Beauty, Business & Big Bags

WEBVTT

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Our interview with Carmen Evans of Ask Carmen

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TV was nothing short of enlightening. As an esthetician

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with over 15 years of experience, Carmen hails

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from a small town in Louisiana where she pushed

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past expectations and chose her own path. Her

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determination, guess what? It paid off. Building

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her business to the point to where she earned

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40K in a single month and even 20K in just a

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single day. Her passion for skincare is still

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alive, but Carmen has discovered a new love.

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What's that content creation? Tune in as we explore

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how she's transitioning her talents into a new

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industry. So just hearing about Google Google

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and YouTube University is idealistically the

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best way to learn Everybody will know that that's

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Louisiana area. We have Carmen of Carmen Ask

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TV. Almost said a$$, but it's Carmen Ask TV.

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Ma 'am, how you doing tonight? I'm doing well.

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It's actually Ask Carmen. Sorry, Ask Carmen TV.

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See, there we go. Well, that would make sense,

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yes. So, Ask Carmen TV. Let's start with that.

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Well, the background, you were an esthetician

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for over 15 years. Your content creator as well,

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podcaster. Yeah. I had my own podcast and I've

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been kind of slacking on it. And I actually had

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just had the thought the other day, I was like,

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oh my gosh, you know, I need to start back. being

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on other people's podcasts. And before I could

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even make a post or anything, you reached out

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to me. So I was like, oh, well, OK, here we go.

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What did they say? Look at God. So let's start

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with the esthetician in doing this, because I've

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interviewed a couple of different estheticians,

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and I understand what that industry looks like.

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What made you want to go down that road? I actually

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had no idea what an esthetician even was when

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I got started. So like you said, I am from the

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boot. And years ago would have been, what, 2005

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when Hurricane Katrina hit New Orleans. Then

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the filmmaking and movie production came up here.

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I'm up north of Louisiana. So then I had already

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kind of fallen in love with makeup on my own.

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decided I would like to do makeup on movie sets.

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Okay. When I said this I had no idea at the time

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you had to have an aesthetics license to do makeup

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on the movie sets. So I went to school only wanting

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just to get you know my little piece of paper

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so I could do makeup but actually when I went

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to school I ended up falling in love with the

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whole shebang. even way back then they told us

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that the field was going to be growing tremendously

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but of course I'm like well they'll say anything

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you know they want to keep coming to class but

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actually it has grown a whole lot. So it's really

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exciting for me now seeing all the baby estheticians

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and people just now into the field because I

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feel like so many of us helped to pave the way

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you know. started, people were like, you're an

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esth - of what? So you don't do hair? And now

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you are seeking out estheticians. So it's really

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cool to see. But so yeah, that's how I got started.

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Now, do you still currently practice being an

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esthetician? Is that your discretion? Well, I

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have been, I really hate to say this, but I have

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been trying to quit for years now. But I successfully

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built such a large clientele. And I have so many

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people who refuse to go to anyone else. So it's

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a big problem to have. So I've been in this pivoting

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between politics and content creation for about

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three or four -ish years now. And every month

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I'm like, this is it. You know, this is my last

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month taking appointments. I said that again

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this month. It's my last month taking appointments.

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And then next month I'm going all in on that.

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No, I'm not sure I recently found as Mono I forgot

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the time but there's something for people who

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are only able to really focus on one thing at

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a time me so for my Aesthetics career that was

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awesome because I had just complete tunnel vision

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like it all this other stuff But now that I'm

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wanting to do something else Just make that radio

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show and I have some deals for y 'all. There

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are some companies that I've been going, researching,

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looking at the different products and services

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that I want to turn y 'all on to. So go to my

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deals page, check them out. Any one of them that

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you want to interact with, want to do some business

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with, you'll get a promo discount as well when

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you try their product, Banked Out, B -A -N -K

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-E -D -O -U -T -T. Slide over to that page, check

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out what I have to offer, and let me know. it's

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been interesting starting oh it sounds like it's

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been a hard habit to break yeah i saw something

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a few years ago that said change is actually

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mentally hard so think of yourself walking through

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a trail of snow just over again and now you've

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made this big trench in this snow and you want

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a different direction or started, you could have

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easily turned and gone another direction. But

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now you're so deep in it, it's hard on your mind

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to do something different. So I'm not too hard

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on myself with this, but at the same time, I

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am like. No, I definitely get it. So starting

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on the content creation a couple of years ago,

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what made you want to do content creation? And

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then what space within content creation did you

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start up with? So I will. piggyback a little

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bit back onto the aesthetics career again so

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I can't be just totally upset I call them my

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brow babes at my brow babes because all the years

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of having one -on -one chats with them and talking

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them through different major life events and

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just all the things I feel like that is what

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I'm really supposed to be doing you know I browse

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of course I mean that's great but I think I love

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it and my clients love it because of the chats

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that we have. Even now that I've been just barely,

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I do one weekend a month and barely seeing anybody.

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Still, every time that I go and do browse, someone's

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like, oh my goodness, I really needed to hear

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this today. I'm so glad that we were able to

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talk about this. Other people don't understand.

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So I just feel like, There's so many women out

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there in the world, people of course, but you

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know, I've been working with women for all these

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years that need to hear these same things. So

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having chats with the brow babes all these years,

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I just feel like I need to be having those same

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conversations online. Who knew it's not so easy

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online? You know, someone that's talking back

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and forth with you, so much easier, so great.

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But then just sitting in the room with the phone

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alone, I'm like, A lot of people describe it

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to me as like, you know, feeling a little weird

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and stuff like that. Trying to do that particular

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process. Because like you say, when you're talking

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to somebody back and forth, that's conversation.

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When you're just, you know, recording inside

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the phone, camera, whatever the case may be.

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You have to plan all your stuff. You got to really

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make it engaging. Because if, you know, they're

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not engaged, wherever there's a clicking off

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and you're not able to build your audience. So

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when you started like, you know putting out the

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content, what was the response from your community?

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It has been a good response, but I have gone

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viral for the most random things and I know everybody

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says that but it's like I'm trying to talk to

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y 'all about This important life and then a random

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video I throw up of me at the airport gets millions

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What was that video about? I was just showing

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people that they have minute suites. It's a place

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where you can actually sleep inside of the airport.

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So instead of going out and getting your own

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hotel room and possibly missing your flight,

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I kind of found out the hard way that these things

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had been available in certain airports for years.

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No one knew. And so that's why you went viral.

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Because one, you solved something for people.

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Not even knowing what you did. Because you were

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just saying, oh, this is interesting. I never

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knew about this. And that's why. Like you said,

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people paying for airports and stuff. I mean,

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paying for hotels and stuff like that. Knowing

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that they got to fight against trafficking and

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all that stuff. You're back in line. You're right

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there at the airport. Eight, yeah. Exactly, take

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whatever. I guess they book a couple hours or

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something like that or whatever, take a little

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nap. It is to catch you in another fight which

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is way more convenient and easier. Yes. So I

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definitely understand why that went viral. So

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like you said, were you able to reel in an audience

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based off of the content that you wanted to present

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them? Yes and no. Okay, the bulk of the people

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on my page are from these different viral moments

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Another one was when I randomly threw up a video.

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There were like 20 Trash trucks lined up outside

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my chiropractor's office. So I had just got some

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one of the meta ray bands I just Like, you know,

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it's all about to speak to the guys at that time

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in my hometown There was a city -wide power outage

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or something going on So people were throwing

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away like all sorts of food and just, I knew

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that they were having a tough time. So I just

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stopped to say, you know, I don't know y 'all,

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but I just wanted to say that I appreciate you

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and I know you have a tough ass job. I'm just

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thinking this is a little five second clip no

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big deal and millions of views on that. So here

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I am with my little, you know, notepad and ready

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to talk about avoiding burnout and all these

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great things. I get some traction, but like I

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said, the most followers and stuff, they came

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from these random shmando. But they're still

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with me though. They unfollowed me. But at the

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same time, I want to talk about this and y 'all

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are here. OK, so talk about what is it that you

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want to talk about then as far as the type of

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content you want to present to the audience.

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What are you trying to do? Empower them? So many

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things. I now have put my focus on saying the

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things that I would have said to myself at the

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beginning of my career. I didn't know any other

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estheticians. I had never even heard of it. My

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family thought that I was just wasting my time.

