my brother's going to

01:01:19.340 --> 01:01:21.960
buy, and my best friend is going to buy. They're

01:01:21.960 --> 01:01:23.579
geeks. They're like, OK, I'm about to make a

01:01:23.579 --> 01:01:24.739
lot of money because I know they're going to

01:01:24.739 --> 01:01:29.300
get it. Mom says no. Why do I need that? Cousin

01:01:29.300 --> 01:01:31.320
says, I don't need that. And best friend is like,

01:01:31.320 --> 01:01:33.199
let me think about it, call me to, you know,

01:01:33.340 --> 01:01:35.900
next month. And next month come, oh, let me think

01:01:35.900 --> 01:01:39.199
about it some more. And they get discouraged.

01:01:39.380 --> 01:01:40.860
And they're like, oh, this thing doesn't work.

01:01:41.659 --> 01:01:44.440
What I learned about network marketing and the

01:01:44.440 --> 01:01:48.099
music industry sort of at the same time is you

01:01:48.099 --> 01:01:52.079
have to be where you can see examples. One of

01:01:52.079 --> 01:01:54.800
the reasons that I was able to really work hard

01:01:54.800 --> 01:01:57.750
in the music industry because I saw examples.

01:01:58.130 --> 01:01:59.929
I saw that there were, I knew there were people

01:01:59.929 --> 01:02:03.050
working at record labels. I knew that there were

01:02:03.050 --> 01:02:07.070
people working at management companies, working

01:02:07.070 --> 01:02:09.789
on tours, working, all these different areas

01:02:09.789 --> 01:02:13.789
I knew because I was hanging out with them. So

01:02:13.789 --> 01:02:18.289
I knew like, okay, and I always say the whole

01:02:18.289 --> 01:02:23.429
room can't be more smarter than I am. You know,

01:02:23.489 --> 01:02:25.880
this guy's a club promoter and he's bringing

01:02:25.880 --> 01:02:28.639
all these artists into clubs and you know this

01:02:28.639 --> 01:02:30.840
girl over here is a choreographer for some of

01:02:30.840 --> 01:02:33.480
the biggest names in the music industry they

01:02:33.480 --> 01:02:35.780
both can't be smarter than me maybe one or the

01:02:35.780 --> 01:02:38.780
other but not both of them so i said the same

01:02:38.780 --> 01:02:42.099
thing about network marketing industry is that

01:02:42.099 --> 01:02:44.840
i started to say okay if i'm really going to

01:02:44.840 --> 01:02:48.380
do this business because i tried different companies

01:02:48.380 --> 01:02:54.610
and was very unsuccessful install a pen or a

01:02:54.610 --> 01:02:57.170
pencil. One, because I didn't believe in the

01:02:57.170 --> 01:03:00.130
product, and I wasn't consistent, and I didn't

01:03:00.130 --> 01:03:03.210
really learn the industry. So no matter whether

01:03:03.210 --> 01:03:04.989
you're in the network marketing or whether you're

01:03:04.989 --> 01:03:07.369
in the music industry, you have to learn your

01:03:07.369 --> 01:03:09.610
industry. So when I got into network marketing

01:03:09.610 --> 01:03:12.170
the second time around, within the last five

01:03:12.170 --> 01:03:14.389
or six years, I said, okay, I'm really going

01:03:14.389 --> 01:03:16.869
to take this seriously, and I'm going to breathe,

01:03:17.010 --> 01:03:20.469
eat, and sleep this industry. And majority of

01:03:20.469 --> 01:03:23.230
people won't do that. They'll make excuses. I'm

01:03:23.230 --> 01:03:28.070
tired. I'm not going to. But on my team alone

01:03:28.070 --> 01:03:32.269
that I'm a part of, TNV that I can mention, every

01:03:32.269 --> 01:03:34.409
couple of weeks we got somebody on our team doing

01:03:34.409 --> 01:03:37.269
six figures. That's so sad. We've got millionaire

01:03:37.269 --> 01:03:41.090
club members on our team. And I know from the

01:03:41.090 --> 01:03:43.309
all expense paid trips that I've been on, where

01:03:43.309 --> 01:03:45.070
the company is paid for the hotel, the airfare,

01:03:45.230 --> 01:03:48.429
the food, me and a guest. And it's not just the

01:03:48.429 --> 01:03:52.050
top 20, but 700 people have been on the trips.