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So I know their plight is probably not the exact

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same as it was back then in 2010. But still,

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I'm saying all those things I would have said

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Someone should have said to me back then I say

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to them So I do have people that are tuning in

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for this so that is exciting But yeah, I want

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people to know that whatever it is that you're

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wanting to do How ridiculous it sounds to other

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people? If you really put your mind to it and

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you know put your effort into it you can do it

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you can become successful doing something even

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if it's something that no one else has ever heard

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of and so In my case, I was told to go back to

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school for hair or nails, or you have to move

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to a bigger city, black people. There's so many

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negative things. Luckily, I do my best work out

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of spite. I love it. I love it. Is that a characteristic

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trait that you have then? You want to prove people

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wrong? Why would you say that to me? I didn't

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even ask for your opinion. So many of my greatest

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successes have been after someone told me it

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was something that I could not do so um so yeah

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I would just advise other people to do the same

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thing you know tune out the noise wear blinders

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and just focus on the goals that you have set

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for yourself yes what's up I was uh going through

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your uh youtube uh channel and or uh instagram

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actually I went through both of them and I didn't

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document where I found these particular things

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for but the book dropping the mask from You did

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like break down We hear the word burnout, but

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no one tells you how extreme it can get. Going

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years without any boundaries, constantly pouring

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into others while neglecting yourself, it can

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lead to your body completely shutting down. And

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the recovery isn't quick. For me, it took years

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of talk therapy, mixed diagnosis, and medication

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before I even realized the real work was about

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relearning who I am and what I truly want. That's

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why I'm writing my book, Dropping the Mask, not

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just to share my story, but the tools that help

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me to rebuild because healing isn't about going

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back to who you were it's discovering yourself

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all over again. A burnout video and actually

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talked about how burnout is really a real thing

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and that you didn't realize it until you come

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to that realization. Have you uh have you dropped

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the book yet? I have not dropped a book yet so

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I'm finished but this is my first book so I didn't

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realize you have to go through several rounds

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of edits. different editors now and as much as

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I want to release it I don't want to just throw

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out anything. So yeah so but at the same time

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I was always someone who was a perfectionist

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so I'm trying to not let that be. I haven't said

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anything about perfection. Perfection gets in

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the way of progress. Right right right so yeah

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so I am done writing it. but I am going through

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the edits right now. So soon be able to drop

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the book. So your burnout, right? What led you

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to understand that that's what you is experiencing?

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Actually. at the time I had no idea what to call

00:16:02.759 --> 00:16:04.879
it. I didn't have the words to describe what

00:16:04.879 --> 00:16:07.220
I was feeling because you know I heard about

00:16:07.220 --> 00:16:10.279
burnout but people aren't really talking about

00:16:10.279 --> 00:16:14.759
how serious it can be and at the time I was just

00:16:14.759 --> 00:16:16.919
like oh my goodness I feel something coming.

00:16:17.340 --> 00:16:19.200
I'm thinking like a miracle or something is coming.

00:16:19.440 --> 00:16:21.799
I was like I'm feeling something. It's so close

00:16:21.799 --> 00:16:24.940
I don't know what it is. Whole time my body was

00:16:24.940 --> 00:16:29.529
shutting down. You know our body now I know that

00:16:29.529 --> 00:16:32.129
our bodies actually give us so many different

00:16:32.129 --> 00:16:35.830
signals But if you don't know what you're looking

00:16:35.830 --> 00:16:38.649
out for then you're just thinking oh, you know,

00:16:38.769 --> 00:16:41.090
this is normal I'm working this is the normal

00:16:41.090 --> 00:16:43.929
thing and then so many people again can't speak

00:16:43.929 --> 00:16:47.809
for the guys but so many women Burnout has become

00:16:47.809 --> 00:16:50.919
just the baseline So while you're saying, oh,

00:16:50.940 --> 00:16:52.860
I'm feeling this or I'm feeling that, well, all

00:16:52.860 --> 00:16:55.480
your friends, you know, I know so many hairstylists

00:16:55.480 --> 00:16:57.379
and tattoo artists, and everybody was feeling

00:16:57.379 --> 00:17:00.620
the same way. So when I'm saying that and sliding

00:17:00.620 --> 00:17:03.960
down the wall in my shop, it doesn't seem strange

00:17:03.960 --> 00:17:08.039
because everybody is feeling the same way. But

00:17:08.039 --> 00:17:13.640
I had no idea that it can really kill you. You

00:17:13.640 --> 00:17:15.980
know, I don't want to take it far, but I recently

00:17:15.980 --> 00:17:19.289
saw, I'm not sure if you saw, I don't remember

00:17:19.289 --> 00:17:21.250
what state she was from, but I saw they shared

00:17:21.250 --> 00:17:23.509
a thing about this lady that owned a restaurant.

00:17:23.930 --> 00:17:26.109
The chef? Yeah. She went to sleep and never woke

00:17:26.109 --> 00:17:32.170
up? Yes. And so I'm like, oh my goodness. I could

00:17:32.170 --> 00:17:34.509
have died. I could have died. Yeah. I'm like,

00:17:34.569 --> 00:17:36.130
it's real. It's a real thing. And I don't think,

00:17:36.349 --> 00:17:37.789
like you said, I like the fact that you even

00:17:37.789 --> 00:17:39.549
talk about it and stuff like that because I don't

00:17:39.549 --> 00:17:42.789
think topics like that, like, you know, we'll

00:17:42.789 --> 00:17:44.630
get into your podcast and stuff as well, but.

00:17:45.750 --> 00:17:48.029
When people notice and decide like, you know,

00:17:48.109 --> 00:17:50.029
let's say build a platform, put their voice out

00:17:50.029 --> 00:17:52.410
there. They're always going with, you know, topics

00:17:52.410 --> 00:17:54.990
that seem like, you know, the surface level type

00:17:54.990 --> 00:17:56.670
stuff to where, you know, get a lot of clicks

00:17:56.670 --> 00:17:58.450
in their nature. We're not talking about the

00:17:58.450 --> 00:18:01.789
real substance of things like burning out. The

00:18:01.789 --> 00:18:04.990
fact that we put so much pressure on ourselves

00:18:04.990 --> 00:18:09.089
trying to compete and understanding, you know

00:18:09.089 --> 00:18:10.630
what I'm saying? That one, we don't have to,

00:18:10.650 --> 00:18:12.390
we're not really competing with one another.

00:18:12.529 --> 00:18:14.990
We're competing with ourselves, first of all.

00:18:15.880 --> 00:18:18.799
But again, it's like how social media, when people

00:18:18.799 --> 00:18:21.819
want to present stuff so polished and making

00:18:21.819 --> 00:18:24.339
it like, I love the fact that you rose crowds

00:18:24.339 --> 00:18:29.799
like this. I didn't even try to react, but that

00:18:29.799 --> 00:18:33.880
really bothers me because again, when I got started,

00:18:34.539 --> 00:18:37.779
I didn't have anybody to compare myself to. really

00:18:37.779 --> 00:18:40.880
have a guide or a shining light, no mentor, but

00:18:40.880 --> 00:18:44.579
also I was not comparing myself to anyone. I

00:18:44.579 --> 00:18:47.920
was comparing myself to who I was, what I was

00:18:47.920 --> 00:18:50.859
doing before. So for me, it's been awesome. Like

00:18:50.859 --> 00:18:52.900
I said, to me, I've always just thought of it

00:18:52.900 --> 00:18:55.339
like when horses race and they wear the blinders,

00:18:55.420 --> 00:18:58.660
I don't know, but that's been all these years.

00:18:58.700 --> 00:19:03.890
But now the girls that are in school, you're

00:19:03.890 --> 00:19:06.089
already talking about six -figure. And it's just

00:19:06.089 --> 00:19:09.130
like, if I hear six -figure year one more time,

00:19:09.269 --> 00:19:12.309
it's just. Well, first of all, like, I don't

00:19:12.309 --> 00:19:14.569
think, okay, so I love having conversations like

00:19:14.569 --> 00:19:16.750
this. You know what I'm saying? Business degree,

00:19:16.950 --> 00:19:19.029
concentration in marketing, ran multiple businesses.

00:19:19.750 --> 00:19:21.589
The best business I've ever had was a conference

00:19:21.589 --> 00:19:25.269
business for a decade. Plus we built it up to

00:19:25.269 --> 00:19:29.589
where we got it to $750 ,000 a year, right? Lots

00:19:29.589 --> 00:19:32.089
of money or whatever. have to sit in their pants

00:19:32.089 --> 00:19:34.390
when some people at the height of it on payroll

00:19:34.390 --> 00:19:36.109
and having to manage all that that's a lot of

00:19:36.109 --> 00:19:39.269
problems too but anyway when people talk about

00:19:39.269 --> 00:19:41.250
building a six -figure business i don't think

00:19:41.250 --> 00:19:44.130
they even actually understand what the conversion

00:19:44.130 --> 00:19:47.690
rates are going to be to get to six figures like

00:19:47.690 --> 00:19:51.910
you got a 20 product you want to make 10 000

00:19:51.910 --> 00:19:55.569
you're uh only going to be able to uh to make

00:19:55.569 --> 00:19:57.690
that 10 000 you have to appeal to 20 000 because

00:19:57.690 --> 00:20:01.049
that is the 2 .5 conversion rate standard that's

00:20:01.049 --> 00:20:03.849
a little bit more but you know I gave it a couple

00:20:03.849 --> 00:20:06.009
extra points but people don't look up this type

00:20:06.009 --> 00:20:08.690
of information like for every 100 people you

00:20:08.690 --> 00:20:12.069
interact with you're gonna get 99 no's and then

00:20:12.069 --> 00:20:16.410
you get the one yes. Someone literally I well

00:20:16.410 --> 00:20:19.650
now I am in a bunch of the beginner esthetician

00:20:19.650 --> 00:20:22.730
groups and stuff I since I've been I don't want

00:20:22.730 --> 00:20:25.250
to say furloughed or on a sabbatical reduced

00:20:25.250 --> 00:20:28.119
hours whatever you want to call it. I now, like

00:20:28.119 --> 00:20:30.720
I said, I try to talk to them the way I wish

00:20:30.720 --> 00:20:33.019
someone would have talked to me. So a girl posted

00:20:33.019 --> 00:20:35.059
just yesterday. She was like, you know, what

00:20:35.059 --> 00:20:37.980
can I do to be a clientele of passing out cards

00:20:37.980 --> 00:20:39.819
every day and all this, blah, blah, blah. Everybody

00:20:39.819 --> 00:20:44.380
else is telling her just random BS. I asked her,

00:20:44.640 --> 00:20:48.779
well, how many have you passed out? 100 cards.

00:20:49.799 --> 00:20:52.279
Total. I wanted to just say so many things, but

00:20:52.279 --> 00:20:54.559
I had just said to say, you know, keep it up.

00:20:54.680 --> 00:20:57.759
Because the more people who know who you are

00:20:57.759 --> 00:20:59.839
and what you do, the more people that will look

00:20:59.839 --> 00:21:02.039
with you, but you can't expect you put out a

00:21:02.039 --> 00:21:08.200
hundred. They're booking. I, I, I. Could you

00:21:08.200 --> 00:21:10.880
know, again, this word, see, this is what I like

00:21:10.880 --> 00:21:13.720
because you have 15 years of experience as an

00:21:13.720 --> 00:21:16.720
entrepreneur plus because you work for yourself

00:21:16.720 --> 00:21:19.380
and being an institution. So you understand entrepreneurship

00:21:19.380 --> 00:21:23.130
and business at its core. Yeah. there's a lot

00:21:23.130 --> 00:21:26.009
of people who don't even understand it and with

00:21:26.009 --> 00:21:27.849
social media nowadays they're making it look

00:21:27.849 --> 00:21:29.990
like oh anyone can do this well if anyone can

00:21:29.990 --> 00:21:33.170
do it everyone will be able to do it yeah now

00:21:33.170 --> 00:21:37.470
they are real deal graduating from beauty school

00:21:37.470 --> 00:21:40.650
and immediately opening their own salons well

00:21:40.650 --> 00:21:47.690
now they have the suites everybody is sweet no

00:21:47.690 --> 00:21:50.289
go ahead speak on it you you know that industry

00:21:51.880 --> 00:21:55.180
things you need to learn outside of getting your

00:21:55.180 --> 00:21:57.720
license and this is not to discredit anyone getting

00:21:57.720 --> 00:21:59.960
your license and finishing beauty school is an

00:21:59.960 --> 00:22:03.720
amazing feat i went with many times i was a big

00:22:03.720 --> 00:22:07.619
hot pregnant just it was a stressful time but

00:22:07.619 --> 00:22:12.400
still i had so much more that i had to learn

00:22:12.400 --> 00:22:16.819
before i was ready to open my own salon and even

00:22:16.819 --> 00:22:19.319
when i did open my own salon i'm forever taking

00:22:19.319 --> 00:22:22.390
more classes i've got all sorts of business books

00:22:22.390 --> 00:22:25.630
over here it's just it's so much more that goes

00:22:25.630 --> 00:22:30.230
into it but what i will say is not everyone is

00:22:30.230 --> 00:22:33.069
this way not everyone is just jumping straight

00:22:33.069 --> 00:22:36.190
out you know not asking questions there are some

00:22:36.190 --> 00:22:39.690
who know okay i don't know a lot about x y and

00:22:39.690 --> 00:22:42.730
z you know i'm looking for a mentor i'm looking

00:22:42.730 --> 00:22:48.470
for this but I just would hate for someone to

00:22:48.470 --> 00:22:51.589
go through all the steps and things and then

00:22:51.589 --> 00:22:54.470
just to give up so quickly because they didn't

00:22:54.470 --> 00:22:57.250
have time to learn anything else. Yeah. And it

00:22:57.250 --> 00:23:01.089
was a poorly poor strategy because even like

00:23:01.089 --> 00:23:04.890
you said, finishing business, I mean, the beauty

00:23:04.890 --> 00:23:08.950
school is a feat in itself, but that's like the

00:23:08.950 --> 00:23:13.390
foundational level. Then jumping out there in

00:23:13.390 --> 00:23:16.890
a suite. I don't care if it's a one room thing

00:23:16.890 --> 00:23:19.349
or if you're trying to get like three, four rooms.

00:23:20.390 --> 00:23:22.769
First of all, the moment you enter commercial

00:23:22.769 --> 00:23:25.990
space, you're playing a whole nother level of

00:23:25.990 --> 00:23:28.869
business. You got to think about the fact that

00:23:28.869 --> 00:23:33.410
those bills, that rent, that insurance, a lot

00:23:33.410 --> 00:23:38.690
of money getting is coming every month. Those

00:23:38.690 --> 00:23:42.829
taxes, they're coming every month. about these

00:23:42.829 --> 00:23:46.690
bills are not stopping so you're feeling sorry

00:23:46.690 --> 00:23:49.230
for yourself or you don't understand and you're

00:23:49.230 --> 00:23:53.569
having a pity party that commercial uh real estate

00:23:53.569 --> 00:23:57.369
person does not give a damn so it's like it's

00:23:57.369 --> 00:24:00.809
not that i want to scare them i know that they

00:24:00.809 --> 00:24:04.390
can succeed i i'm doing browse i was able to

00:24:04.390 --> 00:24:06.930
build a home travel the world all these amazing

00:24:06.930 --> 00:24:09.289
things of something that people told me i could

00:24:09.289 --> 00:24:13.500
not do in this area In my hometown, the median

00:24:13.500 --> 00:24:16.960
income is like $40 ,000 a year for a family of

00:24:16.960 --> 00:24:20.740
four. But doing brows, I was able to make that

00:24:20.740 --> 00:24:25.200
much in a month. So it's like you're in a certain

00:24:25.200 --> 00:24:30.299
area, yes, but you can't let that limit you.

00:24:31.400 --> 00:24:33.420
So it's just so many things. It's so many things,

00:24:33.619 --> 00:24:36.720
but for those, now I know. and this is great

00:24:36.720 --> 00:24:39.400
that we came to this. Now I know it's important

00:24:39.400 --> 00:24:43.579
to work with the willing. This is something that

00:24:43.579 --> 00:24:46.119
I wish I would have personally learned way back

00:24:46.119 --> 00:24:49.539
at step one because even at the very beginning,

00:24:50.140 --> 00:24:53.119
for some reason, something inside, I always like

00:24:53.119 --> 00:24:55.539
to talk to other people and encourage them to

00:24:55.539 --> 00:24:58.839
do the thing. So even when I just, I finished

00:24:58.839 --> 00:25:02.809
school, I worked at Ulta and then I'd booth rent

00:25:02.809 --> 00:25:06.289
it in a hair salon. Now mind you, it was a 40

00:25:06.289 --> 00:25:09.930
square foot broom closet, really, what they were

00:25:09.930 --> 00:25:13.730
renting me for $100 a week. But in my mind, this

00:25:13.730 --> 00:25:16.670
is my own spa. This is my own space. I am self

00:25:16.670 --> 00:25:20.109
-employed. I'm having meetings in a 40 square

00:25:20.109 --> 00:25:22.150
foot broom closet trying to tell other people

00:25:22.150 --> 00:25:24.289
how they can do the same thing. So just, I don't

00:25:24.289 --> 00:25:27.490
know. I just always felt, I don't, I call it

00:25:27.490 --> 00:25:30.250
something inside, you know, to help other people,

00:25:30.250 --> 00:25:35.880
but. Some people want you to do all the work.

00:25:35.940 --> 00:25:41.079
Yeah And that's actually what burnt me out more

00:25:41.079 --> 00:25:45.519
than yes Like you said you come across as like

00:25:45.519 --> 00:25:50.619
a very caring spirit, right? But then sometimes

00:25:50.619 --> 00:25:52.680
in business that's to your detriment because

00:25:52.680 --> 00:25:54.680
you care so much and you can't want it more for

00:25:54.680 --> 00:25:57.119
them I was so done. Hello when I was starting

00:25:57.119 --> 00:26:00.200
entrepreneurship back in 2005 I wanted everybody

00:26:00.200 --> 00:26:02.200
to do it. I was about to solve everybody problems

00:26:02.200 --> 00:26:04.839
and I'm out here doing stuff, whatever, but I'm

00:26:04.839 --> 00:26:07.220
showing up way more to them. I'm sacrificing

00:26:07.220 --> 00:26:10.559
and I'm not getting anything out of it. So, you

00:26:10.559 --> 00:26:13.680
know, almost like, uh, almost quit a couple of

00:26:13.680 --> 00:26:16.940
times. Yeah. I was like, I'm about to hang this

00:26:16.940 --> 00:26:20.339
shit up and do something that's easier because

00:26:20.339 --> 00:26:23.420
it wasn't worth the way to go. Um, but I didn't,

00:26:23.500 --> 00:26:25.660
which is great. Um, and you know, I'm able to

00:26:25.660 --> 00:26:28.400
do what I do now. So yeah, I definitely get that.