01:03:52.550 --> 01:03:56.869
So I know it works. I just have to work it. Yeah.

01:03:58.489 --> 01:04:02.449
My last question as far as this, have you thought

01:04:02.449 --> 01:04:05.230
about like doing a documentary or having a documentary

01:04:05.230 --> 01:04:07.570
done on yourself with all this experience that

01:04:07.570 --> 01:04:11.650
you have and all this knowledge and just be able

01:04:11.650 --> 01:04:13.750
to tell all these stories? Have you thought about

01:04:13.750 --> 01:04:17.239
like putting together a documentary? Nah, you

01:04:17.239 --> 01:04:20.119
know what, that's a good thing. Now you got my,

01:04:20.500 --> 01:04:23.679
you know, planted the seed now, so I'll lay in

01:04:23.679 --> 01:04:25.840
bed tonight like, oh, documentary, that would

01:04:25.840 --> 01:04:28.559
be kind of dope. You know, at one point, First

01:04:28.559 --> 01:04:33.039
Priority Music was gonna do a movie. And shout

01:04:33.039 --> 01:04:37.280
out to Nat Robinson, but that was just before

01:04:37.280 --> 01:04:41.519
COVID. And we were gonna do a First Priority

01:04:41.519 --> 01:04:45.139
Music tour. and we were gonna do a movie, everything

01:04:45.139 --> 01:04:48.820
was gonna coincide together. And then the pandemic

01:04:48.820 --> 01:04:51.159
hit and everything just got thrown out and we

01:04:51.159 --> 01:04:53.980
never revisited. But yeah, it's something definitely

01:04:53.980 --> 01:04:56.860
to think about. I definitely wouldn't say no

01:04:56.860 --> 01:05:00.059
to it, but definitely something I would love

01:05:00.059 --> 01:05:02.699
to leave a legacy that, you know, cause my son

01:05:02.699 --> 01:05:05.519
Jordan has always like got his camera and his

01:05:05.519 --> 01:05:07.719
cell phone up and he's recording like, all right,

01:05:07.860 --> 01:05:10.440
dad. Give me some tips. And, you know, like we

01:05:10.440 --> 01:05:12.440
were like, you're getting into old school black

01:05:12.440 --> 01:05:15.360
exploitation movie. Yeah, I'm like, you never

01:05:15.360 --> 01:05:23.340
saw car wash. You know, so cool. I love it. Last

01:05:23.340 --> 01:05:27.159
Christmas Eve, we were checking out Beverly Hills

01:05:27.159 --> 01:05:30.500
cops and 48 hours for him for the first time.