00:26:28.420 --> 00:26:30.740
Like you said, you have to invest in those that

00:26:30.740 --> 00:26:33.359
are willing to invest in themselves. And if they're

00:26:33.359 --> 00:26:37.059
not willing, there's no reason to even work with

00:26:37.059 --> 00:26:41.220
them. Because you already know, you have the

00:26:41.220 --> 00:26:43.119
experience to see the writing on the wall right

00:26:43.119 --> 00:26:45.420
now. Younger you, you know what I'm saying? But

00:26:45.420 --> 00:26:47.559
you had to learn, just like I had to learn. So

00:26:47.559 --> 00:26:50.660
now you're at the, you're the best version of

00:26:50.660 --> 00:26:55.779
yourself now. So I definitely understand that.

00:26:55.880 --> 00:26:59.299
So tell us about, you know, starting a platform,

00:27:00.019 --> 00:27:03.740
Ask Carmen TV and, you know, so the podcast was

00:27:03.740 --> 00:27:06.819
also called Ask Carmen as well or? So people

00:27:06.819 --> 00:27:11.819
are supposed to send me a question. I answer

00:27:11.819 --> 00:27:14.359
it. So stuff like this. But like I said, people

00:27:14.359 --> 00:27:22.180
aren't. Maybe they're not wanting to be vulnerable

00:27:22.180 --> 00:27:25.319
or maybe they. to look like they don't know.

00:27:26.000 --> 00:27:29.519
So on top of all the things that I said already,

00:27:29.720 --> 00:27:33.799
another thing is I have always taken other classes

00:27:33.799 --> 00:27:37.400
and gone to different cities and stuff. Even

00:27:37.400 --> 00:27:39.559
paying thousands of dollars, you're traveling

00:27:39.559 --> 00:27:43.740
to Las Vegas or wherever, people will go and

00:27:43.740 --> 00:27:46.740
sit quietly and not ask anything. That was never

00:27:46.740 --> 00:27:49.880
me. That was never me. I couldn't do that. Hey,

00:27:50.039 --> 00:27:52.430
no, no, no. I've got a question. What are y 'all

00:27:52.430 --> 00:27:54.009
talking about? We could break, but no, I've got

00:27:54.009 --> 00:27:57.970
a question. And I've never understood that because

00:27:57.970 --> 00:28:03.309
we're here to learn. I just thought I would put

00:28:03.309 --> 00:28:06.109
myself out there. You let people questions, but

00:28:06.109 --> 00:28:08.569
they're not asking me a lot of business questions.

00:28:08.710 --> 00:28:11.130
They're asking me about the suites at the airport

00:28:11.130 --> 00:28:15.519
and stuff like that. So. Maybe you just gotta

00:28:15.519 --> 00:28:17.920
go to like some schools where they have business

00:28:17.920 --> 00:28:20.180
programs and start you know with the population

00:28:20.180 --> 00:28:22.339
to see who actually has the interest. I don't

00:28:22.339 --> 00:28:23.720
think a lot of people are interested in the business

00:28:23.720 --> 00:28:26.059
like they claim they are. I really don't because

00:28:26.059 --> 00:28:27.539
like when you look at the stats or whatever you

00:28:27.539 --> 00:28:32.900
know I had this diagram that I had posted probably

00:28:32.900 --> 00:28:36.980
about I would say over two years ago from the

00:28:36.980 --> 00:28:43.680
small business administration. And like 27 million

00:28:43.680 --> 00:28:47.119
businesses are ran by one person. And the one

00:28:47.119 --> 00:28:48.980
person is not even an employee of the business,

00:28:49.099 --> 00:28:53.079
it's just a young one. And then that made up

00:28:53.079 --> 00:28:58.539
like a good, I would say 90 % small business

00:28:58.539 --> 00:29:01.920
in the United States. And then the other two

00:29:01.920 --> 00:29:05.680
categories was businesses that fell between two

00:29:05.680 --> 00:29:10.200
to 10 employees, I believe, which made up Maybe

00:29:10.200 --> 00:29:15.700
around 8 % and the rest was 5 % or 10 or more.

00:29:16.400 --> 00:29:21.839
So there's a lot of people out there, they're

00:29:21.839 --> 00:29:27.660
individuals. They're running businesses and they,

00:29:28.180 --> 00:29:31.900
you know, probably a lot of them start businesses

00:29:31.900 --> 00:29:34.240
not with the intent of starting a business, but

00:29:34.240 --> 00:29:37.779
because someone told them to. Because they were

00:29:37.779 --> 00:29:40.990
good at something. So, like, their thirst for

00:29:40.990 --> 00:29:44.390
knowledge really isn't there. Right. And then

00:29:44.390 --> 00:29:46.190
the ones who say they want to be in business

00:29:46.190 --> 00:29:49.170
are only saying it because they see other people

00:29:49.170 --> 00:29:52.349
doing it. Yeah. So, their thirst for knowledge

00:29:52.349 --> 00:29:56.549
is not really there. No. It's only those who

00:29:56.549 --> 00:30:00.029
actually dedicate themselves in the manner of,

00:30:00.170 --> 00:30:01.569
like, you know, whether they go to business school

00:30:01.569 --> 00:30:03.910
or they start something like you did, finish

00:30:03.910 --> 00:30:08.980
it, and their approach. is that of always evolution

00:30:08.980 --> 00:30:12.619
and growing, because you kept on going, you kept

00:30:12.619 --> 00:30:15.480
on going, and you sought out the information,

00:30:15.980 --> 00:30:17.339
whether, you know what I'm saying, going to conferences,

00:30:17.619 --> 00:30:19.920
stuff like that, seminars, reading books, like

00:30:19.920 --> 00:30:23.019
you said, all those are telltale signs of that

00:30:23.019 --> 00:30:26.700
you really want this. Yeah. For me, I'm not sure

00:30:26.700 --> 00:30:29.279
which category that I would be put in, because

00:30:29.279 --> 00:30:33.720
I feel like I was almost forced to become one.

00:30:35.180 --> 00:30:38.599
Like I said, I worked at Ulta. There were maybe

00:30:38.599 --> 00:30:41.539
dermatologist offices hiring, not a lot of jobs.

00:30:42.480 --> 00:30:46.900
And even when I worked at Ulta, the hours were

00:30:46.900 --> 00:30:51.920
not really a good fit for me as a mom. That was

00:30:51.920 --> 00:30:55.339
always my thing. They even set us through a meeting.

00:30:55.779 --> 00:30:58.059
It was supposed to be encouraging us to be better

00:30:58.059 --> 00:31:01.259
employees for them, but it actually... This was

00:31:01.259 --> 00:31:03.700
the nail in the coffin for me to finally jump

00:31:03.700 --> 00:31:07.119
out and become an entrepreneur. So I come from

00:31:07.119 --> 00:31:10.759
a family of entrepreneurs. Both of my parents

00:31:10.759 --> 00:31:14.859
have had the same job my whole life, which isn't

00:31:14.859 --> 00:31:18.859
fine for them. So you're the first in your family

00:31:18.859 --> 00:31:21.480
to be the entrepreneur. Well, I have an aunt

00:31:21.480 --> 00:31:25.420
that she was a hairstylist when I was much younger,

00:31:25.460 --> 00:31:28.769
but she developed carpal tunnels. Because of

00:31:28.769 --> 00:31:31.549
her, I knew that what I was trying to do was

00:31:31.549 --> 00:31:34.910
not going to be a lifetime thing. From the very

00:31:34.910 --> 00:31:36.730
beginning, I had already said it was going to

00:31:36.730 --> 00:31:40.009
be, and this may be a ridiculous analogy, but

00:31:40.009 --> 00:31:42.289
this is how I thought of it. I said, it's going

00:31:42.289 --> 00:31:45.049
to be a lot like when you're trying to go play

00:31:45.049 --> 00:31:48.170
sports professionally. So I knew that I would

00:31:48.170 --> 00:31:51.630
have to be hustling, starting off, training,

00:31:51.789 --> 00:31:54.529
getting better. And then based on the effort

00:31:54.529 --> 00:31:57.650
that I put in, it would and how far I would go

00:31:57.650 --> 00:31:59.650
but I knew that I was not going to be able to

00:31:59.650 --> 00:32:02.470
do it forever. Now the crazy thing about it is

00:32:02.470 --> 00:32:04.869
I said that I was going to do this for 10 years

00:32:04.869 --> 00:32:07.569
and then start doing something different but

00:32:07.569 --> 00:32:10.470
when my years came up like I said making money

00:32:10.470 --> 00:32:13.950
someone told me money hand over fist I'm just

00:32:13.950 --> 00:32:17.309
you know so I could not really see myself walking

00:32:17.309 --> 00:32:20.829
away at that point that I had originally set

00:32:20.829 --> 00:32:26.880
for myself so I worked what two, three more years

00:32:26.880 --> 00:32:29.900
outside of what I had set for myself before I

00:32:29.900 --> 00:32:33.140
got burnt out. I started training and really

00:32:33.140 --> 00:32:38.880
started training. Man, I was like, forget everything

00:32:38.880 --> 00:32:41.920
else, forget that. I got paid $20 ,000 in cash

00:32:41.920 --> 00:32:44.779
in one day. And this is someone who at the beginning

00:32:44.779 --> 00:32:49.180
of all this, I couldn't even pay. My rent was

00:32:49.180 --> 00:32:51.400
$5 .25 and I was splitting it with somebody else.

00:32:51.420 --> 00:32:53.480
I couldn't even pay that. Like I was having a

00:32:53.480 --> 00:32:56.819
hard time with that. So to go with that. So what?

00:32:57.019 --> 00:32:59.299
People are what? People are giving me thousands

00:32:59.299 --> 00:33:02.000
of dollars? I'm feeling fine. You know what?

00:33:02.259 --> 00:33:03.539
I don't need a break. I don't need anything.

00:33:04.359 --> 00:33:06.599
No, I get it though. Because you know, you reach

00:33:06.599 --> 00:33:08.619
that level of success. You know, one, a lot of

00:33:08.619 --> 00:33:12.160
people do not reach. Just a miracle from a business

00:33:12.160 --> 00:33:15.059
standpoint. So you just have to push through

00:33:15.059 --> 00:33:20.690
and get to that level. And then it's, you know,

00:33:21.250 --> 00:33:26.349
the longer you stay in business, the more ambitious

00:33:26.349 --> 00:33:29.849
your goals become because you keep growing. But

00:33:29.849 --> 00:33:33.329
then also things, the dominoes start to fall

00:33:33.329 --> 00:33:35.529
or whatever, meaning that like they're falling

00:33:35.529 --> 00:33:39.750
in place because you've gotten gained all this

00:33:39.750 --> 00:33:42.630
experience. So you know how to execute things

00:33:42.630 --> 00:33:45.930
even more quicker and efficiently. to where the

00:33:45.930 --> 00:33:48.910
results start to pop up, as opposed to other

00:33:48.910 --> 00:33:51.769
people who's trying to get to a 20 ,000 year,

00:33:52.009 --> 00:33:55.990
let alone 20 ,000 in a day. So you see what I'm

00:33:55.990 --> 00:34:00.250
saying? You learn how to lick the little domino,

00:34:00.470 --> 00:34:02.890
make a file or whatever, because that's where

00:34:02.890 --> 00:34:05.509
all that sharpening your skill, you've been sharpening

00:34:05.509 --> 00:34:09.789
your business tools the entire time. Yeah. But

00:34:09.789 --> 00:34:14.730
now, like I said, People are posting come with

00:34:14.730 --> 00:34:18.289
me while I make $20 ,000 in a day And so if you're

00:34:18.289 --> 00:34:20.909
brand new and you see this you're that's your

00:34:20.909 --> 00:34:24.010
aim right there Forget the thousand dollar year

00:34:24.010 --> 00:34:27.309
forget all the other steps You're wanting that

00:34:27.309 --> 00:34:29.489
right away and if you're not getting that result

00:34:29.489 --> 00:34:32.090
you feel like failure and that's the part that

00:34:32.090 --> 00:34:37.769
bothers me because Yeah, I think I've been there

00:34:37.769 --> 00:34:40.960
this lady, yeah Because like you said you need

00:34:40.960 --> 00:34:42.559
there are other steps prior to that. You don't

00:34:42.559 --> 00:34:45.199
get to go just dunk. You got a practice jumping

00:34:45.199 --> 00:34:52.920
So that's why I decided to write the book Because

00:34:52.920 --> 00:34:56.900
you know, I'm not wanting to scare people but

00:34:56.900 --> 00:34:59.820
just make them aware of things that can happen

00:34:59.820 --> 00:35:03.179
Like I said, I knew My aunt had the surgery.

00:35:03.300 --> 00:35:06.039
She started working at Libby Glass after that.

00:35:06.039 --> 00:35:08.559
Instead, she never did hair again, not even her

00:35:08.559 --> 00:35:11.920
own hair. So I already knew that was a disability.

00:35:12.059 --> 00:35:15.159
But are people talking about that online? No.

00:35:15.420 --> 00:35:16.940
No, they want to talk about all the sexy stuff.

00:35:17.739 --> 00:35:19.420
They want to talk about the fruits of the labor

00:35:19.420 --> 00:35:21.579
and not the labor itself. And then the stuff

00:35:21.579 --> 00:35:26.219
that didn't work out. Right. I did a whole series

00:35:26.219 --> 00:35:28.780
or season of The Ugly Side of Entrepreneurship

00:35:28.780 --> 00:35:31.880
where I was exposing uh things like that and

00:35:31.880 --> 00:35:35.300
shining light to it because i'm passionate about

00:35:35.300 --> 00:35:38.139
business fashion about entrepreneurship and the

00:35:38.139 --> 00:35:40.900
way they sell it which i get like for let's say

00:35:40.900 --> 00:35:43.219
shark tank and you know the prophet and all those

00:35:43.219 --> 00:35:45.619
particular type of shows those shows are designed

00:35:45.619 --> 00:35:48.639
to be sexy those shows are designed to you know

00:35:48.639 --> 00:35:51.000
where oh yeah these people doing this and now

00:35:51.000 --> 00:35:53.800
they're doing 15 million dollars in sales later

00:35:53.800 --> 00:35:56.659
i'm like first of all you know yeah i ain't telling

00:35:56.659 --> 00:35:59.000
what these people went through to get to that

00:35:59.039 --> 00:36:00.780
You know, on Saturday, you're not talking about

00:36:00.780 --> 00:36:02.559
like, you know, where that money actually goes

00:36:02.559 --> 00:36:05.659
is once they got those investors and stuff like

00:36:05.659 --> 00:36:07.500
that, they want big money and they want it in

00:36:07.500 --> 00:36:10.639
multitudes of, you know, whatever ROI they want

00:36:10.639 --> 00:36:13.079
on it. So if it's two times multiple, three,

00:36:13.099 --> 00:36:15.940
five, whatever, you know, FFT starts to shrink

00:36:15.940 --> 00:36:20.099
real big. And then I'm like, there's all sorts

00:36:20.099 --> 00:36:22.619
of, you know, some horror stories for it. And

00:36:22.619 --> 00:36:27.300
just like the numbers in itself, businesses do

00:36:27.300 --> 00:36:31.530
not grow. like that. And then like the stat for

00:36:31.530 --> 00:36:35.150
like business in general, within the first five

00:36:35.150 --> 00:36:40.510
years, 67 % of businesses fail. Within the first

00:36:40.510 --> 00:36:45.869
10 of those be going, 90 % of them fail within

00:36:45.869 --> 00:36:50.030
10 years. That's a huge staggering number. Yeah.

00:36:50.269 --> 00:36:52.230
But they're not talking about it. The ones that

00:36:52.230 --> 00:36:55.050
people see 10 years later stood the test of time.

00:36:55.260 --> 00:36:57.980
and they were able to pivot and adapt to all

00:36:57.980 --> 00:37:00.000
the different circumstances that affected their

00:37:00.000 --> 00:37:04.380
industries. Right. Years ago at the very beginning,

00:37:04.679 --> 00:37:06.780
well not very beginning, I guess once other people

00:37:06.780 --> 00:37:10.119
started to notice that I was picking up speed

00:37:10.119 --> 00:37:13.400
and you know my clientele was growing, they asked,

00:37:13.559 --> 00:37:15.280
I'll never forget someone asked me, well they're

00:37:15.280 --> 00:37:17.519
starting to make all these machines that do the

00:37:17.519 --> 00:37:19.659
same thing that you do now. I can buy a stamp

00:37:19.659 --> 00:37:23.059
at the beauty supply store that does the same

00:37:23.059 --> 00:37:24.659
thing that you do. What are you going to do when

00:37:24.659 --> 00:37:26.639
those things become more popular? I said, well,

00:37:26.699 --> 00:37:29.360
one, I'll have the machine here because I know

00:37:29.360 --> 00:37:31.559
everybody can buy it. But whatever the case may

00:37:31.559 --> 00:37:35.219
be, whatever I have to do, I will pivot because

00:37:35.219 --> 00:37:39.380
this is, I have no plan B. I have no, this is

00:37:39.380 --> 00:37:41.820
what I'm doing. So whatever comes along, like

00:37:41.820 --> 00:37:44.599
I said, I'm taking a class every year to stay

00:37:44.599 --> 00:37:46.539
on top of it and to make sure that I know what

00:37:46.539 --> 00:37:51.420
I'm doing. But Another example, I really hate

00:37:51.420 --> 00:37:52.860
to throw the people under the bus, but these

00:37:52.860 --> 00:37:54.340
are conversations that I've been having with

00:37:54.340 --> 00:37:56.880
the folks. So a girl was messaging. She was like,

00:37:56.880 --> 00:37:59.659
well, what booking system do you guys use? Because

00:37:59.659 --> 00:38:02.820
I like this one, but it's $20 a month. And I

00:38:02.820 --> 00:38:08.119
would hope for something free. It took everything

00:38:08.119 --> 00:38:10.579
in me. I just say too much. Everybody else was

00:38:10.579 --> 00:38:12.960
like, oh, this is free. Let's do this. And then

00:38:12.960 --> 00:38:17.650
this is free. I say, you know. I use this system

00:38:17.650 --> 00:38:20.630
that you're talking about. And yes, it is actually

00:38:20.630 --> 00:38:24.469
$24, but it's $20 a month. But I do not have

00:38:24.469 --> 00:38:27.849
to play phone tag with people. All my prices,

00:38:28.090 --> 00:38:30.969
my service information is listed. I get reviews

00:38:30.969 --> 00:38:33.309
that are posted. And when people search for someone

00:38:33.309 --> 00:38:35.889
in my area that's doing what I do, I come up

00:38:35.889 --> 00:38:38.369
because I pay the $20 a month. So for me, it's

00:38:38.369 --> 00:38:43.010
a great investment. But also, I have had a receptionist

00:38:43.010 --> 00:38:47.230
forever and a day. I mean, just so many things.