01:05:30.679 --> 01:05:34.789
Yeah. Yeah, this is OK. If you ever. I would

01:05:34.789 --> 01:05:38.929
love to be a part of it some type of way. As

01:05:38.929 --> 01:05:40.690
if you ever think about it, I would love to be

01:05:40.690 --> 01:05:43.570
a part of it some type of way. OK, we need to

01:05:43.570 --> 01:05:49.369
talk on that. Yeah. Let everybody know if they're

01:05:49.369 --> 01:05:52.369
wanting to learn about network marketing, if

01:05:52.369 --> 01:05:55.030
they want to get some questions answered about

01:05:55.030 --> 01:05:57.570
the music industry. They just want to be pointing

01:05:57.570 --> 01:06:00.070
in the right direction. How do you want people

01:06:00.070 --> 01:06:03.409
to reach out to you? The best way to reach out

01:06:03.409 --> 01:06:06.070
to me is I'm going to leave my business number,

01:06:06.309 --> 01:06:15.150
which is 470 -296 -8584. 470 -296 -8584. You

01:06:15.150 --> 01:06:17.789
can also find me on Instagram if you do Terry

01:06:17.789 --> 01:06:21.849
underscore Moore, M -O -O -R -E -R. My link tree

01:06:21.849 --> 01:06:24.650
is there. So if you go to my link tree, it's

01:06:24.650 --> 01:06:27.269
going to have my calendar, which you can get

01:06:27.269 --> 01:06:30.230
on my calendar. And then every Monday night,

01:06:30.610 --> 01:06:34.630
we... Shut it down for December, but every Monday

01:06:34.630 --> 01:06:37.710
night downtown Atlanta at the Russell Innovation

01:06:37.710 --> 01:06:40.010
Center We're going to be doing a network marketing

01:06:40.010 --> 01:06:44.829
network marketing Network marketing event but

01:06:44.829 --> 01:06:48.210
really is networking so people can come out they

01:06:48.210 --> 01:06:51.610
can share what they do and they can network with

01:06:51.610 --> 01:06:54.369
other people in the room and then of course my

01:06:54.369 --> 01:06:57.710
company is going to do a 30 minute presentation

01:06:57.710 --> 01:07:02.159
to talk about what we do and There's a good chance

01:07:02.159 --> 01:07:04.239
for anybody just to come out. It's free, free

01:07:04.239 --> 01:07:06.420
parking. Even if they don't join the business.

01:07:06.559 --> 01:07:08.360
If they have, it's not for me. It's cool. They

01:07:08.360 --> 01:07:09.980
can just come out and network and meet other

01:07:09.980 --> 01:07:12.059
people. But they'll have a chance to learn what

01:07:12.059 --> 01:07:14.679
I do, too. I love that. I used to do business

01:07:14.679 --> 01:07:18.340
mixers in making when I did it. I did it like

01:07:18.340 --> 01:07:20.840
once a year, made a big splash thing, paid for

01:07:20.840 --> 01:07:22.920
drinks, all sorts of stuff, food. I wanted people

01:07:22.920 --> 01:07:25.059
just to come out and network. And people loved

01:07:25.059 --> 01:07:28.610
it. The fact that you've... I have an event that

01:07:28.610 --> 01:07:31.690
Jack Mo do every uh, Monday, starting in the

01:07:31.690 --> 01:07:34.809
new year, free parking, because parking in Atlanta

01:07:34.809 --> 01:07:38.929
is crazy. Like that in itself, it drives me insane.

01:07:38.949 --> 01:07:41.389
I think it's so asinine, but you know, hey, this

01:07:41.389 --> 01:07:43.510
is me. Uh, but the fact that you're doing it

01:07:43.510 --> 01:07:45.309
though, and bringing people together, like you

01:07:45.309 --> 01:07:48.630
said, just to network, that's the bare minimum

01:07:48.630 --> 01:07:50.670
basic. Now, yeah, they want to join part of the

01:07:50.670 --> 01:07:52.250
company. Cool. If it's not for them, not for

01:07:52.250 --> 01:07:54.630
them, but to host an event to where people can

01:07:54.630 --> 01:07:57.300
gather. and get to know one another, and you

01:07:57.300 --> 01:07:58.639
said they get to do a sales pitch, because I

01:07:58.639 --> 01:08:01.760
used to do that as well. Actually, by the last

01:08:01.760 --> 01:08:05.099
one I did, the entire room, I got them all. Because

01:08:05.099 --> 01:08:07.460
I used to have four speakers come out, right?