00:38:47.349 --> 00:38:50.630
You're not seeing it as an investment in your

00:38:50.630 --> 00:38:53.409
business. You're seeing, I've already got the

00:38:53.409 --> 00:38:57.130
sweet rent. I'm barely paying that now. $20?

00:38:58.050 --> 00:39:03.530
I don't know. It really just, I have so much

00:39:03.530 --> 00:39:06.329
that I want to say, but I don't want to crush

00:39:06.329 --> 00:39:09.889
their spirits. But at the same time, this is

00:39:09.889 --> 00:39:16.260
$20. We're talking. How about the tire pressure

00:39:16.260 --> 00:39:18.960
experience? That type of thinking where they're

00:39:18.960 --> 00:39:21.320
not going to make anything because it's their

00:39:21.320 --> 00:39:23.519
mindset that holds them back from achieving the

00:39:23.519 --> 00:39:25.940
goal that they want. The whole point of a business

00:39:25.940 --> 00:39:28.420
to run efficiently and effectively, the more

00:39:28.420 --> 00:39:30.539
efficient you are, the more profitable you become.

00:39:30.679 --> 00:39:34.300
That's just what it is. That's pure business

00:39:34.300 --> 00:39:36.199
science, if you want to call it that or whatever.

00:39:37.380 --> 00:39:40.369
But you know, again, Like I've seen people like

00:39:40.369 --> 00:39:42.070
podcasting and stuff like that You know I'm saying

00:39:42.070 --> 00:39:44.329
like I've monetized my podcast in so many different

00:39:44.329 --> 00:39:46.750
ways that most people don't even think about

00:39:46.750 --> 00:39:50.250
how to monetize and I'm like I've landed clients

00:39:50.250 --> 00:39:52.250
just off in a free interview and then here I

00:39:52.250 --> 00:39:54.010
get like a twenty six hundred dollar contract

00:39:54.010 --> 00:40:00.449
So I'm like come on When you Go into with the

00:40:00.449 --> 00:40:03.710
right mindset Then you know and there's stuff

00:40:03.710 --> 00:40:06.269
that I pay for podcasting software. You know

00:40:06.269 --> 00:40:09.260
I'm saying to record and stuff like that um video

00:40:09.260 --> 00:40:12.659
editing software every month um with all the

00:40:12.659 --> 00:40:14.599
different plugins there's equipment you know

00:40:14.599 --> 00:40:18.039
i'm saying that i've upgraded um there's uh distribution

00:40:18.039 --> 00:40:20.340
software for the actual podcast except to be

00:40:20.340 --> 00:40:21.820
on all the different platforms people are like

00:40:21.820 --> 00:40:24.079
oh no i want to go to the free one well the free

00:40:24.079 --> 00:40:27.019
one you ain't gonna make no money so you keep

00:40:27.019 --> 00:40:29.599
doing artists free how you want to whatever and

00:40:29.599 --> 00:40:32.739
looking at it that way but just because it's

00:40:32.739 --> 00:40:37.110
free doesn't mean that you need it And now that

00:40:37.110 --> 00:40:42.210
we're talking about this, I really wonder, when

00:40:42.210 --> 00:40:47.130
did I become a business person? At first, I was

00:40:47.130 --> 00:40:51.809
just wanting to do the thing. I don't know. I

00:40:51.809 --> 00:40:53.949
don't really know at what moment did it really

00:40:53.949 --> 00:40:59.110
switch for me, but I'm glad that it did. I just

00:40:59.110 --> 00:41:03.230
wish that there was something I could say or

00:41:03.230 --> 00:41:05.610
do that would activate that in everybody. But

00:41:05.610 --> 00:41:07.909
like we said, you know, you gotta work the willing.

00:41:08.489 --> 00:41:12.110
So everybody else on her post was like, you know,

00:41:12.170 --> 00:41:14.610
$20 too much. And I was the only one who was

00:41:14.610 --> 00:41:17.789
saying, this is actually a great service to have.

00:41:18.010 --> 00:41:20.599
I highly recommend it, especially. as estheticians

00:41:20.599 --> 00:41:23.099
you don't want your phone ringing you're doing

00:41:23.099 --> 00:41:26.019
a facial with this person now you're talking

00:41:26.019 --> 00:41:29.039
over them about somebody who may not even just

00:41:29.039 --> 00:41:32.619
exactly yeah i hate when barbers come out here

00:41:32.619 --> 00:41:35.699
and they are on the phone so you know hey don't

00:41:35.699 --> 00:41:40.599
get me started on the bar of all the things i

00:41:40.599 --> 00:41:45.019
love what they do but their whole entire field

00:41:45.019 --> 00:41:50.889
overall could be Way better and I hear them complaining

00:41:50.889 --> 00:41:53.309
Just like I said just being in this industry.

00:41:53.309 --> 00:41:58.170
I've met so many of them and My heart goes out

00:41:58.170 --> 00:42:01.530
to you, sir. Yes, but what are you doing on your

00:42:01.530 --> 00:42:04.610
end to improve the situation? Oh, you just complain

00:42:04.610 --> 00:42:10.369
Yeah, you know I've seen too many of them whatever

00:42:15.079 --> 00:42:16.900
Like at the end of the day, I think some people

00:42:16.900 --> 00:42:19.260
do look at it like from the standpoint of, well,

00:42:19.280 --> 00:42:21.400
I'm in business and I deserve this and that.

00:42:21.480 --> 00:42:22.860
And I'm like, no, you have to earn every penny.

00:42:23.059 --> 00:42:25.739
What are you talking about? That's how it goes.

00:42:26.460 --> 00:42:30.139
I will say one thing that people may not like

00:42:30.139 --> 00:42:33.199
to hear, but this is just my own experience.

00:42:34.280 --> 00:42:36.860
There are a lot of us that are in business that

00:42:36.860 --> 00:42:41.760
are Black business owners that feel Just because

00:42:41.760 --> 00:42:46.360
we are a black business black people should come

00:42:46.360 --> 00:42:49.440
to our business and support us no other reason

00:42:49.440 --> 00:42:55.340
no other I'm black and you are black. I At first

00:42:55.340 --> 00:42:57.340
I was going along with it. I was like, okay,

00:42:57.340 --> 00:43:00.000
you know, I was gonna have supporting other black

00:43:00.000 --> 00:43:03.679
businesses, but This is the only qualification.

00:43:03.679 --> 00:43:06.940
You're not even a good Business person have no

00:43:06.940 --> 00:43:08.739
customer service. No nothing at all But you're

00:43:08.739 --> 00:43:10.760
complaining that other black people are supporting

00:43:10.760 --> 00:43:15.840
you when your only reason is because we are both

00:43:15.840 --> 00:43:21.320
african -american I'm exactly Maybe I do better

00:43:21.320 --> 00:43:23.119
the standard of you know, i'm saying how we do

00:43:23.119 --> 00:43:25.760
stuff should be better You should uh, you know

00:43:25.760 --> 00:43:27.480
more people that support you because one you're

00:43:27.480 --> 00:43:29.219
offering something that's when you're saying

00:43:29.219 --> 00:43:31.639
different than everybody else And you have the

00:43:31.639 --> 00:43:34.269
thing you're showing the value with it So, but

00:43:34.269 --> 00:43:37.969
like you said, customer service one, I tell people

00:43:37.969 --> 00:43:39.989
there's a such thing as opportunity lost house.

00:43:40.750 --> 00:43:42.590
Meaning that, you know, when you fold the hours

00:43:42.590 --> 00:43:44.369
of operations saying that you're over from 12

00:43:44.369 --> 00:43:46.130
to six and here it is 12 o 'clock, you're not

00:43:46.130 --> 00:43:48.449
even open. Someone walks past you and can't get

00:43:48.449 --> 00:43:51.269
in, you lost some money. Yeah. Like I used to

00:43:51.269 --> 00:43:53.170
tell business owners that in the city I'm in,

00:43:53.309 --> 00:43:55.909
well I used to live in all the time in a smaller

00:43:55.909 --> 00:43:58.960
town. And I was like, look, you are not going

00:43:58.960 --> 00:44:01.679
to be in business long because you don't even

00:44:01.679 --> 00:44:05.179
treat your business with the respect and professionalism

00:44:05.179 --> 00:44:09.039
that it deserves. That way you can showcase that

00:44:09.039 --> 00:44:13.519
to potential customers. But you know, hey, again,

00:44:13.840 --> 00:44:15.699
everyone doesn't deserve to be in business either.