01:08:08.880 --> 01:08:12.619
Whether they had a brick and mortar or online

01:08:12.619 --> 01:08:14.300
business. They get to tell their story. I said

01:08:14.300 --> 01:08:18.720
about 10, 15 minutes at the max. But then I went

01:08:18.720 --> 01:08:20.760
through the whole room. It was like 40 -some

01:08:20.760 --> 01:08:22.720
entrepreneurs, because I knew them all. I was

01:08:22.720 --> 01:08:23.899
like, all right, come on. Yeah, come on. And

01:08:23.899 --> 01:08:25.140
I started to call them. They didn't even know

01:08:25.140 --> 01:08:26.939
I was going to do this. I called them to the

01:08:26.939 --> 01:08:29.460
front of the room. They had a pitch. I was like,

01:08:29.460 --> 01:08:31.560
hey, because you never know who you're going

01:08:31.560 --> 01:08:33.340
to be. You never know. You're going to be able

01:08:33.340 --> 01:08:35.560
to pitch what you do or whatever. So they all

01:08:35.560 --> 01:08:40.079
loved it, even though they were grumpy. Yeah,

01:08:40.520 --> 01:08:44.000
I love it because one of the biggest misconceptions

01:08:44.000 --> 01:08:49.010
in regards to our industry is that And I know

01:08:49.010 --> 01:08:51.890
there's some bad actors in every industry, at

01:08:51.890 --> 01:08:55.250
least with my company and my industry, we're

01:08:55.250 --> 01:08:58.609
like, the business, my business is not for everybody.

01:08:59.550 --> 01:09:01.970
I do want everybody to take a look at it, so

01:09:01.970 --> 01:09:03.770
that way they can make a decision and say, oh,

01:09:03.770 --> 01:09:06.310
it's not for me. But I've had people say, no,

01:09:06.390 --> 01:09:07.989
no, I'm not really interested. And I'm like,

01:09:08.069 --> 01:09:12.010
still cool. Weeks later, months later, I'm still

01:09:12.010 --> 01:09:14.250
going to connect them with people. So if somebody

01:09:14.250 --> 01:09:16.670
comes out to one of my networking events, or

01:09:16.670 --> 01:09:18.909
if someone looked at my information we got a

01:09:18.909 --> 01:09:21.670
zoom tonight somebody looked at information if

01:09:21.670 --> 01:09:25.409
they say hey i'm not interested that's fine but

01:09:25.409 --> 01:09:27.869
let's say they are catered they have a catering

01:09:27.869 --> 01:09:30.609
service if i wanted to somebody three months

01:09:30.609 --> 01:09:33.529
from now that needs a catering service oh they're

01:09:33.529 --> 01:09:36.829
still going to get the lead yeah absolutely yeah

01:09:36.829 --> 01:09:39.640
i love it So y 'all make sure y 'all go and y

01:09:39.640 --> 01:09:41.760
'all check out Terry's profile of course it's

01:09:41.760 --> 01:09:43.520
going to display on the screen and then find

01:09:43.520 --> 01:09:45.439
my audio folks or whatever it'll be in the show

01:09:45.439 --> 01:09:47.520
notes as well. Y 'all continue to keep following

01:09:47.520 --> 01:09:50.460
the platform Instagram bake that underscore radio

01:09:50.460 --> 01:09:52.819
underscore show bake that radio show on Facebook

01:09:52.819 --> 01:09:55.100
bake that radio show on YouTube of course you

01:09:55.100 --> 01:09:57.340
can listen to Spotify Apple and for everyone

01:09:57.340 --> 01:10:00.840
who does like the exclusive content you know

01:10:00.840 --> 01:10:02.859
you can also get that exclusive content on Apple

01:10:02.859 --> 01:10:05.770
by being a subscriber. I'm your host Andreas

01:10:05.770 --> 01:10:07.989
would make that radio show. This has been Music

01:10:07.989 --> 01:10:10.930
and Business Talk with our special guest, Terry

01:10:10.930 --> 01:10:15.250
Moore, who y 'all heard has a phenomenal life

01:10:15.250 --> 01:10:18.069
story. Y 'all make sure y 'all go in support.

01:10:18.630 --> 01:10:21.250
Appreciate it, Terry. Appreciate you, sir. Thanks

01:10:21.250 --> 01:10:23.289
for having me on. It's been an honor, sir. Appreciate

01:10:23.289 --> 01:10:24.489
you. You are welcome.