00:44:16.179 --> 00:44:18.880
So, hey, you're either going to sink or you're

00:44:18.880 --> 00:44:23.079
going to swim. But was there anything that I

00:44:23.079 --> 00:44:24.880
missed out? We've been having a great conversation

00:44:24.880 --> 00:44:28.369
thus far. Well, I would want to ask you something.

00:44:28.789 --> 00:44:32.309
So if someone, they're in business, they're not

00:44:32.309 --> 00:44:34.369
really seeing the results that they hope for,

00:44:34.449 --> 00:44:38.550
do you feel that anyone can change and improve

00:44:38.550 --> 00:44:41.070
or do you feel like sometimes the person is just

00:44:41.070 --> 00:44:45.949
too far gone? I've met some people that are too

00:44:45.949 --> 00:44:52.349
far gone. I would hope that they could, but again,

00:44:52.650 --> 00:44:56.440
it's a mind thing. And I tell people all the

00:44:56.440 --> 00:45:01.400
time, success. My definition of success is not

00:45:01.400 --> 00:45:04.360
a financial goal. It's you get to wake up and

00:45:04.360 --> 00:45:05.760
live your dream every day. You get to do what

00:45:05.760 --> 00:45:08.800
you want to do. That's being successful. So you

00:45:08.800 --> 00:45:12.280
have to change your mindset. You can have the

00:45:12.280 --> 00:45:15.199
best in whatever. You have the best product.

00:45:15.280 --> 00:45:16.920
You have the best service. You can be the best

00:45:16.920 --> 00:45:19.440
thing since sliced bread. But if you have the

00:45:19.440 --> 00:45:23.280
wrong mindset, it's not going to do anything.

00:45:23.659 --> 00:45:28.780
But I've seen better businesses that could replace

00:45:28.780 --> 00:45:31.719
other ones, but they don't due to the mindset

00:45:31.719 --> 00:45:38.619
of the firm that are so far gone. The thing I

00:45:38.619 --> 00:45:42.280
love about business when it comes to customers,

00:45:42.920 --> 00:45:47.880
they give you real -time data. When they interact

00:45:47.880 --> 00:45:51.219
with you and they're excited to spend money with

00:45:51.219 --> 00:45:54.519
you, you're doing something right. When they

00:45:54.519 --> 00:45:57.380
stop coming back to you, you're doing something

00:45:57.380 --> 00:46:03.019
wrong. Right. To me, it's pretty clear. But like

00:46:03.019 --> 00:46:04.880
I said, I've always just seen people going on

00:46:04.880 --> 00:46:08.280
these rants online, y 'all this, and you only

00:46:08.280 --> 00:46:10.159
want to support who's popular, and all this,

00:46:10.280 --> 00:46:13.219
and blah, blah, blah. But the whole time, I've

00:46:13.219 --> 00:46:16.139
been trying to book with you for months, and

00:46:16.139 --> 00:46:18.260
you never answer the phone, or the number you

00:46:18.260 --> 00:46:20.440
have listed online is incorrect, or you don't

00:46:20.440 --> 00:46:23.619
even have a website. I got a question. Do you

00:46:23.619 --> 00:46:28.199
ever say that to them? No. Wow. You're not doing

00:46:28.199 --> 00:46:32.260
your part of accountability. Well, recently,

00:46:32.480 --> 00:46:36.440
I tried. And a rant post was made about me. So

00:46:36.440 --> 00:46:38.619
I just reminded myself, you got to work with

00:46:38.619 --> 00:46:43.019
the willing. So someone asked for, how can I

00:46:43.019 --> 00:46:44.639
do this? Or, hey, I'm having trouble with this.

00:46:44.679 --> 00:46:49.699
Anybody got? Then, yes. A person went on a rant

00:46:49.699 --> 00:46:55.309
about people Trying to get pricing and stuff

00:46:55.309 --> 00:46:57.849
and all this and she was gonna be charging a

00:46:57.849 --> 00:47:00.949
fee from here on out from here on out you got

00:47:00.949 --> 00:47:04.050
any questions as a $30 fee which I was like and

00:47:04.050 --> 00:47:07.050
I really was just asking I said so $30 to ask

00:47:07.050 --> 00:47:10.389
a question and She was like you wouldn't understand

00:47:10.389 --> 00:47:12.949
because it's a catering business and this is

00:47:12.949 --> 00:47:15.250
what caterers do that's it But okay, I wouldn't

00:47:15.250 --> 00:47:16.789
understand because I'm not a caterer and then

00:47:16.789 --> 00:47:19.329
you don't have your menu or anything displayed

00:47:20.480 --> 00:47:22.699
have a question, but now you're going to charge

00:47:22.699 --> 00:47:25.699
me. So I feel like that might deter people from

00:47:25.699 --> 00:47:28.480
wanting to book with you. He blocked me, made

00:47:28.480 --> 00:47:30.840
this whole long post about folks who ain't never

00:47:30.840 --> 00:47:32.460
put a dollar in your pocket. They got some state,

00:47:32.579 --> 00:47:34.619
but I've been in business for 15 years. So I

00:47:34.619 --> 00:47:36.500
don't even, ma 'am, you made more than she will

00:47:36.500 --> 00:47:39.900
probably make in a day that again, I'm sorry.

00:47:40.039 --> 00:47:41.500
Sometimes you just got to pop your stuff. You

00:47:41.500 --> 00:47:43.599
know what I'm saying? Like when people be getting

00:47:43.599 --> 00:47:44.840
out of pocket with me, I just go ahead and let

00:47:44.840 --> 00:47:46.940
them know. And then I started looking up to see

00:47:46.940 --> 00:47:48.780
this is where I go wrong. I started looking at

00:47:48.780 --> 00:47:51.099
stuff. and making sure that the business is actually

00:47:51.099 --> 00:47:53.380
legit. So then I start tagging them like, well,

00:47:53.440 --> 00:47:54.820
how are you legit? You're not interested in all

00:47:54.820 --> 00:47:56.380
that stuff. And you know, if you're a caterer,

00:47:56.480 --> 00:47:58.039
depending on, you know what I'm saying, the city,

00:47:58.780 --> 00:48:00.380
municipality, all that stuff, but you gotta have

00:48:00.380 --> 00:48:02.119
licenses and, you know, you gotta have your thing

00:48:02.119 --> 00:48:04.940
from the health department, the license from

00:48:04.940 --> 00:48:08.760
them. So, yeah, okay, you go out here. I'd like

00:48:08.760 --> 00:48:10.139
to serve you some food with you, whatever, anytime.

00:48:10.320 --> 00:48:12.000
My stomach's still a little funny. Oh, you about

00:48:12.000 --> 00:48:15.900
to get sued. So, no, hey. I'll take it then,

00:48:15.940 --> 00:48:18.980
but I just say. They'll figure it out on their

00:48:18.980 --> 00:48:22.119
own, or they'll go back to working for somebody

00:48:22.119 --> 00:48:25.719
else because, I mean. Well, the likely scenario,

00:48:25.900 --> 00:48:27.659
though, when someone has to do that or whatever

00:48:27.659 --> 00:48:30.880
and they don't understand, first of all, people

00:48:30.880 --> 00:48:34.079
call customer service. I mean, people call businesses

00:48:34.079 --> 00:48:37.400
all the time and ask questions. So you should,

00:48:37.739 --> 00:48:39.659
every time, I tell people, every time your phone

00:48:39.659 --> 00:48:42.179
rings, that's money online. You want the phone

00:48:42.179 --> 00:48:45.480
to ring. you don't charge they don't pick up

00:48:45.480 --> 00:48:47.760
like oh before you can talk to Walmart or whatever

00:48:47.760 --> 00:48:50.800
or you know this store or this pizza place you

00:48:50.800 --> 00:48:54.699
got to pay us man please if people did that for

00:48:54.699 --> 00:48:57.800
real there wouldn't be no but again that particular

00:48:57.800 --> 00:49:00.460
person doesn't know how to navigate the space

00:49:00.460 --> 00:49:02.059
of the business i don't care the fact that you

00:49:02.059 --> 00:49:03.679
know i'm saying it's a different industry business

00:49:03.679 --> 00:49:06.519
principles are the same across the board yeah

00:49:06.519 --> 00:49:11.559
so you know if you don't have clear concise messaging

00:49:11.559 --> 00:49:15.639
um people You can't see your prices. They don't

00:49:15.639 --> 00:49:18.079
know what's on your menu. How are they supposed

00:49:18.079 --> 00:49:22.360
to do business with you? That just makes no sense

00:49:22.360 --> 00:49:25.800
whatsoever. So. So when I first started this,

00:49:26.099 --> 00:49:30.400
I was prepared to help all types of business

00:49:30.400 --> 00:49:33.619
because like you said, the information, it transfers

00:49:33.619 --> 00:49:35.719
over like no matter what you're doing. I mean,

00:49:35.860 --> 00:49:39.139
it's the same thing, but I was like, you know

00:49:39.139 --> 00:49:41.920
what? I'm gonna just stick with. the estheticians

00:49:41.920 --> 00:49:45.840
because I know exactly and then they see me as

00:49:45.840 --> 00:49:48.119
someone who's further down the road with a dude

00:49:48.119 --> 00:49:51.280
whereas this person I like stick the brows or

00:49:51.280 --> 00:49:56.460
something like so now my niche with the baby

00:49:56.460 --> 00:49:59.300
estheticians because although my information

00:49:59.300 --> 00:50:05.840
can help everyone I don't know why I'm not seen

00:50:05.840 --> 00:50:10.000
as a voice to all the other business people.

00:50:10.059 --> 00:50:12.460
So it's crazy. Well, you know, they probably

00:50:12.460 --> 00:50:17.980
look at you in your same area or something like

00:50:17.980 --> 00:50:20.860
that, or they can see how well you're doing.

00:50:21.579 --> 00:50:23.860
They probably at the end of the day, envious

00:50:23.860 --> 00:50:26.239
and jealous. You want to see you as a threat.

00:50:28.380 --> 00:50:30.179
I don't even give it that much thought anymore.

00:50:30.400 --> 00:50:32.840
Like I said, I'm trying to help other people.

00:50:33.400 --> 00:50:35.579
Now, as soon as she said that, I was like, you

00:50:35.579 --> 00:50:40.079
know what? You're right. Yeah. I will never be

00:50:40.079 --> 00:50:42.559
bugging with you, but best of luck to you in

00:50:42.559 --> 00:50:44.280
all your future endeavors. So now that's my thing

00:50:44.280 --> 00:50:47.940
that I say when I met with a, I don't even know

00:50:47.940 --> 00:50:51.099
what to call that type of person, but not the

00:50:51.099 --> 00:50:54.659
willing, you know? Yeah. Say, you know what?

00:50:55.139 --> 00:50:57.139
Best of luck to you in all your future endeavors.

00:50:57.179 --> 00:51:00.469
And then I just, move on because they have to

00:51:00.469 --> 00:51:04.369
learn. I mean they have to learn. I had to learn.

00:51:04.750 --> 00:51:09.590
At first I had a plan and how I wanted things

00:51:09.590 --> 00:51:13.190
to be but as things started to grow other people

00:51:13.190 --> 00:51:16.070
wanted to you know join in and work with me and

00:51:16.070 --> 00:51:19.750
so where originally I planned to just be a solo

00:51:19.750 --> 00:51:24.769
entrepreneur. Before I knew it here I'm 24 with

00:51:24.769 --> 00:51:29.320
a team of nine people working for me and saying

00:51:29.320 --> 00:51:33.639
it now you know have to really get by the time

00:51:33.639 --> 00:51:36.059
I was just freaking out I was like oh my goodness

00:51:36.059 --> 00:51:40.139
who these hooligans you know if everybody we

00:51:40.139 --> 00:51:44.019
went to school and got our licenses yes hooray

00:51:44.019 --> 00:51:49.460
but that this is this is it like you don't even

00:51:49.460 --> 00:51:52.800
you don't want to you don't want to read the

00:51:52.800 --> 00:51:56.539
book you don't want to So it was a lot of, even

00:51:56.539 --> 00:51:58.699
back then, like I said, I've always just been

00:51:58.699 --> 00:52:02.940
teaching other people and trying to help polish

00:52:02.940 --> 00:52:06.139
other people, but it's not always well received.

00:52:08.059 --> 00:52:11.940
I got a bad review one time and the person was

00:52:11.940 --> 00:52:15.159
like, I love my brows, but the environment in

00:52:15.159 --> 00:52:17.739
the shop is changing. There was someone next

00:52:17.739 --> 00:52:20.500
door to Carmen who was just playing profanity

00:52:20.500 --> 00:52:24.099
and talking loud and cussing. really felt uncomfortable.

00:52:24.440 --> 00:52:26.980
So we have a meeting, first of all, not everybody

00:52:26.980 --> 00:52:32.079
is having meetings. But I wasn't at first either

00:52:32.079 --> 00:52:34.719
until someone told me even McDonald's has meetings.

00:52:34.739 --> 00:52:38.179
So I started having meetings. So I read at the

00:52:38.179 --> 00:52:41.940
meeting, I don't say anyone in particular, because

00:52:41.940 --> 00:52:45.500
really, it's all of us, you know, we are blink

00:52:45.500 --> 00:52:48.500
was the name of my shop. So we are a unit here.

00:52:48.539 --> 00:52:51.860
So they're saying about one of us, it's all of

00:52:51.860 --> 00:52:55.099
us. So anyway, I read the review, and then I

00:52:55.099 --> 00:52:57.460
immediately come with, these are some ways that

00:52:57.460 --> 00:53:01.420
we can avoid this from happening again, not singling

00:53:01.420 --> 00:53:04.280
anybody out. Well, of course, the person knows

00:53:04.280 --> 00:53:06.380
she's next door to me. She didn't talk to me

00:53:06.380 --> 00:53:10.579
after that for at least a month. I just read

00:53:10.579 --> 00:53:14.440
the review. I didn't say, hey, you right there,

00:53:14.579 --> 00:53:18.090
you're raggedy, you know. but people don't want

00:53:18.090 --> 00:53:20.590
to hear that they're doing something wrong. Yeah,

00:53:20.590 --> 00:53:23.409
they don't. They keep forgetting that business

00:53:23.409 --> 00:53:26.489
is a professional environment, too, though. Man,

00:53:26.789 --> 00:53:31.929
it got a little raggedy for a little while there.

00:53:32.090 --> 00:53:36.710
But again, I had to recognize that, get feedback

00:53:36.710 --> 00:53:40.269
from the customers, and change on my end. So

00:53:40.269 --> 00:53:44.010
like I said, I started holding meetings. Y 'all

00:53:44.010 --> 00:53:46.550
don't have a customer service background. I just

00:53:46.550 --> 00:53:48.409
so happen to work at a bunch of call centers

00:53:48.409 --> 00:53:51.349
in customer service before this. So now I bring

00:53:51.349 --> 00:53:53.769
in that, that I learned to share with you. So

00:53:53.769 --> 00:53:57.050
it's just, it's been a journey for sure. Even

00:53:57.050 --> 00:53:58.510
though what I thought we was going to talk about

00:53:58.510 --> 00:54:01.590
today, but I'm so glad that, that you invited

00:54:01.590 --> 00:54:04.210
me onto your show because this is real deal stuff

00:54:04.210 --> 00:54:08.610
that people are not talking about. Exactly. This

00:54:08.610 --> 00:54:11.309
is why I do this. Cause I want to be able to

00:54:11.309 --> 00:54:13.690
bring the topic like that. but I have been enjoying

00:54:13.690 --> 00:54:16.429
our time. I want my battery to die from all this

00:54:16.429 --> 00:54:19.269
stuff. Let people know how they can reach out

00:54:19.269 --> 00:54:21.429
to you, follow your social media handles and

00:54:21.429 --> 00:54:23.230
stuff like that, especially all the different

00:54:23.230 --> 00:54:25.730
estheticians that are, you know, coming up in

00:54:25.730 --> 00:54:29.210
the world. So specifically for estheticians,

00:54:29.690 --> 00:54:32.730
I have Brow Babe University. I have Brow Babe

00:54:32.730 --> 00:54:38.019
University IG and also TikTok. But for business

00:54:38.019 --> 00:54:41.840
questions now, also travel and beauty questions

00:54:41.840 --> 00:54:45.840
as well, I have Ask Carmen TV. Oh, and now I'm

00:54:45.840 --> 00:54:47.860
cooking. I didn't even know that that was going

00:54:47.860 --> 00:54:50.780
to take off. So last thing I'm going to say before

00:54:50.780 --> 00:54:53.119
I get out of here, if someone is interested in

00:54:53.119 --> 00:54:55.199
making content, make sure you're doing something

00:54:55.199 --> 00:54:58.219
that you are ready to do every day. Because you

00:54:58.219 --> 00:55:00.559
put something out there, it can take off, and

00:55:00.559 --> 00:55:03.260
people are going to be asking you for more recipes

00:55:03.260 --> 00:55:06.780
when. I didn't even know that was my thing, so

00:55:06.780 --> 00:55:09.539
yes, I am. I definitely appreciate your time,

00:55:09.719 --> 00:55:12.099
ma 'am. Thank you, everybody. Y 'all go and support

00:55:12.099 --> 00:55:14.340
Carmen. Like you said, she has a wealth of knowledge

00:55:14.340 --> 00:55:17.980
that you just heard. Go follow social media.

00:55:18.639 --> 00:55:20.340
Let her put her business stuff out there and

00:55:20.340 --> 00:55:22.179
get more business people to follow her too so

00:55:22.179 --> 00:55:25.840
they can get in business right. Always keep supporting

00:55:25.840 --> 00:55:29.019
the platform. And I am your host, Andres. And

00:55:29.019 --> 00:55:31.300
this has been another fantastic interview.